The Dream 100 Customer // How To Find Where Your Dream Customers Congregate // Russell Brunson
Summary
TLDREl texto transcribe una conversación sobre la evolución de las fuentes de tráfico en línea. El narrador compara su enfoque pasado, buscando agujeros en el sistema, con su actual enfoque de alinearse con las redes y ofrecerles lo que desean para recibir recompensas. Destaca la importancia de entender los deseos de las plataformas y adaptarse a ellos para obtener éxito a largo plazo. También se menciona la estrategia Dream 100, que promueve la conexión con clientes ideales y la utilización de influenciadores y plataformas relevantes para aumentar la visibilidad y tráfico.
Takeaways
- 📈 La evolución de las fuentes de tráfico ha cambiado drásticamente en los últimos años.
- 🔍 En el pasado, el enfoque era encontrar las lagunas de los sistemas para obtener tráfico, pero esto no es sostenible a largo plazo.
- 💡 En lugar de buscar lagunas, es más efectivo alinearse con las redes y proporcionarles lo que desean para que nos recompen en la medida que lo hacemos.
- 🎯 Entender la historia y los objetivos de las plataformas es clave para anticipar sus movimientos y beneficiarse de ellos.
- 🚀 Cuando se lanzó Google Hangouts, por ejemplo, se recompensaba a los usuarios activos, lo que permitió un rápido aumento en la visibilidad.
- 🌐 Las plataformas cambian y es importante adaptarse a estas transformaciones para mantener la relevancia y el flujo de tráfico.
- 📚 La estrategia Dream 100 se utiliza para identificar y obtener los clientes de ensueño a través de la creación de relaciones y la identificación de sus plataformas preferidas.
- 🔗 Identificar a los propietarios de blogs, podcasts y grupos de Facebook relevantes puede ser un paso crucial para acceder a un público más amplio.
- 💌 Enviar un libro a podcasters y bloggers influyentes puede resultar en oportunidades valiosas de exposición y ventas.
- 📈 La publicidad en plataformas donde tus clientes de ensueño ya están presentes puede ser una forma efectiva de aumentar la visibilidad y el tráfico.
- 🔄 La adaptación y el uso de la historia y los objetivos de las plataformas para prever y aprovechar las oportunidades es un tema central en el libro 'Traffic Secrets'.
Q & A
¿Cómo era la estrategia de Russell hace 7 años para obtener tráfico?
-Hace 7 años, Russell buscaba encontrar un hueco o una ventaja en el sistema, tratando de descubrir cómo obtener tráfico de manera indirecta o aprovechando las debilidades de las plataformas como Google.
¿Qué implicaciones tenía el enfoque de Russell en el pasado?
-El enfoque de Russell en el pasado implicaba una serie de éxitos y fracasos, ya que aunque encontraba formas de escalar rápidamente, estas soluciones eran a menudo efímeras y requerían constantes ajustes a medida que los algoritmos cambiaban.
¿Qué cambió en la mentalidad de Russell al lanzar ClickFunnels?
-Cuando lanzaron ClickFunnels, Russell decidió cambiar su enfoque y en lugar de buscar ventajas, se centró en alinear sus acciones con lo que las redes sociales y las plataformas buscaban, entendiendo que si podía ofrecerles lo que querían, sería recompensado.
¿Cómo Russell logró éxito con Google Hangouts al principio de su lanzamiento?
-Russell tuvo éxito con Google Hangouts al lanzar因为它 al principio de su lanzamiento, ya que Google estaba promoviendo activamente esa plataforma y recompensaba a los usuarios que publicaban contenido, lo que permitió a Russell obtener rápidamente la primera página en los resultados de búsqueda para los temas que abordaba.
¿Qué es la estrategia Dream 100 y cómo se puede aplicar a la obtención de clientes?
-La estrategia Dream 100 implica identificar a los 100 clientes ideales que se desean atraer, descubrir en qué se congregan estos clientes, y luego construir relaciones con las personas o plataformas que ya tienen la atención de esos clientes, con el objetivo de obtener acceso a ellos.
¿Cómo Russell utilizó la estrategia Dream 100 para obtener entrevistas en podcasts?
-Russell aplicó la estrategia Dream 100 enviando copias de su libro a todos los podcasts relevantes, solicitando ser entrevistado. Esto resultó en una entrevista con John Lee Dumas en Entrepreneur on Fire, de la cual vendieron más de 500 copias del libro Dotcom Secrets.
¿Qué sugiere Russell sobre la importancia de los grupos de Facebook?
