Materi 3 Etika Bisnis
Summary
TLDRThe video lecture on Business Ethics, part of the Computer Science program at a university, delves into the relationship between business and its environment. It distinguishes between internal and external environments, highlighting internal factors such as organizational weaknesses and limitations in capital and technology, while external factors include an unsupportive business climate and inadequate infrastructure. The lecture further categorizes the external environment into general aspects like legal, cultural, political, economic, social, geographical, and educational dimensions, and specific aspects directly influencing business activities, such as technology, competitors, customers, labor unions, and suppliers. It emphasizes the importance of managing internal factors due to their direct controllability and adaptability to external changes. The lecture also touches on the significance of honesty, time management, pricing strategies, product quality, and flexibility in meeting consumer demands. It concludes by stressing the role of religious norms in shaping business competitiveness and encourages students to discuss unclear points and create summaries for better understanding.
Takeaways
- 🌐 The relationship between business and the environment is crucial, as businesses are influenced by both supportive and hindering environmental factors.
- 🏢 Business environments can be categorized into external and internal environments, each with its own set of factors that can impact business operations.
- 🔍 Internal factors include weaknesses in accessing market opportunities, capital structure limitations, organizational and management shortcomings, and technological constraints.
- 🌟 External factors encompass a less supportive business climate, inadequate infrastructure, lack of integrated development, and insufficient understanding and concern from the public towards small businesses.
- 📈 The external environment can be divided into general aspects like legal, cultural, political, economic, social, geographic, and educational dimensions, and specific aspects directly influencing business activities.
- 🤝 Characteristics of the specific external environment include being relatively uncontrollable by the business and requiring adaptation to external changes.
- 🏭 Internal environment elements are directly controllable by the company and include workforce, equipment, capital, facilities, management systems, and corporate culture.
- 📊 Management has significant control over the internal environment due to the company's strong bargaining power and the ability to adapt quickly to external changes.
- 💡 Competitive businesses must consider factors such as honesty, valuing time, pricing strategies based on costs and profit, product quality, and flexibility in meeting consumer demands.
- 📖 It is essential for businesses to gather information from both formal and informal sources, including macroeconomic insights and internal company knowledge.
- 🌱 Entrepreneurs are encouraged to be honest in their dealings, respect time, set product prices carefully, ensure product quality, and be flexible to gain a competitive edge.
- 📚 Students are expected to benefit from the knowledge shared in the lecture and are welcome to discuss any unclear points for further clarification.
Q & A
What is the main topic of discussion in the provided video script?
-The main topic of discussion in the video script is the relationship between business and the environment, focusing on both external and internal business environments.
What are the two major categories of the business environment as mentioned in the script?
-The two major categories of the business environment are the external environment and the internal environment.
What are the internal factors that can hinder a business's access to the market and expansion, according to Pratmin and Susanto 2015?
-The internal factors include weaknesses in obtaining market opportunities and access, limitations in capital structure and access to financial resources, organizational and management weaknesses, and limitations in utilizing and mastering technology.
What are the general aspects of the external environment that can influence business activities?
-The general aspects of the external environment include legal, cultural, religious, political, economic, social, geographical, and educational factors.
What are the specific aspects of the external environment that directly affect business activities?
-The specific aspects of the external environment include technology, competitors, customers, labor unions, suppliers, and the job market.
What are the characteristics of the specific external environment factors?
-The characteristics of the specific external environment factors are that they are relatively difficult to control by the business and require the business to adapt to their changes or dynamics.
What are the elements included in the internal environment of a business?
-The elements in the internal environment include workforce, equipment, capital, facilities and infrastructure, management systems, and company culture.
How can the management of a company directly control and influence the internal environment?
-The management of a company can directly control and influence the internal environment through effective management practices such as marketing, finance, operations, human resources, information systems, research and development, and strategic planning.
What are the key attributes of a competitive company's internal environment?
-Key attributes include planning, communication, stability, decisiveness, training and development, decision-making, risk-taking, attention to rewards, customer orientation, team orientation, and innovation.
