YouTube Is Rolling Out Some MAJOR Updates You Should Know About

Summary

YouTube recently hosted an event in New York City, introducing exciting new features for content creators. These updates include improvements to Dream Screen with AI-generated backgrounds, an AI-powered brainstorming tool for video ideas and thumbnails, and new community features that allow creators to build closer connections with their audience. Other highlights include the Hype feature for promoting emerging creators, AI-powered dubbing tools for multi-language videos, and updates to the comments and shopping experience. These innovations aim to enhance creativity, engagement, and monetization on YouTube.

Takeaways

• 😀 YouTube announced new features for content creators, including updates to Shorts with AI-generated video backgrounds using Google's DeepMind.
• 📚 Creators can use Dream Screen to create up to 6-second AI-generated clips for their Shorts, enhancing the overall video context.
• 🤖 YouTube's Inspiration Tab will be enhanced with AI, helping creators generate video ideas, titles, thumbnails, and outlines based on their style.
• 👥 YouTube will introduce 'Communities' on channels, creating a space for fans to interact, share posts, and build a sense of belonging directly on the platform.
• 🌟 The new 'Hype' feature will allow fans to highlight rising creators, with top hyped videos featured on a leaderboard for more exposure.
• 🌐 YouTube is rolling out an AI-powered dubbing tool, making it easier for creators to translate and reach global audiences.
• 💬 A major overhaul of the comments section is coming, with sorting options and engagement history, fostering deeper connections with viewers.
• 🎁 YouTube is introducing digital gifts for vertical live streams in the US, enabling real-time fan engagement and providing creators with another revenue stream.
• 🛍 YouTube Shopping is expanding to more regions, with affiliate opportunities starting in places like Thailand.
• 📺 Updates are also coming to the YouTube TV experience, though details remain vague.

Q & A

What is YouTube's 'Dream Screen' feature and how is it being improved?

YouTube's 'Dream Screen' feature allows creators to use AI to generate backgrounds for YouTube Shorts. It is now being upgraded with Google's Deep Mind, enabling higher-quality AI-generated videos. Creators can generate up to 6-second standalone video clips to complement their content.

What is 'synth ID' and how does it impact AI-generated content?

'Synth ID' is a watermarking feature that labels AI-generated content on YouTube. This ensures transparency by clearly communicating to viewers that the content, such as clips from 'Dream Screen,' was generated using AI.

How does the new AI-powered 'Inspiration Tab' assist content creators?

The new 'Inspiration Tab' powered by generative AI helps creators brainstorm ideas for videos, titles, thumbnails, and outlines. It serves as a 'brainstorming buddy,' providing suggestions tailored to the creator's style and content needs.

What are YouTube 'Communities' and how do they enhance user interaction?

YouTube 'Communities' is a new feature that allows creators to build a dedicated space for their audience directly on their YouTube channel. It enables more dynamic interaction with fans, allowing posts, discussions, and shared content, similar to a combination of community tabs and forums.

What is the 'Hype' feature and how can it benefit emerging creators?

'Hype' allows viewers to support emerging creators by 'hyping' their videos. Videos under 7 days old from creators with fewer than 500,000 subscribers can be 'hyped,' increasing their chances of discovery via a leaderboard. Fans can hype videos up to three times per week, and in the future, they may purchase additional hypes.

How does YouTube's new AI-powered language tool benefit creators?

YouTube's new AI-powered language tool automatically generates translations and audio dubbing for videos, allowing creators to reach a global audience. It uses AI to transcribe and dub content, although some issues have been reported during beta testing, such as mismatched voice genders.

What improvements are being made to YouTube's comment section?

YouTube is overhauling its comment section, adding features that allow sorting by questions and displaying user engagement history. These updates help creators better interact with their audience and identify the most engaged users.

What is YouTube's 'Gifts' feature, and how does it enhance live streams?

'Gifts' are digital items that viewers can purchase to engage with creators during live streams. Initially available for vertical live streams in the U.S., 'Gifts' provide a way for fans to participate in real-time and for creators to generate additional revenue.

What role does 'YouTube Shopping Affiliate' play for creators?

'YouTube Shopping Affiliate' is expanding to more regions, allowing creators to earn commissions through affiliate links embedded in their videos. This provides creators with an additional income stream, especially in markets like Thailand.

What are some potential downsides to the 'Hype' feature's monetization aspect?

