Building an e-commerce brand - Day 754

Summary

In this video, the creator discusses his journey of building a brand aiming to reach $10 million in annual sales, focusing on custom jewelry. He covers brand development, ad iteration, hiring strategies, and the importance of product and creative quality over media buying. He also shares personal insights on self-improvement, social media strategy, and the impact of his content on viewers. The creator reflects on his growth, challenges, and the excitement of upcoming product launches.

Takeaways

• 😀 The channel focuses on documenting the creator's journey to grow his brand, Exchange Life, aiming to reach $10 million a year by selling custom jewelry.
• 🔍 The video is divided into two segments: one discussing the brand's performance and strategies, and the other covering the creator's personal life and self-development.
• 👕 The creator acknowledges viewer feedback about his attire and makes an effort to dress appropriately while still considering his comfort in a hot environment.
• 🎯 He emphasizes the importance of iterating on successful ads and is working with a creative agency to understand how to improve upon them effectively.
• 📈 The creator implements a strategy for creating new ads, requiring at least one valid reason for each new concept, such as past success or competitor performance.
• 💼 He discusses hiring more expensive talent and setting high standards for them, reflecting his belief in sourcing talent globally without limitations.
• 📱 A new organic social media strategy is being developed to increase engagement, including customer stories, trends, and street interviews.
• 🤝 The creator had a productive meeting with a Facebook representative, who provided valuable feedback that he is now testing.
• 🛒 He stresses that 80% of e-commerce success depends on the product, 9% on creative ads, and only 1% on media buying, urging viewers not to focus on the wrong aspects.
• 🏆 The creator is excited about upcoming unique products that could significantly impact Q4 sales and is considering various creative testing approaches to optimize his ad campaigns.

Q & A

What is the main goal of the channel?

The main goal of the channel is to document the journey of building the brand 'Exchange Life' from 0 to 10 million a year by selling custom jewelry.

What are the two parts the video content is divided into?

The video content is divided into two parts: the first part discusses the brand, what is going right and wrong, and the second part is about the creator's life outside of the brand, including lifestyle and personal development.

What is the creator's stance on wearing a shirt in his videos?

The creator acknowledges comments about not wearing a shirt and has chosen to wear one in response to viewer feedback, despite often being in a hot environment.

What does the creator plan to do with ads that are performing well?

The creator plans to iterate on ads that are performing well by making improvements such as adding a CTA or changing the footage, and is working with a creative agency to better understand the process.

What new concept is being implemented for creating ads?

A new concept being implemented is that there must be at least one reason for creating an ad, such as it working for a competitor or having worked in the past for the brand.

What is the creator's view on the importance of product versus media buying in e-commerce success?

The creator believes that 80% of success in e-commerce is about the product, 9% about creative, and only 1% about media buying, emphasizing that a strong product and creative are foundational.

What is the creator's strategy for organic social media content?

The creator's strategy for organic social media includes posting customer stories, trends related to jewelry or travel, street interviews, memes, and studio/model photos to show the brand's legitimacy.

What change is the creator making to the video production process?

The creator is hiring a video editor to handle the production process, aiming for a more consistent and higher-quality output.

What is the creator's approach to exercise and its impact on his work?

The creator has realized that exercising helps prevent brain fog and crashing, so he ensures to work out to maintain his energy and productivity.

What is the creator's perspective on the use of social media?

The creator believes in using social media consciously, only engaging with it when there is a specific reason, to avoid wasting mental energy on aimless scrolling.

What is the creator's plan for the frequency of his video uploads?

The creator is contemplating whether to post journey videos every week or every two weeks, seeking feedback from viewers on the preferred frequency and content length.