I Explain The Ad Tactic That Made Me $150,000,000 At 30

Summary

In this video, the speaker emphasizes a pivotal mindset shift for businesses to achieve significant growth through advertising. He shares his personal journey from a $0 to a $30 million per year business, highlighting the importance of aligning business models with market demands and advertising ease. The speaker explains the challenges of advertising in saturated markets and the benefits of targeting low-competition, high-ticket segments. He also discusses the success of his ad tracking business, Hyros, due to its high-ticket pricing, low competition, and ideal customer base. The video concludes with a promise of further insights on funnels, ad scripts, and monetization strategies in linked resources.

Takeaways

• 🚀 The speaker guarantees a breakthrough in ad and business strategies that transformed his business from $0 to over $30 million per year.
• 💡 A pivotal mindset shift is necessary to view ads as a fundamental part of business growth rather than an afterthought.
• 🔑 The business should be structured around advertising opportunities and market demands to ensure ease of promotion.
• 🚫 Avoid the common mistake of creating a business first and then trying to advertise it; instead, tailor the business to be marketable.
• 📈 The speaker's business success is attributed to understanding the dynamics of high-value, low-competition markets.
• 💰 High-ticket products are more profitable when it comes to advertising because they have a higher return on ad spend.
• 🛒 The market for high-ticket products should be rich in potential customers who are actively spending in that niche.
• 📊 The importance of choosing a product or service that is easy to advertise and has a low barrier to entry in terms of market competition.
• 🌐 The speaker emphasizes the value of retargeting and YouTube video ads as effective advertising strategies.
• 🔗 The video script includes links to further resources that detail the speaker's funnels, ad scripts, and monetization strategies.
• 💼 The speaker clarifies that the information provided is not a sales pitch but a genuine sharing of strategies that have yielded significant business growth.

Q & A

What is the main shift in mindset that the speaker promises will revolutionize one's business?

The main shift in mindset is to build a business around where it can be easily advertised and what the market demands, rather than building a business first and then trying to advertise it.

How did the speaker's business grow from $0 to over $30 million per year?

The speaker's business grew from $0 to over $30 million per year primarily through effective advertising, after realizing the importance of aligning the business with the advertising market and consumer demand.

What is the significance of the speaker's offer to leave a 'burning bag of gorilla poop' at their doorstep if the advice doesn't work?

The offer is a humorous and exaggerated way of guaranteeing the effectiveness of the advice provided. It's meant to emphasize the speaker's confidence in the value of the information being shared.

What is the speaker's strategy for creating a successful ad funnel?

The speaker's strategy involves creating a funnel that leads to a sales page and then a call for a demo, which is a common approach in online marketing. The key to success, according to the speaker, is the underlying shift in the way one views and structures their business for advertising.

Why does the speaker emphasize the importance of building a business around advertising and market demand?

The speaker emphasizes this because it allows for easier and more effective advertising, higher potential for revenue, and a better alignment with what consumers are actively seeking, which in turn can lead to a more successful business.

What are the three main issues the speaker identifies with trying to advertise info products?

The three main issues are: 1) High competition in the info marketing space, 2) Difficulty in selling via ads due to the nature of the product ('selling thin air'), and 3) Limited and competitive ad placement options.

How does the speaker describe the dynamics of the product and market when starting a business?

The speaker describes the dynamics as needing to consider low competition in the advertising space, the ability to sell high-ticket items, and targeting a customer base that has the financial capacity to purchase the product or service.

What is the difference between the speaker's email autoresponder business and their ad tracking business in terms of advertising difficulty?

The email autoresponder business faced high competition, low ticket prices, and a challenging market to advertise to, whereas the ad tracking business had low competition, the ability to sell high-ticket items, and targeted a wealthy customer base, making advertising much more effective and less challenging.

Why did the speaker choose to build a high-ticket product for their ad tracking business?

The speaker chose to build a high-ticket product because it's easier to make money back on ads with higher ticket items, allowing for a better return on investment in advertising and a more sustainable business model.

