Lesson 5: Understanding and Evaluating Multimodal Texts

Summary

The lesson covers understanding and evaluating multimodal texts, emphasizing that communication involves various modes beyond speaking and listening. The objectives include identifying different modes of communication, analyzing multimodal texts, and understanding their effectiveness in delivering clear messages. Key communication modes discussed are linguistic, visual, oral, gestural, and spatial. The lesson also explores how combining these modes enhances message clarity and engages diverse audiences. Examples, such as public speeches and musical performances, are used to illustrate the integration of multiple modes. The session concludes with a reminder about an upcoming exam and classroom announcements.

Takeaways

• 📚 The lesson is focused on understanding and evaluating multimodal text as the final topic before the prelim exam.
• 🗣️ Communication involves more than just speaking and listening; it can be expressed through various modes like gestures, illustrations, and digital tools.
• 🎯 The learning objectives include identifying communication modes, analyzing multimodal texts, understanding audience awareness, and using technological tools.
• 👁️ Multimodal text can be enhanced by combining different modes of communication, such as linguistic, visual, oral, gestural, and spatial.
• 💡 Examples of multimodal communication include using PowerPoint presentations, combining text with illustrations, or using gestures alongside spoken words.
• 📖 The lesson discusses the importance of receptive skills (reading, listening, viewing) and productive skills (writing, speaking).
• 🖼️ Visual modes of communication include using images, videos, colors, and design to convey messages effectively.
• 🎶 Oral modes focus on the spoken word, tone, pitch, and rhythm, often used in public speaking, music, or performances.
• 👐 Gestural modes rely on body movements, facial expressions, and physical gestures to enhance communication.
• 👥 Spatial modes emphasize the arrangement of space and environment to convey meaning, such as in infographics or theater performances.

Q & A

What is the main topic of the lesson in the provided transcript?

The main topic of the lesson is understanding and evaluating multimodal texts and how combining different modes of communication can enhance the clarity and effectiveness of messages.

What are the five modes of communication mentioned in the lesson?

The five modes of communication mentioned are linguistic, visual, oral, gestural, and spatial.

What is a multimodal text according to the transcript?

A multimodal text is a form of communication that combines two or more modes, such as text, visuals, oral communication, gestures, and spatial arrangements, to convey a message.

How does the linguistic mode of communication function?

The linguistic mode involves written or spoken words, including aspects like vocabulary, grammar, sentence structure, and organization. It is used in daily conversations, reading, storytelling, and even in reading product labels.

What is the visual mode, and how does it affect communication?

The visual mode uses images, videos, color, design, and symbols to communicate. It helps people who are more responsive to visual elements like pictures, charts, or videos in understanding messages.

In what ways is the oral mode important for communication?

The oral mode involves spoken words, tone of voice, intonation, pitch, and sound effects. It is important for public speaking, musical performances, and delivering speeches, as it helps convey emotions and emphasis through voice.

What are the examples of the gestural mode provided in the transcript?

The gestural mode includes body movements, facial expressions, and hand gestures, often used in daily conversations, storytelling, and performances like theater to convey emotions or messages non-verbally.

What is the role of spatial mode in communication?

The spatial mode refers to the physical arrangement of elements in a communication setting, such as the layout of posters or infographics. It emphasizes the use of space to structure the message effectively.

What types of skills are classified as receptive skills in the transcript?

The receptive skills mentioned are reading, listening, and viewing, as these skills involve receiving and interpreting information from others.

How does the transcript suggest evaluating a multimodal text?

To evaluate a multimodal text, one should identify the message, its purpose, how the message is conveyed, the target audience, the modes used, and whether these modes effectively convey the message.

