Topic 3 - The Problem and its setting
Summary
TLDRThe video discusses the components of Chapter 1 in marketing research, focusing on writing introductions, theoretical and conceptual frameworks, problem statements, and hypothesis vs thesis arguments. The instructor explains the key elements like scope, limitations, and significance of the study, and the differences between quantitative and qualitative research. It also covers how frameworks guide research, the importance of defining terms, and practical examples from previous research. Students are encouraged to utilize the library for further research and documentation to complete their chapter assignments.
Takeaways
- 📚 Today’s topic is about writing Chapter 1 of a research paper, focusing on the problem and its settings.
- 🔍 The contents of Chapter 1 include the introduction, theoretical and conceptual framework, statement of the problem (SOP), thesis arguments, hypothesis, scope and limitations, significance of the study, and definition of terms.
- 📊 The difference between quantitative and qualitative research in Chapter 1: Quantitative includes introduction, concept framework, SOP, hypothesis, scope and limitation, significance, and definition of terms; Qualitative includes introduction, SOP, thesis argument, theoretical framework, concept, scope, limitation, and significance, but no definition of terms.
- 📝 The introduction guides the reader from a broad subject area to a specific topic, explaining the importance of the research, its context, and background.
- 🧩 Theoretical framework is a structure that supports and describes a set of interrelated concepts and definitions, providing a systematic view of phenomena and explaining the relationship among variables.
- 🔬 Types of theoretical frameworks include conceptual, deductive, inductive, empirical, normative, and explanatory frameworks.
- 💡 Conceptual framework defines the variables for the study and presents how they relate to each other, developed before data collection.
- 🔢 Types of conceptual frameworks include taxonomy, visual framework, and mathematical description, each with specific purposes and presentation styles.
- ❓ Statement of the Problem (SOP) identifies the problem to be solved, providing an overview of the study’s purpose, importance, contributions, and how it fits within existing knowledge.
- 📑 Scope and limitation define the boundaries and extent of the study, detailing the in-depth exploration of the research question and factors not included in the investigation.
Q & A
What are the contents of Chapter 1 in both quantitative and qualitative research?
-In quantitative research, Chapter 1 contains the introduction, conceptual framework, statement of the problem (SOP), hypothesis, scope and limitations, significance of the study, and the definition of terms. In qualitative research, it includes the introduction, SOP, thesis argument, theoretical framework, conceptual framework, scope and limitations, and significance, but does not include the definition of terms.
What is the purpose of the introduction in a research paper?
-The introduction guides the reader from the broad subject area to the specific topic addressed in the research. It provides the scope, context, and background of the research, explains the importance of the research, and helps readers understand why the paper is worth reading. It also helps guide the reader through the rest of the paper.
What is a theoretical framework in research?
-A theoretical framework is the structure that supports and describes a theory, which is a set of interrelated concepts and definitions. It provides a systematic view of phenomena and explains relationships between variables. It acts as a roadmap for the research process and helps interpret findings by organizing data and drawing conclusions.
How does a conceptual framework differ from a theoretical framework?
-A theoretical framework covers the theoretical aspects of a study and is based on various theories that guide the research. A conceptual framework, on the other hand, defines the variables of the study and shows how they relate to each other. It is developed before collecting data and is often used in both quantitative and qualitative research.
What are the different types of conceptual frameworks mentioned in the transcript?
-The transcript mentions three types of conceptual frameworks: taxonomy, which categorizes phenomena without showing relationships; visual frameworks, which depict relationships between phenomena and variables; and mathematical descriptions, which use formulas to describe the relationships between variables.
What is a statement of the problem (SOP) in research?
-The statement of the problem identifies the problem that the research aims to solve. It provides an overview of the study, stating what it is about, its importance, and what contributions it makes to knowledge and practice. The SOP helps frame the research's objectives and outlines the specific problems being addressed.
What is the difference between a hypothesis and a thesis statement?
-A hypothesis is used in quantitative research and is a statement that can be proven or disproven. It predicts the relationship between variables. A thesis statement is used in qualitative research and summarizes the main point or claim of the research, supported by examples and evidence throughout the paper.
What is the role of the scope and limitation section in a research paper?
-The scope defines the boundaries of the research, detailing how in-depth the study will be and the parameters it will operate within, such as population and timeframe. The limitations describe the factors and variables that will not be included in the study, setting boundaries to manage the research's focus and objectives.
Why is the significance of the study important in research?
