Q4 Winning Product REVEALED!

Summary

The video script discusses a consistently popular product for Christmas sales since 2013, ideal for both beginners and veterans in e-commerce. It introduces Subliminal, a company offering high-quality, ready-made print-on-demand products. The focus is on selling ugly Christmas sweaters through Shopify stores using the Subliminator app. The script outlines steps for uploading products, setting prices, and running targeted Facebook ads to maximize sales, with tips on ad creation and optimization.

Takeaways

• 🎄 **Seasonal Product Success**: The speaker emphasizes that certain products sell exceptionally well every Christmas, regardless of the year.
• 📈 **Targeting Both Newcomers and Veterans**: The products are suitable for both beginners setting up their stores and experienced sellers.
• 🛍️ **Multiple Purchases in One Transaction**: Customers often buy multiple products at once, which is beneficial for increasing sales volume.
• 🔥 **Pre-Made Designs**: The company mentioned provides pre-made designs, which saves time and effort for sellers who don't need to create their own.
• 🚀 **Quick Setup**: Sellers can quickly add these products to their stores and start driving traffic.
• 🎁 **Ugly Christmas Sweaters**: A specific product highlighted is the 'ugly Christmas sweater', which has been a consistent seller since 2013.
• 💰 **Pricing Strategy**: It's suggested to price products including shipping at $24 to maximize profit while remaining competitive.
• 🌐 **Focus on the USA Market**: The USA is identified as the primary target market for these products.
• 📊 **Testing with Engagement Campaigns**: The script describes a method of testing product designs using engagement campaigns to gauge their potential before scaling up.
• 📈 **Scaling with Sales Campaigns**: Once a product proves popular in engagement campaigns, the next step is to run sales campaigns to capitalize on the product's appeal.
• 📚 **Free Resources**: The speaker offers free resources such as a niche list guide and training to help listeners get started.

Q & A

What is the main product discussed in the script that sells well every Christmas?

The main product discussed in the script is the ugly Christmas sweater.

What is the significance of the year 2013 mentioned in the script?

2013 is significant because it's the year the speaker started noticing the consistent sales of certain products every Christmas.

What does the term 'Niche' refer to in the context of the script?

In the script, 'Niche' refers to a specific segment of the market that the products are targeting, such as beginners setting up new stores or veterans in the field.

What is the role of Subliminal in the process described in the script?

Subliminal is a company mentioned in the script that provides top-quality print-on-demand products. It's used to add products to a Shopify store through their app.

Why is it recommended to focus on the USA market when selling these products?

The script suggests focusing on the USA market because it's a significant consumer base that tends to buy these types of products in large quantities, especially during the holiday season.

What is the recommended minimum profit margin when selling the products discussed in the script?

The recommended minimum profit margin is $25, which includes the cost of shipping.

What is the 'Product Accelerator' mentioned in the script?

The 'Product Accelerator' is a coaching program for print-on-demand business that the speaker offers to help people start, grow, and scale their businesses.

What is the 'Bottle Rocket Testing Method' referred to in the script?

The 'Bottle Rocket Testing Method' is a technique taught in the Product Accelerator program for testing the marketability of products through Facebook ads.

Why is it advised against selling Subliminal products on Etsy according to the script?

It is advised against selling Subliminal products on Etsy because these products are not custom-made and violate Etsy's policies, which could lead to losing one's account.

What is the strategy for creating product descriptions as suggested in the script?

The strategy suggested in the script for creating product descriptions is to use information provided by Subliminator and tools like Chat GPT to rewrite descriptions, emphasizing the unique selling points of the product, such as it being an ugly Christmas sweater.

How does the script suggest validating a good design for advertising?

The script suggests validating a good design by running an engagement campaign and checking if the cost per engagement is less than 5 cents, indicating a good design that can be used for further advertising.

