How to Scale to 7-Figures with Facebook Ads in 2023 - My Creative Testing Strategy Revealed
Summary
TLDRThis video tutorial guides viewers on setting up a structured ad account for creative testing in Facebook Ads. It explains creating a 'greenhouse' campaign to store ads for future use, detailing steps to build and name ads effectively. The presenter advises on ad targeting, emphasizing broad targeting for maximum reach. The script also covers best practices for ad images, URL parameters, and tracking. Finally, it outlines a strategy for launching and analyzing creative tests over three to five days to identify top-performing ads.
Takeaways
- 😀 The video discusses a strategy for creative testing in ad accounts, including a recommended ad account structure.
- 🛠️ It suggests creating a 'sandbox' or 'greenhouse' campaign to store ads for organizational purposes and reuse in future campaigns.
- 📅 For new campaigns, it's advised to start with sales campaigns, turn off catalog and advantage campaign budget, and name ad sets by quarters or holidays.
- 🎯 The video emphasizes the importance of using clear, identifiable names for ads to easily recognize them without needing to preview.
- ✍️ It recommends using body copy and headlines that include offers or relevant keywords to attract the target audience.
- 📈 The presenter advises on directing traffic from ads to product pages to reduce choice overload and increase conversions.
- 🔗 URL parameters are important for tracking purposes, especially when using tools like Google Analytics, Triple Whale, or Hiro segmetrics.
- 📱 The video explains how to find and use post IDs for existing creatives to maintain social proof from likes, comments, and shares.
- 📊 It covers the process of setting up a new creative testing campaign with broad targeting, excluding past purchasers, and using age, gender, and location parameters.
- 📈 The importance of letting ads run for a full 72 hours before evaluating performance to get accurate data for analysis is highlighted.
- 🏆 The video concludes with advice on what to do with winning creatives and the next steps in the creative testing process.
Q & A
What is the purpose of creating a 'sandbox' campaign in Facebook Ads?
-The purpose of creating a 'sandbox' or 'greenhouse' campaign is to store ads for organizational purposes, allowing easy access to past ads for events like Black Friday or Mother's Day to either reuse or draw inspiration from them.
Why should you turn off the ad set in the sandbox campaign?
-You should turn off the ad set in the sandbox campaign to ensure that no ad spend occurs. This campaign is strictly for building and storing ads for future use, not for running active ads.
What is the significance of naming ads with a specific structure in the Facebook Ads manager?
-Naming ads with a specific structure, such as 'add number', 'creative type', and 'creative name', helps in easily identifying the ad's content without needing to preview it, streamlining the management process.
Why is it recommended to use single images for testing new creatives in Facebook Ads?
-Single images are recommended for testing new creatives because they simplify the testing process. It allows for easier comparison of different images' performance without the complexity of carousels or other ad formats.
What is the rationale behind directing traffic from ads to product pages rather than collection pages?
-Directing traffic to product pages is recommended because it reduces the customer's decision-making process by eliminating the 'Paradox of Choice'. It makes it easier for customers to find and purchase the exact product shown in the ad.
Why is it important to include URL parameters when setting up Facebook Ads?
-URL parameters are important because they help track the performance of ads, allowing advertisers to understand which ads are driving sales and conversions. They are also useful for integrating with analytics tools like Google Analytics or Triple Whale.
What does the term 'broad targeting' refer to in the context of Facebook Ads?
-Broad targeting refers to targeting based on age, sex, and location only. It does not include detailed targeting or interests, making the ads visible to a wider, more general audience.
Why is it suggested to duplicate ads in the creative testing phase?
-Duplicating ads allows Facebook to show the same ad to different segments of the audience. This helps in finding the most effective ad among different pockets of the same broad audience.
How long should you wait before analyzing the results of a creative test in Facebook Ads?
-You should wait a full three days, or 72 hours, before analyzing the results of a creative test. This allows the ads to be exposed to a sufficient amount of data to draw reliable conclusions.
What should be the focus when analyzing the results of creative tests?
-When analyzing creative tests, focus on metrics such as Return on Ad Spend (ROAS) for beginners, and Cost Per Acquisition (CPA) for more experienced advertisers. Ads that do not meet the benchmarks should be stopped.
