Email Marketing Tutorial: 3 Emails To Turn New Leads Into Raving Fans

Summary

In this video, Alex introduces a three-step 'indoctrination sequence' for email marketing, designed to engage new leads and convert them into loyal customers. The sequence begins with an acknowledgment email to build rapport, followed by an email that includes the lead in the brand's mission, and concludes with an email that mobilizes the lead towards an offer. Alex emphasizes the importance of not making the sequence solely sales-focused, but rather providing value and building a relationship with the lead.

Takeaways

• 📧 The indoctrination sequence is a series of initial emails sent to new leads to build rapport and set expectations.
• 🌟 The first email should acknowledge the lead's decision to join, empathize with their needs, and provide access to any lead magnets or freebies.
• 💌 The second email should include the brand's mission and personal story, making the lead feel part of the brand's journey.
• 🔗 The third email serves as a portal to the brand's offer, providing value and asserting the brand's authority and credibility.
• 👋 Email one should establish the brand's personality and encourage engagement, such as asking the lead to reply or confirm receipt.
• 📈 Including a limited-time deal or special welcome bonus in the second email can subtly introduce the brand's products.
• 🎯 The indoctrination sequence aims to convert leads into customers and prepare them for future offers.
• 📝 The sequence should not be a direct sales pitch but should provide value and build trust with the leads.
• 📈 The acronym A.I.M. (Acknowledge, Include, Mobilize) can help remember the three-step formula for the indoctrination sequence.
• 👍 The video encourages viewers to subscribe and engage with the channel for more email marketing tips and tutorials.

Q & A

What is the main purpose of an indoctrination sequence in email marketing?

The main purpose of an indoctrination sequence is to build rapport with new leads, welcome them to the community, and let them know how the brand can help solve their problems.

Why is it important to engage with new leads through email?

Engaging with new leads through email is important because it nurtures the relationship with the list, turns new leads into raving fans, and capitalizes on the high awareness of the brand and the problem they need solved.

What is the significance of the first few emails in an indoctrination sequence?

The first few emails in an indoctrination sequence are significant because they have the highest open rates and are the best opportunity to make a great first impression, set expectations, and introduce the brand's mission and methodology.

How can acknowledging the lead's decision in the first email help in building rapport?

Acknowledging the lead's decision in the first email helps in building rapport by empathizing with their journey, addressing their pain points, and highlighting the core benefits of the brand and product.

What is the role of engagement in improving deliverability and reputation as an email sender?

Engagement plays a crucial role in improving deliverability and reputation as it shows that the emails are being read and interacted with, which in turn can increase the sender's email deliverability and improve their standing with email service providers.

Why should the second email of the indoctrination sequence focus on including the lead in the brand's mission?

The second email should focus on including the lead in the brand's mission to make them feel like they are part of a cause, which can increase their commitment to the brand and its offerings.

How can the third email of the indoctrination sequence be used to mobilize leads towards a solution?

The third email can be used to mobilize leads by sharing valuable content that adds value and creates desire, then introducing the benefits of the brand's offerings and asserting the brand's authority and credibility as a solution provider.

What is the significance of the acronym A.I.M. in the context of the indoctrination sequence?

The acronym A.I.M. stands for Acknowledge, Include, Mobilize, which is a formula to remember the three-step process of the indoctrination sequence: acknowledging the lead, including them in the mission, and mobilizing them towards an offer.

Why is it recommended not to make the entire indoctrination sequence a sales pitch?

It is recommended not to make the entire indoctrination sequence a sales pitch because it can lead to losing leads. Instead, the focus should be on building a relationship, providing value, and subtly introducing the brand's offerings.

How can social proof be used in the indoctrination sequence to assert authority and credibility?

Social proof, such as the size of the community, case studies, or testimonials, can be used in the indoctrination sequence to assert authority and credibility by showcasing the brand's trustworthiness and effectiveness to potential leads.