How YETI was invented #shorts

Summary

Two people brainstorm ideas to create an overpriced cooler to compete with a rival $30 model. They decide to make their cooler heavy and difficult to carry while charging $300. After considering names evoking winter imagery like 'snowman' and 'abominable', they settle on an outrageous price and plan to just slap a sticker on it, expecting people will buy anything.

Takeaways

• 😀 They want to compete with a $30 cooler by making theirs more expensive.
• 😡 They suggest making their cooler super heavy so no one can carry it.
• 🚗 They joke about adding wheels to make it portable.
• 🌲 They decide on a forest green color scheme.
• ❄️ They brainstorm cold related names like snow, ice and snowman.
• 😈 They settle on the name 'Abominable Snowman'.
• 💰 They plan to overprice it at $300.
• 🤑 They think a sticker will get people to buy anything.
• 🤔 The overall idea seems misguided and unlikely to succeed.
• 😕 There are doubts that people will pay so much for a cooler.

Q & A

What product are they trying to sell more of?

Coolers. The script mentions they need to sell more coolers.

How much does their competitor's cooler cost?

$30. Their competitor has a $30 cooler.

What outrageous idea does one person suggest to compete with the $30 cooler?

Making their cooler super heavy so no one can carry it and charging $300 for it.

What more sensible idea does someone else suggest?

Just putting wheels on their cooler to improve mobility.

What colors are suggested for the cooler?

Forest green and white. One person wants forest green but another insists on white.

What are some cooler names they brainstorm?

Snow, ice, snowman, abominable snowman.

Does anyone think people will pay $300 for their cooler idea?

No, no one thinks people will pay that much. They decide to just slap a sticker on a cooler and sell it.

What is the overall tone of the conversation?

Humorous and exaggerated, with outrageous suggestions played for comedic effect.

How might this script be useful for the company?

It could provide ideas for branding and marketing their coolers, even if the suggestions are exaggerated.

What insight does this give into their creative process?

It shows their process involves brainstorming exaggerated or even bad ideas at first, which leads to more reasonable solutions.