Outlines

00:00

🎄 Introduction to Evergreen Christmas Products

The speaker introduces a product that consistently sells well every Christmas since 2013. This product is suitable for both beginners setting up a new store and experienced sellers. The audience is encouraged to find a niche-specific product that can help them succeed. The opportunity lies in the potential for high sales during the holiday season, with customers buying multiple products in one transaction. The company mentioned, Subliminal, offers pre-made designs, which simplifies the process of setting up products in one's store. The speaker also offers free resources, including a niche list guide and training, accessible through a link in the video description. The focus is on adding the Subliminal app to a Shopify store for easy product integration.

05:01

🚀 Launching Ugly Christmas Sweaters on Shopify

The script details the process of adding a popular product, the ugly Christmas sweater, to a Shopify store using the Subliminal app. The speaker explains how to install the app, add products to the store, and use Chat GPT to enhance product descriptions. The focus is on the USA market for maximum profit, with a strategy to sell the sweaters at a price that includes shipping, aiming for a minimum profit of $26 per sale. The speaker also mentions the risk of selling non-custom products on Etsy, which is against their policies, and suggests focusing on Shopify instead. The video also promotes the speaker's coaching program, the Product Accelerator, for those interested in growing a print-on-demand business.

10:04

📈 Advertising Strategy for Ugly Christmas Sweaters

The speaker outlines an advertising strategy using Facebook to promote ugly Christmas sweaters. The approach involves creating an engagement campaign to test the design's appeal, with a budget of $250 to $300 AUD for a 24-hour run. If the cost per engagement is low (less than 5 cents), it indicates a successful design that can proceed to the next phase of advertising. The speaker also discusses the use of the 'bottle rocket testing method' taught in their Product Accelerator coaching program. The method involves setting up an ad campaign with specific targeting and budget optimization to maximize sales.

15:06

🎁 Scaling Up with Targeted Ads and Creatives

The final paragraph focuses on scaling up the advertising efforts by creating multiple ad sets with different targeting strategies. The speaker demonstrates how to set up a sales campaign on Facebook, emphasizing the importance of selecting the right pixel for tracking conversions and setting a daily budget. The creative aspect of the ads is also discussed, including the use of engaging images and copy that leverage social proof from the engagement campaign. The speaker advises on testing various interests and audiences, such as Christmas Tree Shops and Christmas movies, to find the best performing ads. The goal is to publish the ads and monitor their performance to capitalize on the Christmas season's potential for high sales.

Keywords

💡Print on Demand

Print on Demand (POD) refers to a business model where products are not manufactured until an order has been placed. This reduces the risk of holding inventory, as products are only produced when they are sold. In the video, POD is the core business model discussed, where the presenter talks about using POD to sell products, particularly during the Christmas season.

💡Niche

A niche in marketing refers to a specific segment of the market that has particular needs or interests. In the context of the video, the presenter mentions finding a product for 'your specific niche,' indicating the importance of targeting a specific audience with products that cater to their unique interests or needs.

💡Subliminal

Subliminal here refers to a company that provides print on demand services, specifically for sublimated products. The script mentions using Subliminal to source and print products, highlighting its role as a key service provider in the POD business model discussed.

💡Shopify

Shopify is an e-commerce platform that allows users to set up online stores to sell goods and services. In the video, the presenter instructs viewers on how to add the Subliminal app to their Shopify store, indicating that Shopify is the chosen platform for setting up and managing the online store.

💡Ugly Christmas Sweater

Ugly Christmas Sweaters are a type of festive clothing that is intentionally designed to be humorous or kitschy. The video emphasizes the popularity of these sweaters as a product that sells well every year, particularly during the Christmas season, and suggests using them as a key product in the POD business.

💡Traffic

In the context of online marketing, traffic refers to the number of visitors to a website. The video discusses the strategy of loading designs into a store and running traffic to these products, meaning driving visitors to the online store to view and potentially purchase the products.

💡Etsy

Etsy is an e-commerce website focused on handmade or vintage items and craft supplies. The script mentions Etsy as a potential platform for selling products but warns against selling non-custom, pre-made designs on Etsy due to its policies, which favor unique, handmade items.

💡Mockups

Mockups are digital representations of how a product will look. In the video, the presenter talks about using mockups to create ads for the products being sold, which helps in visualizing the final product for potential customers.

