Purposive Communication: Communication and Globalization

Summary

This video explores 'Purposive Communication' with a focus on communication and globalization. It defines globalization as the movement of people, goods, ideas, and traditions across borders, emphasizing its impact on communication. The video highlights how globalization fosters cultural exchange and integration, improving communication through technology. It discusses challenges such as language barriers and cultural differences, alongside benefits like virtual interactions and increased access to information. The impacts of globalization on global communication, including social awareness, business conduct, and accessibility, are examined, concluding with the need for broader application of communication technologies worldwide.

Takeaways

• 🌍 Globalization allows for the easy movement of people, goods, and ideas across borders, influencing communication and cultural exchange.
• 🌐 Globalization integrates diverse cultures economically, politically, and socially, leading to mutual improvements and shared best practices.
• 📖 Marshall McLuhan predicted the concept of a 'global village'—a world interconnected by electronic media, which is now a reality.
• 🗣️ Communication in the context of globalization often involves cultural elements, which can create both challenges and opportunities for mutual understanding.
• 📱 Technology has made communication across borders easier, but it also requires awareness of cultural differences in language, speech, and body language.
• 🕒 Time zone differences should be considered when communicating globally, as work hours and sleeping times vary around the world.
• 💻 Virtual interactions have become a key part of globalization, enabling collaboration across borders in academia and the workplace.
• 🌍 Globalization has increased the accessibility of information through the internet, making knowledge more equitable but also revealing digital divides in some regions.
• 💼 Globalization has transformed business practices, enabling international collaborations and reducing the need for travel through virtual meetings.
• 📢 Globalization has raised social awareness, allowing people worldwide to share opinions and work together, although access to communication technologies is not universal.

Q & A

What is globalization, as described in the video?

Globalization is the process by which people and goods move easily across borders, with a cultural element where ideas and traditions are traded and assimilated. It also involves the integration and interdependence of diverse cultures, impacting economic, political, and cultural aspects globally.

How does globalization impact communication according to the video?

Globalization impacts communication by enabling cultural exchanges, where people interact and share ideas across borders. It also challenges communication as language and cultural differences require adaptation, and technology provides new ways to communicate, like virtual interactions.

What does Marshall McLuhan's concept of a 'global village' mean?

McLuhan's 'global village' refers to the idea of a world interconnected by an 'electronic nervous system,' which is media. It suggests that people across the globe can connect and share information instantly through media and technology.

What are some key impacts of globalization on communication?

Some key impacts include increased language contact and communication challenges, exposure to diverse perspectives, wider access to information through technology, and the ability to communicate instantly across global distances using digital platforms.

How does globalization affect business communication?

Globalization allows businesses to conduct virtual meetings, reducing travel expenses and enabling international collaboration. It also facilitates the global exchange of business practices and ideas, enhancing corporate communication strategies.

What role does technology play in global communication?

Technology plays a crucial role by providing tools for virtual communication, such as video conferencing and instant messaging, which help bridge time zones and geographical distances. It also allows people to access and share information globally with ease.

How does cultural awareness influence communication in the context of globalization?

Cultural awareness is essential for effective communication in a globalized world. It helps communicators understand and respect cultural differences in speech, body language, and etiquette, ensuring that interactions are appropriate and respectful across different cultures.

What challenges do time differences pose in global communication?

Time differences can create challenges in scheduling communication, especially in international business or academic collaborations. People must consider the different time zones to avoid contacting others during inconvenient hours, such as late at night or early morning.

What are the three major impacts of globalization on global communication, as mentioned in the video?

The three major impacts are: 1) the availability of information through the internet and mobile services, 2) changes in business conduct through virtual meetings and communication tools, and 3) increased social awareness by sharing ideas and perspectives globally.

What is the problem associated with the spread of global communication technology?

The problem is that global communication technology has not reached all people equally, especially in developing regions. For instance, around 70% of people in Africa may never make a phone call or use the internet, highlighting the need for more widespread access to communication technologies.

