Twitch Is In Danger!

Summary

Amazon's acquisition of Twitch in 2014 for nearly $1 billion has yet to yield a financial return, with the live streaming platform continuing to operate at a loss. Despite an increase in users, Twitch faces challenges with user engagement and profitability. The platform's business model, which involves high costs for simultaneous live streams and content moderation, is under strain. Twitch's CEO, Dan Clancy, acknowledges the lack of profitability and has been focusing on improving the mobile experience to drive shorter, more frequent user sessions. There's potential for growth in sponsored content and creator-brand partnerships, but the platform must innovate to turn the tide.

Takeaways

• 💵 Amazon acquired Twitch for nearly $1 billion in 2014, but it continues to operate at a loss.
• 📉 Twitch's biggest paying users are spending less, and new user growth and engagement have slowed.
• 😟 There are concerns about a potential third round of layoffs at Twitch following two previous rounds.
• 👨‍💼 Amazon CEO Andy Jassy has shown little tolerance for unprofitable businesses, which could impact Twitch's future.
• 🧟‍♂️ Twitch risks becoming a 'zombie brand' at Amazon, similar to other underperforming internal projects.
• 📈 Despite the challenges, Twitch's user base is still growing, with millions of daily visitors.
• 💻 The business model of Twitch is costly due to the need to support tens of thousands of simultaneous live streams.
• 📺 The long-form live video format on Twitch doesn't align well with traditional ad sales strategies.
• 🎮 Twitch still has little competition for live streaming of video gameplay and has seen success in categories beyond gaming.
• 📱 Twitch is focusing on improving its mobile experience to drive shorter and more frequent user sessions.
• 💼 Twitch CEO Dan Clancy's frequent work trips to meet creators have been criticized amidst layoffs and financial struggles.

Q & A

How much did Amazon pay for Twitch in 2014?

Amazon paid almost $1 billion for Twitch in 2014.

Is Twitch profitable according to the Wall Street Journal article?

No, Twitch is still losing money according to the Wall Street Journal article.

What has been the trend with Twitch's biggest paying users?

Twitch's biggest paying users are opening their wallets less, which is affecting the platform's revenue.

How has Twitch's user engagement and growth been affected in recent times?

Growth in new users and engagement has slowed, as reflected by third-party data.

What concerns do staffers have regarding potential layoffs at Twitch?

Staffers are concerned that a third round of layoffs could come in the fall following an annual operational review.

What is Amazon's stance on Twitch's profitability?

Amazon has always taken a long-term view of Twitch and remains confident in its potential, despite current profitability issues.

What challenges does Twitch face with its business model?

Twitch's business model is challenging due to the high cost of enabling tens of thousands of simultaneous live streams and the need to invest in content moderation tools.

How has Twitch's user base grown from 2024 to 2025?

The number of Twitch users is forecast to continue growing, remaining a significant part of Amazon's traffic.

What are some of the internal Amazon projects that have been sidelined like Twitch?

Projects like book review app Goodreads, online task finder Mechanical Turk, and discount website rooot have been sidelined due to unmet expectations.

What is the current state of Twitch's competition in the live streaming market?

Twitch still has little competition for live streaming video gameplay and has seen success beyond video games in categories like just chatting, sports, travel, and music.

What steps has Twitch taken to improve its platform's mobile experience?

Twitch introduced a different look to its mobile app, including a Discovery feed filled with short snippets from live streams to drive shorter and more frequent user sessions.

What are some of the criticisms against Twitch CEO Dan Clancy's actions?

Dan Clancy has been criticized for his work trips to meet creators and host live streams while the company is laying off employees and remains unprofitable.

What is Twitch's current position as a source of US web traffic?

Twitch is the 18th largest source of US web traffic, down from 4th in 2014 when Amazon bought it.

What are some of the strategies Twitch could employ to increase revenue?

Twitch needs to create more sponsored content, connect creators with brands for promotions, and find ways for advertisers to engage with the platform's authentic creator and viewer relationships.

Outlines

00:00

💰 Twitch's Financial Struggles

Amazon's acquisition of Twitch in 2014 for nearly $1 billion has yet to yield a financial return. Despite the platform's continued user growth, Twitch remains unprofitable with its biggest spenders reducing their financial support. The Wall Street Journal reports a slowdown in new user growth and engagement. Concerns over potential further layoffs are rising, especially following two previous rounds. Amazon CEO Andy Jassy's focus on profitability has put Twitch at risk of becoming a 'zombie brand' within Amazon. The platform's business model faces challenges due to the high costs of maintaining live streams and content moderation. Twitch CEO Dan Clancy acknowledged the platform's lack of profitability in January, following job cuts. Twitch has also closed operations in South Korea and raised subscription prices for the first time.

