TEDxWarwick - Giselle Weybrecht - How to Make Anything More Sustainable

TEDx Talks
22 Mar 201216:15

Summary

TLDRThe speaker critiques the traditional MBA approach, highlighting a disconnect between business education and real-world sustainability issues. They recount a parable of a fisherman to illustrate the pursuit of wealth versus contentment, and argue for a reimagined MBA curriculum that equips graduates with the skills to integrate sustainability into business practices. Emphasizing the potential impact of business graduates on global challenges, the speaker calls for a shift in business education to better prepare future leaders for creating sustainable solutions.

Takeaways

  • 📚 The story of a businessman and a fisherman illustrates the potential disconnect between business success and personal fulfillment, questioning the MBA-driven pursuit of wealth and expansion.
  • 🎓 Having an MBA can elicit mixed reactions, with some associating it with a detachment from real-world values and a narrow focus on shareholder value.
  • 🌱 The speaker argues that business schools have a crucial role in shaping future leaders who can integrate sustainability into their business practices, rather than viewing it as an afterthought.
  • 🔑 Businesses globally are increasingly recognizing the importance of sustainability, understanding it's not just a trend but a fundamental aspect of good business.
  • 🚀 The potential of MBA graduates to drive sustainability within organizations is significant, but many lack a deep understanding of these issues due to inadequate education in this area.
  • 💼 The traditional MBA focus on post-graduation salary and job placement may not align with the emerging importance of sustainability and social impact in business.
  • 🌐 The speaker's personal journey from the UN to pursuing an MBA highlights the need for business education to bridge the gap between business practices and global sustainability challenges.
  • 💡 The idea of 'Mottainai', a Japanese concept of regret when resources are wasted, is introduced as a powerful metaphor for the need to value and utilize resources sustainably.
  • 🌟 The potential for business schools to become hubs of innovation for sustainability, helping communities and organizations solve real-world problems, is emphasized.
  • 💼 The speaker suggests that business schools should be judged on the impact their graduates have on the world, not just on their post-MBA salaries, to encourage a new generation of leaders focused on sustainability.

Q & A

  • What is the main theme of the story told by the businessman about the fisherman?

    -The main theme of the story is the contrast between the pursuit of material wealth and success versus the appreciation of a simple, balanced life that the fisherman already enjoys.

  • What does the acronym 'MBA' stand for and what is its relevance to the script?

    -MBA stands for Master of Business Administration, a degree program that is relevant to the script as it discusses the role of business education, particularly MBA programs, in fostering sustainability and responsible business practices.

  • Why does the speaker believe that business schools have a key role in sustainability?

    -The speaker believes that business schools have a key role in sustainability because they educate the next generation of managers and leaders who will shape the way businesses operate, and thus have the potential to embed sustainability into the core of business practices globally.

  • What is the issue the speaker identifies with how MBA programs currently approach sustainability education?

    -The speaker identifies that MBA programs often present sustainability as an add-on or a separate topic, rather than integrating it into the core curriculum. This approach fails to provide graduates with a deep understanding of sustainability and the ability to embed it into their future jobs and careers.

  • How does the speaker suggest business schools can better prepare students for sustainability in their careers?

    -The speaker suggests that business schools can better prepare students by integrating sustainability into all aspects of the curriculum, ensuring it is taught as a core part of business practices rather than as a specialized or elective topic.

  • What example does the speaker give of a business that benefited from engaging with sustainability?

    -The speaker gives the example of a mid-sized business in Mexico that, after engaging with sustainability, saw increased employee motivation, cost savings through efficiency and waste reduction, and the creation of new products and services, leading to interest from other multinational companies and more job applications from graduates.

  • Why did the owner of the mid-sized business in Mexico decide to hire MBA graduates?

    -The owner decided to hire MBA graduates because he believed they would have the knowledge and skills to help his company move forward in sustainability and strengthen the business, given that they were expected to have a better understanding of sustainability issues.

  • What was the owner's disappointment regarding the MBA graduates he interviewed?

    -The owner was disappointed because the majority of the MBA graduates he interviewed had only a vague understanding of sustainability, with some considering it irrelevant to real business and others being completely unaware of its significance.

  • How does the speaker propose business students could contribute to solving sustainability challenges?

    -The speaker proposes that business students could contribute by working on real-world sustainability challenges as part of their education, creating and implementing innovative solutions, and providing resources and skills to businesses and organizations that lack them.

