Why Every Artist Should Start a YouTube Channel (even if no one watches)

Summary

This video is an inspiring guide for artists considering starting a YouTube channel, addressing common concerns like equipment, content creation, and consistency. The speaker shares personal experiences, emphasizing the importance of passion and authenticity over monetary gain. They discuss the transformative impact of YouTube on personal growth and community building, offering practical advice on content planning and analytics. The video concludes with a special offer for a YouTube starter guide to help artists navigate the platform effectively.

Takeaways

• 🎥 Starting a YouTube channel can be daunting, but it's worth it for personal growth and connecting with an audience.
• 👶 The creator began her YouTube journey while managing motherhood and other responsibilities, emphasizing the importance of balancing life's demands.
• 🚀 Achieving YouTube Partner status requires 4,000 watch hours and 1,000 subscribers within a year, highlighting the platform's growth requirements.
• 📅 Consistency in posting is crucial for gaining traction, as the algorithm favors regular content uploads.
• 🎨 YouTube is a platform for self-discovery, allowing creators to find their voice, purpose, and community.
• 💡 It's essential to create content based on passion rather than solely for financial gain, as this drives sustainable channel growth.
• 🤝 Building a community on YouTube is invaluable, as it connects artists with like-minded individuals who resonate with their work.
• 📱 Simplicity in equipment is key; starting with just a phone is sufficient, emphasizing the importance of content over gear.
• 📈 Analyzing channel analytics is vital for refining content and understanding what resonates with the audience.
• 📝 Scripting videos helps maintain focus and quality, suggesting a structured approach to content creation.

Q & A

What were the initial challenges faced by the speaker when starting her YouTube journey?

The speaker faced challenges such as balancing motherhood, art, and other responsibilities while dealing with sleep deprivation due to her 6-month-old daughter. She also struggled with consistency in posting, which affected her watch hours and delayed her channel's monetization.

What are the requirements to become a YouTube Partner?

To become a YouTube Partner, one needs to have 4,000 watch hours within a year and at least 1,000 subscribers.

How did YouTube change the speaker's life?

YouTube challenged the speaker in many ways, making her more confident and helping her align with her true self as a person and an artist. It also provided a platform for her to find her voice, purpose, and uplift others.

What advice does the speaker give regarding content creation on YouTube?

The speaker advises creating content based on passion rather than just for monetary gain. She suggests being clear about one's goals and making content about things one is truly passionate about, even if it's not directly related to art tutorials.

Why is it important for artists to have a community on YouTube?

Having a community on YouTube allows artists to connect with like-minded people who resonate with their art and message. It provides a space for artists to share their journey, process, and thoughts, attracting a tribe that appreciates their unique perspective.

What are some common concerns artists have about starting a YouTube channel, and how does the speaker address them?

Common concerns include the need for expensive equipment and the fear of being on camera. The speaker addresses these by suggesting starting with simple equipment like a phone, focusing on good audio quality, and practicing speaking to the camera to improve over time.

How does the speaker recommend planning content for a YouTube channel?

The speaker recommends writing down 52 ideas that excite the creator and developing a content calendar to schedule posts in advance. This helps with organization and consistency, which are favored by YouTube's algorithm.

What is the significance of scripting videos according to the speaker?

Scripting videos helps the speaker stay focused, avoid rambling, and ensure the content is well-organized and engaging. It also aids in making the most of the time spent on creating videos.

How does the speaker suggest using YouTube analytics to improve a channel?

The speaker suggests paying attention to analytics to refine messaging, improve titles, and thumbnails. Testing different ideas for these elements can help determine what resonates best with the audience.

What is the YouTube starter guide mentioned by the speaker, and how can it be accessed?

The YouTube starter guide is a resource created by the speaker to help artists start and grow their YouTube channels. It includes recommendations, strategies, and exercises for building a sustainable channel. It can be purchased through a link provided in the video description.

What is the speaker's perspective on the importance of subscriber count and views on YouTube?

The speaker emphasizes that the real success on YouTube is about making a connection and impact, not just about high subscriber counts or views. She encourages creators to focus on their unique voice and the audience they serve, rather than comparing themselves to others.

Outlines

00:00

🎥 Starting a YouTube Channel: Overcoming Initial Challenges

The speaker shares her personal journey of starting a YouTube channel while balancing motherhood and art. She emphasizes the importance of persistence and consistency despite initial struggles. The video is aimed at artists who may feel overwhelmed or unsure about starting their own channels. The speaker discusses the challenges she faced, such as lack of consistency and the time it took to get monetized, and how she overcame them. She also highlights the transformative impact of YouTube on her confidence and personal growth, and encourages viewers to find their voice and purpose through the platform.