What is the speaker's advice for finding low competition markets for advertising?

The speaker advises looking for markets that are not currently being targeted by many advertisers, where there is a clear demand and less competition, and then designing the product or service to fit well within that market's advertising landscape.

Outlines

00:00

🚀 Pivoting Advertising Mindset for Business Growth

The speaker emphasizes a significant shift in the way ads and businesses should be approached for exponential growth. They guarantee that adopting this mindset can transform one's business, as evidenced by their own journey from $0 to $30 million per year, primarily through effective advertising. The speaker contrasts their previous unsuccessful methods with the current successful strategy, highlighting the importance of understanding market demand and advertising ease. They also mention that their funnels and ads are not fundamentally different from others but achieve better results due to this strategic shift. The speaker invites viewers to explore linked videos for detailed insights on funnels, ad scripts, and monetization strategies, asserting that the content is provided without any hidden agenda, as their revenue comes from users' business success using their tools.

05:01

💡 Building Businesses Around Ad-Friendly Markets

The speaker discusses the importance of building a business model that aligns with market demand and advertising opportunities. They argue that most people build a business first and then try to advertise it, which is the wrong approach. Instead, one should build a business around where it can be advertised easily and where there is high market demand. The speaker shares their own experiences with two businesses: one in info marketing and the other in email remarketing, highlighting the challenges of advertising in competitive markets with low ticket products. They point out the difficulties in selling info products due to market saturation and the target audience's financial limitations. The speaker also touches on the importance of product pricing and market accessibility, suggesting that a high ticket product with a rich customer base and low competition in the advertising space is more likely to succeed.

10:01

🌟 Structuring Business for Successful Advertising

The speaker continues to elaborate on the strategy of structuring a business for successful advertising. They highlight the importance of identifying low competition markets and designing products that are easy to advertise and sell at a high ticket price. Using examples from e-commerce and the gaming industry, the speaker illustrates how targeting an untapped market segment with the right product can lead to significant advertising success. They also discuss the dynamics of product pricing, emphasizing the difficulty of making money back on ads with low ticket products. The speaker shares their experience with their ad tracking business, hyros, which succeeded due to its high ticket pricing, low competition in the advertising space, and a target market of affluent individuals. They conclude by encouraging viewers to rethink their business models to leverage the traits that work well with advertising and to focus on markets with potential for high returns on ad investments.

Keywords

💡Mindset Shift

A 'Mindset Shift' refers to a significant change in perspective or attitude. In the video, the speaker emphasizes the importance of changing one's mindset about how ads and business operations should be approached to achieve success. The speaker claims that this shift is the key to taking a business from zero to a multi-million dollar entity, illustrating how their own business transformed after adopting this new perspective.

💡Ads

In the context of the video, 'Ads' are promotional materials used to market products or services. The speaker discusses how the traditional approach to running ads was ineffective for their business until they pivoted their strategy. The video suggests that understanding and optimizing ad strategies can be a game-changer for business growth.

💡Business Valuation

The term 'Business Valuation' refers to the process of estimating the economic value of a business or company. The speaker mentions that their business valuation increased significantly, reaching $150 to $200 million, after implementing a new approach to ads and business strategy. This highlights the impact of effective advertising on a company's perceived value.

💡Funnel

A 'Funnel' in marketing refers to a series of steps designed to guide potential customers towards a sale. The speaker uses the term to describe their sales process, which includes directing traffic to a sales page and then to a call for a demo. The effectiveness of this funnel is attributed to the mindset shift discussed in the video.

💡Monetization Process

Monetization Process is the method by which a business earns revenue. The speaker promises to share their monetization strategy, which includes how they write ads and the scripts behind them, suggesting that a well-thought-out monetization process is crucial for business success.

💡High Ticket

In the video, 'High Ticket' refers to products or services that are sold at a high price. The speaker argues that selling high ticket items can be more profitable, particularly when combined with effective advertising strategies. They contrast this with the challenges of selling low ticket items in competitive markets.