Outlines

00:00

📚 Introduction and Overview of the Topic

The speaker introduces the new topic, 'Understanding and Evaluating Multimodal Text,' and reflects on the previous lessons. They outline the learning objectives: identifying different communication modes, analyzing multimodal texts for factuality, understanding audience awareness, and exploring technological tools for effective communication. The speaker also engages the audience by asking about their experience with non-verbal communication, such as hand gestures and illustrations, and discusses personal preferences for text versus illustrated content.

05:03

🎨 Modes of Communication

The speaker dives deeper into the modes of communication, emphasizing that communication is not only vocal but also involves various processes like encoding and decoding messages. They introduce five modes of communication: reading, listening, writing, speaking, and viewing, explaining how each can be presented and how they contribute to the overall communication process. The speaker encourages reflection on receptive and productive skills, highlighting the five communication modes (linguistic, visual, oral, gestural, and spatial) that will be covered in more detail.

10:05

🎤 Oral and Gestural Communication Modes

The focus shifts to explaining specific modes of communication, particularly the linguistic, visual, oral, and gestural modes. Linguistic mode includes written and spoken words, while visual mode involves images, colors, and design. The speaker gives examples like using emojis or graphic organizers. The oral mode is discussed next, emphasizing tone, intonation, and sound effects. Gestural mode refers to body language, facial expressions, and movement, illustrated through examples like theater performances. The speaker concludes with the spatial mode, which focuses on physical arrangement and the use of space in communication.

15:08

🗣️ Evaluating Multimodal Texts

This section provides examples of multimodal texts, such as speeches by President Rodrigo Duterte and President Aquino, highlighting linguistic, oral, and gestural modes. The speaker explains how public speaking involves varied tones and gestures, while the inclusion of sign language for deaf audiences represents the gestural mode. Another example is given with the performance by Moira and Jason, where both oral (singing) and linguistic (displayed lyrics) modes are present. These examples demonstrate how different modes are used together in multimodal texts.

20:12

🧐 Guide to Analyzing Multimodal Texts

The speaker introduces a framework for evaluating multimodal texts, encouraging the audience to identify the message, purpose, and target audience of a given text. They also discuss how different modes are used in combination and whether these modes are integrated effectively to convey the message. The speaker wraps up the lesson with a reminder of the upcoming exam and encourages students to review announcements and reach out with any questions.

Keywords

💡Multimodal Text

A multimodal text is a form of communication that uses multiple modes such as text, images, audio, and gestures. In the video, the speaker explains that combining these modes enhances the clarity and meaning of communication. For example, PowerPoint presentations are used as visual tools to complement spoken words during a lesson.

💡Modes of Communication

Modes of communication refer to different ways people convey messages, such as reading, writing, speaking, listening, and viewing. The video emphasizes that communication is not limited to spoken or written language, but includes a variety of ways to encode and decode messages, like body language and visual aids.

💡Linguistic Mode

The linguistic mode involves the use of written or spoken words, grammar, sentence structure, and vocabulary. The video discusses how this mode is essential in everyday conversation, writing stories, and even reading food labels, demonstrating how language is key to decoding meaning.

💡Visual Mode

The visual mode uses images, color, layout, and design to communicate. The speaker highlights examples like TV shows, photographs, and graphic organizers. Visual mode is important for people who better understand information through diagrams, tables, or pictures, as it helps convey meaning non-verbally.

💡Oral Mode

Oral mode involves spoken words, tone of voice, volume, and rhythm. It’s important in activities like public speaking and listening to music. In the video, the speaker explains how public figures like presidents use oral mode in speeches, combining intonation and pitch to deliver impactful messages.

💡Gestural Mode

Gestural mode refers to communication through body language, facial expressions, and movement. The speaker describes how performers in theater use gestures to convey emotions or how everyday conversations include hand movements and facial expressions to emphasize certain points.

💡Spatial Mode

Spatial mode involves the physical arrangement of objects and environments to convey meaning. The video mentions examples like infographics or theater settings, where space and arrangement influence how the audience interprets the message. The use of space helps create context for the message being communicated.