Why is honesty important in business according to the script?
-Honesty is important in business because it ensures the authenticity of the products being sold, which is a crucial aspect of building trust and maintaining a good reputation.
What is the significance of respecting time in business operations?
-Respecting time is significant in business operations because time is considered money. Efficient time management is crucial for the success and profitability of a business.
How does product pricing based on fixed and variable costs affect the business and consumers?
-Pricing based on fixed and variable costs, along with profit margin, can increase demand for a product with a lower price, but it may also reduce overall profit margins for the business.
What is the role of product quality in determining the success of a business?
-Product quality is a key dimension determined by consumers. A business must ensure that the products meet the agreed-upon standards and expectations to succeed in the market.
Why is flexibility important for a business to capture consumer preferences?
-Flexibility is important because it allows a business to respond to customer needs accurately and efficiently, which is essential for maintaining competitiveness and meeting market demands.
What is the significance of adhering to religious norms in forming a business's competitive edge?
-Adhering to religious norms is significant as it can influence the business's reputation and customer base, especially in markets where religious values play a crucial role in consumer decisions.
Outlines
🌿 Business and Environment Relationship
The first paragraph introduces the topic of business ethics in the context of business and environment. It discusses the interplay between business activities and the environment, emphasizing that businesses cannot be separated from environmental factors that either support or hinder their goals. The paragraph outlines two major categories of business environment: external and internal. It further details internal factors such as weaknesses in market access, capital structure limitations, organizational and management shortcomings, and technological constraints. External factors include an unsupportive business climate, inadequate infrastructure, and a lack of integrated development and societal trust towards small businesses. The paragraph also categorizes the external environment into general aspects like legal, cultural, religious, political, economic, social, and geographical factors, and specific aspects directly influencing business activities, such as technology, competitors, customers, labor unions, suppliers, and the labor market.
📈 Internal and External Environmental Dynamics
The second paragraph delves into the characteristics of internal and external environmental factors, highlighting their controllability and influence on business operations. It emphasizes that internal factors, such as workforce, equipment, capital, facilities, and management systems, are directly controllable by the company and can be influenced by the management's bargaining power. The paragraph also discusses the importance of adapting to changes in the external environment, which includes factors that are not directly controllable, such as macroeconomic policies and competitive landscapes. Additionally, it touches on the significance of honesty in business, valuing time, pricing strategies, product quality, and flexibility in meeting customer needs. The paragraph concludes by encouraging students to discuss any unclear points in class and to summarize the material for better understanding, wishing them well in their learning journey.
Mindmap
Keywords
💡Business Ethics
💡External Environment
💡Internal Environment
💡Opportunities and Threats
💡Competition
💡Infrastructure
💡Corporate Culture
💡Customer Orientation
💡Innovation
💡Honesty
💡Time Management
💡Product Quality
💡Flexibility
💡Religious Norms
Highlights
The video discusses the relationship between business and the environment, focusing on both external and internal aspects.
Business activities are related and dependent on the environment, which can either support or hinder business objectives.
The business environment can be categorized into external and internal factors.
Internal factors include weaknesses in accessing market opportunities, capital structure, organizational and management limitations, and technological constraints.
External factors encompass an unsupportive business climate, inadequate infrastructure, lack of integrated development, and societal trust issues.
External environments can be divided into general and specific aspects, with general aspects including legal, cultural, political, economic, social, geographical, and educational dimensions.
Specific external factors directly influence business activities and include technology, competitors, customers, labor unions, suppliers, and the job market.
The characteristics of the specific external environment are that they are relatively uncontrollable by the business and require adaptation to changes.
Internal environment factors directly affect the business and include workforce, equipment, capital, facilities, management systems, and company culture.
The internal environment can be controlled by the company management, which has significant bargaining power and can influence the company's direction.
The video emphasizes the importance of understanding and adapting to changes in both internal and external environments for business success.
Honesty in business, respecting time, pricing strategy, product quality, and flexibility in meeting consumer needs are highlighted as key business practices.