💡Market Demand

The 'Market Demand' is the quantity of a product or service that consumers are willing and able to purchase at a certain price. The speaker advises building a business around what the market demands and where advertising is easy, suggesting that aligning with market demand can significantly influence the success of a business.

💡Competitive Market

A 'Competitive Market' is one where there are many sellers offering similar products or services, making it difficult to stand out. The speaker discusses the challenges of operating in a competitive market and the importance of finding niches with less competition to increase the effectiveness of advertising.

💡Retargeting

Retargeting is a digital marketing strategy where ads are shown to users who have previously visited a website or shown interest in a product. The speaker mentions retargeting as one of the effective vehicles for their ad strategy, indicating its importance in reaching a targeted audience.

💡LTV (Lifetime Value)

LTV, or Lifetime Value, refers to the total revenue a customer is expected to generate for a business over the duration of their relationship with the brand. The speaker discusses the importance of considering LTV when structuring a business, implying that a high LTV can contribute to the success of an advertising campaign.

💡Rebills

Rebills are recurring payments made by customers for a product or service. The speaker mentions rebills as a trait of a successful business model, suggesting that products or services with recurring revenue streams can be more profitable and easier to advertise.

Highlights

The speaker guarantees a breakthrough in business through a shift in perspective on ads.

The speaker's business grew from $0 to over $30 million per year primarily through ads.

A significant shift in ad strategy led to a $150-$200 million business valuation.

The speaker emphasizes building a business around where and how you can advertise effectively.

The importance of structuring a business for high demand and ease of advertising is discussed.

The speaker shares their mistakes in building businesses that were hard to advertise.

The difficulty of selling information products due to market saturation and competition is highlighted.

The challenge of selling low-ticket items to high-cost audiences in competitive markets is explained.

The speaker contrasts the success of their ad tracking business with their email autoresponder business due to market conditions.

The benefits of low competition in the advertising space are outlined.

The speaker explains how to design a business to take advantage of untapped markets.

The dynamics of selling high-ticket products to a rich customer base are discussed.

The speaker shares how they knew which advertising vehicles would work well for their business.

The importance of finding low competition markets and designing products to fit them is emphasized.

The speaker describes the difference between a struggling business and a successful one based on advertising strategy.

The speaker provides links to videos with specific funnels, scripts, and monetization strategies at the end of the transcript.