05:01

📉 Declining User Engagement and Revenue

Twitch's user numbers continue to rise, but there's a decline in the hours users spend on the platform, which directly impacts revenue. The trend suggests a preference for shorter content forms over Twitch's traditional long-form live streaming. This shift has led to a decrease in subscription value for viewers, prompting some to cancel subscriptions. Twitch's ad sales team was integrated into Amazon's in 2021 to improve results, but the platform's ad revenue and commerce revenue, which accounted for less than 0.5% of Amazon's total 2023 revenue, have not been sufficient to offset the costs. Investments in exclusive contracts and esports events have also contributed to the financial strain.

10:01

🚀 Attempts to Boost Twitch's Revenue

Twitch has introduced new features like a mobile app with a Discovery feed to encourage shorter and more frequent user sessions. Despite this, internal documents and employee feedback suggest that Twitch's revenue from commerce is growing while advertising sales have plateaued. The platform's rank in terms of US web traffic has also fallen from 4th to 18th since its acquisition by Amazon. Twitch's former CEO Emmett Shear was succeeded by Dan Clancy, who has been criticized for his frequent work trips and live streams during a period of layoffs and financial struggles. Clancy has defended these efforts as necessary for building relationships with creators and improving the platform's mobile experience.

15:02

🔄 The Need for Revenue Diversification

The script highlights the need for Twitch to diversify its revenue streams beyond viewer spending. It suggests that sponsored content and partnerships with creators could be a successful model, as viewers have a high level of trust in the creators they follow. The platform needs to create more opportunities for advertisers that align with the authentic nature of the creator-viewer relationship. The summary also points out the lack of progress on previously announced initiatives like channel skins and additional revenue opportunities for creators, suggesting a need for more focus on these areas to improve Twitch's financial position.

Keywords

💡Twitch

Twitch is a live streaming platform, primarily known for video game streaming but has expanded into other areas such as music, sports, and 'Just Chatting' streams. In the video, Twitch is the central focus, with discussions about its profitability, audience engagement, and challenges it faces as part of Amazon. The video explores Twitch's growth, financial losses, and strategies for increasing revenue.

💡Amazon Acquisition

Amazon acquired Twitch in 2014 for nearly $1 billion, aiming to integrate Twitch’s gaming audience with its broader business ecosystem. However, the video highlights that nearly a decade later, Twitch has not provided significant financial returns for Amazon, marking this acquisition as a challenging long-term investment. This context is crucial to understanding the financial pressures discussed throughout the video.

💡Profitability

Profitability refers to Twitch's ongoing struggle to make a profit despite its large user base and Amazon’s investment. The video repeatedly mentions that Twitch is still losing money, which raises concerns about its future sustainability within Amazon’s portfolio. The company's business model, costs associated with live streaming, and difficulty monetizing long-form content contribute to its financial challenges.

💡Live Streaming

Live streaming is the core function of Twitch, allowing creators to broadcast content in real-time to viewers. This concept is crucial to the video's discussion of Twitch's value and operational costs, as the platform hosts tens of thousands of simultaneous streams, making it expensive to maintain. Live streaming poses challenges for ad revenue generation, a point emphasized in the video.

💡Audience Engagement

Audience engagement refers to how actively Twitch users interact with the platform, including watching streams, subscribing, and donating to creators. The video notes a decline in engagement, with users spending less time on the platform despite growing user numbers. This reduced engagement negatively impacts both ad revenue and creator support, influencing Twitch’s profitability.

💡Subscription Model

Twitch operates on a subscription model where viewers can pay to support their favorite streamers. However, the video explains that rising subscription prices, combined with users spending less time on the platform, make it harder for viewers to justify maintaining subscriptions. This impacts Twitch’s revenue as it takes a cut from these payments, and declining subscription rates contribute to its financial difficulties.

💡Esports and Gaming

Twitch initially gained popularity through video game live streaming and Esports events, which are competitive video game tournaments. The video mentions how games like Fortnite boosted Twitch’s popularity in 2018. However, the platform has since diversified beyond gaming, with categories like 'Just Chatting,' yet video game streaming remains central to its identity and revenue streams.