💡Receptive Skills

Receptive skills are the abilities to receive and understand information, such as reading, listening, and viewing. The speaker in the video asks students to recall these skills, emphasizing their role in interpreting messages. These skills help the audience decode meaning from various modes of communication.

💡Productive Skills

Productive skills refer to the ability to produce communication, such as writing and speaking. The video contrasts productive skills with receptive skills, noting that they allow individuals to actively participate in conversations or express themselves in written form.

💡Message Clarity

Message clarity refers to how clearly a message is conveyed through different modes of communication. The video explains how using multiple modes—such as a combination of text and images—can enhance the clarity and effectiveness of a message, ensuring that the audience accurately interprets the intended information.

Highlights

Introduction of the new topic on multimodal text and communication.

Completion of prior lessons (1 to 4) and announcement of prelim exam next week.

Learning objectives are presented: understanding communication modes and evaluating multimodal texts.

Explanation of how combining communication modes can enhance the meaning of information.

Discussion of analyzing multimodal text to determine factuality and relevance to the target audience.

Introduction to using technological tools for effective communication.

Explanation of multimodal communication: using hand gestures, body language, illustrations, and PowerPoint.

Question posed to students about preferring images with text or purely text-based reading.

Overview of the communication process: encoding, decoding, and interpreting messages.

Introduction to the five communication modes: linguistic, oral, visual, gestural, and spatial.

Detailed explanation of the linguistic mode including written and spoken words, grammar, and organization.

Introduction to the visual mode: using images, videos, color, and design to communicate.

Discussion on oral communication mode: focusing on tone, pitch, and rhythm in spoken words.

Gestural communication mode discussed: body language, facial expressions, and movements.

Spatial mode explained: use of physical space and layout in communication.

Transcripts

hello everyone thank you for being with

me today so we will be having our new

topic so we're done already with the

last uh four topics which I mean last

three topics which are from lesson one

to Lesson Four and now we're on our last

lesson before our prelim exam by next

week

so for the last topic we will we have

understanding and evaluating multimodal

text we know that

um communication

doesn't just end by speaking and by

listening there is a lot of process

there's a lot of modes of doing so so

for this for this day we'll be learning

about that so let me proceed with the

objectives

so first for the learning objectives we

have to determine the different modes of

communication and that combining these

moves can enhance meaning of any

information or communication okay or the

messages itself number two we will be

having to analyze or we will have to

analyze an evil way multimodal text to

determine factuality of a certain piece

of information so let's identify

how a multi-model text can enhance the

clarity of an information how it becomes

factual or relevant to a certain

um

target audience okay which comes to our

third

learning objectives which is to adopt

awareness of your audience and contacts

when you communicate with others and

finally I want you to get familiar with

different technological and online tools

which can facilitate effective

communication so we will be tackling all

these objectives today all right so

let's proceed now

before

I

discussed the lesson proper

let me ask you this question have the

experience using hand using your using

hand gestures body language and

illustrations in explaining something

like what I am doing at the moment I'm

using a PowerPoint presentation which we

can consider it as an illustration

in giving you the topic or the lesson

and the knowledge that you have to learn

at the moment

so

if your answer is yes then

you are right we all do that sometimes

it's unconsciously okay

so let's proceed another question do you

prefer a reading passage with pictures

or illustrations or just purely text

because for me

um I used to read novels when I was in

high school first it it started with

um pocketbooks in Filipino language then

eventually I I get fond of I got I got

fond of reading novels which is already

in English language or English medium

[Music]