Transcripts

so the Mind shet shift I'm going to give

you in this video when it comes to your

ads and your business is going to be the

biggest breakthrough you've ever had I

actually guarantee it you can come to my

house leave a burning bag of gorilla

poop at my doorstep we're not going to

offer that this if this doesn't work for

you please do not put poop on my

doorstep but this took my business from

zero to over $30 million per year

primarily fueled by ads and before that

I could never really break $10 million

$12 million a year from the businesses

and it's because I was running my ads in

my business the wrong way and if you

look at my business went from $0 to $30

million per year that creates by the way

a $150 $200 million valuation business

if you can do that and you can structure

in the right business industry which

I'll talk about in other videos you're

set you're good if you've ever wanted to

get inanely rich this is how you do it

and it comes from this pivot of how you

view ads and if you look at my ads and

the things I'm doing I'm not doing

anything else that other people are not

doing if you look at my funnel for hyros

for example it is a funnel to a sales

page to a call Demo almost everybody

watching this Channel online knows how

these funnels works you see them you're

going to get blasted with ads by people

when you watch this video saying Hey I

got this magic system to make money and

they're going to send you to a funnel

that's very similar to mine but mine

makes way more money than all of them

combined why how can I do this it's

because of this little shift right here

now I try to keep these videos short

which is why at the end of this video

I've linked to a video showing off the

specific funnel that I'm using that I'm

sending traffic into so you can get the

base of that I'll even show you how I

write the ads and the scripts behind

them so you have that covered too as

well as a video covering the entire

monetization process that I use for this

so everything that you might want to ask

is at the end of this video link to

other videos on this channel and like

other channels that make all their money

selling your courses I have nothing to

sell you in these videos I've already

made tons of money actually doing this

the only thing I'm doing in these videos

is adding you to a giant retarding list

so it can convince you to use our

software in the future but the content

information I'm giving you my best stuff

nothing held back because I don't make

money selling information I make money

by you doing better with your business

and your ads and then upgrading and

using our tools which make them even

better so please drop your skepticism to

zero it's not helping you here so what

is this tweak I want you to listen very

closely because this will change

everything like I've stated you need to

build businesses build your business

around where you can advertise and what

the market wants I know that sounds

super basic but you need to understand

what most people do they build a

business first and then they try to

advertise it instead you want to build

the business around where you can

advertise it and what advertising and

demand in the market is easy to advertse

high too so let's look at this very

quickly because again this sounds like

such a simple idea make what the market

wants and make where it's easy to

advertise it is but no one does this

because the subtlety of the idea is

completely missed upon them I want to

lay out to you my mistakes to then

outline how you're probably making these

mistakes too if you're making a business

that's below $20 million per year you're

making this mistake okay unless you just

like making less money but by all means

ignore me but look let's look at two of

my businesses I had a business selling

information

uh courses and I had a business selling

email

remarketing okay

so let's look at both of these

businesses for what they are so if we

look in the info marketing space very

hard to advertise because there's tons

and tons of products very similar to it

thus my marketing of it is just going to

be a pain in the butt two the product is

very hard to sell via ads I know people

sell all these all the time they make

tons of money doing it but when you

actually look at it it's so damn hard to

sell because you're selling thin air and

there's a thousand other products in the

market and then three it's extremely

hard to sell because where can you

really Place ads for this product on

only on on videos online where people

are trying to make money online and so

that grossly limits where I can Market

this to and who I can Market this too

who's going to be buying these info

products too if I really want to Market

these few ads people without money

because people that have money and have

successful businesses are not going to

be buying info products so much and then

if I want to Market these to people that

do have successful businesses it's just

an entirely hard thing to pitch because

the people that are actually successful

sitting around watching YouTube they're

hard to reach thus you you went into so

many problems with this this is why you

have to sell High ticket to make this

work you have very limited places of

where you can place your ads at the

Market's overly competitive before I

even turn on my first ad it's just

incredibly hard to sell this product due

to all these limitations right here no

matter how good my marketing is no

matter how good my ads are no matter how

good my copywriting and sales pages and

landing pages and how famous I make

myself it's going to be pushing a

boulder up Mount Everest to get this

going we want when we start our ads and

we start our business we wanted to be

like pushing a boulder down down Mount

Everest so everything around this

product was just hard to sell now if we

go look at for example I had a business

Market hero which was an email

autoresponder and again we're running

into the same issues right here the

entire Market is very low ticket okay so

if you go look at like convert kit for

example they're charging like $9 a month

and so let's look at the situation here

I'm trying to advertise the businesses

which are the most expensive people to

advertise to with a low ticket product

in a market that's fiercely competitive

there's thousands of other

autoresponders out there this is this is

advertising hell because I can't sell

something High ticket to make money in

my ads back I'm marketing to the most

expensive people there are the marketing

places I can place it at are very hard

to reach and the best way to make money