  • What does the speaker mean when she refers to 'Muda' and its significance in the context of the script?

    -The speaker refers to 'Muda' as a Japanese term that means a sense of regret when the intrinsic value of an object or resource is not being properly utilized. In the context of the script, it signifies the wasted potential when business graduates do not apply their knowledge and skills towards sustainability.

  • What is the speaker's vision for the impact of business graduates on the world?

    -The speaker envisions a future where business graduates not only understand sustainability but also know how to implement it in their organizations, leading to a global impact where businesses, communities, and the environment all benefit from their actions.

Outlines

00:00

🎓 The Paradox of MBA and Sustainability

The speaker begins by narrating a story about a businessman who advises a content fisherman to expand his fishing business to achieve wealth, only for the fisherman to question the end goal. This leads to a discussion on the varied perceptions of MBAs and their role in sustainability. The speaker highlights the importance of businesses in addressing global challenges and criticizes the traditional MBA curriculum for not adequately preparing graduates for sustainability challenges. The narrative suggests that business schools should be at the forefront of educating future leaders on sustainability.

05:02

🌿 The Awakening of a Business Owner to Sustainability

The speaker recounts a conversation with a business owner who initially dismissed sustainability as irrelevant but later embraced it after realizing its benefits. The owner's employees became motivated, leading to cost savings and business growth through waste reduction and new product development. The narrative emphasizes the transformative power of sustainability in business operations and the role of MBA graduates in driving this change. However, the speaker expresses concern over the lack of understanding of sustainability among MBA students, suggesting that business education is not effectively integrating sustainability into its core curriculum.

10:03

🚀 Empowering Business Graduates for a Sustainable Future

This section envisions a scenario where business graduates are equipped with the knowledge and skills to implement sustainability in their organizations. The speaker argues that the impact of such graduates would be significant, given their presence in various sectors. The narrative proposes innovative ideas, such as involving business students in solving real-world sustainability challenges and providing community support through workshops. The speaker also stresses the need for individuals to make a difference within their current roles, rather than waiting for a specialized sustainability role.

15:04

🌱 Integrating Sustainability into Business Education and Beyond

The final paragraph emphasizes the need to integrate sustainability into all aspects of business education and professional training. The speaker suggests that sustainability should not be seen as separate from business operations but as an integral part of them. The narrative calls for a shift in how we prepare future leaders, advocating for a curriculum that equips graduates with the tools to navigate and shape a sustainable future. The speaker concludes with a call to action for business schools and businesses to prioritize long-term impact over immediate gains, measured by the positive influence of their graduates on the world.

Mindmap

Keywords

💡Sustainability

Sustainability refers to the ability to maintain a certain process or state in the long term, often in the context of environmental, social, and economic systems. In the video, sustainability is a central theme, emphasizing the need for businesses and business education to consider long-term impacts and balance profit with environmental and social responsibilities. The speaker discusses how businesses are increasingly recognizing the importance of sustainability and how business schools should be equipping their students with the knowledge and skills to embed sustainability into their future roles.

💡Business Schools

Business schools are educational institutions that focus on teaching business disciplines, such as management, finance, and marketing. The video highlights the role of business schools in shaping future business leaders and stresses the importance of integrating sustainability into their curriculum. The speaker argues that business schools have a responsibility to prepare students not just for current business practices but also for the challenges of the future, including sustainability.

💡Fishing Fleet

The term 'fishing fleet' is used metaphorically in the video to illustrate the businessman's vision of expansion and growth for the fisherman's business. It symbolizes the transition from a small-scale operation to a large-scale industry, which the businessman believes will lead to wealth and success. However, the fisherman's response points out that the ultimate goal of such growth is ironically the simple lifestyle he already enjoys, questioning the need for such expansion.

💡IPO (Initial Public Offering)

An IPO refers to the process by which a private company goes public by offering its shares on a stock exchange for the first time. In the video, the businessman suggests that after expanding the fishing business, the fisherman could go public through an IPO, which would make him wealthy. This concept is part of the narrative that critiques the traditional business mindset focused on growth and profit maximization at the expense of simpler, more sustainable lifestyles.

💡MBA (Master of Business Administration)

An MBA is a graduate degree in business administration that equips students with advanced management skills. The video script uses the MBA as a symbol of traditional business education, questioning whether it adequately prepares students for the complexities of modern business challenges, particularly in sustainability. The speaker's own pursuit of an MBA is part of her journey to understand and influence the business sector from within.