and with God it doesn't have any

pictures at all I thought it's going to

be hard but yes because of the

imagination and creativity the creative

thinking skills that it gives me

it it it it seems like I'm go I'm going

somewhere the the books is actually

moving me around the world so that's my

insight why I prefer pure text in

Reading okay

and how about you

you can answer

all right so let me proceed

okay the way we communicate with each

other involves different process we all

know that it's not just about being

vocal non

non-vocal way of communication there's a

lot of ways

okay first communicating the way the

sender delivers the message and then

after that the creating of meaning it's

where you decode the message that has

been sent to you that is already process

of interpreting the message so again

there's a lot of mode starting from

communicating

encoding the message

okay and now decoding the message

that's the that's the process but still

we have different modes of that and we

will learn about that now looking at the

circles with different colors reading

listening writing speaking and viewing

these are actually the different modes

why different modes are also different

ways that text can be presented it can

be through text where you can read it

can be through writing where you can

express your self it can be through

music where you can listen to beautiful

songs it can be through speaking where

you can voice out yourself like in

public speaking all right it can also be

through viewing where you see

uh different

movies

reactor lace

or even

posters all right

but it depends on how someone would like

to communicate a message to a reader or

listener all right but let me ask you

this let's have a quick recap on the

macro skills all right so first can you

give me the three

um types of receptive skills can you

give me the three type of receptive

skills all right that's right we have

the reading

listening and viewing very nice very

very good good job actually good job and

our next will be the productive skills

if we have the receptive skills we have

the productive skills and those are

writing and speaking nice

now

we're going to look at the modes of

communication they we have five actually

sorry five modes of communication we

have the linguistic oral Visual gestural

and special or spatial okay

first we have the linguistic mode it

includes written the spoken words words

word choice vocabulary grammar structure

and organization of sentences and

paragraphs these were linguistic falls

down okay so we can say that these are

the people who loves to read letters who

loves to read novels newspapers and

magazines

um really wants to tell a story you know

and then sing a song

have a conversation every day

um there are also instances where

people used to read the the

packages of a certain food or beverage

that they they buy okay

so when it comes to accepting or

decoding decoding messages we use

pre-stinguistic

these are the people who loves reading

when

um trying to communicate when you're

trying to communicate through linguistic

we can use daily conversation we can use

writing a story we can actually use

writing a poetry anything that uses

language or linguistic okay and symbols

like letters

the alphabet okay now let's move with

visual mood when we say visual mode it

this uses images videos color visual

layout design font size commenting

symbols graphic organizers

so these were the people these are the

mood where people who likes to send

emojis GAF

um who loves to take pictures

photographs

you uh who likes to watch TV shows or

films and and sometimes if you're going

to

put it in a decoding decoding or the

interpretation way of message

we can say that these are the people who

can actually understand

uh messages if a certain if a certain

text if as yes if a certain text is has

an included

drawings pictures

tables diagrams like the pictograph okay

pictograph okay now let's proceed with

another one we have the oral mode oral

modes pertains to the spoken words it's

more of the tone of your voice the way

the the high and low intonation

the sound the Music Volume pitch and

Rhythm speed of delivery pitch Zone

and then

and then ex um sorry I think I have okay

going back there

sorry

okay RL delivery Peach toned boys and

then sound effects so

we can say that these are the people who

loves listening to music

listening to different songs

um watching you

um

what do you call that Musical musical

play yes musical play or watching uh

public speaking like Ted talk because

they like listening to this those kind

of

um speakers the same thing

as with with how people to come how

people communicate through our knowledge

through public speaking that's where the

spoken words and the music and the tone

of voice are really

um getting together perfectly so people

will be it can be um people can be

persuade persuaded people can learn from

them okay

now let's proceed with gestural gestural

mode uses movement

speed and Stillness in facial expression

gestures body language so we usually do

this with our daily conversation we like

moving our hands

creating different facial expressions if

we're if we're if we're telling a story

about something that that is so sad we

actually frown our face and express that

this story is really sadding saddening

okay

um performing in theater

actually it's a very good example

