Car Garage Owner Gomti Yadav Earns Lakhs, Grows Business 60%

Summary

In this inspiring interview, Gomti Prasad shares his remarkable journey in digital marketing, highlighting his growth from a three-member team to a ten-member team and an approximate income of two to three lakhs. Gomti discusses his strategies, including utilizing local groups, creating engaging content, and leveraging platforms like Facebook and Canva. He emphasizes the importance of knowledge in overcoming fears and achieving success. His story serves as a testament to the power of digital marketing and its potential to transform businesses.

Takeaways

• 💼 Gomti Prasad leveraged digital marketing to grow his business significantly over the last year.
• 📈 His team expanded from 3 to 10 members, with a 60% growth in business performance.
• 💸 Approximate earnings from digital marketing campaigns exceeded ₹500,000 in the past year.
• 🔧 He runs a multi-brand car garage and uses digital marketing to increase local visibility within a 40 km radius.
• 📱 Gomti implemented strategies like using Facebook groups and Canva for promoting his services.
• 💻 He spent about ₹14,000-15,000 on paid ads and observed significant returns from these investments.
• 🎯 He emphasizes the importance of having a clear goal and structured plan (PERT charts) for business growth.
• 👨‍💼 He advises others that digital marketing is effective, but success requires knowledge and clarity on business objectives.
• 🚀 Gomti plans to expand his business to a new location by January-March, targeting an additional 30 km area.
• 🧠 He believes that fear in business comes from a lack of knowledge and that increasing knowledge reduces fear and improves decision-making.

Q & A

How much money has been made from digital marketing as mentioned in the script?

The exact amount is not specified, but it is suggested to be more than a lakh of rupees, possibly around two lakhs or more.

What was the size of the team a year ago and what is it now?

A year ago, the team consisted of three people. Now, the team has grown to ten members.

What is the growth percentage of the team's work or business?

The growth is mentioned to be more than 60%.

What is the significance of the 'Life Shastra' course mentioned in the script?

The 'Life Shastra' course is significant as it provided the individual with various techniques and strategies that contributed to their success in digital marketing.

How did the individual implement the learnings from the 'Life Shastra' course?

The individual implemented the learnings by creating a funnel, crafting a message, and using various digital marketing strategies such as joining local groups and sharing content.

What is the role of the local group in the individual's digital marketing strategy?

The local group plays a crucial role as it helps in reaching out to a targeted audience, joining relevant groups, and sharing content to attract leads and increase business.

What was the approximate cost of the advertisement run by the individual?

The individual spent approximately 15,000 rupees on the advertisement.

How does the individual's car garage business integrate with their digital marketing efforts?

The individual's car garage business is promoted online, leveraging digital marketing to increase local presence and attract customers, which is a significant part of their growth.

What is the area covered by the individual's car garage business?

The car garage business covers an area of 40 kilometers.

What is the strategy for expanding the business as discussed in the script?

The strategy involves setting goals and creating performance evaluation and review charts to track progress towards those goals, with a plan to open a new branch in the Dharampur area by January to March.

What advice does the individual give to others who are confused about digital marketing?

The individual advises that everyone should know what they need to do, have clear steps, and not be afraid. Knowledge reduces fear and increases comfort levels, allowing one to perform even in the dark.