A potential downside to 'Hype' is the ability for fans to purchase additional 'hypes,' which could turn the feature into another form of paid promotion. This might favor creators with more financial resources, making the hype leaderboard less organic.

Outlines

00:00

🎉 New AI-Powered Features for Content Creators at YouTube's New York Event

YouTube recently held an event in New York City, introducing new features for content creators. Among the updates, one key feature is an AI-powered Dream Screen upgrade, integrating Google’s Deep Mind to generate more realistic video backgrounds for YouTube Shorts. Users can create up to 6-second standalone clips, enhancing the storytelling experience. While the feature is innovative, the downside is that AI-generated content will be watermarked with 'Synth ID,' clearly indicating its origin. Despite this, creators may find value in filling gaps in their footage with AI-generated content.

05:01

💡 YouTube's AI-Enhanced Inspiration Tab for Content Creation

YouTube is introducing an enhanced AI-powered 'Inspiration Tab' to help creators generate fresh ideas for video content, thumbnails, titles, and outlines. Acting as a brainstorming companion, this tool suggests ideas tailored to creators' styles, aiding in the content creation process. YouTube aims to compete with similar ideation tools like 'Creative Fuel' and 'Spotter.' This built-in AI feature also allows creators to explore past content and generate new ideas, making the creative process smoother and more efficient.

👥 YouTube Communities: Building Your Own Corner on the Platform

YouTube is rolling out a new 'Communities' feature that allows creators to build community spaces directly on their channels. This feature will let creators engage with their audience in more meaningful ways, beyond just comments. Creators can share posts, fan art, and interact in a more conversational format. It’s a step forward from platforms like Discord or Facebook groups, centralizing the community experience within YouTube itself. Currently in limited testing, this feature will expand in early 2025, offering a new way for creators and fans to connect.

🚀 'Hype' Feature: Boosting Emerging Creators' Discovery

YouTube is introducing the 'Hype' feature, allowing fans to support emerging creators by hyping their videos. Content from creators with fewer than 500,000 subscribers and less than 7 days old can be hyped, pushing the video up on a leaderboard. Fans will have up to three hype opportunities per week, and in the future, the ability to purchase additional hypes, creating a new revenue stream. Though this raises concerns about monetizing discovery, it's designed to offer a growth tool for newer creators.

🌍 AI-Powered Dubbing: Expanding Audience Reach

YouTube is rolling out an AI-powered dubbing tool that allows creators to automatically generate audio translations for their videos. This feature, still in beta, helps creators reach a broader, global audience by making their content accessible in multiple languages. Early testers have seen significant viewership growth using this feature. However, there have been some issues, such as videos being translated into unexpected voices. Despite the minor bugs, the dubbing tool shows promise as a powerful tool for content expansion.

💬 Overhauling YouTube’s Comments for Better Community Interaction

YouTube is testing a new overhaul for the comments section, introducing features that allow creators to sort comments by questions and see more detailed viewer information. This update helps creators better understand their most engaged community members and foster deeper conversations. Though still under NDA for full details, these changes aim to further push YouTube towards fostering strong communities around channels, making it easier for creators to stay connected with their audience.

💸 Introducing 'Gifts' for Real-Time Engagement and Monetization

YouTube is adding 'Gifts,' a new way for fans to financially support creators during live streams. These digital items, launched first for vertical live streams in the U.S., will enhance real-time fan engagement and provide another revenue source for creators. The platform also plans to expand its shopping affiliate program to additional regions like Thailand, offering creators more opportunities to monetize their content through YouTube shopping features.

Keywords

💡Dream Screen

Dream Screen is an AI-powered feature that allows YouTube Shorts creators to generate custom backgrounds for their videos. In the video, it's mentioned that this tool is being upgraded using Google's DeepMind technology, enhancing the quality and creativity of the generated backgrounds. This feature helps creators visually enhance their content, as exemplified by scenarios such as stepping into scenes from classic novels.

💡Generative AI

Generative AI refers to the technology that can produce new content, such as text, images, and videos, based on input data. In the script, YouTube plans to use generative AI for video ideation, providing content creators with suggestions for video titles, thumbnails, and outlines. This AI-driven inspiration tool will serve as a brainstorming partner to help creators expand their ideas.

💡Communities

Communities is an upcoming feature on YouTube that allows creators to create a dedicated space for their audience directly on their channel. Unlike the existing community tab, this feature enables more conversational and interactive engagement, where creators and fans can share content, discuss topics, and build a sense of belonging. The video describes how this new feature can replace third-party platforms like Discord, bringing everything into one central hub on YouTube.