The video encourages students to gain knowledge from the material and to discuss any unclear points in class for further clarification.
The importance of having a formal information network and understanding macroeconomic policies is stressed for competitive businesses.
Entrepreneurs are advised to be honest about the authenticity of the products they sell.
Time management is crucial in business, as 'time is money'.
Pricing strategy should consider both fixed and variable costs, along with the desired profit margin.
Product quality is determined by consumer perception and must meet the agreed-upon standards.
Flexibility in capturing consumer preferences is essential for a company's operations to respond accurately and efficiently to customer needs.
Maintaining a competitive edge in business requires attention to various factors including religious norms.
Transcripts
[Musik]
asalamualaikum warahmatullahi
wabarakatuh salam sejahtera untuk kita
semua selamat berjumpa di video materi
mata kuliah Etika Bisnis program studi
ilmu komputer fakultas bisnis dan
Informatika Universitas
angay di materi kuliah yang ketiga ini
kita akan mencoba untuk berdiskusi
tentang bisnis dan
lingkungan Lebih Detail kita akan
membahas tentang hubungan bisnis dan
lingkungan lingkungan eksternal dan
lingkungan
internal Baiklah tanpa
berpanjang-panjang kata dalam pengantar
ini Mari kawan-kawan fokuskan
penglihatan pendengaran dan perasaan
pada video yang akan kawankaw saksikan
ini danangan res materi ini dengan
bahasa dan kalimat kawan-kawan sendiri
sesuai pemahaman
masing-masing hubungan bisnis dan
lingkungan bisnis merupakan kegiatan
yang berhubungan dan berkepentingan
dengan
lingkungan sehingga bisnis tidak
terlepas dengan faktor lingkungan yang
mendukung maupun yang menghambat atas
tujuan yang ingin dicapai bisnis secara
umum lingkungan bisnis dapat
dikelompokkan menjadi dua bagian besar
yaitu lingkungan eksternal dan
lingkungan internal menurut pratmin dan
Susanto 2015 ada dua faktor internal dan
faktor
eksternal faktor internal meliputi sat
kelemahan dalam memperoleh peluang akses
pasar dan memperbesar pangsa pasar dua
kelemahan dalam struktur permodalan dan
keterbatasan untuk memperoleh jalur
akses terhadap sumber permodalan
kelemahan di bidang organisasi dan
manajemen
keterbatasan dalam pemanfaatan akses dan
penguasaan teknologi
Li keterbatasan jaringan usaha dan
kerjaasama usaha faktor eksternal
meliputi satu iklim berusaha yang kurang
mendukung kondusif karena masih ada
persaingan yang tidak sehat dua sarana
dan prasarana perekonomian yang kurang
memadai
pembinaan yang masih kurang terpadu
empat masih kurang pemahaman kepercayaan
dan kepedulian dari sebagian masyarakat
terhadap usaha kecil lingkungan
eksternal lingkungan eksternal dapat
dikelompokkan menjadi dua bagian yaitu
yang bersifat umum dan bersifat khusus
satu lingkungan eksternal yang bersifat
umum lingkungan eksternal ini merupakan
variabel strategis dan mempunyai dimensi
ukuran jangka panjang secara strategis
sering menentukan peluang atau tantangan
yang dihadapi bisnis Adapun unsur
lingkungan eksternal yang bersifat umum
terdiri
dari unsur hukum B unsur budaya c UNS
agama unsur politik e unsur ekonomi F
unsur sosial masyarakat G unsur geografi
H unsur pendidikan du lingkungan
eksternal yang bersifat khusus yang
dimaksud dengan lingkungan eksternal
yang bersifat khusus adalah secara
langsung mempengaruhi kegiatan bisnis
unsur lingkungan eksternal yang bersifat
khusus terdiri dari a unsur
teknologi B unsur kompetitor C unsur