Outlines
🚀 Introduction to Creative Testing
The speaker begins by welcoming the audience to the channel and introducing the topic of creative testing in advertising. They emphasize the importance of a well-structured ad account for effective testing. The speaker suggests creating a 'sandbox' campaign to store and organize ads for future use, such as reusing successful Black Friday or Mother's Day ads. The audience is encouraged to like and subscribe for more valuable content. The process of setting up a new campaign is outlined, including naming conventions based on quarters or holidays and the importance of turning off the ad set to prevent unwanted spending.
📈 Setting Up Campaigns for Creative Testing
The paragraph explains the process of setting up campaigns for creative testing. It details the steps to create a new campaign, select sales as the objective, and proceed with the setup. The speaker advises on naming conventions for campaigns and ad sets, such as using 'Q1 2023' or holiday names. They also discuss the importance of turning off the ad set to prevent spending and using the campaign solely for building and storing ads. The paragraph further delves into creating ads at the ad level, including naming ads for easy identification, writing body copy and headlines, and selecting the appropriate destination for the ads.
🖼️ Creating and Storing Ads for Future Use
The speaker discusses the process of creating and storing ads for future use, focusing on the importance of using a centralized 'greenhouse' campaign. They explain how to find and use post IDs for ads, ensuring that the same primary text and headlines are used for consistency. The paragraph also covers the importance of directing traffic to product pages instead of collection pages to reduce choice overload and increase conversions. Additionally, the speaker touches on the use of URL parameters for tracking purposes.
📅 Scheduling and Launching Creative Tests
This section covers the process of scheduling and launching creative tests. The speaker advises on setting a future date for the campaign to allow time for Facebook's approval process. They also discuss the importance of starting ads at a specific time, such as between 3 and 6 a.m., to avoid spending the entire budget on overnight shoppers. The paragraph includes instructions on how to find and use post IDs for each creative and the significance of using the same aspect ratio for all creatives to ensure consistency across different placements.
🎯 Targeting and Budgeting for Creative Tests
The paragraph focuses on the targeting and budgeting aspects of creative testing. The speaker recommends excluding past purchasers to ensure the ads are shown to a cold audience. They also discuss setting the age and gender parameters for the ads and the importance of broad targeting. The speaker advises on setting daily budgets for ad sets, suggesting a starting budget based on the average order value (AOV) divided by three. They also emphasize the importance of starting ads on the same date and time to ensure fair comparison of results.
📊 Analyzing Results and Setting Up Future Tests
The final paragraph discusses the process of analyzing the results of creative tests and setting up future tests. The speaker advises on running tests for three to five days and waiting the full duration before analyzing results. They highlight the importance of comparing key performance indicators (KPIs) such as return on ad spend (ROAS) and cost per acquisition (CPA) to determine successful creatives. The paragraph concludes with a summary of the steps covered in the video and a call to action for viewers to like, subscribe, and leave comments for further questions.
🗓️ Conclusion and Future Creative Testing Strategies
In the concluding part of the script, the speaker summarizes the key takeaways from the video, including the importance of having separate campaigns for creating ads and testing them. They reiterate the process of setting up tests, including the timing, budgeting, and the testing period. The speaker also hints at future videos that will cover what to do with winning creatives and how to continue with creative testing beyond the initial stages. They encourage viewers to engage with the content and ask questions to further their understanding of Facebook ads and creative testing.