-The significance of the study explains why the research is important. It identifies the contribution to the research field, business opportunities, or society. It highlights how the study progresses knowledge within its field and what impact it may have on the community or other researchers.
What is the purpose of the definition of terms section in a research paper?
-The definition of terms section clarifies and explains key concepts, terms, and terminology used in the research. It helps readers understand the specific meanings and context of these terms within the study, ensuring that complex or technical terms are clearly defined for the reader.
Outlines
📘 Introduction to Writing Chapter 1 in Marketing Research
The first paragraph introduces the topic of writing Chapter 1 in a research paper on marketing research. It outlines key elements such as introduction, theoretical and conceptual frameworks, the statement of the problem, thesis arguments, hypotheses, scope and limitations, significance of the study, and definition of terms. The difference between quantitative and qualitative research in Chapter 1 is discussed, emphasizing that qualitative research doesn't include a definition of terms. The importance of a well-written introduction is explained, including its role in stimulating interest, explaining the background, and guiding the reader through the rest of the paper.
🔍 Theoretical Framework in Research
The second paragraph defines the theoretical framework as the structure that supports a research theory, explaining the relationship between variables and helping to guide research. It also describes how the theoretical framework helps researchers design, conduct, and interpret findings, and differentiate between types of theoretical frameworks: conceptual (defining concepts and relationships), deductive (starting with a hypothesis), inductive (developing a hypothesis based on data), empirical (focusing on data analysis), normative (defining norms in social sciences), and explanatory (used in psychology to explain behavior).
🎯 Conceptual Framework and Its Importance
This paragraph dives into conceptual frameworks, comparing them with theoretical frameworks. Conceptual frameworks focus on defining variables and relationships before data collection, while theoretical frameworks are broader. Examples include taxonomy (grouping phenomena without showing relationships), visual frameworks (showing relationships between variables), and mathematical frameworks (using formulas to describe relationships). The conceptual framework is essential in guiding data collection and analysis.
📝 Statement of the Problem (SOP)
The fourth paragraph covers the Statement of the Problem (SOP) in research, which provides an overview of the study and its importance. It presents research objectives, such as a study on the effects of e-commerce on business productivity and economic growth. The SOP identifies key variables and explains their relevance, setting the stage for the research questions, hypotheses, and methodologies to be developed.
🔬 Hypothesis vs. Thesis Statement
This paragraph compares the hypothesis and thesis statement. Hypotheses are used in quantitative research to predict relationships between variables, while thesis statements are used in qualitative research to summarize the main point or claim of an essay or paper. Different types of thesis statements include analytical, expository, and argumentative. The paragraph also provides examples of both hypotheses and thesis statements in research.
📚 Scope and Limitations of the Study
Here, the scope and limitations of the study are explained. The scope defines the depth and boundaries of the research, such as the population and timeframe, while limitations refer to factors not included in the investigation. An example is given, illustrating how a research study might focus on a specific population size or types of participants to maintain clarity and manageability.
🎯 Significance of the Study
The significance of the study section explains why the research is important. It identifies contributions to the research field, business opportunities, or societal impact. For example, the significance of a study on e-commerce might involve its influence on future research, academic insights, and economic growth. The significance is explored from multiple perspectives, including its relevance to researchers and the broader community.
🔑 Definition of Terms
The final paragraph discusses the definition of terms used in the research. It explains how clarifying key concepts helps readers understand the specific meanings and contexts within the study. An example is provided from a previous research topic, listing terms such as asynchronous learning, digitalization, and emotional factors. There is no limit to how many terms can be included, and the definitions should reflect the unique terminology of the research topic.
Mindmap
Keywords
💡Introduction
💡Theoretical Framework
💡Conceptual Framework
💡Statement of the Problem (SOP)
💡Hypothesis
💡Thesis Statement
💡Scope and Limitations
💡Significance of the Study
💡Definition of Terms
💡Quantitative Research
Highlights
Discussion of quantitative and qualitative research differences in Chapter 1, highlighting the presence of definition of terms in quantitative research but not in qualitative research.
Explanation of the introduction's role in guiding readers from a broad subject area to a specific research topic.
Emphasis on the importance of the introduction for stimulating reader interest, explaining the research background, and clarifying the research paper’s purpose.
Theoretical framework is defined as the structure that supports and explains the relationships among variables, guiding the research process.