💡Short-Form Content

Short-form content refers to brief video clips or highlights that have become increasingly popular across digital platforms. The video points out that consumer preferences have shifted toward short, concise videos, making it harder for Twitch, which focuses on long-form live streams, to compete with platforms like YouTube and TikTok. This shift is a key challenge for Twitch’s growth and user retention.

💡Advertising Revenue

Advertising revenue is a major source of income for Twitch, but the video discusses how its ad sales have plateaued since the end of the pandemic. The long-form nature of Twitch content doesn't align well with traditional ad models, further complicating revenue generation. The video suggests Twitch needs to improve its ad systems and offer more sponsorship opportunities to close the revenue gap.

💡Zombie Brand

The term 'zombie brand' is used in the video to describe acquisitions or projects that are sidelined due to underperformance or lack of profitability. Twitch risks becoming one of these for Amazon, similar to other Amazon properties like Goodreads and Mechanical Turk, which no longer receive significant investment or attention. This term underscores the concern that Twitch may not meet Amazon’s financial expectations.

Highlights

Amazon acquired Twitch in 2014 for almost $1 billion, but a decade later, it has not received a significant financial return.

Twitch has faced declining user engagement, with its biggest paying users spending less and growth in user engagement slowing.

Concerns about Twitch's profitability have led to speculation about potential layoffs, following two previous rounds of cuts.

Amazon CEO Andy Jassy has initiated a profitability review across the company, with a focus on cutting unprofitable businesses.

Twitch remains unprofitable despite its large user base, according to CEO Dan Clancy, who stated in early 2023 that the platform is still losing money.

Despite its challenges, Twitch continues to attract millions of daily visitors, although maintaining tens of thousands of simultaneous live streams is expensive.

Long-form live video, Twitch's core offering, is difficult to monetize with ads, making the platform's business model particularly challenging.

Twitch's user base continues to grow, but the time spent on the platform has been declining since the peak in 2020 during the pandemic.

Subscriptions, which are a key revenue source for Twitch, are becoming harder to justify for users as subscription prices increase.

Twitch's reliance on viewer-generated revenue is problematic, as viewers are canceling subscriptions due to time constraints and subscription fatigue.

Amazon does not break out Twitch's financials, but the platform generated approximately $667 million in ad revenue and $1.3 billion in commerce revenue in 2023.

Twitch's advertising revenue has plateaued, with internal projections forecasting a potential loss of nearly a quarter of a billion dollars in revenue by 2025.

Twitch's rank as a source of US web traffic has fallen from 4th place in 2014 to 18th place in 2023, reflecting its challenges in retaining engagement.

CEO Dan Clancy has focused on improving Twitch's mobile experience to encourage shorter, more frequent viewing sessions through clip discovery and swipe-based navigation.

Twitch needs to improve revenue opportunities through sponsored content and partnerships with creators, as relying solely on viewer payments is insufficient for profitability.