Outlines

00:00

🌍 Introduction to Globalization and Purposive Communication

The video introduces purposive communication as a key subject for tertiary education, focusing on Chapter 2, which covers globalization and its impact on communication. Globalization is described as the movement of people and goods across borders, with a strong cultural element. Communication and the exchange of traditions across cultures are central to this process, allowing harmonious relationships and mutual understanding. Definitions of globalization by scholars like Gumball and Marshall McLuhan are provided, including McLuhan's concept of a 'global village,' where media connects the world as one community.

05:04

🖥️ The Role of Media and Technology in Globalization

This paragraph delves deeper into the idea of a 'global village' and how media has made the world interconnected. It emphasizes that globalization isn't new, as the exchange of goods and culture has existed long before the term was coined. Technology plays a crucial role in enhancing communication, especially through media, enabling easier and faster cross-cultural exchanges. The paragraph also highlights the challenges of communication across borders due to different traditions and the role of technology in broadening perspectives.

10:04

📱 Impacts of Globalization on Communication

Globalization has allowed more frequent language contact and diverse perspectives through technology, making communication more challenging but also enriching. As people cross borders, they encounter new traditions and communication norms. Technology has opened access to different cultures, making information more equitable for those with access to devices and the internet. However, not everyone in the world has this access, highlighting the digital divide. The paragraph emphasizes the global accessibility of information through media and communication platforms, though some people remain isolated from this progress.

15:07

🤝 Virtual Interactions and Cultural Awareness in Global Communication

Virtual interactions have emerged due to globalization, especially in academic and workplace settings. However, effective communication requires an understanding of the strengths and limitations of different platforms, such as email or messaging apps. Cultural awareness is essential, particularly in speech, as words may have different meanings across cultures. Being respectful of these differences is vital for effective communication. Body language and time zone differences are also significant, as cultural norms around gestures and timing vary widely. Sensitivity to these factors fosters better cross-cultural communication.

20:07

🌐 Globalization's Impacts on Global Communication

The paragraph discusses the influence of globalization on global communication, citing Daniel's 2017 work. Globalization has expanded the availability of information and advanced communication technologies, enabling international collaboration and business. However, access to these technologies is uneven, especially in regions like Africa, where many people still lack basic communication tools such as phones and the internet. This highlights the need for broader application of communication technologies. The major impacts discussed include increased access to information, changes in business communication practices, and heightened social awareness across the globe.

Keywords

💡Globalization

Globalization refers to the process by which people, goods, and ideas move across borders more easily. In the video, it is described as fostering cultural exchange, bringing people together, and allowing the assimilation of different traditions. Globalization is essential to understanding how communication evolves, as it allows for more interactions and the sharing of diverse ideas across borders.

💡Cultural Element

The cultural element of globalization refers to the exchange and integration of ideas and traditions among different societies. This concept is critical in the video as it explains how globalization affects communication by enabling the exchange of beliefs and practices, influencing how people interact and communicate across cultural boundaries.

💡Purposive Communication

Purposive communication is intentional communication aimed at achieving a specific purpose, such as informing, persuading, or connecting people. The video explores how globalization impacts purposive communication by improving methods of interaction, both through technology and by encouraging cross-cultural understanding.

💡Global Village

The term 'global village' was coined by Marshall McLuhan to describe how the world has become interconnected through media and technology. It reflects the idea that communication technologies, like the internet, have shrunk the world, making it easier for people to access information and communicate as though they are in a 'village.' The video references this concept to emphasize how globalization has transformed communication.

💡Virtual Interactions

Virtual interactions refer to communication that occurs online or through digital platforms, allowing people to collaborate and communicate across long distances. The video explains that globalization has introduced these interactions as a common part of both academic and workplace dynamics, making communication easier across borders.

💡Cultural Awareness

Cultural awareness is the recognition and understanding of the differences between one's own culture and others. In the video, cultural awareness in speech and body language is highlighted as critical for effective communication in a globalized world, where different cultures may have varying interpretations of words or gestures.

