Kenapa Nokia Bisa Bangkrut ? Belajar dari Kegagalan Nokia
Summary
TLDRNokia, once a mobile giant, faced a dramatic downfall due to its slow adaptation to the smartphone era. Despite early success with the Symbian OS, Nokia failed to innovate quickly enough, sticking to outdated technology while rivals like Apple and Samsung surged ahead. Overconfidence and complacency led to a lack of competitive products. The fatal blow came with Nokia's alliance with Windows Phone, alienating them from the popular Android market. The story serves as a cautionary tale about the importance of embracing change, seizing opportunities, and maintaining innovation to stay relevant in a competitive market.
Takeaways
- 📱 Nokia was once a dominant mobile phone company, particularly popular among the 80-90s generation.
- 🌐 Nokia's downfall began with the advent of smartphones, specifically with the introduction of the iPhone in 2007 and the release of Android in 2008.
- 📉 Nokia's market share and profitability declined drastically from 2007 to 2011, leading to negative ROE and ROA ratios.
- 🔄 Nokia failed to adapt quickly to the touch screen revolution and the rise of Android, sticking with their outdated Symbian OS.
- 🏆 Nokia was too complacent in its market leadership, underestimating the threat from competitors like Samsung and Apple.
- 📱 Nokia lacked innovation in product design and features, failing to keep up with the rapid advancements in smartphone technology.
- 📲 The failure of Symbian and the decision to partner with Windows Phone instead of Android were critical strategic mistakes for Nokia.
- 📈 Nokia was slow to respond to consumer demands in the smartphone market, focusing too much on hardware rather than software and applications.
- 📉 Nokia lost significant market share to both high-end competitors like Samsung and Apple, and lower-cost competitors like HTC, Huawei, and ZTE.
- 🏆 Nokia failed to establish a flagship product line that could compete with the likes of Samsung's Galaxy S series or Apple's iPhone.
Q & A
What is the significance of the Nokia story in predicting the future?
-The Nokia story illustrates that no one can predict the future with certainty and that even successful companies can fail if they do not adapt to changing market conditions.
What was Nokia's initial product when it was founded?
-Nokia was initially established as a rubber company.
How did Nokia transform over its more than 100-year history?
-Nokia underwent three major transformations: from a rubber company to a cable company, then to a mobile phone company, and finally towards the era of smartphones.
What was the turning point for Nokia's decline?
-The turning point for Nokia's decline was the advent of the smartphone era, marked by the introduction of the iPhone by Apple in 2007 and the release of Android by Google in 2008.
What was Nokia's market position before the smartphone era?
-Before the smartphone era, Nokia was a market leader with a significant share and was known for its reliable and popular mobile phones.
Why did Nokia fail to maintain its market position in the smartphone era?
-Nokia failed to maintain its market position due to several reasons including being slow to adapt to touchscreen technology, complacency as a market leader, lack of product innovation, failure of Symbian OS, a poor decision to choose Windows Phone over Android, slowness to meet consumer demands in smartphones, and losing market share to competitors in both high-end and mid-to-low-end markets.
What was the role of the Symbian OS in Nokia's decline?
-The Symbian OS was a closed system that was not well-received by the market or developers, which contributed to Nokia's decline as it failed to compete with the open and developer-friendly Android OS.
Why was Nokia's decision to partner with Microsoft seen as a mistake?
-Nokia's decision to partner with Microsoft for Windows Phone was seen as a mistake because it was a new OS with limited market appeal, and it did not help Nokia differentiate itself positively from its competitors.
What was the impact of Nokia's failure to innovate on its market share?
-Nokia's failure to innovate led to a loss of market share as consumers moved towards competitors like Samsung and Apple that offered more innovative and feature-rich smartphones.
What lessons can be learned from Nokia's failure?
-The lessons from Nokia's failure include the importance of not resisting change, seizing opportunities, focusing on innovation beyond just hardware, and maintaining a balanced approach to staying competitive as a market leader.
How did Nokia's complacency contribute to its downfall?
-Nokia's complacency as a long-time market leader led to an underestimation of competitors and a failure to anticipate the rapid changes in consumer preferences and technological advancements in the smartphone market.