Mindmap
Keywords
💡Creative Testing
💡Ad Account Structure
💡Sandbox/Greenhouse Campaign
💡Sales Campaign
💡Catalog
💡Advantage Campaign Budget (CBO)
💡Conversion Event
💡Post ID
💡URL Parameters
💡Broad Targeting
💡Dynamic Creative
Highlights
Introduction to creative testing and ad account structure
Creating a 'sandbox' campaign for storing and organizing ads
Advantage of using a greenhouse campaign for future ad reuse
Step-by-step guide to creating a new campaign
Importance of naming conventions for organization
Explanation of turning off ad sets to prevent unwanted spend
Ad level naming for easy identification of ad content
Writing effective body copy and headlines
Using Post ID for tracking and organization purposes
Recommendation to use single images for new creatives
Advocating for traffic to product pages for better conversion
Importance of URL parameters for tracking tools
Using broad targeting for initial ad tests
Explanation of how to find and use Post IDs for existing creatives
Setting up a new creative testing campaign
Detailing the process of duplicating ads for testing
Using 1:1 ratio images for testing across all platforms
The significance of starting ads at the same time for fair comparison
How to exclude past purchasers for a cold audience test
Final steps for setting up and launching the ads
Monitoring and analyzing ad performance after the testing period
Actionable tips on what to do with winning creatives
Encouragement to like and subscribe for more valuable content
Transcripts
what's up everybody welcome back to the
channel in today's video we're covering
creative testing and the exact creative
testing ad account structure that I use
in my own ad accounts as well as all my
client ad accounts so hopefully you get
a ton of value out of today's video and
hit that like And subscribe button all
right so without further Ado let's dive
into our ad account
now what you're going to want to do if
you're first starting out is create a uh
a Sandbox a greenhouse a builder
campaign we're going to store all of our
ads from here on out okay we do this
because we're able to store ads for
organizational purposes so example Black
Friday comes up this year I can refer
back to last Black Friday maybe you sell
stuff for Mother's Day you can refer
back to ads from last Mother's Day and
pull those IDs or even use those exact
same ads again for this year if they
perform well last year all right so what
you're going to want to do is hit the
create button up top
and we're going to want to create a new
campaign sorry let's go to campaign
level
right create we're going to click on
sales and then we're going to hit
continue all right I've already done
this let's go on into the screen you're
going to be seeing right now campaign
level
we have our sales selected our catalog
is turned off our advantage campaign
budget or CBO is turned off the ad set
level I like to name the assets by the
quarter sometimes you can do it for the
holidays so call it Mother's Day 2023
we're just gonna go ahead and call this
one q1 and then 2023
we're going to go ahead and select
purchases for our conversion event
Nothing Else Matters on this page all
right and what you want to do is turn
off the ad set again we're only using
this campaign let's name it real quick
we only want to use the greenhouse
campaign or sandbox campaign to build
our ads and store them for future use
this never runs so we can have the
campaign turned on but turning off the
ad set will ensure that we don't get any
spend across this again we're only using
this to build ads and store them for
future use and then at the ad level
we're gonna go ahead and give this a
name so I like to do add number
add number and then we're going to do
we can't type today creative type
and we'll do creative name
like uh I don't know influencer and a
swing with banana does your creative
name right something that you can easily
identify this ad without having to click
and preview the ad you know exactly what
this is going to be promoting all right
so we'll do next is let's do body copy
or your primary text
and then we'll do our headline so maybe
you're doing free shipping maybe using
product names maybe you're doing some
other offer the perfect gift for
Valentine's Day whatever it is we're
going to put that in the headline space
this is the text that goes beneath the
creative if you're a noob no worries we
all started out somewhere and then last
but not least we're going to do Post ID
all right so make sure your Facebook
page is selected your Instagram account
is selected our ad setup is
um in create ad
we're going to use single images here
I like to test all new creatives I test
out or single images unless they're
Carousel obviously but just have manual
setup here
remove multi-advertising ads
we're going to make this
shop now
destination we're going to go to our
website
now I strongly suggest
running traffic to your product pages
whatever products being shown in your
actual creative run into a product page
it just gets into the added cart button
quicker instead of going to a collection
page where they have the Paradox of
choice they can't figure out what they
want or maybe they can't find you have a
lot of products that can't find the
exact product they were looking at in
the ad make it easy for them send them
directly to the product page or whatever
you know product they're showing in the
creative
all right
tracking we're good here now URL
parameters if you're using something
like triple whale Hiro segmetrics Wicked
reports you're going to want to put in
your url parameters down here
so I'm just gonna put like uh
what should I put here it's uh
let's leave that for now as a
placeholder
um
and once we do that we're going to use
