Junior Apprentice Episode 1 - Part3

Summary

In this video, two teams face the challenge of selling different varieties of cheese at bustling markets. One team, led by Jordan, struggles with poor cheese selection, slow pricing, and managing their staff, while the other team uses charm and enthusiasm to engage customers. Both teams grapple with pricing issues, weather difficulties, and slow sales, but some members find success by pushing unique ideas like cheese snack boxes. As time runs out, they resort to direct sales strategies in a final attempt to clear their stock and avoid failure.

Takeaways

• 🧀 The team is selling various cheeses at White Cross Market but struggles to set the right prices and organize their stall efficiently.
• 💸 Jordan decides to make the cheapest cheese, mild cheddar, the 'cheese of the day,' but others believe it's a poor choice since people would buy it anyway.
• 👥 There are issues with leadership and team dynamics, with Jordan feeling the team is not happy with his management style.
• ⏳ Time management becomes a problem for the team, and they struggle to prepare the cheeses and attract customers in a timely manner.
• 💼 At Covent Garden Market, the girls' team focuses on selling blue cheese with more customer interaction and upselling techniques.
• 📈 The girls' project manager, Heber, ensures stock rotation, and Zoe excels in making sales, even if it comes off as self-focused.
• 💡 Tim comes up with a 'credit crunch lunch' snack pack idea that sells well, but he struggles with making more due to the weather conditions.
• 📉 Despite the team's efforts, they fail to sell their more expensive, exotic cheeses, leaving them with unsold stock.
• 🚶 Jordan initiates a plan to close the stall and hit the streets to sell cheese directly to restaurants and businesses in an attempt to salvage sales.
• 🏪 With limited time, the team decides to sell cheese in bulk to restaurants, hoping to clear out their stock and avoid failure.

Q & A

What task are the teams in the transcript involved in?

The teams are tasked with selling cheese at a market to make a profit, focusing on identifying and pricing different cheeses while managing their stock and customers.

Why is Jordan disappointed with the choice of the cheese of the day?

Jordan is disappointed because the team chose the cheapest cheese, mild cheddar, as the cheese of the day. He believes people would buy it anyway without promotion, so it doesn't maximize the opportunity to push other cheeses.

What issue does Adam face with the pricing of the cheese?

Adam notices that the prices for two very different cheeses are the same, which causes confusion. This indicates that the labeling and pricing were done incorrectly.

How does Zoe contribute to the team's effort?

Zoe takes charge of selling the cheese of the day with confidence and charm. She engages with customers directly, using her sales skills to boost the team's performance.

What challenge does Tim face with his snack pack idea?

Tim's snack pack idea, which involves selling lunch boxes with cheese for £2, is successful, but he struggles to make more boxes due to weather conditions, which hinder his ability to prepare them.

How do the teams attempt to increase their sales as the market becomes quieter?

As the market becomes quieter and fewer customers are around, the teams decide to go business-to-business and consumer-to-consumer outside the market to sell their remaining cheese stock directly.

Why does Jordan feel there is no control over the situation?

Jordan feels a lack of control because, despite his previous experience in running a business, the team is not making enough sales, and there are no customers at the market. This lack of customer engagement frustrates him.

What solution does Jordan propose to boost sales towards the end of the day?

Jordan suggests closing the stall at the market and taking the cheese out to sell directly to consumers and businesses, believing this strategy could help them sell more effectively.

Why do the teams decide to leave the market early?

The teams notice that seasoned market sellers are packing up and leaving because there are no customers around, prompting them to rethink their strategy and leave the market in search of better opportunities elsewhere.

What is the final strategy for selling the remaining cheese stock?

The final strategy involves splitting the team into groups. One group targets businesses to sell cheese in bulk, while another group focuses on selling to consumers individually, hoping to avoid failure and the boardroom.