-Russell sugiere que los grupos de Facebook son muy importantes actualmente, ya que Facebook está promoviendo activamente esta función, incluso con anuncios durante el Super Bowl. Esto indica que Facebook quiere que los usuarios se unan a grupos, por lo que es una oportunidad para quienes quieran obtener tráfico y clientes.
¿Qué es la ventaja de utilizar la estrategia Dream 100 en la publicidad?
-La ventaja de utilizar la estrategia Dream 100 en la publicidad es que permite acceder a una audiencia amplia y segmentada que ya está interesada en los temas relacionados con el producto o servicio que se ofrece, lo que puede resultar en una mayor eficacia y conversión de潜在客户.
¿Cómo Russell sugiere adaptarse a cambios en las plataformas de redes sociales?
-Russell sugiere que al entender los principios fundamentales detrás de cómo las plataformas de redes sociales funcionan y qué buscan, se puede adaptar a nuevos sistemas y plataformas que surjan, aplicando los mismos conceptos de estrategia Dream 100 y alineación con las metas de las redes.
¿Qué es la preocupación principal de Russell al escribir el libro de Traffic Secrets?
-La preocupación principal de Russell al escribir el libro de Traffic Secrets es que si las plataformas o situaciones cambian drásticamente, el contenido del libro podría volverse irrelevante. Por eso, enfatiza en los principios yconceptos fundamentales que permiten a los lectores adaptarse a cualquier cambio en el ecosistema de las redes sociales.
¿Cómo Russell identifica a sus clientes ideales en la estrategia Dream 100?
-Russell identifica a sus clientes ideales en la estrategia Dream 100 al determinar quiénes son las personas que más valoran sus productos o servicios, y luego investigar en qué plataformas, blogs, podcasts y comunidades están presentes, para así poder acceder y atraer a esos clientes ideales.
Outlines
🚀 Historia y evolución de las fuentes de tráfico
En este párrafo, se discute cómo la estrategia de tráfico ha cambiado con el tiempo. Hacia hace 7 años, la meta era encontrar un hueco exploitable en los sistemas de Google para obtener tráfico. Sin embargo, esto resultaba en un negocio a corto plazo ya que los algoritmos cambiaban y con ellos, la posición en los resultados. Con el lanzamiento de ClickFunnels, se adoptó una nueva mentalidad: en lugar de tratar de hackear el sistema, se buscó alinearse con lo que las redes sociales deseaban, entendiendo sus deseos y creando contenido que les resultara atractivo. Esto se ejemplifica con la estrategia utilizada con Google Hangouts y Facebook Live, donde se aprovechó la promoción de estas plataformas para obtener tráfico y éxito. Finalmente, se destaca la importancia de entender los principios y estar preparado para adaptarse a las nuevas plataformas que surjan.
🎯 Estrategia Dream 100 para atraer clientes ideales
Este párrafo aborda la aplicación de la Estrategia Dream 100 para atraer a los clientes ideales. Se sugiere enfocarse en comprender y obsesionarse con los clientes soñados, identificando sus agrupaciones en blogs, podcasts y grupos de Facebook. Luego, se busca establecer relaciones con los propietarios de esos canales para obtener acceso a sus audiencias. El ejemplo de la lanzamiento del libro 'Dotcom Secrets' demuestra cómo enviar copias del libro a podcasters y ser invitado a shows resultó en una gran cantidad de ventas. La estrategia se basa en obtener un 'sí' de alguien que puede abrir la puerta a cientos o miles de nuevos clientes.
Mindmap
Keywords
💡loopholes
💡algorithms
💡ClickFunnels
💡Google Hangouts
💡Facebook Live
💡mindset shift
💡networks
💡Dream 100 Strategy
💡engagement
💡TikTok
💡Entrepreneur on Fire
Highlights
The speaker discusses the evolution of traffic sources and the shift from exploiting loopholes to aligning with network goals.
The importance of understanding the history and algorithms of platforms like Google for long-term business success.
The speaker's realization that aligning with network desires leads to rewards and sustainable growth.
The example of Google Hangouts and how the speaker leveraged it for immediate search rankings and traffic.
The impact of Facebook Live and how the platform rewarded early adopters to compete with Periscope.
The mindset shift from hacking the system to understanding and creating what networks want.
The speaker's approach to studying the history and direction of platforms to predict future rewards.
The concept of the Dream 100 Strategy and its application to acquiring ideal customers.
The process of identifying and understanding dream customers and their preferred content sources.
The importance of building relationships with influencers and content creators who already have access to your target audience.
The strategy of leveraging existing platforms and networks to gain access to dream customers.