Different types of theoretical frameworks include conceptual, deductive, inductive, empirical, normative, and explanatory frameworks, depending on the research type.
The distinction between theoretical and conceptual frameworks, with conceptual frameworks focusing on variable relationships and developed before data collection.
Introduction of various conceptual framework types, such as taxonomy, visual frameworks, and mathematical descriptions, each serving different research purposes.
Explanation of the Statement of the Problem (SOP), outlining the research focus, importance, and expected contributions.
Comparison between hypothesis statements for quantitative research and thesis statements for qualitative research, highlighting key differences.
Overview of the types of thesis statements: analytical, expository, and argumentative, with examples provided for each.
Discussion of scope and limitations in research, focusing on the boundaries and specific parameters of the study.
Significance of the study section explained, identifying contributions to research fields, business opportunities, and societal impact.
Explanation of the role of the definition of terms in clarifying key concepts used in the research.
Use of asynchronous learning, coronavirus disease, and e-learning as examples in the definition of terms section.
Encouragement for students to start their Chapter 1 research and utilize the library’s latest resources for guidance.
Transcripts
All right good day everyone so today we
are going to discuss topic three of our
subject marketing
research So it is entitled writing
chapter 1 no the problem and its
settings now Here are the contents no we
have here introduction theoretical and
conceptual framework SOP or statement of
the problem thesis
arguments hypothesis scope and
limitations then significance of the
study and then the definition of terms
Okay let's proceed So from here no um we
have identified yung difference ng
quantitative and qualitative um research
no so sa quantitative ito yyung mga
naalam ng chapter 1 no we have
introduction concept framework SOP
hypothesis scope and limitation
significance and definition of terms on
the other hand yung qualitative ito yung
it consist yung yung introduction SOP
thesis argument theoretical framework no
um concept scope limitation and
significance
no so difference nila wala siyang
definition of terms
right so let's proceed So what is the
introdu action for a research paper of
course when we say introduction it is
plac in the beginning no to guide the
reader from the broad
subject area to specific topic that your
research addresses so they represent the
following information to the reader ver
scope no the topic covered in the
research paper the context when context
background of
your now It also consist
So you You should explain in the
introduction importance of your
research in what particular area of
research in the industry or the problem
that you want to resolve okay now this
is the importance of the introductions
it stimulates the reader's
interest from reading your
introductions n yung yung
purpose mo to reach yung interest ng
readers now It also helps the readers
understand the research background kasi
minsan from the title hindi pa masyadong
na-explain and from the introduction
naexplain mo yung background
ng
research The Other importance it
explains Why your research paper is
worth
reading and then It helps guide the
reader through the rest of the
paper So that's the importance of
introduction Now let's proceed What is
theoretical framework when we say
theoretical framework No it is the
structure that supports and descri aury
no when we say aury it is a set of
interrelated concepts and definition
that presents a systematic view of
phenomena by Describing the relationship
among the variables for explaining this
phenomena
so theory is also developed after a long
research process and explain the
existence of research problem in a
study say theoretical framework it
guides the research process like a
roadmap no for a research study and
helps researcher clear clearly interpret
their findings by providing a structure
no for organizing data and develop
conclusion
no so also definition of theoretical
framework in research can be defined as
a set of concepts chies ideas assumption
that helps you understand a specific
phenomenon or problem it can also
considered as a blueprint No that is
borrowed by the research to develop
their own research
iny other hand um theoretical framework
helps researcher design and conduct
their research and analyze and interpret
their findings It also explain the
relationship between variables and
identify gaps in existing knowledge and
guides the development of research
question hypothesis and methodologies to
address The Gap
now we have types of theoretical
frameworks no meron tayo yung conceptual
def which it defines yung concept and
relationship no We also have deductive
it starts the general hypothesis and
then use data to test it no use in it is
yyung deductive ginagamit yan in
quantitative research now inductive it
starts with the data and then develops a
hypothesis No It also use it It also use
in qualitative research empirical when
we say empirical it focus on the
collection and analyses yung empirical
data used in scientific research when
say normative it defines a set of norms
that guides behavior no use in ethics
and
social
Sciences yung types ng theoretical
frameworks depends on ung type ng