Transcripts

Amazon paid almost $1 billion for Twitch

in 2014 it's still losing money this was

posted by The Wall Street Journal now

this is not news this headline is not

news to anyone that follows my content

Dan Clancy at the beginning of this year

actually said that twitch is not

profitable now he didn't say by how much

um and I don't know if this article will

but yes it is still losing money we do

know this this is not new news but I

like reading this stuff and you know

we'll see if there's anything that is

new in here Amazon paid nearly $1

billion to acquire the live video

startup twitch interactive in 2014 a

decade later the retail giant has

received little Financial return from

one of its bigger Acquisitions documents

reviewed by The Wall Street Journal show

twitch's biggest paying users are

opening their wallets less and

thirdparty data reflect that growth in

New Year and engagement has slowed

following two rounds of layoffs in the

past year staffers are concerned that a

third round could come this fall

following an annual operational review

according to people familiar with the

matter Amazon chief executive Andy jasse

who took over in 2021 has led a

profitability review at the company and

shown little tolerance for unprofitable

businesses insiders say that they worry

twitch is at risk of becoming what they

call a zombie brand at Amazon internal

projects or Acquisitions that have been

sidelined because they haven't lived up

to expectations these staffers pointed

to book review app Goodreads online task

finder Mechanical Turk and discount

website rooot oh my gosh Mechanical Turk

that's a throwback who who here was

making pennies on Mechanical Turk okay

anyone anyone the spokesperson for

Amazon said it has always taken a

long-term view of twitch and noted its

ability to attract harder to reach

audiences comedy said it remains

confident in twitch's potential Amazon's

Journey with twitch underscores the

challenge companies face as they seek to

grow through Acquisitions especially

when they bet on trendy startups that

aren't making money number of us twitch

users 2024 and 2025 are forecast so the

number of users has continued to go up

which remains a tiny part of Amazon

continues to get millions of visitors a

day however its business model is

challenging enabling tens of thousands

of simultaneous live streams is

expensive and the company has had to

invest in tools to moderate the content

insiders said the content itself poses

challenges as long form live video

doesn't align well with selling ads I'll

be blunt we aren't profitable at this

point twitch CEO Dan Clancy said on the

platform in January shortly after the

company laid off around 500 workers more

recently twitch closed its operations in

South Korea disbanded its safety

advisory Council and raised prices on

its subscription offerings for the first

time broader Trends are in twitch's

favor spending on video games has slowed

and consumer preferences have generally

shifted the short concise videoos

spanning a range of topics there's a

reason why I'm so focus on YouTube this

year I've been doing a lot of YouTube

content so if you're not sub to my

YouTube channel you're missing out on

the best things that we talk about in

the Stream because you know not everyone

can catch my my three-hour weekly stream

if you miss something there's likely to

be a video on YouTube still twitch has

little competition for live streaming a

video gameplay and the company said it's

seen success Beyond video games with its

just chatting category which creators

discuss a variety of topics with viewers

in that its Sports travel and music

sections are growing the company said in

a live stream in June featuring Creator

Kai Senna and comedians Kevin Hart and

druss ruski broke the company's North

American record for most viewers when it

reached

72,000 concurrent viewers it surpassed

the 2018 record set by musician Dr and

ninja video game creator which said its

creators connections with their audience

can be beneficial for advertisers the

company's users have also included

former president Donald Trump rapper

post Malone and pro race car drivers

Charles clerk I don't count restreaming

your tiny rallies as like using the tool

like it's not like he went live and was

like attention twitch viewers everything

they say about me is a lie thankfully

twitch you know the best best platform

out there lets me speak the truth let me

tell you the truth from my perspective

okay the media is out to get me

and if you really want the truth make

sure to subscribe it's $5 a month what

is

$5 I mean $5 is nothing you might as

well just give me $25 get give me that

tier three sub okay for my campaign I I

mean uh to to get me out of jail I I

mean um for you know free free speech

Free Speech give me give me $20 fore

your free speech thank you in 2011

twitch was spun out of live streaming

platforms Justin TV with a focus on

video games games about a year later

Amazon took up game publishing and saw

twitch as a vehicle for promoting titles

which makes a lot of sense I feel like

there's no better platform to Market

video games on on Twitch and if you're

going to make games and you have a

platform that promotes

games that's huge you would think the

company also sought to convert twitch's

mostly young male users into customers

of Amazon's other businesses and further

leverage the site's live video strength

for many early twitch employees working

on the live streaming service was a

passion project with little focus on

profitability or accountability built

into the company's culture

according to people familiar with the

matter which definitely makes a lot of

sense I mean it definitely seemed that

way some employees didn't take their job

seriously after the acquisition they

added an attitude Cally referred to in

Silicon Valley as rest and vest

producing profit was a problem from the

beginning twitch Executives presented a

three-year profitability plan during one

of Amazon's annual reviews only to

reintroduce the same plan in subsequent

reviews according to people familiar

with the matter the tech giant has taken