Outlines
📱 The Rise and Fall of Nokia
This paragraph discusses the unpredictability of the future using Nokia as a case study. Nokia, a company founded in 1865, underwent several transformations from a rubber company to a cable company and eventually a mobile phone company. It enjoyed significant success, especially during the mobile phone era, but failed to adapt to the smartphone revolution. The entry of Apple's iPhone in 2007 and Google's Android in 2008 marked the beginning of Nokia's decline as it clung to its outdated Symbian OS. Market surveys indicated a shift in consumer preference to brands like Samsung, Apple, and Huawei, with only a small percentage of users remaining loyal to Nokia. Financially, Nokia's profitability plummeted, and its return on equity and return on assets turned negative. The reasons for Nokia's failure included a lack of innovation, complacency as a market leader, and poor strategic decisions such as sticking with Symbian and later adopting Windows Phone instead of Android.
🔍 Lessons from Nokia's Decline
The second paragraph draws lessons from Nokia's failure. It emphasizes the importance of embracing change and seizing opportunities, as Nokia missed the chance to adopt Android and instead chose Windows Phone. The paragraph also stresses the need for continuous innovation, not just in hardware but also in software and services to meet consumer demands. It concludes by advising market leaders to maintain their position by balancing offensive and defensive strategies, much like in football. The video ends with an appeal to the viewers for likes and subscriptions, promising more content in future videos.
Mindmap
Keywords
💡Future
💡Nokia
💡Transformation
💡Symbian OS
💡Smartphones
💡Innovation
💡Market Share
💡Windows Phone
💡Complacency
💡Flagship
💡Adaptation
Highlights
The future is unpredictable, and even successful companies like Nokia can fail.
Nokia was once a proud brand for many, especially for those born in the 80-90s.
Nokia's history includes transformations from a rubber company to a cable company, and then to a mobile phone company.
Nokia was a market leader in mobile phones, earning a nominal value of 391 trillion Rupiah per year at its peak.
Nokia faced a significant downfall starting in 2007 with the advent of smartphones led by Apple's iPhone and Google's Android.
Nokia's market interest declined as users started shifting to brands like Samsung, Apple, and Huawei.
Nokia's financial performance plummeted from 2007 to 2011, with negative returns on equity and assets.
Nokia's failure has been attributed to seven key reasons, including slow adaptation to change and complacency.
Nokia stuck with the Symbian OS, which was outdated compared to the new touch screen interfaces of competitors.
Nokia's complacency as a market leader led to a lack of innovation and an underestimation of competitors.
Nokia failed to innovate in product design and features, missing out on trends like front cameras and 3G.
The Symbian system was not developer-friendly, contrasting with the open nature of Android.
Nokia's decision to partner with Windows Phone instead of Android was a strategic misstep.
Nokia was slow to adapt to consumer preferences in the smartphone market, focusing too much on hardware.
Nokia lost significant market share to both high-end competitors like Samsung and Apple and lower-cost brands like HTC, Huawei, and ZTE.
Nokia failed to establish a flagship product line that could compete with the likes of Samsung's Galaxy S series or Apple's iPhone.
Lessons from Nokia's failure include the importance of embracing change, seizing opportunities, innovating, and maintaining a balanced market position.
The video concludes with a call to action for viewers to like, subscribe, and look forward to the next video.
Transcripts
No one person can predict a future with certainty.
The future is a mystery, which of course has its own secret
Let's learn together from the failure of a large company called Nokia We
need to know who wins today, this is not necessarily winning in the future
and who those who are happy today are not necessarily happy in the next.
Maybe this is what happened to a company called Nokia
Some of us are certainly familiar, especially the generation born in the 80-90s
We must have heard how proud we are when we hold Nokia's Symbian HP
especially to the PlayStation game consoles it is still difficult to reach. The
N-Gage is still the favorite for playing games.