💡Ad Campaign

An ad campaign refers to a series of advertisements intended to promote a product or service. The video script includes a detailed walkthrough of setting up an ad campaign on Facebook to promote the Ugly Christmas Sweaters, including strategies for targeting and optimizing the ads for sales.

💡Engagement Campaign

An engagement campaign is a type of ad campaign designed to increase user interaction, such as likes, comments, or shares, rather than direct sales. The video script describes setting up an engagement campaign as a testing phase before launching a sales campaign, to validate the popularity of the product design.

💡Product Accelerator

The Product Accelerator mentioned in the video is a coaching program that teaches strategies for growing and scaling a print on demand business. It is positioned as a resource for those looking to enhance their skills in the POD niche.

Highlights

Discover the consistently top-selling product every Christmas since 2013.

Learn how to cater to both beginners and veterans with niche-specific products.

Explore the opportunity to load designs into your store and drive traffic.

Understand the potential for customers to buy multiple products in one transaction.

Get insights on how pre-made designs can save time and effort.

Follow a step-by-step guide to add the Subliminal app to your Shopify store.

Find out why selling on Etsy might be risky for non-custom designs.

Get tips on how to upload products to Subliminator and monitor your Shopify store.

Uncover the secret to selling 'ugly Christmas sweaters' every year.

Learn how to use Chat GPT to enhance product descriptions.

Discover the strategy for pricing products to maximize profit.

Target the USA market for optimal sales.

Explore a variety of designs that appeal to different audiences.

Get a walkthrough on setting up and running ads for your products.

Find out how to use the 'bottle rocket testing method' for ad campaigns.

Learn about the Product Accelerator coaching program for print on demand businesses.

Get details on creating effective mockups and ads for your products.

Understand how to set up a sales campaign using Facebook's ad platform.

Learn the importance of targeting specific interests for your ads.

Discover how to optimize your ad sets for maximum reach and sales.

