How to Tips for Creating Social Media Graphics - Graphic Design Tutorial
Summary
TLDRIn this video, Mike Blogger from Viz Me shares expert tips for creating compelling social media graphics. He emphasizes the importance of high-resolution images, proper image composition using techniques like the rule of thirds, and the significance of image size for different platforms. Mike also discusses the role of brand colors, storytelling through images, avoiding watermarks and copyright issues, and the strategic use of fonts to match the message. He advises on balancing image and text, ensuring readability, and using design elements like opacity and collage techniques for visual effects. The video is a guide for anyone looking to enhance their social media presence with professional-looking graphics.
Takeaways
- 📸 **High-Resolution Images**: Always use high-resolution images for social media graphics to ensure quality and professionalism.
- 🖼️ **Image Composition**: Utilize techniques like the rule of thirds and center alignment to create balanced and visually appealing images.
- 📏 **Image Size**: Tailor image dimensions to the specific social media platform, with square images working best for Instagram, Facebook, and Twitter, and vertical images for Pinterest.
- 🎨 **Brand Colors**: Incorporate your brand's color scheme into your images to establish a consistent identity and connection with your audience.
- 📝 **Storytelling**: Ensure that your images tell a story that resonates with your target audience and aligns with your brand's message.
- ❌ **Avoid Watermarks**: Refrain from using watermarked images to prevent legal issues and maintain a clean, professional look.
- 🔍 **Original Designs**: Create or design your own images to avoid copyright infringement and to have full control over your brand's visual content.
- 🔤 **Font Selection**: Choose fonts that match your message and demographic, ensuring they are legible and enhance the overall design.
- 🌈 **Text and Image Harmony**: Balance the text and image colors to ensure readability and visual appeal, with light text on dark backgrounds and vice versa.
- 🎯 **Focal Point**: Establish a clear focal point in your image to guide the viewer's attention and maintain a clean, uncluttered design.
Q & A
What is the importance of high-resolution images in social media marketing?
-High-resolution images are crucial for social media marketing as they ensure clarity and professionalism in posts, which can lead to more engagement and success for personal branding and business promotion.
How does the composition of an image impact its effectiveness on social media?
-The composition of an image is vital as it can direct the viewer's attention to important elements. Techniques like center alignment and the rule of thirds can create attractive asymmetry and improve the overall visual appeal.
Why is it recommended to avoid low-resolution images and watermarks in social media posts?
-Low-resolution images can appear unprofessional and blurry, while watermarks can detract from the visual appeal. Both can negatively impact the viewer's experience and potentially lead to copyright issues.
What role does the size of an image play in social media marketing?
-The size of an image is important as it should fit the platform's requirements for optimal display. For instance, square images work best for Instagram, Facebook, and Twitter, while vertical images are preferred for Pinterest.
How can a brand's color scheme be integrated into social media graphics?
-Brand colors can be subtly integrated into social media graphics to establish brand identity. This can be achieved by adjusting the tint of images or searching for images that match the brand's color palette.
Why is it essential to consider the target audience when selecting images for social media posts?
-Understanding the target audience helps in posting images that resonate with them, thus increasing engagement and appeal. It ensures that the content is relevant and tailored to the audience's interests.
What are some strategies to avoid copyright issues when using images in social media graphics?
-To avoid copyright issues, it's best to use one's own designs or images from reputable sources that allow usage. Obtaining permission from online publications or using royalty-free images are also recommended strategies.
How should the font selection align with the message of the social media post?
-The font should match the message and demographic of the target audience. It should have a personality that complements the brand and is easy to read, with a size, weight, and style that make the words come to life.
What is the significance of text and image color contrast in social media graphics?
-Color contrast is essential for readability and visual appeal. Light text on a dark background or vice versa ensures that the text stands out and is easy on the eyes, enhancing the overall user experience.
How can the use of design techniques like transparency and collages enhance social media graphics?
-Design techniques such as adjusting opacity for transparency can make text pop or create a layered effect. Collages can add a handmade feel, while using shapes and patterns can complement the text and balance the color scheme.
Why is it important to maintain balance and avoid clutter in social media graphics?
-Balance in design prevents visual rejection and ensures that the focal points are clear. Avoiding clutter allows for better readability and a more professional appearance, providing a cleaner and more engaging visual experience.