The success story of the speaker's first book launch and the impact of a single podcast interview.
The potential of advertising within the networks frequented by dream customers for exponential growth.
The core concept of the Dream 100 Strategy as a foundation for all traffic strategies discussed in the book.
Transcripts
the history of the various traffic sources?
Yes.
Um, so if you had asked Russell this like 7 years ago,
my answer to be completely different, cause that's
7 years ago, my goal was like, what's the loophole?
Like?
How are we going like, how are we going to like get
like what's the back door access thing to get all
the traffic, you know, like if I can figure it out.
So like we used to study Google and stuff cause
it's like what were the algorithms, how do we even
how we beat the system.
And for years we do that and it was, it was like there were
pros and cons cause like we figured out, we spend like
six months doing all this stuff, we'd get ranked back
on page number one and then a bunch of money's coming in.
Right.
Ah.
And then like it would shift again and we lose it.
But it was always like the thing where we
were trying to find the loophole and exploit it.
Um, the problem is like when you're doing that,
you're always kind of, it's just like, it's
not a longterm business.
So when we launched ClickFunnels, um, I
remember talking to my team and I was like,
let's do this differently.
Like, let's don't try like figure out the loophole
and said, let's, let's really get aligned with
what the networks want.
Cause if we can align with them and give them
what they want, then they'll, they'll reward us.
Which is a different mindset than I ever had
because I think most entrepreneurs were like,
how do we hack the system?
And I was like, okay, I'm going to try.
Like how do I, how do I bow down to the powers
that be and like do it the way they way they want?
And so for me, I like going to a thing and like understanding
the history of like what are they doing, why they did
it, and why they done it.
Because if I see where they're, where they're going,
what they're trying to do.
And I can see where they're trying to go to and say, okay,
this is what their rewarding people for right now.
It's not, not the loophole, but this is
what they want to create.
So it's like, now I understand what they want me to create.
Let me go and create a bunch of those things.
I think that one of the first times I ever, ever
had the success of when Google first launched.
Uh, Google Hangouts and, um, and they want people
publishing on Google Hangouts or whatever.
So I was like, Oh yeah.
So I started publishing daily on Google Hangouts and
man any keyword I would do a Google hangout about the
next day within like hours.
I was on page 1 for that.
I was like, so I was doing Google Hangouts like 4 times
a day, and every single phrase I could think of
and like, and they were rewarding me in a group.
And, um, and it was, it was amazing.
And, um, and that was the thing, right?
Facebook was the same thing when Facebook Live came out.
They were rewarding people like crazy cause they
wanted to get everyone to move off of Periscope and
come over to them and start publishing they rewarded us.
So it's like figure like what, like where
are they going with it?
What do they want you to do and then do that.
And they'll just reward you as you do it along the way.
And so.
Um, that's kind of the mindset shift.
And so each of these chapters, like the networks
I do show, I kind of try to show that the history
and how understanding this history gives us a glimpse
of where we should be going.
But it also helps you understand that.
Like again, my biggest fear of writing this book was
what happens if next week the government shuts down Mark
Zuckerberg and Facebook is no longer there or whatever.
Who knows?
I don't want the book to be to be irrelevant.
So it's like when you understand the principles,
it's like, okay, what's the next platform
that's coming out?
If it's Tik Tok or Twitch or some new system that all of us
are gonna make next weekend, that comes out, you know,
like, how do you, how do you understand these things so
you can apply it to whatever.
Whatever the platform is at the time.
Yeah.
And that was actually my bigger, uh, that was
the very first thing I thought about when I saw
traffic secrets and, you know, got it in the mail.
I was like, uh, so again, I have a bunch of
screenshots of like Facebook or Google platforms.
I'm like, this isn't going to be over.
And I'm like, a month.
You better sell them quick Russell.
Yeah.
Good luck with that.
But it doesn't, and that's a beautiful thing.
So, um, but yeah, I love it because, I mean, like in
Facebook right now, groups are really big and engagement.
They ran Super Bowl commercials promoting groups.
It's just crazy!
That shows how much Google wants you to be
doing groups right now.
So it's like, okay, if they're going to buy Super Bowl ads to
get people in groups, that's what they want us to do.
So let's go build groups right now.
And you'd be crazy not to.
Yeah, that's right, man.
We're seeing almost, it's almost on par with the
email list right now, which is ridiculous.
You know, it doesn't take a lot of work.
Um, yeah.
So one of the things you bring up too, and I thought this
was really cool cause we, we modify this from I think a
mutual buddy of ours, Roland Frasier and Chet Holmes is
a, the Dream 100 Strategy.