because you know if you're a performer

or if you're watching a theater you can

see all the actors moving their bodies

doing a perfect way of

um portraying their characters through

body language

and number five the last part

sorry

it's it includes physical arrangement

when you say spatial mode or special it

focuses on the space

of your environment or the yeah yeah

um

the things that you are looking at like

the infographic the poster so if if a

certain people or particular people

people or individual

let me say a particular individual

um

wants to

read an information or watch a theater

and he he he is particular I mean that

individual is particular with spaces

that means he can actually that person

actually can easily learn through or or

interpret message through spatial mood

okay let's have an activity let us

observe analyze and compare and contrast

to given examples of multimodal text

okay before I proceed with that let me

just

um

highlight this one

when we say multi-model text because

mode is one but when you say multi-modal

text it is actually the combination of

those modes in just one message okay in

just one text in one just in just one

um situation okay

let's try this one

state of a Nation address

okay

so state of the nation address of

um

president Aquino

I'm sorry no I know Aquino and then

president

Rodrigo duterte

as you look at this diagram or this

picture what do you think

are the most that can be identified here

okay

so the modes that can be identified here

are

we have linguistic mood for spoken words

because especially the sauna is actually

a speech delivered by the president okay

it's like a report it's like delivering

a report of all the achievements

he did or the president did the entire

year

and next we have the oral mood

so here both presidents are

using different zones because you know

if you're doing public speaking you

don't just use modern tone to convey

your message you have to use different

tones and and

um

teachers okay each

in conveying your message and look at

that these two

this in front of them is a microphone

which delivers sound to the audience and

that's a device

to be to be heard by the viewers okay

and finally here

at the bottom here

you can see here

there's a man here doing

the sign language okay there's somebody

doing sign language and that's for the

deaf the worst and we can consider that

as gestural mode

okay let me proceed with the next

so we have this one

I know you already know Moira

so Moira and Jason here

Jason and Moira

why do I keep on eating my words

I'm sorry for that all right

um

do you have any idea

so okay

the answer for this one is we have oral

and linguistic moves so both these modes

are used here but in a different aspect

here in the first photo we can see that

Jason and Moira are playing the guitar

while singing their music their song

okay so that's one that's oral when you

hear music that's RL

and on the other hand we can see that

there's a

a lyrics

of the song on the side

a where moira's photo

is flashed okay so that's what you call

linguistic mode

for the written version because it

exhibits phrases and sentences okay

so let me proceed with the next

now let us identity

let us discuss the different guide

questions in evaluating a multi-modal

test

these are actually

first

if you're if you're level waiting a

multi-model text first you have to learn

or you have to know what really is the

message of that multi-model test it can

be an ad or commercial it can be a

poster it can be an infographic

it can be a table or anything okay or it

can be that theater and anything

number two you have to know what is the

purpose of the message

is there any

what can be the particular purpose what

does the sender wants to convey with the

audience

okay number three how is the message

conveyed by the text or the video

you um this question will guide you on

identifying what is really at the bottom

of the iceberg or the message if you're

going to look at the iceberg it only see

the

the tip okay

the surface but if you're going to look

at the bottom there's an indication that

there's really a diff a deeper meaning

into that message and that's what that's

how you should look you should be

looking at

okay

um number four who is the target

audience you should learn you should I

then determine also

to whom it is

um to whom the message

are

to whom Does the sender

wants to deliver the message to whom

okay is it is it the children is it the

parents is it the youth okay

and then number five what modes were

used in representing the message so

that's where you identify the different

modes it can be the it did you know that

it uh a one multi-model text like

theater can have actually

the five

multimodal text okay or the the five

modes of communication and finally do

you think it affects already for the

spelling do you think it effectively

integrates different moods in conveying

its message if yes then

there's that's where Clarity and

efficiency of message goes

okay

so that's it

for our lesson this

um this for this day I hope you learned

something

from

from this lesson and

please don't forget to

uh always check your Google classroom

for some announcement

um I think that's all and don't forget

we'll be having our relim exam by next

meeting September 11th okay

if you have any question

um don't hesitate to message me okay so

thank you so much and bye bye