One Business Mistake You're Doing Which Is Affecting Your Sales! Learn Digital Marketing In Hindi

Summary

In this conversation, a 72-year-old ITI owner shares his experience running three top-ranked institutes and his challenges in generating leads through digital marketing. Despite a busy schedule and previous unsuccessful attempts at online promotion, he is keen to improve his marketing efforts. The speaker advises him to shift the focus from highlighting his achievements to addressing student needs, emphasizing problem-solving in marketing communication. They also discuss the importance of delegation, team-building, and automation to improve efficiency and grow his business.

Takeaways

• 😀 The speaker is a 72-year-old individual who runs three ITIs (Industrial Training Institutes) recognized by the Government of India.
• 💼 Despite having a top-performing ITI in the country for several years, the speaker faces challenges in generating leads and promoting the institute effectively.
• 🤖 The speaker has incorporated advanced technologies such as robots in teaching, making his ITI the first in India to do so.
• 🚀 The speaker is highly passionate about expanding his ITIs and making his students employable, but struggles with digital marketing, having lost money to an ineffective marketer.
• 🖥️ The speaker already has a 20-year-old website and social media presence but is unsure if he needs to revamp the website to attract more admissions.
• 📅 The speaker's schedule is very demanding, working from 3 AM to 10 PM daily, leaving him little time to focus on learning digital marketing.
• 💡 The coach advises the speaker to focus on solving the problems of potential students rather than talking about his own accomplishments, suggesting a change in marketing strategy.
• 🌱 The coach emphasizes that teaching should always focus on the student's needs and that marketing should reflect how the speaker can help solve the audience's problems.
• 🛠️ The coach also advises the speaker to learn delegation and automation to reduce his workload and build a trusted team to handle various tasks.
• 🏗️ Finally, the coach stresses the importance of personal involvement in digital marketing, as no one understands the speaker's business better than he does.

Q & A

What is the speaker's primary goal?

The speaker's primary goal is to enhance and grow their ITI (Industrial Training Institute) and continue to educate and skill more students across India.

Why does the speaker mention their previous digital marketing attempt?

The speaker mentions their previous digital marketing attempt to explain their frustration with hiring someone who was unable to generate leads or help grow their business, which led them to explore other options.

What is the speaker's concern about their current website?

The speaker is concerned about whether their 20-year-old website, which they regularly update with new content, still needs to be rebuilt or optimized to generate better results.

What advice does the coach provide regarding the speaker's marketing strategy?

The coach advises the speaker to focus less on their achievements (like using robots in teaching) and more on how they can solve the problems of their audience, shifting the focus of their marketing to the benefits for the students.

How does the coach suggest the speaker should present themselves in marketing?

The coach suggests the speaker should highlight their experience and success in helping thousands of students become employable, framing their message around how they solve problems for others rather than showcasing their personal accomplishments.

What does the coach mean by 'teaching is never about the teacher, it is always about the student'?

The coach means that effective teaching and marketing should focus on the needs and problems of the students or audience rather than on the teacher's achievements or methods.

What changes does the coach recommend for the speaker's approach to digital marketing?

The coach recommends that the speaker create a clear value proposition, optimize their marketing language to focus on solving their audience’s problems, and build a lead generation funnel for better conversions.

What is the coach's perspective on the speaker's work schedule?

The coach suggests that the speaker is overworking by handling too much themselves and should focus on delegating and automating tasks to make better use of their time.

What does the coach advise regarding trust and delegation?

The coach advises the speaker to build a trustworthy team, delegate tasks, and allow others to handle certain responsibilities so they can focus on scaling their business and generating wealth rather than just earning a salary.

How does the coach suggest addressing low customer engagement at the petrol pump?

The coach suggests conducting surveys with customers to understand their problems and then offering solutions or added value that would encourage them to choose the speaker's petrol pump over others.