All Mas counter told him to buy Nokia Nokia Nokia basically
Nokia was founded in 1865 in Finland
its long struggle for more than 100 years was declared over
when in 2013 it fell to its knees in the hand Microsoft
Nokia has been acquired by Bill Gates and friends
If hindsight, there are three phases of the transformation of Nokia's business for more than 100 years of
the First Company was established as a rubber company
then turned into the cable company and then changed again into a mobile phone company
and from a mobile phone toward the era of smartphones or smart phone
Nokia success in two initial transformations, especially when it became a mobile phone
company. Big profit company with a nominal value of 391 trillion Rupiah per year
Disaster came for Nokia, when the third transformation was the era of smart phones
In 2007, Apple announced its first iPhone,
which was followed in 2008 by release of android by Google
Whereas before that, together with BlackBerry they were the two most superpowered cellphone brands
Things changed drastically, the market began to not be interested in Nokia
Even according to a survey conducted by Jia and Yin
in their journal Analysis of Nokia's Decline from a Marketing Perspective
That at that time users Nokia will move on to replace their cellphones with Samsung, namely 35%
Apple 16% Huawei 14% and the rest are other phones.
Meanwhile, users who choose to stay at only 6%
Nokia are getting crazy, according to Pudjiastuti's 2014 study, Nokia's profit fell drastically from 2007 to 2011,
causing its ROE and ROA ratios to change
from positive in 2007 to negative in 2007. 2011
In another journal by Balodia and Professor Sagotia,
there are at least 7 things that caused the failure of
the first Nokia
company Nokia didn't move fast
when Apple introduced the touch screen on the iPhone in 2007
and also Samsung's expansion betting with Android
Nokia barely did big leap, they stick with the Symbian OS
which has been giving big results in a long time for them.
The second reason, they are too complacent.
As a market leader for more than a decade,
Nokia feels normal with other competitors, does not feel that there will be a serious threat from their competitors,
they are still confident in the company's position as the king of mobile phones at that time.
The third reason, the lack of product innovation
when Samsung releases its newest series almost every year
Nokia still relies on its old cell phones,
even these phones are still not equipped with a front camera and don't even have 3G features
even though the Global community at that time was already on the threshold of the 4G phase
when they took steps with Lumia or Microsoft
they didn't make really interesting products. In terms of design language.
The fourth reason, the failure of Symbian and a mistake of a decision
Symbian is not really accepted by the market because Symbian is a closed system
which does not provide a gap for developers, to enter the existing system in Nokia.
This is what makes a difference, especially with Android!
The big jump was made in 2011 by choosing Windows Phone.
This election was based on Nokia's desire to force differences with its competitors.
This election is precisely the opposite of wishes.
The company's condition is down, plus the fact that Windows Phone is an OS new
their products are again not seen by the market
The fifth reason
Nokia is slow to please consumers among Smartphones
Samsung's main smartphones move in line with the development of Android
they know very well how to capture market demand
by developing useful and fast applications in order to pleasing this consumer
which Nokia didn't do
almost they focused on hardware at that time
The sixth and most influential reason
Nokia lost all of its market share
when it was knocked out of the high-end market share with big names like Samsung, Apple, and Sony
Nokia also seems to forget that the market share for the middle to lower class needs to be considered carefully. The
pressure in this market share comes from new brands in that era, namely HTC, Huawei and ZTE
Nokia forgot to realize it and lost both
. The seventh reason, Nokia failed to highlight Its products are in the Flagship class.
As we know, Samsung was very successful with its Galaxy S series,
then Apple succeeded with its iPhone line
while Nokia? they failed to highlight the series that became their mainstay
from the 7 reasons earlier, What can we take from this Nokia failure?
First, do not fight changes, many situations require change.
We cannot stagnate when the change is desired by consumers.
Then secondly, seize every opportunity to do it and make the best use of it
Nokia had the opportunity when it chose Android but missed the opportunity
and gambled with Windows Phone
Go to -3 that the competitive climate forces the latest innovations not to focus solely on hardware development
And the 4th or last one, if you are the market leader
you have to maintain a position like playing football, attack and defend in a balanced way
Alright That's it video this time
Thank you for friends who have watched
I really appreciate it if you click the like button and subscribe to this channel
until you see in the next video
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