research mo no and then yung last
explanatory explain causes of particular
behavior No it is used in Psychology and
social science so Usually
sa
ang ginagamit natin theoretical
frameworks is Iyung
conceptual no sa research Now let's
identify the difference between
theoretical and conceptual when we say
theoretical non we have discussed
earlier no it covers yung theoretical
aspect ng studies that is various
theories that guides your research on
the other hand conceptual framework
defines the variable for your study and
present how they relate to each other No
when we say conceptual framework it is
developed before collecting the
data before you conduct the survey you
You should first develop yung conceptual
framework however both framework helps
in understanding the research problem
and guide the development correction and
analysis of the
research now we have here different
types of conceptual framework first is
yung tax no so conceptual framework the
phenomena of your study are grouped into
categories without presenting ung
relationship among them Ayan yung
taxonomy the point of this conceptual
framework is to distinguish the
categories from one another I have your
example no katulad ng blooms taxonomy no
from here remember understand apply
analyze and evaluate and then create no
So ibig sabihin walang connection from
baba or
taas
Okay so another taxonomy ito yung animal
taxonomy chart no tam na do domain
Kingdom Pom then order Okay yan Pababa
naman siya ayan yung taxonomy
concept framework now ito usually
ginagamit sa research yung visual
framework no so in here the relationship
between the phenomena and variables of
your study is presented now using this
conceptual framework implies that your
research provides empirical evidence to
prove the relationship between variables
so usually this type of conceptual
framework is used in research studies
yan yung ginagamit natin no So may
relationship yung
bawat step na ginagawa no yan yung mga
example usually ganyan no ung mga
connection na mga gagawin or yung pinaka
basics meron tayong input ano yung input
collected data tapos yung
output hanggang sa magpapakita mo yung
variables
magiging hanggang makuha mo yung pinaka
output
Okay
so what are the different types of
conceptual framework ito na yung pang
pangatlo an yung mathematical
description So this is used in
relationship between the phenomenal and
variable of study describe using
formulas so also the extent of
relationship between variables is
presented and specific
quantities kapag meron ginagamitan ng
mga
formulas na framework yan it ginagamit
na
mathematical
Now let's proceed to another partner
chapter 1 statement of the problem or
SOP pak step in research
you need to identify yung problem na
isolve mo then provides an overview of
the study by
stating nilalaman ng SOP What the study
is all about Why it is important and
timely what contribution are made to
knowledge and practice and then how the
study fit in the
existing
knowledge Okay I have example no ng
SOP so we ito yung ito yung example ng
research na ginawa ko with my colleagues
no
[Musika]
um
last ito during pandemic yata to nagawa
no so ito yung title the effects of
e-commerce in modern society and and its
impact on economy now we have stated ung
research object Ano ba objective namin
to determine how e-commerce affects no
business cost and productivity now yung
second and ito Iyung third no And from
that um we stated yung three problems a
statement of the problems no identify
ano yung prop of the respondent ito
yyung mga How do the respondent assess
their awareness on e-commerce affect
important factors no ng economy growth
in the country we we have identif five
five variables here now yung pinakahuli
an yung significance difference ng
respondent awareness no on how
e-commerce affect importance
factors no in the country in terms of
the above mention when you group it
according to their profile so Ayan yung
pangatlong
problem let's proceed with the thesis
arguments
versus hypothesis statement no so both
hypothesis statement and this thesis
statement answer a research
question Okay so when we say hypothesis
it is used for
quantitative research no this yung ito
when say hypothesis ito iung statement
that can be Pro or
disapproved No it is typically used in
quantitative and predicts the
relationship between variables no ito
example no ng hypothesis there is no
significance significant difference on
the respondent assessment on the factors
affecting online classes among
entrepreneur Entrepreneurship student of
qcu during pandemic when group according
to profile na ito yung hypothesis n
example nating SOP kanina
okay sige let's proceed with this
statement it is used naman for
qualitative no this the short direct
sentence that summarize the main point
no or claim of an essay or research
paper So this is statement is developed
supported and explained in the body of
the essay no or research report by means
of examples and evidence so we have
three types ng thesis statement meron
tayong analytical expository and then
argument so let's
discuss This is statement when say anal
critical ito yung paper b-break niung
mga issues or ideas into its component
parts also evaluates yung issue or yung
idea and then present this Breakdown and
evaluation to the audience so I have
example here ng analytical an analysis
of the College admission process reveals
one challenge facing counselors
accepting student with high test scores