💡Language Contact

Language contact occurs when speakers of different languages interact, leading to linguistic exchange. The video emphasizes that globalization increases language contact, making communication more challenging as individuals must navigate different languages, dialects, and cultural nuances.

💡Technology

Technology refers to the tools and platforms, like the internet and mobile devices, that facilitate communication. In the video, technology is shown as a driving force behind globalization, making information more accessible and enabling new forms of communication, such as virtual meetings and instant messaging.

💡Equitable Access

Equitable access means that everyone, regardless of location or socioeconomic status, has fair access to resources or opportunities. The video discusses how globalization has made information more accessible to many people through technology, though it also acknowledges that some regions, like parts of Africa, still lack full access to these technologies.

💡Time Differences

Time differences refer to the varying time zones across the world. The video explains that effective global communication must account for these differences, especially when scheduling meetings or collaborating across continents. It highlights how time zone awareness is crucial in respecting other people's time and ensuring smooth communication.

Highlights

Globalization allows people and goods to move easily across borders, and also promotes the exchange of ideas and traditions.

Globalization is the process of bringing people together, facilitating interaction and the exchange of cultural practices.

According to Gumball and Gumball (2013), globalization increases economic, political, and cultural integration and interdependence of diverse cultures.

Marshall McLuhan predicted the concept of a 'global village' in his 1962 book, where electronic media connects the world into one interconnected community.

Globalization impacts purposive communication by enabling improved communication technologies that allow for the exchange of cultural traditions and practices.

More people crossing borders due to globalization makes communication more challenging due to language differences and cultural misunderstandings.

Technology, driven by globalization, provides diverse perspectives and allows people to become more open-minded.

Globalization has made the world more accessible and equitable through technology, though not everyone globally has access to these tools.

Virtual interactions, a product of globalization, allow people to collaborate across borders using various communication media.

Cultural awareness is essential in effective communication due to globalization, especially regarding differences in speech and body language.

Time differences must be considered when communicating globally, respecting different time zones in interactions.

Globalization increases the availability of information, making it easier to access diverse knowledge globally via the internet and mobile services.

Globalization has influenced business conduct by enabling virtual meetings, saving costs and enhancing collaboration across countries.

The rise of global communication systems has increased social awareness, allowing people to share views and collaborate on projects globally.

Despite the spread of global communication, there are still regions, particularly in Africa, where access to technology remains limited.

Transcripts

foreign

[Music]