the same primary text and headline for
all of these ads right if you are
running them into the same product use
the same headline if it's a different
product we're just going to put your
generic product name here
as a starter okay so let's say for
example we're running uh ads to a
product that's like a a turtle crew neck
or a loggerhead turtle crew neck okay so
I'll just do uh loggerhead
crew neck right that could be one it
could be save the turtles
it could be limited edition if you want
to add some scarcity to this
all right as far as the primary text
goes now it's important to note that the
algorithm will Target based off of your
actual creative itself your ad itself so
that's the primary text the headline and
then whatever Creative Image that you're
using in the ad so it's super important
to do call outs here so if we say
limited edition say the turtle's crew
neck Facebook is going to read this text
and say we need to Target Target Turtle
lovers okay again in the primary text do
you love Turtles
good way to call people out right the
algorithm once again will read this and
find people who love turtles or
attention all turtle lovers
so depending on who your ideal Avatar is
who your customer is call them out here
Dungeons and Dragons fans
um uh stranger things Fanatics whatever
it might be insert those keywords of who
your avatar is into the primary text the
headline and then in the creative itself
so that Facebook knows exactly who this
is for and this is how you will get
extremely extremely good results using
broad campaigns all right or broad
targeting so broad targeting is just
targeting age sex and location uh
location only really I like to use
country don't mix you know different
countries together if you are a local
business trying to drive traffic to your
um to your brick and mortar store then
you can do state county City whatever it
might be but for most purposes we're
selling to the US market so Target us
only and then the uh sex or or gender
and then age brackets so if you're
selling like a fidget spinner probably
don't Target if you're targeting parents
great you're gonna buy it for their kids
but really try to figure out who your
you know core core uh offer verse 4 and
you know male female and then 25 to 44
or is it 65 and up if you're selling
like hearing aids or something like that
all right or if you're selling T-shirts
to say I love my grandson you're going
to want to Target probably 50 and up 55
and up something like that all right
so with our primary tax in place our
headline in place we have our Ur
parameters down here what we're going to
do next is duplicate this out now in
this video I'm going to show you an
example of me building out four ads so
I'm just going to duplicate this four
times
with these duplicates I'm going to get
rid of that little tag on the end this
is copy
all right now let's just work our way
down these are all going to be image ads
so I'm going to go ahead and change this
now as well
so if you're using example videos this
would say video if you're using GIF
it'll say GIF you're using Carousel say
Carousel and so on and so forth these
are all going to be images for the
purpose of this video
save the draft edit one more time
edit each ad and I'm going to name them
now so instead of the number sign will
do one zero zero one
I like to use uh four digits here
this just makes it a lot easier when
you're looking at the reporting of it if
you want to you know
organize it by the name it'll scroll the
number one so you can really easily keep
track of what's getting sales and what's
not easy to identify
all right last one
cool save those to draft now starting
with your top down we're just gonna go
ahead and select our media so add image
the name is ADD 1004 so this is going to
be creative four
now it's super important here to do
original only you want to use well at
least for myself I always use a 1 1
ratio 1080 by 1080 just for this period
of the three day creative test if
something is working really really well
with a one-to-one ratio and I want to
move it into another campaign and then
I'll start editing for certain
placements so for example I'll use
something like this it fills the entire
screen for stories and reels but for
testing purposes I just do 10 1080 by
1080 one to one ratio across all
platforms
I'll show you why in a second as well
so let's just work our way down
add media this is creative one
this is creative three
let's go to two
now for the next one
just to give you guys an example
uh what happens if you don't
select the same aspect ratio for all the
creatives there's five
so I'm going to leave these two on the
recommended placements here that are not
one to one ratio just to show you
something that happens and we're trying
to find the post IDs all right so next
hit done
all right I'm going to leave these as it
is right now but you'll know in the
future with your naming conventions just
to change these out to creative name
something again that you can easily
identify what creative this is without
having to click on the preview button
all right so we're going to highlight
all of these and then we're going to
publish
no editing in today's video we're
getting this live to you on March 1st
this will be published on March 1st
um
just to try to drive as much you know
value as possible as soon as possible
all right now from this point I like to
hit Refresh on the browser so let's go
ahead and do that now
and then starting from the top to bottom
uh we'll just work through now when
you're trying to find your post ID you
can either do it from this screen by
clicking on share and then Facebook post
with comments but for you know as for
doing it a lot quicker I like to go like
