SEO Analysis Tutorial - How To Analyze Any Page (Including Competitors)

Summary

This video tutorial demonstrates how to conduct an SEO analysis on any web page, including competitor sites, using tools like SEO Minion and Keywords Everywhere. The presenter emphasizes the importance of backlinks, on-page SEO factors, and author credibility in improving search rankings. By analyzing a high-ranking and a low-ranking page for the keyword 'cardio exercises at home,' viewers learn to identify key areas for optimization, such as title tags, header structure, internal linking, and overall content quality. The video concludes with actionable insights to enhance SEO practices.

Takeaways

• 😀 Conducting an SEO analysis helps identify if a webpage, including competitors, follows SEO best practices.
• 🔑 Tools like SEO Minion and Keywords Everywhere provide essential data for SEO analysis, but many aspects can be analyzed manually.
• 📈 To rank for competitive keywords, a website typically requires a high domain authority and a significant number of backlinks.
• 🔍 Analyzing a competitor's backlink profile can reveal why certain pages rank higher than others.
• ⚙️ The on-page SEO factors such as title tags and header tags are crucial for search engine rankings.
• 📝 Title tags should ideally be around 60 characters; longer titles may lead to discrepancies in search engine results.
• 📊 Comparing on-page content with competitors can help identify areas for improvement, such as more relevant headings and images.
• 🔗 Internal linking within the content is important for SEO; pages with few internal links may not perform well.
• 👩‍🏫 Evaluating the expertise of authors (EAT) on pages can influence perceived authority and trustworthiness.
• 📅 Content freshness is key; more recently updated pages are often favored in search rankings.

Q & A

What tools are mentioned for conducting an SEO analysis?

The video mentions using SEO Minion and Keywords Everywhere for the SEO analysis.

What is the significance of the keyword 'cardio exercises at home' in this analysis?

The keyword 'cardio exercises at home' is used as a focal point to analyze the SEO performance of pages ranking for that specific search term.

How is the off-page and on-page difficulty measured for the keyword?

The off-page difficulty is rated at 73 out of 100, indicating high competition, while the on-page difficulty is rated at 57, suggesting it’s less challenging to optimize on-page elements.

What could be a reason for a page ranking low despite a good domain authority?

One reason could be the low number of backlinks pointing to the page; for example, a page may have a high domain authority but only a few backlinks, leading to poor ranking.

What discrepancy was noted regarding the title tag of the analyzed page?

The title tag in the HTML source was longer than 60 characters and different from what appeared in the search engine results, which could confuse Google about the page's content.

What is the ideal number of H1 tags for a webpage, and how did the analyzed page fare?

Ideally, a webpage should have only one H1 tag, but the analyzed page contained two, which needs to be corrected for better SEO practices.

How do internal links contribute to SEO, according to the analysis?

Internal links are essential for SEO as they help search engines understand the structure of a website and improve navigation; the analyzed page lacked sufficient internal links.

What does EAT stand for, and why is it important?

EAT stands for Experience, Authoritativeness, and Trustworthiness. It's important because it helps establish the credibility of the content and the author, which can influence ranking.

How did the author profiles of the two pages compare in terms of expertise?

The author of the top-ranking page had relevant qualifications as a certified personal trainer, while the author of the lower-ranking page had expertise more focused on beauty and skincare, affecting the perceived trustworthiness.

What was the publishing date of the lower-ranking page, and why is this significant?

The lower-ranking page was published in August 2019, whereas the higher-ranking page was updated in September 2022. This indicates that the newer content may be more relevant and up-to-date, which is often favored in SEO.