How I built a $258,677 Agency in 6 months

Summary

The speaker shares their journey of building a successful influencer marketing agency, starting from humble beginnings by selling low-value campaigns and gradually scaling up to high-ticket deals. They discuss setting up campaigns with influencers, managing briefs, and using case studies to attract more clients. Emphasizing the importance of faith and hard work, the speaker credits their success to Allah and expresses a genuine desire to help others build their own businesses. They also offer a mentorship program to help others set up their own influencer marketing agencies, highlighting the potential for significant earnings.

Takeaways

• 😀 Influencer marketing is a lucrative business model, where an agency connects influencers with brands and earns a commission (usually 20%-40%) from the deals.
• 😀 Niche selection is crucial for success—choose an area you're passionate about, such as fitness, tech, or lifestyle, to make it easier to understand both influencers and brands.
• 😀 When choosing influencers, look for those with 100K-1M followers and good engagement (50K+ views per post), and target countries with high purchasing power.
• 😀 Reaching out to influencers should involve offering value first—help them save time by finding brands and negotiating deals for them.
• 😀 Brands already investing in influencer marketing are ideal clients. Your job is to show them how influencers can generate results for their campaigns.
• 😀 Success in influencer marketing comes from creating case studies with successful campaigns, which can then be used to pitch to other brands.
• 😀 It’s important to continuously scale your agency by using your successful case studies to gain bigger deals and more clients.
• 😀 The speaker emphasizes that Allah’s guidance played a key role in their business success, highlighting the importance of making Dua (prayers).
• 😀 With perseverance, the speaker turned their situation around from struggling financially to running a successful influencer marketing agency within a year.
• 😀 The speaker encourages viewers to take the first step toward building their business, offering mentorship programs for those interested in setting up their own influencer marketing agency.
• 😀 The overall message is that building an influencer marketing agency is a practical, profitable venture for those willing to put in the work and make strategic decisions.

Q & A

How did the speaker get started in influencer marketing?

The speaker began by selling products or services through influencer marketing deals, starting with small commissions of $100-$200 per deal. They initially worked with influencers to promote brands and handled the campaign logistics like creating briefs and content suggestions.

What motivated the speaker to start their own influencer marketing agency?

The speaker's side hustle became increasingly chaotic, so they decided to formalize their business by setting up an agency to handle larger and more complex campaigns with multiple influencers.

What kind of deals did the speaker eventually scale up to?

The speaker went from $100-$200 deals to larger campaigns worth $1,000, $2,000, and even $5,000, which involved working with multiple influencers to promote brands for a set time period.

How did the speaker secure new clients for their agency?

The speaker used successful case studies from past campaigns to demonstrate the results achieved. They would approach other brands with these examples and offer similar services, which helped them gain more clients.

What role did faith play in the speaker’s success?

The speaker attributes their success to Allah, emphasizing that everything is from God and that their business growth was part of divine intervention. They also made constant Dua (prayer) for success and business opportunities.

What is the speaker's perspective on money and happiness?

The speaker acknowledges that while money itself doesn't guarantee happiness, it does provide comfort and security, contributing to a sense of well-being when earned through hard work.

What does the speaker offer to help others start their own influencer marketing agency?

The speaker offers a mentorship program, where they personally guide individuals through the process of setting up their own influencer marketing agency. This is a paid program, and they mention that hard work is required for success.

How does the speaker support their students in the mentorship program?

The speaker is actively involved in helping students by offering personalized guidance, including assisting with client acquisition. They even mention having helped a student close a deal for them, ensuring that their students get real-world results.

What does the speaker emphasize about Allah’s role in their business?

The speaker emphasizes that all success comes from Allah, recognizing that their achievements are not due to personal brilliance but to divine will. They remain humble about their role, attributing everything to God's grace.

What is the main takeaway the speaker wants the audience to understand?

The speaker wants the audience to understand that starting a business can be a path to financial freedom and personal growth. They encourage others to take the initiative and start their own business, sharing their story as an inspiration.