Transcripts

every single year there is one product

that continually sells every single

Christmas ever since I started way back

in 2013 these products have sold

thousands upon thousands every single

year and they sell for both beginners

who are just getting new store set up

and for veterans alike and there's a

product for you in your specific Niche

that is going to help you succeed or

there's also the opportunity for you to

just take all of these designs on this

one particular product load them into

your store and start running traffic the

opportunity is absolutely insane and

before long we will be in the period of

time when people pull out their wallets

and just buy insatiably and the good

thing about the ones that I'm about to

share with you is often times buying

multiple products in one transaction now

the beauty of the company that I'm about

to share with you too is they've

pre-made all these designs for you so

you don't even have to design the

products they're ready made ready for

you to just publish to your store and

get that traffic so this video I'm going

to show you how you can get them into

your store and how you can start running

traffic now to make sure that you clean

up with those sales now before we get

into it I have a couple of free gifts

for you I have a free 1,000 plus nich

list guide and a free training and both

of those you can get from the link in

the description below so go and check

that out let's get into it firstly the

company we're going to use for this is

subliminary they're absolutely amazing

they've got really good top quality

products that are cutting someone on

demand so what we're going to do is

we're going to make sure that on our

Shopify store that we actually add the

app so coming into my dummy store here

what you got to do is go to apps then if

it's not in your installed apps you just

type it in up here and if it's not there

then you're going to go over into the

App Store so from there obviously just

go through the installation process and

then once you've got it we want to click

into it awesome so next up what we need

to do is at our shop to subliminator if

it's not in here if you got Etsy they

now integrate as well which is really

really cool you could risk putting these

products across there um but given that

they're not custom made you didn't

design them um they're really against

etsy's policies but will they know will

they know if you put them up there you

just run the risk of losing your account

pretty quick and you know if you ever

have intention of creating an Etsy store

over there and want to make some income

from it it's probably not a good idea

otherwise what you want to do is just

add your Shopify shop um and then it's

going to pull that in so every time that

you upload products into subliminator

you're going to be able to see your

products there so coming back to our

main dashboard you're probably wondering

Ronnie just get to it what is the

product that we are going to be selling

well glad you asked we have these ugly

Christmas sweaters these things every

single year ever since I ever started

doing print on demand way back in

2013 these things sold like hot cakes so

straight away get in here Sease the

opportunity and just start running them

so all you got to do publish it to your

store publish choose your store you want

to send it to select a description in

here and the way you can do that is just

use chat gbt um based on the information

that subliminator gives you so if we

come back here so that's that sweater is

going to be like one of these others in

here so if we just find another similar

product or we can just search for it

there we go we've got our sweatshirt

there so we can come in here now we grab

this awesome okay so chat GPT please

rewrite

this

sweatshirt

description putting

emphasis on it being an ugly Christmas

sweater

that will stand

out Co make a St for this holiday season

with this with the ugliest Christmas

sweater that's shter turn Heads This C

blah blah blah fantastic much better

than what I would have come up with you

can build it out further from there if

you want but effectively what you're

going to do is once you've chosen the

product to upload so we go back here

choose it tremendously over it cool

publish select your store

uh you can categorize them too to make

sure they go into the different niches

particularly if if you are more focused

on doing a store that's focused on all

of the ugly Christmas sweaters it's a

great idea otherwise if it's just Niche

based you may just have the one product

collection which is ugly Christmas

sweaters the next step is pricing we

want to set this so their price

including shipping is $24 so even if

you're selling them for

$49.99 pretty decent um sort of clip on

that 25 bucks you'll charge shipping on

that as well so minimum profit Max

profit is $26 so what you want to do is

focus on the USA as your target market

um and you'll be fine there yes I am

sure cool now you can go through and do

that to all of them or you can get a VA

to help you out as well but there is a

lot of really really cool designs in

here and I suggest you go through start

with the ones that you think you know if

they make you laugh chances are they'll

make some else laugh as well know

pathetic human obviously straight

towards cat owners s's favorite hoe you

know that's more adult human type stuff

admit it you want to hold my winner the

targeting you know speaks for itself

working at the pole that's hilarious

look these are fantastic marijuana

Christmas I'm not sure if you get away

with that Mei

Christmas there's pages and pages and

pages of this stuff Trump OB obviously

that's um one that you've got to be a

certain FR of mind to be able to to sell

certain kind of affiliation to a certain

party but hey you know where there's

height and passion there's heighten

sales so we go through there choose the

ones you want but um you know they've

got ones for golf they've got for bikers

um pets as you can see there there's a

lot in here so just go through and

select them all start with one you can

load them all up get them in there as

well so what I want to do now is show

you that um it's now on

my

shop I'm just going to search for it on

my store here are you serious about

print on demand if you are and if you'd

love to create a $5 to $10,000 plus per

month print on demand business then I'd

love to introduce you to the product

accelerator my coaching program for

print on demand in there I'm teaching

you how to start growing scale your

print on demand business in as little

time as possible now if you'd like to

