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Summary

In this video, Shafina interviews Rifki Alfian, a 30-year-old entrepreneur who turned his career around after being fired. Initially working in corporate jobs with temporary contracts, Rifki decided to start his own business, launching a successful bakery brand. Since 2021, his bakery has expanded to 30 branches across multiple regions. Rifki shares his journey, the challenges he faced, and his passion for food, particularly bread. The business operates on a franchise model, offering opportunities for investors. The video also highlights the growth of the food and beverage industry in Indonesia.

Takeaways

• 🎤 The video features an interview with Rifki Alfian, a young entrepreneur who overcame setbacks after being laid off from his corporate job.
• 🔄 Despite facing multiple job contract issues over six years, Rifki shifted careers and decided to start his own business.
• 🍞 Rifki chose the food business, specifically in the bakery industry, inspired by his love for a particular type of bread.
• 🏪 Since starting in late 2021, Rifki's business has grown to 30 branches across multiple regions in Indonesia, including Jabodetabek, Banten, and Central Java.
• 💡 His business strategy focuses on offering affordable bread, selling a piece for only Rp5,000 to cater to a broad customer base.
• 🔬 Rifki's journey involved a lot of trial and error, especially in conducting market research to ensure product-market fit.
• 📦 His bakery business also offers a complete package of food and beverages, making it convenient for customers.
• 🤝 The business operates on a franchise model, with franchise opportunities offered at around Rp100 million, but promotional prices go as low as Rp75 million for early investors.
• 📈 Rifki’s business has attracted many investors, enabling him to expand his business to new locations like East Java.
• 💼 The food and beverage industry in Indonesia continues to grow, contributing significantly to the national economy and showing resilience during the COVID-19 pandemic.

Q & A

Who is the main person featured in the video?

The main person featured in the video is Rifki Alfian, a 30-year-old entrepreneur who was previously fired from his corporate job.

What was Rifki Alfian's previous profession before becoming an entrepreneur?

Rifki Alfian worked in various corporate jobs for 6 years but was never offered a permanent position, leading him to eventually start his own business.

What type of business does Rifki Alfian run?

Rifki Alfian runs a food business that focuses on selling bread and pastries, specifically a product inspired by a butter-filled bun he used to enjoy at malls, stations, and airports.

How many branches has Rifki Alfian’s business grown to?

As of the time of the interview, Rifki Alfian’s business has expanded to 30 branches across Jabodetabek, Banten, Central Java, West Java, and East Java.

What challenges did Rifki Alfian face when starting his business?

Rifki Alfian faced challenges due to his lack of formal business education. He relied on learning through experience and trial and error while conducting market research to ensure his product met consumer preferences.

Why did Rifki choose the food industry, and specifically bread, for his business?

Rifki chose the food industry, particularly bread, because of his personal love for food, especially the butter-filled buns he enjoyed. He aimed to create a similar product but at an affordable price for all consumers.

What is the price point of Rifki Alfian’s bread products?

Rifki Alfian sells his bread products at an affordable price, with each piece costing around IDR 5,000.

What is unique about Rifki’s business offering?

Rifki's business offers a variety of bread flavors and also includes drinks in its product lineup, providing a complete package for customers seeking both food and beverages.

Does Rifki Alfian offer franchising opportunities for his business?

Yes, Rifki Alfian offers franchising opportunities. He promotes his franchise at exhibitions, with a franchise investment cost of IDR 100 million, though there was a promotional price of IDR 75 million for the first 20 investors.

What are the franchise benefits for investors in Rifki Alfian's business?

For an investment of IDR 100 million, franchisees receive essential equipment such as ovens, trays, display tables, drink equipment, promotional materials, and storage for frozen products.