Outlines
📸 Social Media Marketing Mastery
The paragraph introduces the concept of personal branding and marketing through social media, emphasizing the importance of high-quality images and composition. It suggests using high-resolution images from reliable sources or hiring a professional photographer. The rule of thirds is highlighted as a technique to create visually appealing images. The paragraph also discusses the significance of image size for different social media platforms and the importance of incorporating brand colors. It advises on storytelling through images, targeting the right audience, and avoiding copyright issues by using original designs or tools like Canva. The importance of font choice that aligns with the brand message and demographic is also covered, along with tips on font readability and pairing.
🎨 Designing for Visual Impact
This paragraph delves into the design aspects of creating social media graphics, focusing on the use of color and background. It distinguishes between colored and graphic backgrounds, explaining how they can be used to complement text and maintain balance. The concept of establishing a focal point in an image is explored, along with the use of bold fonts to emphasize certain words. The paragraph stresses the importance of contrast, both in color and pattern, to guide the viewer's attention. It also touches on the use of negative space and alignment for a clean and professional look. The discussion includes design techniques like opacity adjustment, collage, and the use of shapes for framing text, all aimed at enhancing visual effects while maintaining overall balance in the design.
Mindmap
Keywords
💡Social Media Marketing
💡High-Resolution Images
💡Rule of Thirds
💡Brand Identity
💡Target Audience
💡Copyright
💡Font Selection
💡Contrast
💡Focal Point
💡Design Techniques
💡Visual Hierarchy
Highlights
Importance of high-resolution images for social media marketing.
Cropping images to center important elements using the rule of thirds.
Optimal image sizes for various social media platforms.
Incorporating brand colors subtly into social media graphics.
Understanding your target audience to post relevant images.
Avoiding watermarked images to prevent legal issues.
Using original designs to avoid copyright infringement.
Choosing fonts that match the message and brand identity.
Fonts having a personality that should align with the brand.
Ensuring text readability and avoiding fine print on social media.
Balancing image and text to ensure visibility and impact.
Using contrasting colors for text and background for better readability.
Avoiding text over important image points like faces.
Creating focal points in images to guide viewer attention.
Establishing visual balance to prevent 'visual rejection'.
Using arrows and lines to direct the viewer's gaze in images.
Maintaining negative space for text and to avoid a cluttered look.
Aligning elements properly using grids and guides in design software.
Consistent margins around the image for a neat presentation.
Using design techniques like opacity adjustments for visual effects.
Creating collages and using shapes to add depth to social media graphics.
Advice on using design elements to enhance social media graphics professionally.
Transcripts
[Music]
well hold on one second just trying to
find the right angle here there it is
smile post that to the gram and
hopefully I get my most likes yet now
just as I'm marketing myself personally
businesses have learned that marketing
through social media can lead to more
success but as we all know there is an
art to our posts what demands the most
attention what might even stir a little
bit of emotion hello world my name is
Mike blogger here with viz me and I'm
here to show you some tips and tricks to
help you create social media graphics
like a pro let's get started
whoa whoa we all know that rule number
one is you can't have any low resolution
images bring me back to focus please
come on much much better you want to
make sure you're downloading high
resolution images from dependable
websites or even better yet you can hire
your own professional photographer the
overall composition of an image is
important as well you can crop an image
to Center the important elements which
is exactly what Ryan Reynolds did here
when wishing his wife Blake Lively a
happy birthday on Instagram this is a
funny example but it might not be ideal
this image here is cropped well as the
person is center-aligned but it could be
done even better if you apply the rule
of thirds if you undo that crop you
apply the rule of thirds the individual
now becomes one of four focal points in
the image and this image now achieves
attractive asymmetry be aware of the
size of your image square works best
with Instagram Facebook and Twitter but
if you're posting the Pinterest all
graphics must be vertical you can check
out sprout social size guidelines for
constantly updated posting sizes you
want to try to implement your brand's
color as best as possible it's a very
subtle way to establish a brand identity
you can adjust the color by adjusting
the tint of your image or you can do a
very simple search on kaboom pics.com
for images by color what's your story we
all have a story and our images
represent who we are know your target
audience and post pictures that appeal
to them if you're a scarf company you
probably don't want to be posting
pictures at the beach have you ever seen
that watermark on an image if you have
do not use it seriously you can get it
sued and I don't want that for you
asking permission from online
publications is always necessary a
simple search on Google might not always
be safe so why use others images when
you can use or design your own the best
way to avoid copyright issues are using
your own designs which is exactly why I
want to tell you to try bhisma's online