customer d Unsur Serikat Pekerja e unsur
supplier F unsur Bursa Tenaga Kerja dan
lain-lain Adapun ciri-ciri dari unsur
lingkungan eksternal yang bersifat
khusus adalah sebagai berikut a relatif
sulit dapat dikendalikan oleh bisnis D
mengikuti dan menyesuaikan terhadap
perubahan atau dinamika dari unsur
eksternal lebih sering untuk kegiatan
bisnis lingkungan
internal lingkungan internal merupakan
unsur yang secara langsung akan
mempengaruhi bisnis yang termasuk unsur
dalam lingkungan internal di sini adalah
a unsur tenaga kerja B unsur alat-alat C
unsur modal d Unsur sarana dan prasarana
yang tersedia di dalam perusahaan e
unsur sistem manajemen antara lain
manajemen
pemasaran manajemen keuangan manajemen
operasi manajemen sumber daya manusia
sistem informasi
manajemen penelitian dan pengembangan F
unsur budaya perusahaan antara lain
perencanaan
komunikasi
kemantapan
ketegasan
dinamis pelatihan dan pengembangan
pengambilan
keputusan pengambilan risiko perhatian
pada imbalan perhatian
yanga
Man
orientasi pelanggan orientasi
tim
inovasi Adapun ciri unsur lingkungan
internalal sebagai
berikut dapat dikendalikanle Manajemen
perusahaan di mana tingkat
pengendaliannya rela
mudah dapat dipengaruhi secara langsungh
Manajemen Perusahaan Karena perusahaan
mempunyai bargaining power yangukup
kuatm dari Eki anar day day Man rekas
engering yang berada Diah kendali
Manajemen Perusahaan rela lebih cepat
disesuaikan dengan perahan yang
diingikh perahan karena eksternal
perindustrianun kena perahan strategi
yang diharapkan
perusahaun perubahan terhadap eksternal
Perindustrian memiliki sifat tidak dapat
dikendalikan kena di luar jangkauan
kemampuan
manusiatisis makaku bis mengkah sebagai
berikutgaliara detailmber informasi di
luar yang formal dan
resi membangun jaringan informasara
formal
danal harus milikimber informasi dari
pusat pengilan kepusan kebijaks
lingkungan makro
insider sebiknya UNS internal yang
berada di
perusahaan kompetitif perlu diperhatikan
enam faktor antara lain prihat mining
Tias
2010 satu kejujuran artinya perilaku
pengusaha harus jujur pada produk yang
dijual keaslian barang yang dijual Dua
menghargai waktu ada pepatah Waktu
adalah uang sehingga pengusaha dalam
menjalankan bisnis harus memperhatikan
Bagaimana mendistribusikan waktu dengan
baik tiga penentuan harga produk
berdasarkan pengeluaran biaya tetap dan
biaya tidak tetap ditambah dengan
keuntungan
harga jual yang rendah dapat
meningkatkan permintaan terhadap produk
tetapi juga mengurangi keuntungan
empat kualitas produk adalah dimensi
dari suatu produk yang ditetapkan oleh
konsumen produk yang dipasarkan
merupakan produk yang dipesan konsumen
harus sesuai dengan
perjanjian lima fleksibilitas dalam
menangkap selera konsumen yaitu operasi
perusahaan yang memungkinkan dapat
merespon kebutuhan pelanggan secara
tepat dan efisien pengusaha dituntut
mampu untuk mencapai daya saing
en norma agama merupakan hal yang tidak
boleh dilupakan dalam membentuk daya
saing usaha demikianlah pembahasan
materi kita kali ini kami berharap
kawan-kawan mahasiswa bisa mendapatkan
manfaat pengetahuan dari materi yang
telah kita bahas Pada kesempatan kali
ini Apabila ada hal-hal yang dirasa
kurang jelas dan perlu pembahasan lebih
lanjut kawan-kawan dipersilakan untuk
mendiskusikannya di kelas selalu
semangat untuk membuat ringkasan atau
resume materi yang telah disampaikan
sampai jumpa di materi pembahasan
berikutnya terima kasih salam sejahtera
untuk kita semua wasalamualaikum
warahmatullahi
[Musik]
wabarakatuh
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