a mostly hands-off approach current and

former staff members said as a focus on

the company's bigger projects and

businesses in 2021 Amazon began

integrating twitch's ad sales team into

its own aiming to drive better results

this is number of hours spent on Twitch

globally so the number of users so

that's really interesting right number

of users has steadily increase since

2021 I mean since 2019 I mean it's

always been increasing but even post

2020 getting back to the real world

still going out but if we look at the

number number of hours spent on Twitch

you had the big surge again 2020 and

it's steadily gone down since 2021 and

that really aligns with the

interpretation that most people are

people love twitch and there's a lot of

value to get from twitch especially if

there's like a Creator you really like

but overall it's too like long form just

has limitations and people want the tldr

for a lot of things they want the clips

they want the highlights that's why they

want the short form short form is H huge

for this reason this this really shows

this this you know this trend of more

users are on Twitch but they're spending

less time on Twitch I mean I don't know

any other way to to Really interpret

this overall people just are spending

less time and when you spend less time

on on a platform that generates Revenue

by watch time and um also just like

community support if you as a viewer

spent less time watching a streamer

you're more likely to cancel a

subscription to that streamer because

not justifying the value of that sub and

Subs are expensive I mean you got you

got all your Hulu and your Netflix you

got your five twitch streamers that you

sub to you got your Amazon premium that

you sub like you know it really adds up

especially now that the price of

subscriptions has increased and this is

why even though it under it makes sense

for twitch to increase their sub prices

because they've never done that before

it's also a problem because it does

create a you know value reflection for

every every single consumer of like okay

it costs this much a month this is

adding up is it worth me to continue

subbing and and the caveat is you don't

have to sub to watch a streamer you have

to sub to watch Netflix or you have to

you know get it from your parents but

you do not have to subscribe or pay a

streamer to watch their

content for the most part

right it makes it harder to justify that

value and when you're spending less time

on the platform because you're busy you

have time to watch hours of content

you're headed back to work so you can't

like actually watch while you're at work

you know a lot of reasons for for this

to to be going back

down comes less um less Justified Amazon

doesn't break out twitch Revenue figures

in 2023 the live streaming service

generated about $667 million in ad

revenue and $1.3 billion in Commerce

Revenue according to internal documents

reviewed by the Journal that amount

accounted for less than 0.5% of Amazon's

total 2023 Revenue Amazon is expected to

Post Its second quarter uh results on

Thursday which this is a few days old so

I guess they've already done that

fortnite and the pandemic twitch grew

rapidly when its popularity soared from

the success of the game fortnite in 2018

and again during the pandemic's

lockdowns but its expenses Rose too the

company spent more than $100 million on

exclusive contracts for Top Broadcast

talent and for the rights hisam major

Esports events people familiar with the

matter said invested in new products

that it ended up abandoning or

prioritizing such as communications

platform a karaoke offering rip twitch

sings and watch

parties like I feel like man twitch

sings was something

special twitch sings was something

special could you imagine offering

twitch

sings like integrated into stream

together right like stream together just

becomes this like tech for interactivity

basically right like stream

interactivity stream together twitch

sings streaming together twitch

sings the

content I don't know I know it's not

maybe not like you know maybe there's

not money to be had unless like you had

to like buy the

songs or you could unlock the songs by

like your viewers could buy the songs

for you or you reach like a certain

amount of Subs you unlock new songs I

there's so much way to like gamify it

and I just like ah especially now that

they're doing the DJ thing right the the

DJ program so they're clearly working

with music industry I mean I mean come

on like karaoke's a blast anyways this

is mostly like me just wanting karaoke

not not like is it the best business

move I no but I mean it could be

fun if you can't be profitable when you

have a surgeon demand you have something

structurally wrong I mean yes DJ program

R is pretty abysmal so far how do you

mean tiny jams that's interesting are

you in it is that why you have a uh uh

like a DJ thing which DJ is that what

you have that I might have to get you on

stream next week maybe we can have some

time and chat about it I'd love to know

uh know more just opt it in interesting

I I definitely would be curious um maybe

uh yeah hit me up in on Twitter or

Discord or something if you want no no

pressure in recent years switch as

biggest payers who are crucial to its

Revenue have been spending Less on the

platform subscriptions and donations to

creators according to documents reviewed

by the Journal which takes a cut of

those payments and internal projections

forecast that if that Trend continues

the platform could shed nearly a quarter

of a billion dollars in Revenue by the

end of 2025 company said overall

Commerce revenues continuing to grow

year-over year Rich's advertising sales

have plateaued since the pandemic ended

according to the documents and people

familiar with the matter overall the

platform is the 18th largest source of

us web traffic down from 4th in 2014

when Amazon bought it according to

network intelix and security for uh firm

Nokia deepfield web traffic is a measure

of bandwidth used by the site last year

twitch's longtime CEO and co-founder EMT

sheer left the company was succeeded by

Clancy former and exe formerly executive