05:02

🎨 Embracing Your Artistic Journey on YouTube

The speaker advises artists to be authentic and share their unique perspectives on YouTube. She suggests that content should be driven by passion rather than the sole aim of making money. The speaker shares tips on content planning, including creating a content calendar and scriptwriting to stay organized and focused. She also discusses the importance of analyzing channel analytics to refine messaging and improve video engagement. The speaker offers a YouTube starter guide and workbook for those looking for more in-depth guidance on starting and growing a channel, emphasizing the value of connecting with a like-minded community and the impact that sharing one's art can have.

10:04

🚀 Launching Your YouTube Channel: From Inspiration to Action

In the concluding part, the speaker offers one-on-one consultation sessions for those seeking personalized advice on building their art business or YouTube channel. She encourages viewers to start their YouTube journey and to keep creating, emphasizing the importance of believing in oneself. The speaker also invites viewers to subscribe to her channel for more content and to engage by sharing what's holding them back from starting their own channels. The video ends with a call to action for those ready to take their YouTube journey seriously, directing them to the YouTube starter guide mentioned earlier.

Keywords

💡YouTube Journey

The 'YouTube Journey' refers to the process of starting and growing a presence on the YouTube platform. It encompasses the challenges, learning experiences, and personal growth that come with creating and sharing content. In the script, the speaker shares her own 'YouTube Journey,' which started when her daughter was six months old, and she was juggling motherhood with creating art and content. The journey is depicted as transformative, leading to increased confidence and a sense of purpose.

💡Consistency

Consistency in the context of the video refers to the regularity with which content is posted on YouTube. It is crucial for building an audience and meeting YouTube's requirements for monetization, such as achieving 4,000 watch hours within a year. The speaker mentions struggling with consistency initially, which resulted in a longer path to monetization. Consistency is also linked to the algorithm's preference for regular uploads, which can help in growing the channel.

💡Monetization

Monetization on YouTube involves earning revenue from the platform, typically through ad placements on videos. The script explains that to become a YouTube Partner and monetize, one needs 4,000 watch hours and 1,000 subscribers within a year. The speaker's journey to monetization took two years due to initial inconsistency in posting, highlighting the importance of understanding monetization requirements for content creators.

💡Personal Brand

A 'personal brand' is the image and identity that an individual projects, which includes their values, passions, and professional skills. In the video, the speaker emphasizes the importance of building a personal brand through YouTube by sharing one's unique voice and message. This involves being authentic and sharing content that reflects one's art and personality, which can attract a like-minded audience and create a community.

💡Community

The term 'community' in the video refers to the group of people who share common interests and values, and who come together around a particular content creator's work. The speaker discusses how YouTube can help artists connect with a community that resonates with their art and message, leading to meaningful connections and support. The community aspect is highlighted as a significant benefit of starting a YouTube channel.

💡Content Creation

Content creation is the process of producing material, such as videos, for an audience. The video script discusses various aspects of content creation for YouTube, including the importance of passion, consistency, and planning. The speaker shares her experiences and provides tips on how to create content that is both engaging and reflective of the artist's unique perspective.

💡Authenticity

Authenticity is the quality of being genuine and true to oneself. In the context of the video, the speaker stresses the importance of being authentic on camera and in the content created. Authenticity helps in building trust with the audience and attracting a community that appreciates the creator's true self. The speaker encourages artists to be themselves and share their unique perspectives as part of their 'YouTube Journey.'

💡Equipment

Equipment in the video refers to the tools and devices used to create and produce YouTube videos. The speaker advises keeping it simple and starting with basic equipment, such as a smartphone, emphasizing that good audio quality is more important than fancy gear. As the channel grows, creators can invest in better equipment, but the focus should be on the content and the message rather than the tools.

💡Content Planning

Content planning is the strategic process of organizing and scheduling the content to be posted on YouTube. The video script mentions the importance of having a content calendar and planning ahead to maintain consistency and quality. The speaker suggests starting with 52 ideas and organizing them in a calendar, which helps in staying organized and prepared, even when life gets busy.

💡Analytics

Analytics refers to the analysis of data related to viewership and engagement on YouTube. In the video, the speaker highlights the importance of paying attention to analytics to understand what resonates with the audience and to refine messaging, titles, and thumbnails. Analytics can provide insights into viewer behavior, helping creators to improve their content and grow their channel.