💡Hype

Hype is a tool designed to support emerging creators by allowing fans to 'hype' their videos, which promotes them on a leaderboard for increased visibility. This feature is aimed at helping creators with fewer than 500,000 subscribers by elevating their content based on fan interaction. Fans can hype a video up to three times per week, and this creates a pathway for discovering new creators.

💡AI-powered Dubbing

AI-powered Dubbing is a new tool that allows creators to automatically generate dubbed versions of their videos in different languages, making their content accessible to a wider audience. The script mentions that some creators have significantly increased their viewership by using this feature, with one example showing a creator quadrupling their views. The tool aims to simplify the dubbing process while expanding global reach.

💡Inspiration Tab

The Inspiration Tab is a feature powered by generative AI that helps YouTube creators come up with new video ideas, thumbnails, and project outlines. The tab acts as a brainstorming tool within YouTube, assisting creators in developing concepts they may not have thought of on their own. It is YouTube's version of ideation tools like Creative Fuel or Spotter, providing built-in support for content creation.

💡Synth ID

Synth ID is a watermarking feature used to label AI-generated content on YouTube. In the context of the video, the speaker mentions that videos created using tools like Dream Screen will be clearly marked with Synth ID to indicate that they were made using AI. This label ensures transparency, so viewers know which portions of the video were not manually created.

💡Thumbnail Generation

Thumbnail Generation is part of the AI-powered tools that YouTube is rolling out to help creators develop custom thumbnails that match the style of their videos. The video mentions that creators can use the Inspiration Tab to generate thumbnails based on their content, offering suggestions that can make their videos more visually appealing and increase click-through rates.

💡YouTube Shopping Affiliate

YouTube Shopping Affiliate is a feature that enables creators to monetize their content through product recommendations and affiliate marketing. The video mentions that this feature is being expanded to more regions, such as Thailand, allowing creators to earn revenue by promoting products directly through their videos. This provides another income stream for creators.

💡Vertical Live Streams

Vertical Live Streams refer to live broadcasts that are formatted vertically for mobile devices. The video notes that YouTube is testing features like digital gifts for vertical live streams, allowing viewers to support creators in real-time. Although it’s currently limited to vertical streams, the speaker expresses hope that these features will eventually be available for all live streams.

Highlights

YouTube announced new features for content creators at their event in New York City, including improvements to AI-powered tools for video creation.

Dream Screen, a tool that allows AI-generated backgrounds for YouTube Shorts, will now integrate with Google's DeepMind to generate video clips up to 6 seconds long.

YouTube will introduce Synth ID, a watermark to label AI-generated content, ensuring transparency for viewers.

A new AI-powered 'Inspiration' tab will help creators with video ideas, titles, thumbnails, and script outlines.

YouTube is launching 'Communities' on channels, creating a space for more interactive and continuous dialogues directly on the platform.

Fans and creators will be able to share content in these communities, offering a more integrated and engaging experience beyond simple comment sections.

YouTube is introducing 'Hype', a feature that allows users to support rising stars by 'hyping' their videos, boosting the content on a leaderboard.

Creators with under 500,000 subscribers can benefit from Hype, which allows their videos to gain visibility and reach a broader audience.

Fans will soon be able to purchase additional 'Hypes' as another revenue stream for creators.

YouTube will roll out an AI-powered auto-dubbing tool to translate videos into multiple languages, increasing creators' global reach.

The comments section is getting an overhaul, allowing creators to sort comments by questions, see comment histories, and identify their most engaged viewers.

Gifts, powered by 'Jews', will be introduced as digital items for live fan engagement and donations, starting with vertical live streams in the US.

YouTube is expanding YouTube Shopping to more regions, including Thailand, allowing creators to benefit from affiliate marketing.

Several updates are coming to the YouTube TV experience, although specific details were not provided.

Creators are encouraged to ensure their channels are secure to avoid losing access or facing penalties by following best practices on YouTube.

