Managing Marketing in the Hospitality and Tourism Industry | HKPolyUx on edX

Summary

In this insightful presentation, Dr. Sangwon Park, an Associate Professor at the Hong Kong Polytechnic University, discusses the evolving dynamics of the hospitality and tourism sectors. He emphasizes the need for marketers to adapt to changing consumer behaviors and preferences, leveraging information technology to enhance customer engagement. The course offered focuses on applying marketing theories to real-world scenarios, featuring lectures from top professors and industry case studies. This is a valuable opportunity for those looking to develop effective marketing strategies in a competitive industry.

Takeaways

• 📈 The hospitality and tourism industries are among the largest and fastest-growing markets globally.
• 💻 Information technology provides diverse channels for consumers to access information.
• 🔄 Travelers' needs and preferences are constantly evolving.
• 🧠 Understanding changing consumer behavior is essential for effective marketing.
• 🎯 Marketers must develop strategies to meet consumers' needs and enhance their satisfaction.
• 🏫 Doctor Sangwon Park is an Associate Professor at the Hong Kong Polytechnic University.
• 📚 The course focuses on the latest principles and theories of marketing management.
• 🛠️ Emphasis is placed on applying marketing knowledge to develop effective strategies.
• 📖 The course includes lectures, case studies, journal papers, and industry advice.
• 📝 Students are encouraged to register for the course to gain valuable insights into marketing in hospitality and tourism.

Q & A

What is the primary focus of the hospitality and tourism marketing course?

The course focuses on understanding changing consumer behavior and preferences to develop effective marketing strategies.

Who is the instructor of the course mentioned in the transcript?

The instructor is Dr. Sangwon Park, an Associate Professor at the School of Hotel and Tourist Management in Hong Kong Polytechnic University.

What type of resources does the course offer to students?

The course provides various learning resources, including lectures from leading professors, case studies, journal papers, and industry professionals' advice.

Why is it essential for marketers in hospitality and tourism to understand consumer behavior?

Understanding consumer behavior is crucial because travelers' needs and wants are continuously evolving, and marketers must adapt to these changes to ensure satisfaction.

What are some of the latest principles emphasized in the course?

The course emphasizes the application of marketing knowledge and skills to develop and analyze effective marketing strategies.

How does information technology impact the hospitality and tourism industry?

Information technology creates diverse channels for consumers to access information and for service providers to communicate with customers.

What does Dr. Sangwon Park aim to achieve through this marketing management course?

Dr. Park aims to equip students with the skills and knowledge necessary to meet consumers' needs and wants effectively.

What competitive aspects are highlighted in the hospitality and tourism fields?

The hospitality and tourism fields are described as competitive markets that are among the largest and fastest-growing industries globally.

How can effective marketing strategies benefit tourism and hospitality businesses?

Effective marketing strategies can enhance customer satisfaction during their travel experiences and accommodations, leading to repeat business and positive word-of-mouth.

What role do case studies play in the course?

Case studies serve as practical examples for students to analyze real-world marketing challenges and solutions within the hospitality and tourism industry.