💡Burnout

Burnout is a state of physical or emotional exhaustion often caused by prolonged stress or overwork. The video script warns against the risk of burnout, especially when trying to maintain a high frequency of content posting. The speaker suggests finding a balance between consistency and the sustainability of the content creation process, emphasizing the importance of quality over quantity to avoid exhaustion.

Highlights

Starting a YouTube channel can be daunting, but it's worth it for artists to share their work and connect with an audience.

The speaker began her YouTube journey while balancing motherhood and art, highlighting the challenge of consistency.

It took two years to get monetized on YouTube due to an inconsistent posting schedule, emphasizing the importance of regular uploads.

Support from the audience, even with fewer than 500 subscribers, confirmed the speaker was making a difference.

YouTube challenged the speaker to become more confident and align with her true self as an artist.

The platform is not just for making videos but also for discovering one's potential and inspiring others.

Artists should create content they are passionate about, not just for monetary gain.

The speaker encourages artists to share their journey and thoughts as a form of documentary to attract their tribe.

Content planning involves writing down 52 ideas and developing a content calendar for organization.

Consistency in posting and content type is favored by the YouTube algorithm, which helped the channel gain traction.

Scripting videos helps the speaker stay focused and avoid rambling, ensuring quality content.

The speaker offers a YouTube starter guide and workbook to help artists start and grow their channels.

Analyzing channel analytics is crucial for refining messaging and improving titles and thumbnails.

The speaker advises not to fall into the trap of comparing oneself to other channels and to focus on one's unique voice.

YouTube is described as a beast but worth the effort for the connections and impact artists can make.

The speaker offers one-on-one consultation sessions for those looking to lay a solid foundation for their art business or YouTube channel.

The video concludes with an encouragement for artists to start their YouTube channel and believe in themselves.