check it out click the first link in the

description below Watch the free

training and apply to book a call with

my team and I and I'll have a chat to

you over there can't

wait great looking mockups too which is

fantastic look at that straight away

like there there's barely any work that

you need to do here uh it's got your

size charts in here you literally come

in here grab the images you want for the

ads and you may want to grab a few CU

it's good to have um you know two to

three ads in

there we'll

grab two more so two more good to grab

the

people fantastic now we can go over and

start running ads to this so let's get

over and get that done now if you got ad

budget you might want to just go

straight to running a sales campaign for

each of them if you don't then another

method um that you can use is the bottle

rocket testing method uh and this is

what I teach my students inside the

product accelerator so you come in here

you go for engagement

continue manual engagement

campaign all right

BR cool you can see I've already created

one in another video awesome next give

it a naming

convention start at

one so we want to have the engagement on

our

we want post engagement maximize

engagement with our post fantastic and

we want to spend $250 to a two to $3

Australian so we're going to start that

the next day at 12 a.m. and we're going

to let it run for 24 hours let that

finish fantastic you might need to put

1201 in there for it to actually allow

you to do it cool he wants to run for at

least 24 hours um you make sure you like

location is set to where you want to

actually sell the product United States

cool we're going to use Advantage Plus

audience to control that and then we're

going to go into the actual

adp1

tremendously cool select your

page giftopia awesome okay so this is a

new ad account that I've got here it's

completely different to another one that

I've got so what we want to do is add an

image ad we want the call to act to be

shop now you don't necessarily need to

have it on this test but it is good um

hilarious ugly

Christmas s

uh drop now

out get

who yeah you can you mark them up to $55

and go two for 100 get two for

$100 for a limited

time we put an emoji up

here

Santa

cool come on

Canta on a scale of one to 10 how much

do you love

Christmas cool cool

happy with that we want to we made that

destination we go next now we need to

upload that

image all right and that is ready to go

check these website URL we want to make

sure that we are sending it to the right

place so we want that destination to be

in

there so there we want to make sure

we're selecting the right pixel so in

this case it's the giftopia one

uh and we're good to go so what you do

now is just publish that so within 24

hours if you have um validated that it's

a good design you're getting um cost per

engagement Which is less than 5 cents

the closer to 1 cent the better um

that's validated that's telling you that

you're good to go onto Phase 2 which is

the the R8 campaign or the R6 whatever

however many adsets you want to put into

that um so I'll show you how to set that

up now so given that we've run this for

24 hours is come back the the cper

engagement is 3 cents we want to move on

to phase two now if you're looking for

step-by-step guides and helping you get

all this set up then you're more than

welcome to check out the podex

accelerator which is my coaching Program

full print on demand in there I'll be

able to guide you and answer any

questions you might have let's go so we

want to

create not an engagement campaign we

want to go

sales menual sales

campaign

tremendously called R six we put the R6

over here that just gives you an idea of

what the setup is because it is an Avo

which is an adset budget optimization

not a campaign budget optimization cool

copy

that add set

one awesome so we want the conversion

location to be on the website we want to

get purchases we want to choose the

right pixel we want to get purchas

always

purchases fantastic and we want to set

this to $5 per day cool we want to

change the location

here to

State awesome this first one I'm just

going to leave

open so we're just going to give

Facebook a few different options in

terms of who we want to be targeting

so add one

go through set the creative up

again this is new they're always

changing how the the ads are created so

it looks yeah cool um

next just going to take that what we

just wrote

before two for $100 for a limited

to oh chrm tree yeah

baby put some

Stars designed by

Legends for

Legends

cool next add the media we'll take that

one first what I'd typically do is take

the actual ad from that engagement

campaign to be used in here and and

maintain the the social proof on there

with people like it commenting on it

sharing it that kind of thing it always

helps so using that as your main um

campaign driver I mean AD

creative it'll help you as well awesome

so coming

down going to grabbed that link

again in

there cool cool cool now we're good to

go all right so now we just duplicate

this four times we're going to do five

no I'll do six in this

one add two I'm going to Target

Christmas specifically if it lets us

again Facebook's always

removing interests and all sorts of

stuff what your

suggestion r games I want something in

the millions Christmas

shopping it won't let you target the

actual holiday hey how

silly we just do that Christmas Tree

Shops that'll do because you know it's a

really relevant kind of design for that

so makes sense take

that there we

go um I might do that on the second one

or third one as

well that's at three and Target the same

thing

really

Christmas Tree Shops

cool

awesome and now without rest of them I'm

just going to choose random

different um ideas what I think could

have a opportunity to

sell just putting it in front of a

different

audience so what's a good Christmas

movie Vacation Christmas

Santa is it a sad old day that they're

not letting you target a specific

holiday

like Santa

Claus particular interest like Santa

Claus wow oh my goodness this is the

woke folk I

think

reindeer see what that brings

up yeah there we go they crisp to see

out

they the last one I'm going to do eggnog

cuz that seems to be a Christmas

break i' set

six no oh my goodness

reindeer what's another good one what is

a really

good

Christmas interest Santa Claus not there

what Jingle

Bells

carols wow oh my goodness I'm going to

put reindeer again that's probably the

best and biggest I'm going to use that

cool so that's all we need to do now

you're ready to run your ads publish and

that's it now get in there get after

because J