or students with strong extra ccal
background yan So yung statement niya is
more on analytical na analyze niya kung
yung admission magtanggap ba sila ng mga
student na mas mataas yung grade doon sa
entrance exam or yung mas mas malakas
yung extracurricular backgrounds nila
yan yung
analytical exp Sige p Tay another yung
types ng state expository or explanatory
this paper explain something to the
audience no ito example no the life of
the Typical student college student is
characterized by spent by time spent
studying attending class and socializing
with
fears so in-explain niya ito iung
statement naman na ine-explain niya
yung isang topic ito yung last no
argument
no paper it makes a claim about the
topic and justify this claim with
specific evidence the claim could be
opinion a policy proposal an evaluation
usually a cost and effect statement or
interpretative so the goal of the
argumentative paper is to convince the
audience that the claim is true based on
the evidence provided it example niya
high school student should be required
to take a year off to pursue a community
service project before entering college
in order to increase their maturity and
global
awareness yan yung mga
example proceed na tayo sa another part
ng chapter 1 scope and limitation of the
study Okay
so sa thesis or sa citation it define
the topic Aung boundaries of the
research problem to be investigated kasi
minsan medyo malawak yung baka huge yung
topic no so sa scope and limitation doon
dine-describe ng author no Ano ba yung
mga limitation ng study so when you say
scope no details how indepth your study
is to explore no the research question
and the parameter In which it will
operate in relation to the population
and time frame no aan yung pinaka scope
ng study when we see the limitation no
of the study ito yung factors and
variables not to be included in the
investigation So In other words there
are boundaries ng research no Kasi
minsan sa topic pa lang napaka huge na
to So from this part of chapter one
nililimitahan minsan sa population size
no or minsan sa types of participant
nimit
ni so ito yyung one of the example no
example ng scope and limitation ng
research topic kanina na prinesent ko no
so ide-describe niya ano yung ginawa
niya no ginagad siya ng data no primary
secondary in-explain niya ung primary
source niya kung sino-sino no tapos
in-explain niya yung secondary Resource
niya no tapos um nilagay niya kung saan
lang nag-focus yung mga researchers no
yan nag-focus lang siya So i-identify
niya lahat yun So okay na-identify niya
kung sino yung mga nabigyan niya ng mga
questioners para mag-collect ng
data so ito another part ng chapter 1
significance of the studies
no
Um yung significance of the study
Actually refer to different things No of
course IT identify your study your
research field okay your business
opportunities and then from the
society So dine niya yung
significance Bakit mo ba ginawa y Anong
purpose working our wave from the most
technical technical and the broadest
depending on the context na the
significance of the study may refer to
within your study no usually statistical
difference Can We Trust the findings
no nung ginawa mo no so wider research
field no research significance How does
your study progress the field no may
naitulong ba yun pagdating sa field ng
e-commerce Okay kaya pagdating sa field
ng marketing y so commercial or economic
significance could it be could there be
a business opportunities for your
findings Ano bang ano mga opportunities
na makukuha n kapag binasa yung research
mo an societal significance So what is
the impact of your research from the
society and probably from other domain
specific
significo example kanina no significance
of the study
ng topic na example natin kanina so
i-identify niya yung significance from
the researchers no significance from the
academ t's in-explain niya yung
significance from the future
researchers and to the other
researchers i-identify niya ang bawat
isa kung ano yung
significance Okay ito yung last
definition of terms no from the word
itself no research paper refers to the
clarification and explanation of key um
concept terms and terminology used in
the research No It helps readers
understand the specific meanings and
context of these terms within the
research so na-identify niya lang yung
mga usually terms na ginamit ng sa
research no so ito yung example yung
example ng definition of terms ng topic
natin kanina no na-identify niya ito
yung mga nagamit asynchronous learning
no coronavirus disease digitalization
e-learning emotional factors and so
forth so wala namang limit kung ilan yun
It's up to you kung ilan yung mga
ginamit mong mga terms na pwedeng
i-identify sa research so so here is
your chapter 3 another per group
assignment
you may now start doing your research
chapter one Okay so I encourage you to
um go sa ating library there are a lot
of research na naka deposit
do So Siguro yung pinakalatest check
niyo para meron kayong Guide in doing
your chapter
1 so course minutes of the meeting you
have to meet your groupmates
siguro magchat kayo ng time K lang kayo
pupunta ng library so before we go out
sa other library first we need to have
research not sa ating
library Okay sa main Okay submit sa
minutes of the meeting okay Hwag niyong
kakalimutan yung documentation or
pictures na Nagmeeting kay sa
library Al right So that's it for our
chapter 3 um See you next meeting
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