good day to everyone so for today's

video we're going to talk about

purposive communication

uh subject

a general subject

for the tertiary level of Education okay

so specifically we're going to tackle

chapter 2 entitled communication and

globalization

and of course to give the beef

background

on what the video will be all about

let's have the topics so the topics

covering this

video

will entail

number one what is globalization

second impacts of globalization on

communication and third impacts of

globalization on Global Communication

all right so hopefully that at the end

of this video we will be able to discuss

the following

so let's start with the first one

globalization

so globalization is the process by which

people and goods move easily across

borders yet there is also a cultural

element as ideas and traditions are

traded and assimilated okay so if we're

not going to talk about communication uh

generally this globalization has this

term it's the process by which people

and goods move easily across borders

but of course if we're going to tackle

communication okay uh we're going to

tap the cultural element of this as how

this affects the ideas and traditions of

people who produce such communication

okay another globalization is the

process of bringing people together and

making them interact and exchange ideas

across traditional borders so because

globalization allows us to go to another

place okay we get to have

harmonious relationships we get to know

them we got to discover their beliefs

their principles their traditions and we

get to interact with them so we already

have this uh discovery of their

Traditions okay and that means to say

that we could adopt okay so so it

depends okay but this is because of

globalization this is all made by

globalization

another definition according to Gumball

and Gumball 2013 globalization is the

increasing economic political and

cultural integration and interdependence

of diverse cultures okay so when we say

globalization there comes now the

Improvement okay but how does that go

okay it is through the

exchange of diverse cultures so we learn

to integrate those best practices of

other places in order for us to be

improved and that

means that

such kind of improvement would pertain

to economic

political and cultural all right so we

have the last definition actually we

have a lot of definition of

globalization it's just that we have

enumerated sum okay and one is how it's

really

defined

generally and for the other definitions

it is

concerning purposive communication

so we have this one

Marshall mcluhan prediction in his book

the Gutenberg Galaxy published in 1962

of a global village so he

has this term on his book

what does a global village mean it is

One World interconnected by an

electronic nervous system

so that's media and that has become a

reality

so that's what he means by global

village

um we already

could interconnect to one another

through media it's like a certain click

and a certain snap of your fingers we

could already get to know okay or

discover different cultures in different

places

all right so there will be a lot of

definition and I know that you have had

your definition on different definition

of globalization as well globalization

is not really new okay

so

uh the globe has been globalized even

before men coined the term globalization

okay yeah just like uh what I told you a

while ago okay uh generally it's the

exchange okay it's the exchange of goods

it's the buying and selling to each

other but on this context we're talking

about purposive communication okay and

how is globalization interconnected with

purposive communication it is because

through technology that we begin to

improve

our

ways on how to communicate with one

another either through writing or

through speaking and later on we're

going to know more about that

okay by discussing this impacts of

globalization on communication okay so

let me read the following as more people

cross borders because of globalization

more language contact happens making

communication more challenging Okay so

you know they say that or

we say or

um most of us say that

when we cross borders we begin to

benefit okay from the place we are

coming from or going to it's because we

begin to

um be

more aware of what is happening outside

our knowing

but when it comes to purposive

communication it's because when we cross

borders we get to discover the

Traditions it's new to us and sometimes

when we communicate with them okay it's

sometimes challenging because we really

don't know

um initially the do's and don'ts or how

to respect a certain person okay because

sometimes how we respected in our

country is different from them

okay so that's what it means by this one

that's the first impact and then second

one because of Technologies we have the

opportunity to view diverse perspectives

that were outside of our scope before

okay so just like what I told you

a while ago when we cross-borders we get

to know the things uh known before on

our end okay but because of Technologies

again

we have already the diverse perspectives

okay we are already uh open-minded okay

that what is existing in our place might

not be existing to them and it's just

okay all right okay another because of

globalization the world becomes more

accessible and Equitable in general okay

so it is saying here that

we just the use of media different

platforms we access the different

cultures of different places and so

everyone of us

who have maybe our our phones our

gadgets which in which we could download

applications to have video conference or

chats okay so that is

making us access a different

cultures Traditions principles and

beliefs okay so it means to say that

um information or access to information

is already Equitable to anyone

if you just have your cell phone your

laptop and of course you have your

internet connectivity you could discover

a lot

but then again some are not really

having this kind of gadgets okay in

other parts of the world

they don't have internet connectivity as

well

so

um

they are not really

accessing this

different sites okay

and their accessibility to information

is limited

but then again

they are just few in the world so

we must also reach them right okay so

that's the impact of globalization on

communication

okay

all right we have other impacts okay and

this time we're going to talk about how

to use technology to communicate with

people on the other side of the globe

so we have the first one virtual

interactions