Transcripts

YouTube just had their Ma on event in

New York City where they announced a

bunch of features that they're going to

be rolling out the content creators and

the things that they announced this year

some of them are really awesome and

they're going to be really fun for us as

content creators I'm going to share them

with you and we're starting right now so

this very first one isn't the one that

I'm most excited about but I'm going to

let you know what it is just because you

might be excited about this particular

one especially if you're a shorts

Creator last year they rolled out dream

screen now with dream screen it just

makes it where you can use AI to make

backgrounds of your YouTube shorts which

is pretty cool now they're going to be

integrating Google's Deep Mind to

generate video with this it's a quality

upgrade essentially on dream screen but

one of the things that I really like

here is the example that they give where

they say imagine a booktuber stepping

into the pages of a classic novel The

Secret Garden or a fashion designer

instantly visualizing fun and

imaginative Design Concepts to share

with their audience conceptually this is

pretty cool so we'll see how people are

going to use it but with this they are

going to allow us to generate up to 6

seconds of Standalone video clips for

shorts and the way they're telling it to

us is they're saying that if you're

looking through your footage and you

feel like that you're missing something

to help tie it all together you can

effortlessly generate a singular clip

that fits right with the context that

you've already captured now the downside

of this but it's the way that we're

going with all this AI technology it

says that these creations will be

watermarked using synth ID and will

apply a label that clearly communicates

to viewers that it was generated with AI

for me that particular feature is the

one that I'm personally least interested

in out of the other things that they

mentioned let me show you if you're

somebody that has trouble coming up with

video ideas or for thumbnail ideas this

particular one's going to be really

awesome because what they're doing with

this one is the inspiration tab that we

already have on YouTube they're applying

more AI to this and according to this

it's going to be your brainstorming

buddy powered by generative Ai and it's

going to help you create suggestions

that can mold into fully fledged

projects with video ideas titles

thumbnails and outlines to match your

Styles so there's tools that help with

this sort of thing like creative fuel

for example which is a browser extension

um you have spotter which is one that

just dropped at vid Summit you have

tools like this that are ideation tools

and one of the cool things about those

is that they help you come out with all

of these different ideas that maybe you

wouldn't have thought of previously this

is YouTube's version of that and it's

all going to be directly built in to

YouTube and if you look in this little

video example they're giving one of the

things that they say here is that you're

also going to be able to dig into your

own content and say Hey you know give me

some other ideas around this and it's

going to help you make thumbnails come

out with script outlines and basically

all the stuff that you need to make the

video which is pretty amazing now this

next one is one that I'm really excited

about it's about community and having a

community around your YouTube channel

currently we got to send people to

Discord for that or we got to send

people to Facebook groups or slack

groups or telegram groups or wherever it

is we got to send them there but check

this out in the near future they have a

feature coming out called communities

with communities basically what it's

going to do is it's going to allow you

to have your own Community right on your

YouTube channel So What YouTube says

about it is they say that it's more than

just comments it's communities it's your

very own corner of the internet right on

your channel it's going to be a central

Hub to discuss videos share fan art

connect with like-minded individuals and

build a vibrant sense of belonging

communities are available now on a

handful of channels as they plan to test

it with more of us this year and then

they're going to expand access to more

channels in early 2025 but if you look

at this screenshot right here it gives

kind of a preview of what it's going to

look like and you can see right here

that it has the name of the community

gives you a little bit of a blurb so you

can you know talk to your audience let

them know exactly what it is that is

happening in that community and then you

can share posts in there people can

interact with those posts so kind of

like the community tab but it's going to

be more conversational is what it seems

like and a couple of things that I

personally really like about this is

they have the continuous dialogue which

basically means that the conversations

are going to be able to continue to take

place and that it's Community powered

basically your fans or the people that

are interacting with your content

they're also going to be able to

participate in this so it's not going to

be just a one-way thing it's going to be

to where everybody can kind of come

together in that one space and a couple

of things that I really want to

highlight here is if you look over on

this side right this is the you know

main channel right here is where you

would go to the community but if you

look at the channel name right here

you'll see that this is not this Creator

so this is somebody else sharing a post

so for example you might be able to

share some things that you're doing on

your channel on my community feed or in

my community also right here this is

another creator also sharing some

information some photos things like that

and I'm not sure exactly how this is

going to work I don't know if you're

going to have to verify people or or you

know make sure they're trusted or

whatever so somebody doesn't post some

crazy stuff in there if you know what I

mean but I love the direction that this

is heading and that we're going to be

able to have all of this self-contained

on the channel I think this is really