💡Middleman

A middleman is an intermediary in a transaction or supply chain who connects producers with consumers. In the video, the businessman suggests that by expanding the fishing business, the fisherman could eliminate the middleman and sell directly to the processor, which is portrayed as a step towards greater profitability. This concept is part of the broader discussion on business efficiency and the potential downsides of removing personal and local elements from business transactions.

💡Cannery

A cannery is a facility where fish and other food products are canned for preservation and distribution. In the video, the businessman's vision for the fisherman includes opening a cannery as part of the expansion process. This represents the industrialization of what was once a simple fishing operation, reflecting the video's critique of the relentless pursuit of growth and the loss of the original purpose and lifestyle.

💡Waste Stream

A waste stream refers to the flow of materials that are considered waste or by-products from a production process. In the context of the video, the businessman-turned-fisherman discovers that what was once seen as waste can be repurposed and sold, creating value and reducing environmental impact. This concept is used to illustrate the potential for businesses to rethink waste and find innovative solutions that are both sustainable and profitable.

💡SENSEI

The term 'sensei' is Japanese for 'teacher' and is used in the video to refer to the UN, where the speaker previously worked, as a source of guidance and wisdom on sustainability issues. The video uses 'sensei' to emphasize the importance of learning from past experiences and knowledge when addressing global challenges, including sustainability.

💡UN Global Compact

The UN Global Compact is a United Nations initiative that encourages businesses to adopt sustainable and socially responsible policies. In the video, a survey conducted by the UN Global Compact is mentioned to highlight the perceived gap in skills and knowledge regarding sustainability among middle and senior managers. This example is used to argue for the need to better integrate sustainability into business education and practice.

💡Eco-Warriors

Eco-warriors are individuals who actively campaign for environmental protection. The video script mentions the need to move beyond creating 'mini eco-warriors' in early education and instead integrate sustainability into all aspects of education and professional training. The term is used to critique the current approach to sustainability education, which often focuses on individual actions rather than systemic change within various sectors, including business.

Highlights

A businessman suggests that a fisherman could expand his fishing business to eventually sell and become rich, but the fisherman is content with his simple life.

The story critiques the MBA mindset that equates success with wealth and expansion, rather than contentment and balance.

The speaker challenges the audience's perception of MBAs and business students, suggesting they are often misunderstood or stereotyped.

The media often blames MBAs for corporate failures, implying the degree itself is at fault rather than individual decisions.

The importance of the business sector in sustainability is acknowledged, with a call for businesses to be part of the solution.

Businesses are increasingly engaging in sustainability, recognizing it as a business reality rather than just a marketing tool.

A Mexican business owner's experience shows that sustainability can lead to employee motivation and cost savings.

The business owner's initial resistance to sustainability shifts as he sees its benefits in employee engagement and business opportunities.

The realization that sustainability is not just an add-on but an integral part of business operations and strategy.

The speaker's personal journey from the UN to pursuing an MBA to understand how to engage the business sector in sustainability.

The need for business schools to teach sustainability as a core part of business education, not just an elective.

The challenge of MBA rankings which may discourage business schools from focusing on sustainability.

The potential for business students to innovate and solve sustainability challenges as part of their education.

The idea that business students could provide resources and skills to help small businesses and communities with sustainability.

The impact of business graduates who understand sustainability on organizations and the world.

The importance of integrating sustainability into all jobs and not just relegating it to specialized departments.

The potential for business schools to serve as resources for communities, NGOs, and businesses to learn about sustainability.

The call for MBA programs to be judged on the impact their graduates have on the world, not just post-MBA salaries.

Transcripts

play00:27

good afternoon I'm gonna start by

play00:30

telling you a little bit of a story some

play00:32

of you may have heard this one before

play00:33

but I hope not all of you a businessman

play00:35

was visiting a fishing village in the

play00:37

South Pacific when he came across a

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small boat with one fisherman inside the

play00:41

boat was filled with beautiful fish and

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he asked the fisherman how long it took

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him to catch those fish the fisherman

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answered just a little while so the

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businessman asked him well what is it

play00:50

that you do it the rest of your time

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George the fisherman replied well I

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sleep in I fish a little I play with my

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children take an afternoon nap with my

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wife and then I go into town and I meet

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up with my friends where we drink ramen

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we stand we play the guitar I have a

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full and busy life the businessmen

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scoffed and went huh I have an MBA I can

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help you what you need to do is you need