this so I have to do it from this screen
click on a little edit name then preview
right here
share Facebook posts with comments
all right so now you'll see after post
you'll see this slug PF bid zero and
then a big chain of numbers and letters
we're going to copy this
close this tab and then just paste it
so do this for all the creatives
if you're not this quick don't worry I
do this
too much
um
so once we get them all in there I'm
going to do Creator number five last is
to show you an example of what happens
if you don't use the same ratio across
all placements
so preview share Facebook photos
comments
now in this URL slug make sure you guys
can see it up here yeah you'll see so
you'll see up here it says dco Dash add
Dash ID if I copy and paste this it
won't be the post ID this is actually a
dynamic creative meaning it's dynamic in
that each different placement is
different for feeds reels and then the
sidebar placement right so we want to do
in this scenario is to get the PF bid we
need to click on this right here now
because I just published these it'll say
one minute this could say the date and
time it could just say the date if you
click on this little one minute right
here you'll notice the URL changes this
covers the whole uh the whole screen now
as well and you'll see the PF bid now is
presented to us okay so we'll double
click on that copy it
back into ads manager paste last one
save the draft once these are all done
we'll go ahead and review and publish
all right perfect
now the next step now that we have all
of our ads in a nice centralized
location it's in our Greenhouse I want
to do is create our new creative testing
campaign all right so again green button
click on create this is going to be a
sales campaign a campaign objective
and want to do is we're going to skip
the ad
so we're going to name this one creative
testing
and then whatever the audience is so I
like to do Broad
let's do
and then 35 and up
so again this is Broad targeting here
and then what I like to end up with is
our start date so we'll do 0
3.02.2023. now you'll see today's the
first of March I'm actually setting this
to launch tomorrow we do this because
every single ad when you hit publish has
to go through
um
has to go through the
I'm blank in here
uh it has to get approved right the
approval process now some ads will get
approved right away some might take a
few hours some can even take a few days
so if we're trying to run a test and
compare apples to apples we need to make
sure that all these ads start on the
same date at the same time got the same
amount of budget otherwise the data is
really not one and one to compare okay
so as far as the ad set goes we're going
to name this whatever we're targeting so
in this case it's Broad
35 Plus
and we're going to skip the ad once
again click on continue we're going to
do a manual sales campaign here again we
can get into a vantage shopping campaign
in a future date but right now we want
to control all variables we want to test
a manual sales campaign only click on
continue
all right so again we're going to want
to make sure this is an campaign
meaning asset budget optimization so all
the ad sets have their own budget and we
do not want our advantage campaign
budget plus turned on so make sure this
is turned off still
we're going to the ad set level
website make sure your pixel is selected
conversion event we're going for
purchases right away
now our budget is the first important
metric here okay so what I like to do is
take your aob divide it by three and
then you start start that as your
starting budget okay so if you're let's
say your ab is 75 we're going to start
every ad off at 25 to spend 25 a day for
three days equaling our aov at the end
of day three all right if your budget
was or your aob is 45 start these off at
15 a day okay
so we're just going to go 25 here for
this example start date very very
important do not start ads today start
them tomorrow okay so I'm going to
select tomorrow's date and then as far
as the time goes you know honestly some
people do midnight some people do 3 A.M
some people do 4 AM
um I find it best practice between 3 and
6 a.m is your starting point so set this
up for let's say 5 a.m and what this
does is if there's any like early
morning shoppers
uh on Facebook you don't want to blow
out your entire budget to people that
are online killing time
um I like to start like early in the
morning don't get that overnight yet
um as far as overnight buyers go and
make sure the make sure that the budget
is set accordingly to spend between 5
a.m and Beyond so 5 a.m here
now as far as audiences go what I like
to do for Creative testing is exclude
purchasers of the past 30 days so you
can do this by either a pixel event or
maybe you're syncing clavio or an email
list excluding purchases last 30 days in
these creative tests just to make sure
these ads aren't being shown to anyone
who's like purchased in the last 30 days
essentially it's showing it to a cold
audience that's what we really want to
see here we want to see how these ads
perform to a cold audience people who
don't know who our brand is some people
exclude Instagram engagers website
visitors uh their email newsletter
signups
video views
Facebook page engagers things like that
you can do that but now in this kind of
broad world uh broad really works best
without limitation so I like to test
these with only excluding our past
purchasers of 30 days so go ahead and
select that down here and then as far as
our age we said we're targeting males 35
and up so let's select 35 to 65 and up
and then genders click on this men
no detailed targeting okay all of our
targeting is done at the add level so if