cool and I think that this is something

that YouTube should have done a really

long time ago and they kind of did

actually when I first started they had

something kind of like this but it

wasn't as robust as this is so this next

one is called hype and the way that they

frame it is Spotlight rising stars with

hype turn up the volume on those rising

stars that you can't stop talking about

hype gives people a new way to show

support for emerging creators they

believe in by hyping a video fans have a

shared purpose to connect their favorite

creators to new audiences videos with

the most hype points will be featured on

a special leaderboard increasing their

chances of Discovery and recognition

says we've been testing it already in

Brazil turkey and Taiwan and we plan to

expand to more of you in the coming

months so this is coming really soon but

let's look at more information on this

so if you're a new content creator this

is actually something that might be

really advantageous to you so right here

it says if a video has been out for less

than 7 days from a creator with under

500,000 subscribers you can hype it

which is beyond liking and sharing the

more hype it gets the higher it climbs

up on a new leaderboard with the top 100

hyped videos from a week anybody can

hype up to three times per week in the

future we plan to allow fans to purchase

additional Hypes unlocking another

Revenue stream for creators too the

purchase thing seems a little bit weird

to me because then basically all it's

going to be is another form of

advertising so it seems like as long as

I'm understanding this correctly it

seems like that content creators are

going to be able to basically pay to get

their content in front of very specific

audiences so you might be able to use

this as kind of a growth ha hacking tool

if you have the money to spend on it but

with that said if you're making really

cool stuff this might also be a really

great opportunity to help you get a lot

more attention on your content because

if people dig it then there's a really

good chance that they're going to be

hyping it next is they are going to be

rolling out their dubbing tool says

they've been testing this with a small

group of creators I'll show you what it

looks like real quick in order to find

it go into languages on your video

detail page and then here automatically

generate translations for the languages

below with allowed our new AI powered

language tool and then you hit get

started and then here we are going to

refine before publishing and then now

it's being transcribed boom so basically

the idea here is that you simply just

say hey yeah this is something I want to

do and then it's done now the downside

of this is I did have YouTube doing this

for a while I'm going to see how this

video actually turns out but um the

other version of this or you know cuz

it's still in beta so these types of

things happen but it actually translated

some of my videos into a female voice

which is kind of weird not even know

about it until I got a comment which you

know wasn't too thrilled about that but

overall audio dubbing your content so

you can get in front of more people is

definitely advantageous my friend Gabby

is 4X her viewership on her YouTube

channel from Auto dubbing her stuff so

this is definitely something that is

effective I've talked about this on the

channel previously so as this rolls out

it's definitely something that you

should experiment with next up is the

overhaul on the comments tab this is

also something that I'm testing right

now really cool you can sort by

questions people ask things like that

and it also gives you details on the

viewers themselves so somebody leaves a

comment you can look and you can see

like a comment history you can see the

people that are the most engaged in your

community things like that I can't show

you because I have an NDA which means

that I'm not allowed to show it to

people but in that particular uh thing

that I'm testing in the mobile app

really cool in terms of just kind of

helping you dial into your community and

if we look at the changes that they're

making here in some of these Fe feat

that they're rolling out they're really

starting to move us more in that

direction of like hey let's start

creating communities around channels

again so that creators can you know just

be more in touch with the people that

are loving their content which I think

is great next if we talk about making

money they are introducing gifts which

are powered by Jews which is their

language for it but basically these are

donation things they're digital items

that can power realtime fan engagement

while unlocking another way for you to

earn now with this they're first

launching it on vertical live streams in

the US right here you can see vertical

live streams making it easier for

viewers to react Express excitement and

actively participate to add more magic

in the moment now with this I think they

should roll it out on everything instead

of just vertical but I know they got to

test it somewhere but I think that they

should roll this out to all live

streaming instead of just vertical live

streaming but you know it's just that's

just my opinion looks like they're also

expanding YouTube shopping to some

additional regions for example here in

Thailand it looks like people are going

to be able to start using YouTube

shopping affiliate which is pretty cool

see you can get that money and it looks

like they're making some updates to the

TV experience for viewers but it doesn't

go into really much detail of exactly

what it is that they're going to be

doing here out some outside of some

vague statements so I'm not even going

to talk about that but overall I'm

excited about the updates they have

coming out let me know in the comments

what you think about these and if you

want to be able to take full advantage

of all of this stuff and make sure that

your Channel's completely secure and

you're not going to end up doing

something that's going to cause you to

lose your Channel or anything like that

make sure you click into this video

right here so that I can share with you

some things that you should never ever

do on YouTube go ahead and click into

that now I'll see you in the next video