Intro to FigJam: How to brainstorm with an online whiteboard

Figma

20 Sept 202106:29

Summary

TLDRThe video script showcases the powerful collaboration and ideation capabilities of FigJam, an online whiteboard tool for teams. It follows a Product Manager, Fifi, as she leads a session to gather user feedback, brainstorm ideas, and prioritize the roadmap for the FigMunch delivery app. Using FigJam's interactive features like shapes, stickies, and an effort-impact matrix, the team efficiently captures customer insights, proposes feature enhancements like improved search visibility, reorder functionality, and diet filters, and visualizes the user journey. FigJam facilitates seamless real-time collaboration, enabling the team to vote, prioritize, and experiment with design explorations, ultimately aiming to create a delightful experience for FigMunch's customers.

Takeaways

😎 FigJam is an online whiteboard for team collaboration and ideation.
🤝 The meeting involves a product manager, designer, researcher, and support team member brainstorming and prioritizing roadmap features based on user feedback.
📝 Key areas discussed include improving search bar visibility, adding reorder and favorites features, and implementing diet preference filters.
👍 Participants use voting, effort/impact matrix, and user journey diagrams to evaluate and prioritize ideas.
🔍 Research data suggests reorder feature will increase order volume and customer retention, making it a high-impact item.
⚡ Improving search bar visibility is considered a low-effort task that can be tackled quickly.
💡 The team considers displaying a reorder button on the home screen to streamline the user experience.
🧪 A/B testing is proposed to compare different implementations of the reorder feature.
🚀 The team plans to move forward with design explorations and implementation of prioritized features.
🌟 FigJam facilitates effective collaboration, organization, and decision-making during the product roadmap planning process.

Q & A

What is FigJam, and what is its purpose?
-FigJam is an online whiteboard tool where teams can ideate and collaborate on various projects, from discovery to design sprints. It is a product offered by FigMunch, a delivery app from Hong Kong.
Why were they using FigJam in this particular instance?
-In this instance, they were using FigJam to brainstorm and prioritize their product roadmap as FigMunch, the delivery app, was expanding into new markets. They were incorporating feedback from users and their research team to guide their planning.
What were some of the tools and features they used within FigJam?
-They used shapes, stickies, the marker tool, text boxes, effort and impact matrices, agenda stickers from the library, cursor chat, and audio conversations. They also pasted designs and user journey diagrams onto the board for discussion.
What were some of the user feedback and pain points they discussed?
-They discussed feedback about the search bar being hard to find due to low contrast, the need for a way to quickly reorder past meals, the ability to create a favorites list, and filters for dietary preferences like vegan or halal.
How did they prioritize the features and ideas they gathered?
-They used an effort and impact matrix, where they placed the top ideas based on their perceived effort and potential impact. They also discussed factors like implementation difficulty, user demand, and potential benefits.
What was the plan for the reorder feature?
-For the reorder feature, which was identified as a high-impact item, they discussed potential implementations, such as displaying a reorder button on the home screen or having a dedicated history tab. They also considered A/B testing different options.
What was the role of the different team members in this collaboration?
-The team consisted of a Product Manager (Fifi), a designer (Crystal), a researcher (Sarah), a support representative (Dan), and an engineer (Sophie). Each contributed their expertise and insights based on their respective roles.
How did they plan to move forward with the prioritized features?
-The designer (Crystal) planned to create a branch of their design system to test ideas for improving the search bar visibility. The team also discussed moving the FigJam file to their team's workspace for ongoing collaboration and exploration of the prioritized features.
What was the overall goal of this collaboration session?
-The overall goal of this collaboration session was to gather and prioritize user feedback, identify pain points, and plan the product roadmap for FigMunch as they expanded into new markets, with a focus on making their customers happy.
How did FigJam facilitate this collaborative process?
-FigJam provided a shared online whiteboard space where the team could ideate, brainstorm, organize thoughts, create visual aids, and collaborate in real-time using various tools and features. It enabled them to run an effective and productive meeting for planning their product roadmap.

Outlines

00:00

🤝 Collaborative Brainstorming and Roadmap Planning

Fifi, a Product Manager at FigMunch, a food delivery app from Hong Kong, is using FigJam to collaborate with her team and organize feedback from users and researchers. She creates a new FigJam file, sets up a board with designated areas for different types of feedback, and prepares tools like an effort-impact matrix. The team joins the session, and Fifi shares the agenda. They dedicate time to add customer feedback and learnings to the designated sections.

05:03

🔍 Prioritizing Features and User Journey Mapping

The team discusses and votes on their favorite ideas using FigJam's voting features. They prioritize the top ideas by duplicating the stickies and placing them on the effort-impact matrix, considering factors like implementation effort and potential impact. They also review a user journey diagram to explore how the new 'reorder' feature could fit into the experience. The team decides to A/B test different options and moves forward with design explorations. Fifi shares the updated file with the team for continued collaboration.

Mindmap

Keywords

💡Ideation

Ideation refers to the process of generating ideas or concepts. In the context of the video, FigJam is presented as an online whiteboard tool that enables teams to ideate, which means collaboratively exploring and developing ideas during the early stages of a project or product development cycle. The script mentions using FigJam for 'discovery to design sprints,' implying that it facilitates ideation during the initial planning and conceptualization phases.