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to stay out longer and fish more fish

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with the profits you make from that you

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can buy yourself a bigger boat with the

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profits from the bigger boat you can buy

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yourself sever boats until you have a

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whole fishing fleet then you can

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eliminate the middleman and sell

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directly to the processor eventually

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opening up your own cannery you then

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have to move your operations from the

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small island to Australia then LA then

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to New York where you can manage your

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expanding business the fisherman then

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asked well how long is this going to

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take

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twitch the businessman replied 15 to 20

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years and then what happens ah that's

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the best part said the businessman with

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a big smile on his face when the time is

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right you could announce an IPO and you

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could sell your company stock to the

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public

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you'd become rich you'd make millions

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millions said the fisherman and then

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what would happen then you could retire

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move to a small village where you could

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wake up late fish a little play with

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your children take an afternoon nap with

play02:01

your wife and go into town and meet your

play02:03

friends in the evening for drinks people

play02:05

love to poke fun at MBA and business

play02:07

students who here has an MBA hands who

play02:14

here is a business degree or working on

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a business degree ok ok

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who here wants to do a business degree

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so then you'll understand when I say

play02:27

that when you talk about MBAs it elicits

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a whole variety of different responses

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you know some people you get a lot of

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respect when you say you have an MBA

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especially if you graduated from a top

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program but other people assume a lot of

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things about you who you are what's

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important to you some of which is true

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and some of which isn't I've heard

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people tell me that having an MBA makes

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you detached from the real world that

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you have a distorted view based on

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maximizing shareholder value the media

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loves to poke fun of people with MBAs

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they love to mention whether the latest

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CEO or manager to mess up a company had

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an MBA almost to say that it's the fault

play03:00

of the degree rather than the individual

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and when it comes to sustainability we

play03:04

never think of business graduates as

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being part of the solution often they're

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seen as a big part of the problem one

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has only to open a newspaper or turn on

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the TV to realize that we face a range

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of problems on the planet today

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environmental social and economic all

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the actors have a really important role

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to play

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NGOs community groups government but is

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perhaps the business sector that plays

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the most important role not just in

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terms of philanthropy and giving but

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more importantly in terms of the way

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that they do business

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luckily businesses around the world are

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getting more and more engaged in

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sustainability in all its shapes and

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forms the realizing that this goes way

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beyond just being a passing phase or a

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marketing tool this is an exciting

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business reality one that the individual

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employees want to get involved in and

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that businesses are increasingly

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benefiting from as they continue to move

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forward and sustainability they're

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realizing that there are new challenges

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and problems and arise

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challenges and problems that the next

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generation of managers and leaders are

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going to need to deal with so you would

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assume that business schools would be

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teaching this next generation to be able

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to deal with those problems the

play04:02

challenges that they're not and this is

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what I'm here to talk to you about today

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ice truly believe that the education

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sector and in particular business

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schools play a key role in moving us

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forward in terms of sustainability if we

play04:12

change the way that the next generation

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of managers and leaders think and act in

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terms of sustainability this will lead

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to broader changes in the way that we do

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business around the world and start to

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solve more problems than we create I

play04:23

give a lot of workshops a lot of

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workshops with students faculties

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business schools and businesses and last

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year I had the chance to go to Mexico to

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do some workshops in the North there and

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after one of the workshops I did with

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some senior executives one

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the owners of the mid-sized business

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came up to me after and he said at first

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I had no interest in all the

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sustainability stuff this is something

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that rich countries and rich companies

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are on about but I had nothing to do

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with me but he said that he supplies to

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a large multinational and this

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multinational has start again really

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engaged in sustainability so he said

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that because of that this multinational

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is really pushing its suppliers to get

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involved as well at first he said he was

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really frustrated that he had to he had

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to waste his time looking at these

play05:02

issues but he said the more and more he

play05:04

looked into these issues the more

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interested he got he put a group of

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employees to look at these issues and he

play05:10

said it may sound silly but they started

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showing up for work they started showing

