How YETI was invented #shorts
Summary
TLDRTwo people brainstorm ideas to create an overpriced cooler to compete with a rival $30 model. They decide to make their cooler heavy and difficult to carry while charging $300. After considering names evoking winter imagery like 'snowman' and 'abominable', they settle on an outrageous price and plan to just slap a sticker on it, expecting people will buy anything.
Takeaways
- 😀 They want to compete with a $30 cooler by making theirs more expensive.
- 😡 They suggest making their cooler super heavy so no one can carry it.
- 🚗 They joke about adding wheels to make it portable.
- 🌲 They decide on a forest green color scheme.
- ❄️ They brainstorm cold related names like snow, ice and snowman.
- 😈 They settle on the name 'Abominable Snowman'.
- 💰 They plan to overprice it at $300.
- 🤑 They think a sticker will get people to buy anything.
- 🤔 The overall idea seems misguided and unlikely to succeed.
- 😕 There are doubts that people will pay so much for a cooler.
Q & A
What product are they trying to sell more of?
-Coolers. The script mentions they need to sell more coolers.
How much does their competitor's cooler cost?
-$30. Their competitor has a $30 cooler.
What outrageous idea does one person suggest to compete with the $30 cooler?
-Making their cooler super heavy so no one can carry it and charging $300 for it.
What more sensible idea does someone else suggest?
-Just putting wheels on their cooler to improve mobility.
What colors are suggested for the cooler?
-Forest green and white. One person wants forest green but another insists on white.
What are some cooler names they brainstorm?
-Snow, ice, snowman, abominable snowman.
Does anyone think people will pay $300 for their cooler idea?
-No, no one thinks people will pay that much. They decide to just slap a sticker on a cooler and sell it.
What is the overall tone of the conversation?
-Humorous and exaggerated, with outrageous suggestions played for comedic effect.
How might this script be useful for the company?
-It could provide ideas for branding and marketing their coolers, even if the suggestions are exaggerated.
What insight does this give into their creative process?
-It shows their process involves brainstorming exaggerated or even bad ideas at first, which leads to more reasonable solutions.
Outlines
😡 Discussing ideas to compete with a cheaper $30 cooler
The paragraph discusses ideas to create an expensive $300 cooler to compete with a cheaper $30 cooler. They suggest making it heavy, durable, rugged, forest green in color, able to hold ice for a week. They debate names like Snowman, Revenge Snowman, Abominable Snowman. One person argues no one will pay $300 but another says they will with the right branding.
Mindmap
Keywords
💡coolers
💡$30 cooler
💡super heavy
💡durable
💡forest green
💡snowman
💡abominable
💡$300
💡slap a sticker on it
💡they'll buy anything
Highlights
Need to sell more coolers to compete with a $30 cooler
Going to make our cooler super heavy so no one can carry it
Suggestion to put wheels on the heavy cooler
Considering forest green color for the cooler
Decide on white color for the cooler
Cooler will hold ice for a week
Brainstorming cold related names: snow, ice, snowman
Name idea: Abominable Snowman
Concern no one will pay $300 for a cooler
Plan to just slap a sticker on it to get people to buy it
Need to come up with competitive cooler to rival $30 option
Considering questionable strategy of making cooler really heavy
Creative idea to make heavy cooler portable with wheels
Debating different color options for cooler design
Settled on basic white color for new cooler
Transcripts
we need to sell more coolers we supposed
to compete with a $30 cooler makes me
want to gouge my eyes out that's it
we're going to take their $30 cooler and
we're just going to add a zero gouge the
customers and make it super heavy no
one's going to be able to carry that you
could just put wheels on it are you out
of your mind go take your iglo for a
walk'll say that it's durable durable
ruggedness Outdoors we could do a forest
green
color we're going to do a forest green
color we would never due forest green
Tyler dude they're going to be white
it's going to be white and super heavy
and it can hold ice for a week we got to
come up with a name start naming off
cold stuff okay snow ice Revenge snowman
wait snowman prices are abominable hey
shut up but also a good idea abominal
snowman ye what do you think no one's
going to pay
$300 for a cooler you're right now they
will just slap a sticker on it and
they'll buy anything
Просмотреть больше связанных видео
![](https://i.ytimg.com/vi/wa1rPogUv3c/hq720.jpg)
COMPRÉ DOS IPHONE 15 PRO MAX EN AliExpress... ESTAFAS DE INTERNET?
![](https://i.ytimg.com/vi/UmwUm23QOtk/hq720.jpg)
Boire 10 cafés, devenir fous, construire un château de cartes, devenir fous
![](https://i.ytimg.com/vi/TAwLEIiGzgY/hq720.jpg)
My Daughters 1st Birthday Surprise!
![](https://i.ytimg.com/vi/9hQNYxQekT8/hqdefault.jpg?sqp=-oaymwEXCJADEOABSFryq4qpAwkIARUAAIhCGAE=&rs=AOn4CLBNq2nreoTIUA9MpAsqS8qiPBg3Pw)
THE SLEEPOVER BROOKHAVEN RP
![](https://i.ytimg.com/vi/yqKbjnIAIPg/hq720.jpg)
Купил Убитую Ауди S8 С Двигателем От Lamborghini. Восстановление Любой Ценой
![](https://i.ytimg.com/vi/qJBqkyk19ZE/hq720.jpg?v=612877a2)
What Is CREATIVE STRATEGY?
5.0 / 5 (0 votes)