Cortella, como engajar pessoas nas empresas?

Summary

This video emphasizes the importance of fostering commitment in the workplace by providing employees with a clear vision, mission, and growth opportunities. The speaker suggests that organizations must go beyond offering a mere source of income and instead create a project of life for employees to engage with. Key strategies include continuous training, recognizing individual contributions beyond financial rewards, and creating a supportive environment that celebrates achievements. The speaker also stresses that commitment is particularly critical during challenging times, when maintaining morale and focus is essential.

Takeaways

• 😀 A clear vision and mission are crucial to engaging and motivating people in an organization.
• 😀 When people see their role as just a source of income, they lack commitment and engagement with the organization's goals.
• 😀 Commitment comes from seeing a path of growth and development within the organization.
• 😀 People need to feel that the company invests in their personal and professional growth, not just extracting their labor.
• 😀 Continuous learning and development are vital for fostering employee engagement and long-term commitment.
• 😀 Recognition should go beyond monetary rewards; it should include acknowledgment of tasks, achievements, and individual contributions.
• 😀 Celebrating accomplishments and milestones helps foster a sense of unity and connection within the team.
• 😀 Engagement and commitment are harder to achieve during challenging times, especially if there was no clear investment in people beforehand.
• 😀 An organization's mission, vision, and growth opportunities need to be communicated clearly to all employees to encourage long-term commitment.
• 😀 A lack of engagement during good times will lead to even greater disengagement during difficult periods, which can impact overall performance.

Q & A

What is the main theme discussed in the transcript?

The main theme revolves around employee commitment and engagement within an organization, emphasizing the importance of clear purpose, growth opportunities, recognition, and maintaining commitment during both good and challenging times.

Why is it important to clarify the mission and vision of the company to employees?

Clarifying the mission and vision helps employees understand their role within the organization and how they contribute to the company's future, fostering a sense of purpose and commitment beyond just earning a paycheck.

How does providing opportunities for growth affect employee engagement?

Providing growth opportunities encourages employees to see their role as part of a larger career development path, which boosts their engagement and investment in the company’s success, rather than just seeing the job as a source of income.

What role does continuous learning play in fostering employee commitment?

Continuous learning is crucial because it shows that the company is investing in employees’ long-term development. This investment makes employees feel valued, which enhances their commitment and reduces turnover.

What type of recognition is emphasized in the transcript as important for employee engagement?

The transcript emphasizes that recognition should go beyond financial rewards. It includes acknowledging employees' contributions, celebrating their achievements, and providing a sense of accomplishment and belonging.

Why is recognition not just about monetary rewards?

While financial recognition is important, the transcript argues that employees also need recognition for their efforts and accomplishments in relation to their tasks. This non-financial recognition helps build emotional engagement and a sense of community.

How can an organization maintain employee commitment during difficult times?

To maintain commitment during tough times, organizations must ensure that employees feel connected to the company’s mission and vision. If employees understand the company's long-term goals and their role in it, they are more likely to stay engaged even during challenging periods.

What happens if employees only see their job as a source of income?

If employees view their job only as a source of income, they are less likely to be fully committed to the company. They may not invest in the organization’s success, which can lead to disengagement and lower overall performance.

Why is it critical for organizations to have a clear vision and mission?

A clear vision and mission help align employees' efforts with the organization’s goals. This alignment not only improves productivity but also fosters a sense of purpose and belonging, which strengthens employee engagement.

What does the speaker suggest about how organizations can encourage employees to stay engaged?

The speaker suggests that organizations can encourage engagement by making the mission clear, offering opportunities for growth, investing in continuous training, and providing recognition—both financial and non-financial—while fostering a strong sense of belonging and purpose.