tools to see what you can come up with
now just as your image should your font
should match your message for example
there are a number of antique serif
fonts that are available but if the
demographic that you're trying to reach
is the preteens you want to go with
something else find the font that
doesn't contradict your message and make
those words come to life
on that note fonts have feelings too
well kind of think of a font as a person
even with personality fonts have a size
a weight and even a gender preference
that should match your brand do you have
a delicate brand then you should have a
delicate font is your font hard to read
for even you the person who wrote it if
so that's a problem
social media is no place for fine print
header should be the biggest text on the
image and if you have lots of text go at
the sans-serif trust me
be careful getting to font and happy as
well too many fonts can often make an
image look unprofessional or even sloppy
start with two fonts never go above
three if you have time read about font
pairing right over there to get it just
right
what's more important the image or the
text well that's for you to decide as
you try to balance your image
accordingly I will say that if you read
it you should probably see it the two go
hand in hand the color of the text
should also be easy on the eyes for me
that's like cheese fries or a brand new
car but if you have light text you
should have a dark background image and
vice versa pick colors out of image so
the text matches that's exactly what
happened here with the Nike basketball
color being the same color of the
never-give-up text when choosing text
decide whether it should complement the
image or if you want it to cover the
image completely don't cover the
important points and stay away from text
over faces get out of here while staying
away from faces backgrounds of
landscapes and wildlife often work great
use strong fonts short phrases and for
an added design technique add some
transparency which we'll cover later
if you prefer a design background well
there's two ways you can go colored
backgrounds give a clean and minimalist
look the background color takes a
backseat to the text but you want to
make sure that the two don't conflict
one another give the image balance
meanwhile graphic backgrounds can be
manipulated to accommodate your text use
shapes and patterns to complement your
text and balance the color so the text
doesn't appear is just another shape
there's a focal point in every image the
question is how do you establish it well
you want to make sure it's visually
present and only incorporate what you
really need too much clutter is often
distracting you can also help the reader
glide through an image logo should stand
out but you don't want it to be the
focal point you can use bold fonts to
give importance to words which is
exactly what happened here everybody
loves a good sale and I can't emphasize
enough the importance of balance
throughout your image there's no balance
the viewer experiences visual rejection
and trust me not everybody handles
rejection well sometimes taking a break
away and looking away from your image or
going elsewhere can often help you come
back with a clear mind and fresh ideas
you could also create contrast in your
image with much more than just black and
white these colors here are too light
together remember a dark background
means a light text and vice versa
contrast also works well with patterns
and as I continue to look right I am
providing direction with my eyes the
same can be done in images by creating
lines you're directing a viewer on where
to look the most common tool for doing
this arrows in triangles
once again stay away from unnecessary
clutter and your negative space can even
give breathing room to your image it
also allows for more text don't get
sloppy on me either with your alignment
this here is not centered a line this is
much better use grids in the snap to
grid tool and most design software's
spacing should also be you guessed it
balanced don't let a g' hang over and I
that's below it and make sure you keep
the images within the border that's
exactly why we lowered this bakery logo
to keep it a third of its own length
away from the edges sticking with
margins keep margins the same all around
one way to do this is by creating a box
outline to keep things neat this again
much better the bleed off the page
effect is an added design element but it
must be done right only use large
capital letters and make sure you keep
it legible and don't use it for every
piece of text
lastly how can you use some design
techniques for some added visual effects
well you can start by adjusting the
opacity to change the transparency if
something is set at 0% opacity that item
is invisible in your image if something
is set at 100% opacity it is fully clear
if your text and image are competing
with one another try adjusting the image
to 80% like you have here to make that
text pop just a little bit more the same
technique can actually be used for text
they lower the opacity the less visible
it becomes but don't go too low to where
it's too difficult to read in your image
the collage technique also adds shapes
and illustrations to your image to
resemble a handmade effect images can be
overlapped separated with color or mixed
for a complex effect and if you're not
the collage type try using a shape as a
frame for your text you can separate
sections with lines create borders or go
freestyle just make sure you maintain
you guessed it balance that's going to
do it for this video it's now time for
you to go create social media graphics
like a pro before you do make sure you
subscribe to our Channel and until next
time I'm Mike plugger with viz me
helping you make information beautiful
you
[Music]
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