We use it to get dream guests on our podcast.
You were on there and um, and a whole bunch of other folks.
But I like how you're using it to get your dream customers.
And then of course, you know, extended into all
of these other methods.
And one of the questions, common question is
like, how do I start?
I have a business, I don't really have connections.
I don't know what to do.
Where do I start with my traffic?
And I really love what you were saying.
It was like, get to know and really love and understand
and just like obsess over your dream customers.
So can you give me, give us just like an overview.
I know it's a deep strategy, but of the Dream 100 Strategy
from your side of things.
Yeah.
Um, I did initially learn from Chet Holmes.
Chet was a friend of mine before he passed away.
And um, yeah.
And he would use the Dream 100 Strategy, what he would
do for those who don't know, he would go and say, okay,
here's the, here's the hundred clients that I want to land.
His like big, huge consulting clients.
So we had a hundred people and he'd go aggressively
markets, these hundred people, you know, campaigns,
what you would do.
I remember he told me that and I was like, well, I sell
books and I sell software.
Like I can't spend $500 on a campaign to get someone
to buy a book, like I'll be broke really quick.
And I couldn't quite connect the dots for a little while.
And then one day I realized, I was like, wait a minute.
And I talked about this, chapter 1 of the books, like
who is your dream customer?
Chapter 2 is like, where are these people congregating?
Right?
So it's like, like for example, say your
health and fitness.
So your dream customer is obsessed with
health and fitness.
Like what are the health and fitness blogs that they read?
Maybe those 5 blogs or 20 blogs what are the
podcasts they listened to.
There's a whole bunch of podcasts.
What are the Facebook groups that are part of, what are
the, you start looking for all these different congregations.
That was step 2 and step 3 was like, can now, now I
found that there's 300,000 people on this blog learning
about health and fitness.
Who is the person that owns that blog?
Who's the, who's the person, if I can get them to like me
and build the relationship that they could, like
basically give me access to the entire, you know,
a hundred customers, a thousand customers, who's the
person who owns the podcast?
And so, um, one of the things we, we show, I think at
the page 41, page 41 in the Traffic Secrets book, those
you can see the, some guys are listening to, you can see it.
I have a little chart here.
It says it has all different networks of Facebook, uh,
Instagram and Podcasts.
So what I do is I go say, okay, who on Facebook already
has my dream customers?
So who's already congregating together?
I've got a group, but I got a fan page.
They got something where my customers that I want are
already hanging out there.
So write down the names of all those people here.
I'm going to go to Instagram.
Who are the influencers that my dream customers
are already following?
And I list out all as many of those as I can.
Then who are the people?
All the podcasts I have, have my dream customers, listen to
the podcasts and YouTube and I go through all these different
things and eventually I can listen to like a hundred
people or so, maybe 150 or two I mean, you know, it doesn't
have to be a hundred exactly.
Whatever it is.
You have your list of.
If your dream 100 and then the question is like,
okay, how do I market directly to these people?
Because if I can get one of those people to say yes, it's
not like I made one customer.
It's like if that person says yes, it could open
up 500 or 1,000 customers.
And a good example is when, when I launched my very first
book, the Dotcom Secrets book.
Um, I didn't know any podcasts or someone through the
whole podcast directory and there's, you know, hundreds
of, of really good podcasts.
I sent every single one of 'em a copy of the book, or
like, Hey, here's my book.
Can I be on your podcast?
And within like a week, I got a call back from, I
didn't know him at the time.
I knew who he was, but I know personally it
was John Lee Dumas from Entrepreneur on Fire.
And JLD is like, dude, your book's awesome.
I want to interview on the podcast.
And Bo, I'm like, okay.
So he interviewed me on the podcast.
We told them stories like this, I, we told people,
go buy a copy of the book.
And from that one, that one interview sold over
500 copies of, of the Dotcom Secrets book.
So I got one.
Yes, I got 500 customers from it.
Right.
And then I got a dozen other podcasters who let
me on their shows as well.
And like.
And like that strategy is really powerful because one
yes opens up a thousand yeses.
It's kind of how we begin and as you get deeper
in the book, but that's, that's that strategy is the
core to everything, right?
Cause the same thing I like where, where I buy
ads from, well, what if I buy ads from the following
of my dream 100 right?
JLD didn't promote on the show, but maybe I can
buy ads in his podcasts.
Maybe I can follow those people on Facebook
and Instagram and show them that, you know.
So it's like, like all of our traffic strategies
are all based off of this one core foundational
concept of the dream 100
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