at Google next door Clancy joined twitch

as president in 2019 before taking the

Reigns in the state of twitch memo

issued to employees in May Clancy listed

improving the platform's mobile

experience to drive shorter and more

frequent user sessions as a critical

goal um hence the waight on clip

Discovery and viewing and and

and boom boom boom swipe swipe swipe

being able to find something interesting

to watch very fast but going back to the

mobile thing and I won't harp on

it I would wager that people spend a

significant amount of time watching

people they already follow over

discovering new creators and while that

is important to shifts and and make it

easier to discover new creators and like

reduce a lot of the friction that

they've had in the past you still got to

make it very easy to

find and see what the people you're

following are up

to reflective of that plan twitch

introduced a different look to its

mobile app and we just went over that um

if you're watching on YouTube there's a

video and I actually show the app on

stream and go through it so check that

out including a so-called Discovery feed

that is filled with short Snippets from

creat live streams and it did release

the app uh employees have criticized

Clancy for his work trips to meet twitch

creators around the world and host live

streams from various locations as the

company's laying off employees and

saying it remains

unprofitable which is a really good

point to bring up Dan Clancy has been

like touring the world for for

months like all year basically has been

going

around I mean I don't know like I get

doing it but doing it all the time does

not seem like the best use of time in a

June email to employees viewed by the

Journal Clancy defended his actions and

included the itinerary of his Europe

trips uh with stops in France

Switzerland and the Netherlands each one

included mediumsized dinners with

creators he wrote I was running a

manufacturing company I would be meeting

with the companies that provided us raw

materials why is this the

comparison dude this is a this is like a

tech company like that leans on creators

and and

like Innovation I just so

what like I get it like you you do want

to visit the creators and you want to

improve relations with the creators I do

get it it's not like it's not like the

concept is people are not complaining

about the concept it's it's I'm guessing

they're complaining about how

often you're doing

that and how much time and money you're

spending doing that there's I

mean to me it's it's over the top it's

like way too much

time you cannot possibly be doing

everything to run the company while

you're abroad doing dinners IRL

streaming going on shows like there just

has to be a balance and I don't I I

would agree if this is what the

employees are are complaining about is

too much time being spent doing all the

stuff again and and and and it's an

Optics thing too like maybe you know

maybe he's spending 10 or 20K a month on

like traveling and and dinners and doing

all this stuff and yeah like a single

person getting laid off is never going

to be you know less uh less

expensive you know it's not it's not

like going to these dinners is going to

save one employee but again I just the

Optics of like your company is

struggling and you building Goodwill

with creators has been so important

because before Clancy took over like

when he took

over I don't know how you guys feel but

twitch I feel like the morale of the

community was all time at an absolute

alltime low I mean people were resentful

hypercritical just out the door with

twitch just done with the lack of

communication and transparency and Dan

has done a really good job to bring that

Goodwill back and there's been an

excitement about it it's good it's been

good but it's like okay okay we get it

you like to hang out with creators you

like to stream that's good but like okay

you can go back to your office now and

like go do twitch stuff I mean La

literally January last year it's been a

year and a half they announced like they

were going to do like more sponsorships

like Channel skins and more Revenue

opportunities and they haven't even done

this those things and

now again counter you know I'm not

saying Dan would be sitting down and

coding that but still like y'all put a

lot of effort into things like stream

together and less so much into like

creating this is this is the the key

principle is Twitch needs to create

revenue and opportunity outside of the

wallets of viewers viewers cannot foot

twitch's bill

it's not enough and especially not in

today's

economy you have to you have to make ads

better you have to do sponsorships you

have to figure out how

Brands can can advertise on a site where

creators are authentically being

themselves and viewers have a really

high loyalty and Trust on the creators

they

watch and I feel like and and and I I

would have to look up you know Research

into this but I would bet

that

sponsored like if you bring the Creator

into the the the sponsorship and you get

them to vouch for a product that's going

to go over so much better than just like

having a Tik Tok of like look at my

water bottle it's really cool I can

drink out of it and hang by the

pool you know what I mean

like just made that up you're welcome

Chad well

um you know basically to conclude this

article um you know we we don't get into

like yes we know twitch is losing money

so it's not new news it is interesting

to see that there's more people using

twitch but less time being spent on the

platform um the in terms of Revenue

twitch needs to get more sponsored stuff

connect the creators like twitch has a

bounty board like they need to roll that

out expand it you know give more options

for creators to work with the brands to

promote a product because that

just a very successful way to to pitch a

product versus like R

nads R nads means nothing to a viewer

but if I say if I run an ad for Taco

Bell it's one thing but if I say oh my

gosh I love Taco Bell look at this new

uh nacho fries that I got you know their

new Cantina

quesadilla we just had Taco Bell

yesterday that's it's going to go over

so much better