back on ads is to be able to go a little

bit High ticket especially when you're

doing B2B marketing you can't do this

here so a lot of people go and they make

businesses without thinking about the

fight that they're getting in and they

think they're going to out add it they

think they're going to outsmart the ads

and make the best advertising on planet

Earth and that's going to be their key

and so you have people spend years on

their business working on the ads

working on the ads working on what

they're saying working on the sales

Pages thinking that's where their goal

and ticket is going to come from and it

just simply is not so for example when I

made hyos we were able to get this to

$10 million a year very quickly and I've

never broken more than a couple thousand

A Day In AD spin at hyros but on these

other businesses I was breaking 10

$20,000 a day sometimes because the

businesses were set up for high effort

low return and ads whereas hyos for

example let's look at this what were all

the fundamentals that went in the hyos

working okay one low competition there

is very few products in the market that

can do what hyos did back then even now

there's very few products in the market

and they don't really advertise very

well if I'm getting into the infom

marketing space every in

that space is an advertising m Master

every sales video every ad is built to

the te to convert cuz these people

cannot make money without being at the

top of their game right here no okay so

first thing we want to look at is low

competitivity in the advertising space

which is a lot of businesses as soon as

you break out of info marketing or

education or coaching or Consulting

there's very little competition and

advertising so we want to look at our

product and say all right are the

competitors advertising well no I can

stand out now another thing that hus

does not have but you should look for is

how easy is it to advertise so for

example I want to give you an example of

what worked really well in e-commerce

and supplements if you look at gfuel and

all the um the gaming pre-workouts SL

caffeine drinks if you noticed before

those businesses took out no one was

advertising to Gamers no one was

advertising these energy drinks to

Gamers and using influencers to do it

and so if you look at this there's an

entire part of the market Gamers not

being marketed to that were accessible

through influencers and noral

advertising and then all they had to do

is connect this product to this market

and the advertising for this was

extremely profit because no one else was

doing it and so they're able to go and

grab up this entire share of the ad

Market that was completely wide open

that's why the business was successful

if you opened a pre-workout or energy

supplement and you target the normal

markets using the normal means you

wouldn't have done well how many

products like no explode were released

in this time frame where instead what

they did is they built the business

around the market the advertising Market

instead of building the business around

what they wanted and then trying to

Market it through the same venues this

is the big shift now we also want to

look at the Dynamics of the product I

knew when I was making a software

company having a low ticket software

company wasn't going to work like a

MailChimp or something why because it's

so damn hard to make your money back on

ads when you're selling low tickets you

have to convert so highly whereas with

hyos I said okay cool we can make this

High ticket all right I can charge $ 35

dner dollars up front and so I want to

make something like segment I want to

make something like Heroku I want to

something like Salesforce where it's

very expensive upfront or can charge

very expensive prices to high ticket

customers and then I want to make sure

the customer base was good who buys ad

software people running ads who runs ads

people that make money no one no one

that doesn't have money isn't running

ads if a person is broke they're not

going to be running ads and so I'm

marketing exclusively to people with

money so let's look at all the things

that were different with hyro so far

competition in the ad space low ability

to sell High ticket yes who am I selling

to rich people and then combine the

other traits of the business which I

talked about the end of this video which

is the LTV and the rebills and when I

got into this I knew primarily how I was

going to advertise this I knew exactly

which vehicles would work really really

well for this which were retargeting

YouTube videos based around ads and so

there's a lot of other things that go

into this as far as the product goes but

you need to start going and thinking

about how to design your business around

the traits that work well with ads and

then the ad Market itself the ad market

for pre-workouts extremely competitive

impossible to reach the ad market for

gamers wide open so what you do is

instead of going and building a business

that you want to build you say all right

cool how can we tweak this business to

take advantage of the markets that are

wide open how can I build my offer and

my product I'm selling to have the best

traits that work with an ad how can I

find the low competition markets and

then design the product to work really

well with it and by the way low

competition markets with a high ticket

product that is reoccurring and is being

sold to rich people this is this this is

what works goes nuts and this is why

hyos my ad tracking business did

infinitely better than my email

responding business though the

advertising behind the email

autoresponder business was top tier

Ninja level I had to like bend over

backwards and jump through hoops full of

fire and train a tiger just to get a

sale there not the same at at at hyros

and this little pivot right here is the

difference between me having a software

business it was doing you know $3 $4

million a year and a software business

doing over $30 million a year this is

the difference between having a Pre-K

Workout Company uh that does no money

and a pre-workout company just goes to

the moon in the easiest advertising

possible because no one's marketing to

them this is how you have to structure

your business and this is what will make

your ads work and not work now at the

end of this video like I pointed out

right here here is a video on the

funnels that I'm using the scripts that

I'm using in the ads and even the

long-term monetization strategy I

haven't I don't know where these videos

going to pop up but they're here they're

on here somewhere so watch them you'll

make more money okay bye