Kenapa Jualan Malah Bikin Produk Anda Susah Laku - Cara Menjual Produk Agar Cepat Laku

Digital Marketing 101

10 Jun 202009:44

Summary

TLDRThe video script emphasizes the importance of understanding the mindset of sellers in the marketplace. It highlights that merely having a good product isn't enough; sellers must create a desire for their product. The script discusses the common pitfalls of focusing solely on product features and price, and instead encourages sellers to differentiate their offerings by adding value and understanding customer needs. It suggests using 'over' strategies, such as bundling products with additional benefits, to stand out in a competitive market.

Takeaways

💡 The mindset of sellers should focus on creating a desire for the product rather than just having a good product.
🔍 Analyzing the market and understanding the customer's perspective is crucial for successful selling.
📈 Sellers often think that uploading products online with good titles and descriptions is enough, but it's not the full picture of the selling process.
🛍️ It's important to make the customer want to buy your product, not just show them a product that you have for sale.
💰 The common trap of focusing on being the cheapest can lead to a race to the bottom and reduce profit margins.
📉 If you're always competing on price, you're likely to lose out to someone who can offer a lower price.
📱 The value of a product is not just in its quality but also in the problem it solves for the customer.
🌟 To stand out, find what makes your product different and emphasize that unique selling point.
🎁 Offering bonuses or extras can make your product more appealing and differentiate it from competitors.
🚀 The concept of 'over' selling involves not just selling a product, but an experience or a solution that adds value beyond the product itself.
💼 Transitioning from traditional or offline business to online requires understanding the nuances of digital marketing and customer engagement.

Q & A

What is the common mindset of sellers regarding their products?
-The common mindset of sellers is that they need to have attractive and good products, such as high-quality seafood, to be successful in sales.
What does the term 'jualan' refer to in the context of the video?
-In the video, 'jualan' refers to the process of selling or the act of making a sale, emphasizing the importance of understanding the buyer's perspective.
Why do some people find it difficult to sell products online?
-People find it difficult to sell products online because they might be focusing solely on uploading products without considering the buyer's needs or the value they are offering beyond just the product itself.
What is the main difference between just selling a product and creating demand for it?
-The main difference is that selling a product focuses on the product itself, while creating demand involves understanding and addressing the buyer's needs, desires, and the problems they face.
What is the importance of knowing the buyer's problems when selling a product?
-Knowing the buyer's problems is crucial because it allows sellers to position their products as solutions to those problems, making the buyers see the value and necessity of the product.
What is the concept of 'over' in sales as mentioned in the video?
-The concept of 'over' in sales refers to adding extra value or benefits to the product being sold, such as bonuses or additional services, to make it more appealing and differentiated from competitors.
Why is it not enough to just sell a good or cheap product?
-It's not enough to just sell a good or cheap product because in a competitive market, other sellers might offer the same product at a lower price. To stand out, sellers need to offer something extra or solve a specific problem for the buyer.
What is the role of 'mimpinya' or dreams in the sales process?
-In the sales process, understanding the buyer's dreams or aspirations helps sellers to connect with them on a deeper level and position their products as a means to achieve those dreams.
What does the video suggest as a strategy to differentiate your product from competitors?
-The video suggests offering 'over' or additional value such as bonuses, extra services, or educational materials that complement the product, making it more attractive and different from competitors.
Why is it important to be clear about the benefits your product offers?
-Being clear about the benefits your product offers is important because it helps potential buyers understand how your product can solve their problems or fulfill their needs, leading to increased sales.
What is the final challenge presented in the video for online sellers?
-The final challenge presented in the video for online sellers is to not just sell a product, but to create a compelling offer that includes 'over' or additional value, making it difficult for competitors to match and attracting more buyers.

Outlines

00:00

💡 Understanding the Seller's Mindset

The first paragraph discusses the mindset of sellers and the common misconception that having an attractive or high-quality product is enough to guarantee sales success. The speaker emphasizes the need to understand the buyer's perspective and desires, rather than just focusing on the product itself. The importance of creating a sense of urgency and desire in potential customers is highlighted, suggesting that sellers should aim to make their products indispensable or highly desirable. The paragraph also touches on the competitive nature of online sales and the challenges of standing out in a crowded market.