💡Collaboration

Collaboration refers to the act of working together towards a common goal. The video emphasizes FigJam as a platform where teams can collaborate on various tasks, including ideation and prioritizing the product roadmap. The script showcases multiple team members from different roles (e.g., product manager, designer, researcher, engineer) contributing ideas, providing feedback, and actively participating in the ideation and decision-making process, exemplifying effective collaboration.

💡User feedback

User feedback refers to the information or insights gathered from end-users about their experience with a product or service. In the video, the product manager (Fifi) mentions using feedback from users and the research team to inform the brainstorming and prioritization of their product roadmap. User feedback is presented as a crucial input for understanding user needs, pain points, and potential areas for improvement, which guides the team's ideation and decision-making processes.

💡Prioritization

Prioritization is the process of determining the order of importance or urgency for tasks, features, or initiatives. The video demonstrates the team using an effort and impact matrix to prioritize the ideas generated during the ideation session. Prioritization helps teams focus their resources on the most valuable and feasible tasks, aligning their efforts with user needs and business objectives. The script shows the team voting, discussing, and collectively deciding which ideas should be prioritized based on their potential impact and required effort.

💡User journey

A user journey refers to the series of steps or interactions that a user goes through when using a product or service. In the video, the team discusses fitting the proposed 'reorder' feature into the existing user journey diagram. Mapping out the user journey helps teams understand the end-to-end experience, identify potential pain points, and design solutions that seamlessly integrate into the overall workflow or experience. The script highlights the importance of considering the user journey when ideating and implementing new features.

💡A/B testing

A/B testing, also known as split testing, is a method used to compare two versions of a product or feature to determine which one performs better. In the video, the researcher (Sarah) suggests A/B testing different options for the 'reorder' feature, such as displaying a reorder button on the home screen or having a separate history tab. A/B testing allows teams to validate their ideas and design decisions by gathering data on user behavior and preferences, ultimately leading to more informed and user-centric product development.

💡Brainstorming

Brainstorming is a group ideation technique where participants freely share ideas and build upon each other's thoughts. The video depicts a brainstorming session where the team members contribute ideas, feedback, and suggestions related to improving the product's user experience. Brainstorming encourages creative thinking, fosters collaboration, and helps generate a diverse range of potential solutions or improvements, which can then be evaluated and prioritized.

💡Roadmap

A roadmap is a strategic plan that outlines the vision, direction, and priorities for a product or project over a specific timeframe. The video mentions the team using FigJam to brainstorm and prioritize their roadmap as they expand into new markets. A well-defined roadmap helps teams align their efforts, allocate resources effectively, and communicate the planned features and improvements to stakeholders and customers, ensuring a cohesive and purposeful product development process.

💡Design system

A design system is a comprehensive set of reusable components, guidelines, and standards that ensure consistency and coherence in the user interface and experience of a product or application. In the video, the designer (Crystal) mentions creating a branch of their design system to test ideas for improving the visibility of the search bar. Design systems help teams maintain a unified look and feel, improve efficiency by reusing existing components, and facilitate collaboration between designers, developers, and other stakeholders.

💡Customer retention

Customer retention refers to the ability of a business to maintain and keep its existing customers over time. In the context of the video, the researcher (Sarah) mentions that the 'reorder' feature is expected to increase order volume and improve customer retention. Implementing features that enhance the user experience and address customer needs can lead to higher satisfaction and loyalty, reducing customer churn and promoting long-term retention, which is crucial for the success of businesses, especially in competitive markets.

Highlights

FigJam is an online whiteboard where teams can ideate and collaborate on everything from discovery to design sprints.

FigJam is being used to brainstorm and prioritize the roadmap for a delivery app from Hong Kong as they expand into new markets.

The Product Manager creates a FigJam file to organize thoughts and uses shapes, colors, and text sizes to create title cards for designated feedback areas.

The Product Manager uses stickies, marker tools, and text boxes to add ideas, create an effort and impact matrix, and label axes.

FigJam's agenda stickers from the library are used to give everyone the rundown.

The file is shared with the team, and they use high fives and cursor chat to say hi.

FigJam has tools like audio conversations to run the meeting effectively.

The team dedicates time to add learnings and customer feedback under designated sections.

The team discusses, organizes, and prioritizes tasks using a timer to keep the section on track.

A designer shares feedback about making the search bar more visible by increasing contrast.

The research team shares feedback about users wanting a way to quickly reorder past meals.

The supporter suggests adding the ability to create a favorites list, which everyone cheers for.

The Product Manager suggests adding filters for diet preferences like vegan or halal.

The team uses stamps to vote for their favorite ideas.

The top ideas are prioritized using an effort and impact matrix, with time boxing for this portion.

The team discusses integrating the new reorder feature into the user journey diagram and considers experimenting with A/B testing.

The designer plans to copy the new user journey diagram to the design file and start explorations.

The Product Manager moves the FigJam file to the team for access and thanks everyone for their collaboration.

The video highlights how FigJam helps make customers happy and encourages visiting the Figma Community for inspiration on effective team exercises using FigJam.