we're using keywords and we're using
good creative Facebook will read skin
complexion gender
um whether you're someone's working on a
fitness equipment right they'll they'll
understand and break down your creative
and Target accordingly into a broad
audience okay this uh if you're if you
figure out winners in Broad uh targeting
these will generally last way longer
because you're targeting everybody
whereas if you're using interest you're
really constrained by the size of that
audience so I always test broad only
targeting age and gender and location so
we're also going to say you know us only
so
we don't need to adjust anything here it
says right here locations United States
only
Advantage Plus is fine
conversions we're all good down here all
right now with our ad set all set up now
we're gonna go back into our Greenhouse
campaign
and we're going to grab those five ads
that we created
select all of them Ctrl C or you can hit
edit and then oh sorry copy down here
from the clipboard I like to use the you
know keyboard Ctrl C you'll get
confirmation down here you copied five
ads now we're gonna go back into our
creative testing campaign we're going to
select our first ad set and control V
okay now with all these ads still
selected as it stands right now we want
to do is scroll down to the bottom take
your url parameters copy them go all the
way back up now right here for ad setup
we're going to change this to use
existing post
now again the reason why we do this is
all the winners from creative testing
are going to get likes comment shares
that's called social proof we want that
social proof to maintain on those ads no
matter where we place them in a dynamic
or in a CBO and maybe we're scaling in
an campaign or ad set we want to
make sure that all that social proof
stays on these ads no matter where we
place them okay again if if I'm testing
let's say Mother's Day is coming up and
I have some Mother's Day ads from last
year that worked really well and I can
still sell that same product this year
we can keep those ads from last year
that probably have hundreds if not
thousands of comments like shares
reactions on them for this year getting
a jump on finding new winning creator
for this season so I strongly recommend
doing this always and having those post
IDs okay so what we're going to do is
paste it on URL parameters because this
this box does erase once you change over
the ad setup from create ad to existing
post scroll all the way down to the
bottom paste in our URL parameters again
this is a dummy one at the bare minimum
use the Google and analytics one we're
going to scroll back up now we're going
to select the top ad and then in our ad
name we have our post IDs you'll see
that Facebook translated that PF bid a
bunch of stuff into a nice post ID here
so we're going to just double click this
copy it
and then right under here this I don't
know why they hide it but enter post ID
we're going to click on that paste in
our post IDs and submit
now you want to make sure
creator for Creator 4 right uh the body
will be there the headline will be there
so we want to make sure just give you a
double check that in this preview we're
seeing what our ad name says otherwise
you might have the wrong post ID so this
is a way to double check your work here
so we're gonna go ahead and do all these
quickly just copying the post ID and
pasting them
clicking on submit
next one
copy
paste
copy
paste
copy and paste
all right now these are all done so one
thing I'm going to do is clean this up a
little bit if you see at the end they
add a little slug Dash copy so we'll
select all these click on find and
replace
replace copy now they're nice and clean
now we want to run one creative per ad
set so because we have five ads here we
need five ad sets so what I like to do
you could individually copy and paste
them over and change the post IDs but
the quickest way I found possible is to
load them all into one ad set do your uh
create ad use the existing post
conversion enter the post IDs and then
duplicate this out as many times as how
many ads you have so we already have one
ad set here we have five total ads we
want to duplicate this four times
all right let's go ahead and remove that
copy
now we're going to select all these ad
sets click on edit
now on the top here you'll see five ad
sets if you click on 25 ads it's going
to select all these automatically okay
so you see how they're highlighted in
blue all of our ads and every ad set
across all five ad sets are selected now
so what I like to do is deselect now
going uh in numerical order so start
with zero one
to
three
four
and five and I'm deselecting by holding
the command key on a Mac and then just
deselecting them so now you'll see top
right we only have 20 ads selected we're
going to hit control delete on a Mac or
control backspace on a Windows to delete
these extra ads
select all edit one more time
now you'll see we have five ad sets each
ad set has its own ad so what I like to
do now is Select each one of these
individually and add the add number to
the actual ad set itself this is one
zero zero one
this is one zero zero two
hopefully this isn't too boring for you
all right so you'll see here let's go
back and select all these
we're starting these tomorrow at 5am
with a 25 budget again budget is set by
your aov divided by three you want to be
able to get one sale that breaks even or
almost breaks even in a three-day
testing period
make sure this is all still good great
now the last step is I like to duplicate
these ads out so you can click duplicate
up here or hit Ctrl D on your keyboard
now we have two ads in each ad set and
essentially what this does is
Facebook will spend the daily budget
