Voice Search Optimization SEO - The Dirty Little Secret!

Summary

In this video, Joe Bernage from Big West Academy explains the truth behind voice search optimization. He emphasizes that many companies falsely promote expensive services for voice search, but the reality is that voice search follows the same SEO principles as regular search. If your website is already optimized for SEO, it's already optimized for voice search too. Joe humorously debunks the voice search 'scam' and offers a free cheat sheet to help businesses improve their search rankings using proven SEO strategies.

Takeaways

• 🔍 Voice search optimization is not separate from traditional SEO.
• 💻 Many companies offer services for voice search, but it's often unnecessary if you already practice good SEO.
• 📱 Voice search is just another method for entering queries; the underlying search algorithm remains the same.
• 🛑 No special or extra steps are needed for optimizing specifically for voice search.
• 🗣️ The difference between typing and speaking a query does not affect how your website should be optimized.
• 🤔 Voice search optimization was a big trend about five years ago, but it's no longer relevant as a unique strategy.
• 🚫 Beware of scams where companies try to sell 'voice search optimization' as something separate from SEO.
• 🎯 If you're following best practices for SEO, your site is already optimized for voice search.
• 📄 There's a free cheat sheet available that provides key tips for ranking on Google and voice search.
• 📢 Good SEO practices such as using schema and conversational content are sufficient for voice search.

Q & A

What is the main topic of the video?

The video discusses voice search optimization and whether businesses need to take special measures for it.

What is the speaker's opinion on companies offering voice search optimization services?

The speaker believes that many companies offering voice search optimization services are scams, as optimizing for voice search is not different from standard SEO.

What does the speaker suggest is the real secret to voice search optimization?

The speaker suggests that the real secret to voice search optimization is simply following good SEO practices, which automatically optimize for voice search.

According to the speaker, how is voice search different from regular search?

Voice search is not fundamentally different from regular search; the only difference is the input method, where queries are spoken instead of typed. The algorithm remains the same.

What did SEO experts Greg Gifford and Ben Fisher say about voice search optimization?

Greg Gifford and Ben Fisher stated that voice search optimization is not a separate thing and that businesses just need to use good SEO practices like schema and conversational content to optimize for voice search.

Why does the speaker call voice search optimization a 'scam'?

The speaker refers to it as a 'scam' because businesses don’t need to pay extra for voice search optimization if they are already following standard SEO best practices.

What should businesses focus on instead of paying for voice search optimization?

Businesses should focus on good SEO practices, such as optimizing for Google Maps and organic search results, which will also optimize them for voice search.

What does the speaker offer to help businesses with their SEO?

The speaker offers a free cheat sheet that explains everything businesses need to know about SEO, including step-by-step guides and video tutorials.

What does the cheat sheet provided by the speaker include?

The cheat sheet includes everything needed for businesses to rank in search and voice search, with sections that link to detailed videos on specific SEO factors.

What is the overall message the speaker is trying to convey?

The overall message is that businesses should not fall for voice search optimization scams and should instead focus on regular SEO practices, which are sufficient to rank in both typed and voice searches.