because of globalization we were

introduced to Virtual communication so

uh with this one we get to collaborate

with other

major part of academic and workplace

Dynamics okay but we need to understand

the strengths and limitations of

different Communications media okay so

we need to know

the

maximum effect effect of this

different platforms like for example if

we're going to use emails okay

um yes we could deliver the message

to anyone but we must take into

consideration

certain etiquette when we send emails

it's not just because we want to say

something to someone then we're just

going to do it though there are other

applications okay in which we could send

personal messages okay just like

um messenger Facebook

and others okay so in here

okay because

um

if we have gadgets we could access

almost everything okay

um some people don't know how to

practice certain etiquette when it comes

to communication but there should be as

well right second one is cultural

awareness in speech the need for

cultural awareness is a major impact of

globalization on the required skill set

of effective communicators

resulting in the evolution of

communication skills development

programs Okay so

I told you a while ago that when we

cross borders we get to discover

um cultures principles beliefs tradition

and same with speech

we get to encounter

um different languages okay but on our

language there is a counterpart

to another language but

we need to take into consideration which

among this counterpart of our language

is just

okay for us and okay for the another

culture because a certain ordinary word

in our language might not be ordinary to

another language so we must stick into

consideration that one so that we are

respectful

all the time

and then we have number three cultural

awareness in body language if we have

cultural awareness in speech we also

have in body language

there are people

um in which

when they act

under a certain culture it's just normal

but when someone sees them in their

culture it's not so we must be aware we

must be sensitive okay of what is okay

with us and okay with them okay so that

there will be a proper exchange of ideas

okay when we

talk about different

purposes all right and then another one

is the time differences okay yes because

of course we are living here on Earth

it's rotating and our day might not be a

day to another man our night might be

uh the night of the woman okay so we

must take into consideration time

differences if ever we want to

communicate with other people say for

example foreigners okay and you take

into consideration what will be the time

here and what will be the time on that

uh on that place will there be um

exchange of time zones some sort of

things like that so that we begin to you

know respect the time of each other

especially if it's night time of course

people are sleeping okay but you are

there

um during the day working and you need

to communicate with someone but they're

asleep okay so we must take into

consideration those kinds of situation

okay so those are the impacts of

globalization on communication okay next

one is the impacts of globalization on

Global Communication

so we have a reference here from daniv

2017

okay

so the process of globalization has

widely increased the availability of

information for people across the world

so by the use of the internet okay and

advanced mobile services

people are able to discuss business

plans and proposals on an international

level okay so Global Communication

Services

have also contributed to the

Enlightenment and development of the

political process in a number of states

okay

So Daniel enumerates the three major

impacts of globalization on Global

Communication first one is the

availability of information okay so

that's the major effect of course okay

so because of the internet and if you

just have your Gadget you could access

almost everything okay but the impact of

this to Global Communication okay

um

um

decades ago or years ago when uh the TV

region are emerging okay

and then suddenly this world wide web

became available okay so uh there's

already this

um the the quiz price of the

the TV and others okay because we are

more on

um having the goal or aim to let other

people access information easier

faster okay

with the minimum

availability of resources

okay and thanks to Global Communication

another one is business conduct

globalization has influenced Global

Communication by implementing new

technique for business conduct among

workers at International corporations

okay so because of globalization okay

employees who are bound to travel

outside the country would tend to just

initiate a virtual meeting okay and that

of course would save money in travel

expenses okay and then they're just

going to a lot those to meet the

different goals

for their company all right next one is

social awareness

so the availability of information which

is a direct effect of the development

and Global communication systems

has led to increased social awareness of

people across the world

okay so

um they begin to share opinions views

and then work on projects and research

different areas actually

um through this one okay we have our

Facebook in which we could just uh

freely comment okay if ever that's that

the pose is made public okay so you know

um the owner of that uh account would

either take it positively or negatively

but hopefully positively so that she

will be improved okay so that should

become more aware okay socially of what

is accepted and not in the society

okay now I have put here the problem

okay so the problem under the impacts of

globalization on Global Communication

okay so despite its quick spread and

continuous development Global

Communication has not reached the

majority of people on all continents so

that's what I'm telling you a while ago

so

um

the World Health Organization indicates

that at least 70 percent of people in

Africa will never make a single phone

call or use internet that said but

hopefully we're having movement for that

so this points out the need of a more

extensive application of communication

Technologies as part of the process of

globalization

all right so

that's the impacts of globalization and

Global Communication I hope that I was

able to

discuss the following topics concerning

globalization impacts of globalization

on communication and impacts of

globalization on Global Communication so

I hope that you learned today with this

video

okay thank you so much and have a great

day ahead goodbye