across two different ads well they're
the same ad but two different ads in the
eyes of Facebook right we're still
getting the same engagement social proof
on these but it's essentially finding a
different pocket of that audience so if
it's competing against one another this
these ads might be be shown to a small
part of the audience these ads will be
shown to another pocket and it'll find
you know a winning pocket of the overall
broad audience
so generally speaking after three days
of testing if maybe one has like a Forex
row as and one has a one uh one has a
zero zero that's a bad right but you'll
see that some when creative is really
really performing well it both of these
ads will work well so you'll see like a
3X for wise and a 3.5 a 5x Verizon a 6X
rise right those are your real winning
creatives because they work in two
pockets of the same broad audience so
I'll do another video on that in the
future but just so you know two ads per
ad set each ad set gets its own creative
and then a duplicate of itself all right
now for reporting purposes we want to go
ahead and now keep copy on the end of
these just so we can defer which ad
actually got the sale when we're looking
at Google analytics triple will
segmentrix hiros Etc all right
now once you publish these ads so go
back here select all of these do one
last check okay so at the ad level we
have all of our post IDs here we have
our uh our tracking set up properly our
URL parameters are in place again at the
very minimum use the Google analytics
tracking parameters
at the ad set level
conversion locations or website we have
our proper pixel selected our conversion
event is purchased
Dynamic is turned off our daily budget
is proper our starting date is proper
our location is good just again doing
double checking here make sure
everything is set up properly
and then our campaign again sales
no catalogs an advantage campaign budget
is turned off again because we want each
one of these ad sets to start at the
same time get the same amount of spend
spending in the same uh spending the
same audience right we're not talking
much interest here we're targeting one
specific uh broad targeting
and then once we're all good we're gonna
go ahead and select the ads again and
click on publish
all right so because these ads are
launching on March 2nd
they're all published now right I'm
going to turn them off you leave them
turned on I don't want to run these ads
they don't mean anything they're not
going to website that's open anymore so
we're going to turn these off on my end
but you keep these up and running and
now let's dive into
the iPad
all right so
what do we learn
my handwriting is terrible my apologies
but Creator testing okay
we want to have one campaign
for creating ads
and then one new campaign
for Creative testing
all right
so
our start date
is tomorrow
between four and six
A.M
all right
our budget
is aov divided by three that's our
starting daily budget
and then as far as the testing period
you want these to run for three to five
days
now I don't want you going in as manager
hitting refresh every five seconds I
don't want you to do that I want you to
wait a full three days 72 hours to look
back at these ads now what you're
looking for is either if you're a newbie
you're probably focusing on row as and
if you're a veteran who understands the
metrics you're looking at your cost per
acquisition you have benchmarks for each
one
so say you discover your break even row
as is a 2.6 great kill everything that
doesn't have a 2.6 or higher for Roz if
you are looking at CPA as your benchmark
keeper kill metric you're going to say
let's say it's 20 bucks for example
you're going to want to kill anything
that has a acquisition cost that's over
twenty dollars now again these are going
to be your numbers and it's it's
different for all accounts okay so
whether you're looking at the CPA the
ncac new customer acquisition cost
um you know again if we're not hitting
Benchmark numbers we're going to kill
Those ads
um what anything to wrap up here so
testing period three to five days let
them run kill anything beneath kpi or
above kpi depending on how you look at
it and let them run for three days now
the next video I'm going to show you
what to do with winning creatives and
how to continue creative testing through
creative testing as far as primary text
goes changing out headlines maybe even
changing where we're setting the traffic
to
uh let's try a collection page let's try
it into product pages never send them to
your home page you do not want to do
that it's too many steps to get to an
added card button in that phase
um
but yeah that's going to cover today's
video if you did get value out of
today's video please like And subscribe
to the channel you know we're living in
an algorithmic world and it does go a
long way to get views on this kind of
content I'm creating for you
um if you have any questions on what we
covered in today's video anything I did
not get into please leave some comments
down below and I will get to those as
quickly as possible I want to see you
guys win guys and gals I want to see you
win and really Wrangle in the Beast that
is Facebook ads it's not that
complicated it's all about testing
different variables at specific times we
have Apples to Apples testing here we're
not testing you know uh 17 things at
once we're testing creative first let me
move on into primary and headline text
uh placements things like that all right
so again thank you for watching this
video and spending the time here with me
on this channel if you did get value hit
like And subscribe and we'll see you on
the next video
peace
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