Transcripts

ever dreamed of starting a YouTube

channel but held back maybe the text

seems overwhelming or you're worried no

one will watch as an artist you might

wonder how to fit it into your already

busy schedule well this video is for you

I'm here to show you why it's worth it

even if it feels like you're creating in

a void at first I've talked to many

artists who felt the same way and I've

learned a lot along my YouTube Journey

so today I'm going to break it all down

for you when when I first started my

YouTube Journey my daughter was just 6

months old I was kneed deep in diapers

and sleep deprivation trying to balance

motherhood art and everything else

starting my YouTube Journey felt like a

calling but it wasn't easy I made a lot

of mistakes I struggled with consistency

and because of that it took me 2 years

to finally get monetized for those who

don't know to become a YouTube Partner

you need 4,000 watch hours within a year

along with 1,000 Subs subscribers but

because I didn't have a consistent

posting schedule at first I was losing

watch hours as time passed so this is

why it took me longer to get monetized

but even with less than 500 subscribers

many of you supported me confirming I

was making a difference so thank you

YouTube is a beast and it changed me it

challenged me in so many ways I've

shared very vulnerable and personal

stories about my life and I'm actually a

very reserved and private person but

there's something about YouTube that

will change your life in my case it made

me more confident and helped me be in

alignment with who I'm meant to be as a

person and as an artist through my

channel I found my voice my purpose and

a platform to uplift others YouTube

isn't just about making videos it's

about discovering your potential sharing

your unique gifts and inspiring others

to do the same so when you start your

YouTube Journey remember

you're not just creating content you're

also creating change in yourself and in

the world around you so be very clear

about your goals make content about

things you're passionate about just

because you're an artist doesn't mean

you have to create an art Channel with

tutorials or time-lapse videos unless

that's what you truly want to do but if

you're also passionate about let's say

spirituality wellness fitness or nature

things that influence infuence your art

and who you are as an artist don't be

afraid to share that with your audience

you should really do YouTube because

you're passionate about the content

you're making not because you want to

make money yes making money on YouTube

is a perk especially for artists but

it's going to be very hard to sustain

your channel if your heart is not in it

so understand your own purpose and know

why you want to start and grow a YouTube

channel because that's what's going to

keep you motivated I've personally made

tons of videos that I thought were

fantastic I put hours into them I poured

my heart and soul into some of these

videos thinking that it was the one and

the video would flop but I knew I would

keep creating YouTube videos even if it

took me 10 plus years to get monetized

sometimes it felt like I was posting in

a void and no one was watching but I

still enjoyed the process and I took

that opportunity to get better and

better I'm still not where I want to be

but I'm grateful for the experience and

for the people I've met through YouTube

I've built meaningful connections that

extend beyond the platform some viewers

have reached out on Instagram and Tik

Tok I've even formed friendships where

we've exchanged numbers and talked for

hours on the phone when you share your

art and your journey as an artist it's

incredible how it can bring like-minded

people into your life as artists having

a community is very important and

YouTube allows you to connect with

people who truly resonate with you and

your message the beauty of long form

content is that it allows others to see

the real you to understand your journey

and your art on a deeper level as

someone who's felt misunderstood her

entire life finding a community on YouTu

YouTube has been priceless through this

platform I found my tribe people who

resonate with my art my vision and who I

am on a soul level okay now let's

address some common concerns I've heard

from fellow artists when it comes to

equipment keep it simple you don't need

fancy gear to begin I started with just

my phone if you're going to invest in

anything first make it audio because

good sound quality can Elevate even

phone Rec recorded videos for lighting I

use natural light when possible but

sometimes I use a ring light depending

on the weather conditions be yourself on

camera and practice talking to the

camera make it a goal to improve while

no one is watching it's awkward at first

but it gets better so speak your mind

and share your unique perspective as an

artist because that's going to be your

superpower share your journey your

process your thoughts think of it as a

documentary because that's how you're

going to attract your tribe for Content

planning start by writing down 52 ideas

yes 52 ideas that excite you remember

your channel doesn't have to be just art

tutorials to stay organized develop a

Content calendars schedule what you're

going to post and when this helps you to

plan in advance with which is a

lifesaver when life gets busy I've

learned that the algorithm loves

consistency it loves consistency in the

type of content you post and the

frequency when I started out I was only

able to post once a month then I started

posting by weekly and my channel started

gaining some traction but once I started

posting weekly I've noticed that's when

my channel started picking up speed I

had to Pivot and make the editing

process a lot easier on myself that way

I could post weekly and still make

quality videos but it's better to post

great content less frequently than to

burn out trying to post every day I also

script write all my videos because it

helps me stay focused and avoid rambling

I capture ideas using Apple notes or

voice memos whenever inspiration strikes

then I keep all my scripts and ideas

organized in notion this process helps

me stay prepared and make the most of my

time time and ideas okay I know we've

covered a lot already and you might be

feeling a bit overwhelmed that's why

I've created a YouTube starter guide

along with the companion workbook this

guide covers everything we've discussed

and more from equipment recommendations

to content planning strategies keyword

research and exercises to help you find

your unique voice many artists have

reached out to me asking for tips on

starting their own YouTube channel some

of you were inspired watching me paint

with my daughter on my back while

managing to make YouTube videos so I

decided to write down everything that

I've learned so far in this guide the

strategies I share are for building a

sustainable channel to avoid burnout and

connect with your audience it's designed

to guide you step by step through

starting and growing your YouTube

channel making the process less

intimidating it's currently on sale for

a limited time and you can find the link

to purchase the guide and workbook

bundle in the description below when it

comes to Growing your YouTube channel

pay attention to your analytics when I

finally sat down to look at the numbers

it helped me refine my messaging and

improve my titles and thumbnails a quick

tip create three different thumbnail and

title ideas for each video this way you

can test what resonates best with your

audience remember it's about connecting

with people who truly resonate with your

art and your message it's a rewarding

feeling when viewers reach out saying

your videos have been helping me so much

thank you for being here these moments

remind you of the impact you're making

even if your subscriber count isn't

skyrocketing so don't fall into the Trap

of comparing yourself with other

channels and their numbers keep your

focus on your unique voice and the

people you're meant to serve treat

YouTube as part of your craft and your

business focus on making better quality

videos improving your

communication refining your messaging

and building your personal brand even if

it feels like no one is watching because

the truth is someone is watching and to

that one person your video might be

exactly what they needed to see today

that connection that impact that's the

real success on YouTube because your art

is a gift to the world and starting a

YouTube channel is a powerful way to

share that gift and connect with others

who appreciate it like I mentioned

before YouTube is a beast but it's worth

it if you're new here and made it this

far welcome make sure to subscribe to my

channel for more content like this leave

a comment below and let us know what's

holding you back from starting your

YouTube channel and if you're ready to

take your YouTube Journey seriously

check out the YouTube starter guide I

mentioned earlier the link is in the

description and it's on sale for a

limited time and for those of you

looking to go even deeper I offer

one-on-one consultation sessions to help

you lay the foundation for your art

business or your YouTube channel I do an

audit of your YouTube channel your

website and your online presence and

give you tailored advice for your unique

situation thank you so much for joining

me today I hope this video inspired you

to start your YouTube channel so keep

creating and never stop believing in

yourself I'll see you in the next video