BINCANG MUDA #3 || SI CANTIK YANG PINTER BISNIS DAN RAUP UNTUNG PULUHAN JUTA WOW‼️ || MARINA

Summary

In this engaging conversation, Gita interviews Marina, a successful entrepreneur in the hijab fashion industry. Marina shares her journey, starting from learning business management in 2008 through her family's boutique to launching her own brand in 2018. She discusses challenges faced, especially during the pandemic, and her strategies for growing her business. With her products now available both in stores and online, Marina encourages aspiring entrepreneurs to take risks, focus on their passions, and manage finances effectively. The video concludes with motivational advice for those looking to start their own businesses.

Takeaways

• 😊 The podcast episode features a conversation with Marina, a mother of two and a businesswoman in the hijab fashion industry.
• 🌧 Marina mentions some minor issues during her journey to the interview, such as rainy weather.
• 👗 Marina started her hijab fashion business in 2018, driven by her personal interest in collecting hijabs and noticing a gap in the market for affordable products.
• 👨‍👩‍👧‍👦 Her background includes working in research and community service while also managing a family business in fashion since 2008.
• 🏦 Marina left her family business after university to work in an Islamic bank but aimed to start her own business before turning 30.
• 🛍 Initially, she began her hijab business through direct selling, even selling from her car and later opened a store in her home to reduce costs.
• 📱 Marina's business expanded through online sales, including Instagram and Shopee, and has since opened a second offline store in Cijawa.
• 💼 During the COVID-19 pandemic, her physical store sales were impacted as students, her main customers, returned home due to campus closures.
• 💰 Marina started her business with a small capital of 1 million IDR and now achieves monthly sales of 25-35 million IDR, with peak times like Ramadan seeing even higher figures.
• 📦 Marina's business strategy includes preparing hampers for special occasions, and she encourages aspiring entrepreneurs to be fearless, follow their passion, focus on financial management, and take action without overthinking.

Q & A

Who are the main people involved in the conversation?

The main people involved are Gita, who is hosting the conversation, and Marina, a guest who is discussing her business journey.

What kind of business does Marina operate?

Marina operates a fashion business specializing in hijab fashion. She also sells accessories, bags, and clothes.

How did Marina get started in the business world?

Marina began her journey in 2008 by managing her family's boutique while still in college. Later, she launched her own hijab fashion business in 2018.

What motivated Marina to start her own business?

Marina was inspired by her passion for hijab fashion and her experience as a reseller. She also wanted to create affordable products, especially for students, as hijabs were often expensive.

How did Marina initially sell her products?

Marina initially sold her products through direct selling, bringing her items to her workplace and offering them directly to customers.

What challenges did Marina face during the COVID-19 pandemic?

Marina faced challenges when her offline store, which was located near a university, saw a decline in customers due to remote learning during the pandemic.

How did Marina adapt to the challenges posed by the pandemic?

To adapt, Marina opened a new store in a more accessible location in Cijawa and expanded her online sales through platforms like Instagram and Shopee.

What is Marina’s advice for aspiring entrepreneurs?

Marina advises aspiring entrepreneurs to be brave, take risks, follow their passion, remain consistent, manage their finances carefully, and take immediate action rather than dreaming too much.

What are Marina's plans for the future regarding her business?

Marina plans to expand her product range, especially during festive seasons like Ramadan, by offering hampers and preparing ample stock of her hijab collections.

How does Marina manage her finances in her business?

Marina emphasizes the importance of discipline in managing finances, stating that careful financial management is crucial to the success of a business.