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Summary
TLDRThis video discusses how to launch a new store and achieve a revenue of millions within just one month. The speaker shares strategies including 'friend orders' (genuine orders from friends to boost initial reviews), crafting optimized product titles based on top-selling products, running search ads with a minimal budget, and using Shopee's flash sale feature to increase conversions. The key takeaway is that even with limited ad spend, a new store can rapidly grow by focusing on reviews, targeted keywords, and strong product demand.
Takeaways
- 💡 Friend Order (FO) is a key strategy for boosting sales in the first month of a new store by using real orders from friends.
- 🛍️ To create an effective product title, analyze the top-performing products and use relevant keywords from the best-selling items.
- 📈 Focus on obtaining 2-3 real reviews early on, as customer reviews are essential for success on platforms like Shopee.
- 🚀 Optimize Shopee ads by using search ads exclusively, which tend to deliver higher returns on investment.
- 💸 Start ad campaigns with a low daily budget of IDR 2,500, then scale up based on performance results.
- 🛠️ Use manual keyword targeting and select 5 well-targeted keywords to minimize costs and improve ad efficiency.
- ⚡ Flash sales are highly effective for increasing conversion rates, and should be used daily once available.
- 💬 Boost chat response rates by simulating interactions with fake chats to maintain a good store reputation.
- 🔑 To unlock Shopee's Flash Sale feature, achieve at least 10 sales and maintain a high chat response rate.
- 📊 Ensure the product you are selling is in demand by checking search volume data within Shopee ads.
Q & A
What is the primary strategy used in the video to boost sales in a new store within one month?
-The primary strategy discussed is using 'friend orders' (FO), where friends or family make real purchases from the store to generate reviews and sales, unlike 'fake orders' where the store owner buys their own products.
How do 'friend orders' (FO) differ from 'fake orders' (FO)?
-In 'fake orders', the store owner buys their own products in large quantities to manipulate sales figures and reviews. In 'friend orders', friends or family make real purchases to create a few genuine sales and reviews.
Why are reviews so important for new stores on Shopee, according to the video?
-Reviews are critical because even if a store has a large advertising budget or offers the lowest prices, customers tend to trust stores with good reviews. Without them, it's difficult to achieve sales.
What is the second method suggested for boosting store sales after creating friend orders?
-The second method is to create product listings with optimized titles. These titles should be crafted by researching top-selling products in the same category and using relevant keywords from those listings.
How should keywords be selected when creating product titles for Shopee listings?
-Keywords should be selected by analyzing the top five organically ranked products in the category, focusing on relevant and high-ranking keywords that describe the product accurately.
What type of advertising is recommended for a new store, and how should it be managed?
-The video recommends using 'search ads' on Shopee. Store owners should start with a small daily budget (e.g., 2,500 IDR), focus on five targeted keywords, and optimize the bids for cost efficiency.
What is the importance of using 'flash sales' for boosting store conversions?
-Flash sales are an effective way to increase conversion rates by attracting more buyers with limited-time discounts, even if the discount is small (e.g., 1,000 to 2,000 IDR).
What two key factors must be achieved to unlock the 'flash sale' feature for a new store?
-To unlock the 'flash sale' feature, a store must have a high chat response rate and at least 10 sales or reviews. The presenter suggests using friend orders and fake chats to boost these metrics.
What strategy is recommended for increasing the store's chat response rate?
-The presenter suggests using 'fake chats' by having friends or family message the store, and then quickly responding to those messages to improve the store's response rate metric.
How does the presenter suggest choosing products that are more likely to succeed on Shopee?
-The presenter recommends selecting products based on their search volume using Shopee’s advertising search tool. Products with higher search volumes, like over 1,000 searches, have greater potential for sales.
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