05:01

🚀 Creating a Winning Sales Strategy

The second paragraph focuses on strategies to differentiate a product and make it more appealing to customers. The concept of 'overstek' or adding value beyond the product itself is introduced, suggesting that sellers should consider what additional benefits or bonuses they can offer to make their product stand out. Examples are given, such as combining a product with a guidebook or offering a package deal that includes related items. The speaker also discusses the importance of understanding the customer's needs and pain points, and how addressing these can lead to a more effective sales pitch. The paragraph concludes with a call to action for sellers to think creatively about how they can make their products more desirable and to consider the overall customer experience.

Mindmap

Keywords

💡Mindset

Mindset refers to the established set of attitudes held by an individual. In the context of the video, it pertains to the seller's perspective on what is necessary to succeed in sales. The video emphasizes that sellers should not just focus on having a good product but also on creating a desire for it. For instance, the script mentions that sellers often think they need an attractive product, but the reality is they need to make the customer want to buy it.

💡Product

A product is an item manufactured or refined for sale. The video discusses the common misconception that having a quality product is enough to guarantee sales success. It challenges this notion by suggesting that sellers need to do more than just provide a good product; they must understand and cater to the desires of their customers.

💡Sales

Sales refer to the act of selling goods or services. The video's central theme revolves around the strategies and mindset necessary for effective sales. It highlights that sales involve more than just transactions; they require creating a compelling reason for customers to choose a particular product over others.

💡Marketplace

A marketplace is a place where buyers and sellers come together to exchange goods and services. In the script, the term is used to describe the platforms where sellers promote their products, such as Instagram or online marketplaces. The video suggests that being present in a marketplace is not enough; sellers must understand how to make their offerings stand out.

💡Competition

Competition refers to the rivalry between sellers trying to attract the same customer base. The video script mentions that sellers often face competition from others offering similar products. It stresses the importance of differentiating one's product to win in a competitive market.

💡Value Proposition

A value proposition is a promise of value to be delivered. The video emphasizes the need for sellers to clearly articulate the value their product offers to customers. It suggests that sellers should focus on what problem their product solves or what need it fulfills, rather than just the product's features.

💡Pricing Strategy

Pricing strategy involves setting the price of a product or service. The video discusses how entering a price war can be detrimental, as margins decrease and the focus shifts to being the cheapest rather than providing value. It implies that a better strategy is to offer a product that customers perceive as worth its price.

💡Differentiation

Differentiation is the process of making a product or service distinct from others. The video stresses the importance of differentiating one's product to stand out in a crowded market. It gives examples of how adding bonuses or creating a unique selling proposition can help achieve this.

💡Customer Desire

Customer desire refers to the wants or needs of customers that a product or service aims to fulfill. The video script suggests that sellers should focus on creating a product that customers not only need but also desire. It implies that understanding and fulfilling customer desires can lead to more successful sales.

💡Over-delivering

Over-delivering means providing more value than expected. The video uses the term 'over' to describe the concept of exceeding customer expectations by offering additional value, such as bonuses or added services. It suggests that over-delivering can help sellers stand out and build a loyal customer base.

💡Profit

Profit is the money made from selling goods or services, after deducting the costs. The video implies that by adopting the right mindset and strategies, sellers can increase their profits. It suggests that focusing solely on low prices can lead to diminishing profits, whereas creating value and desire can lead to higher profits.

Highlights

The mindset of sellers should be focused on having an attractive and good product.

Sellers often think they need to sell a product that is unique and of high quality, like seafood or a song.

The speaker emphasizes the importance of understanding the buyer's perspective and what they want from a product.

Many people find it difficult to sell online because they don't understand the process of making a sale.

Sellers often focus on uploading their product without considering the buyer's needs.

The speaker explains that selling is not just about providing a product but about creating a desire to buy it.

The importance of differentiating your product from competitors by offering something extra or unique.

The concept of 'over' in selling, which means offering more than just the product to make it stand out.

The idea that selling should not be about being the cheapest but about providing value and a reason to buy.

The need to understand the buyer's pain points and how your product can solve them.

The importance of creating a clear vision and knowing what you want to achieve with your sales.

The speaker discusses the idea of not just selling a product but creating an experience around it.

The concept of bundling products or services to add value and make the offer more attractive.

The importance of understanding that selling is not just about the product but about the entire package.

The speaker shares a personal example of selling movie tickets and creating a memorable experience around it.

The need to think creatively about what you can offer as an 'over' to make your product stand out.

The importance of making the buyer want to buy your product by understanding their desires and needs.

The speaker highlights the need to differentiate your product from others by offering something extra or unique.

The idea that selling is not just about the product itself but about the entire experience and the value it brings.

The speaker encourages sellers to think differently and to create a desire for their product.

The importance of understanding that selling online is a different world and requires a different approach.