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up for work on time and they were truly

play05:15

motivated and excited about this new

play05:17

project

play05:18

he said that they very quickly found

play05:20

some ways to save him some good money

play05:21

first by increasing efficiencies by

play05:24

minimizing waste they found some

play05:25

opportunities to sell one of their waste

play05:27

streams waste streams to a nearby

play05:29

company which was something that they

play05:30

had never considered before they then

play05:32

started looking at ways that they could

play05:34

bring sustainability into their existing

play05:35

products and actually got some

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inspiration about how to create some new

play05:39

products and services around

play05:40

sustainability because of all this work

play05:42

that they were doing he said they

play05:44

started getting calls from other

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multinationals and other companies

play05:46

around the world and in Mexico who

play05:48

wanted to work with them he also said he

play05:51

was starting to get a lot more CDs from

play05:53

graduates who wanted to work for a

play05:55

company that truly believed in these

play05:56

issues so he decided who's gonna hire

play05:58

some MBAs and it wasn't something he had

play06:00

done before but he thought that these

play06:02

MBAs would know more than her about

play06:03

sustainability and that they'd be able

play06:05

to move the company forward not just in

play06:07

sustainability but in a way that would

play06:08

strengthen and grow the business I

play06:10

remember him telling me after that he

play06:12

was really surprised and disappointed

play06:14

when the interview started he said that

play06:16

the majority of the students that he

play06:18

interviewed only had a vague

play06:19

understanding of what sustainability was

play06:21

some of them told him that this wasn't

play06:23

about real business and others had no

play06:25

idea what it was whatsoever how is it

play06:27

that we're going to move the business

play06:28

sector forward and sustainability if the

play06:30

next generation of graduates don't

play06:31

understand what these issues are about

play06:33

the problem is at the MBA and indeed

play06:36

most business training programs they

play06:37

failed to provide a deep understanding

play06:38

on what sustainability is and they don't

play06:41

provide graduates with with the ability

play06:44

to be able to embed sustainability into

play06:46

their jobs and careers

play06:47

instead is often presented as an add-on

play06:49

as a save-the-world approach is

play06:51

something that's not connected to the

play06:52

key messages and frameworks in the

play06:54

curriculum a lot of students have told

play06:57

me that when sustainability is brought

play06:58

up is brought up right before a midterm

play07:00

or it's brought up in the first day of

play07:01

school and then never again and the

play07:03

implicit message of this is that

play07:04

sustainability is only relevant to those

play07:06

people who choose a career in this topic

play07:08

despite the fact that increasingly this

play07:09

is going to be part of all of our jobs a

play07:12

lot of schools will tell me that

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sustainability that you know they're

play07:16

doing their part they approach it like a

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checklist and what they do is that they

play07:19

have their elective on climate change

play07:21

they have a core course on ethics and

play07:23

they have a faculty member looking at

play07:25

sustainability so they're doing their

play07:26

part others will say that you know the

play07:29

challenge as well as that faculty

play07:30

themselves are often not equipped to be

play07:32

able to teach these issues the other

play07:37

thing with the MBA is that it's all

play07:39

about training the next generation of

play07:40

leaders but this next generation of

play07:42

leaders is so busy trying to find the

play07:44

jobs of today and the jobs of today

play07:45

require of them something slightly

play07:46

different than we need of them tomorrow

play07:48

in addition the MBAs themselves are

play07:50

judged based on the salaries of those

play07:52

the jobs that they get today I had a

play07:54

really powerful conversation with a Dean

play07:56

a few years back who told me that

play07:58

despite all of the work that they were

play08:00

doing to embed sustainability in the

play08:02

curriculum they could never do really

play08:04

well in the MBA rankings and he said

play08:05

that there were two reasons for this

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first he said that a lot of the students

play08:09

were choosing alternative kinds of

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careers where they were getting lower

play08:12

salaries but he said the second reason

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was that they had a lot a much higher

play08:16

percentage of women in the program than

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most other programs and amazingly in

play08:20

this day and age women were still making

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less money for some of the same jobs as

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their male counterparts so MBAs are

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stuck in this game of rankings so what

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does a girl like me do in a world like

play08:29

this

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I left the UN where I had been working

play08:32

in sustainability issues since I was

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very young to pursue an MBA my

play08:37

colleagues at the time I remember very

play08:38

clearly they went into shock a lot of

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them thought that the business sector

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was the cause of a lot of the problems

play08:43

that we were trying to solve and that

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the MBA would make me evil and that it

play08:47

would make me see the world in an over

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simplistic and dangerous way in offense

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that's why I chose to do the MBA I felt

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that if we really wanted to before we

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needed to get the business sector

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engaged and I wanted to understand how

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that business sector thought and acted

play09:00

when I started I was surprised that the

play09:03

students were interested in these issues

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but they weren't quite sure how to

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balance that interest with the career

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post graduation many thought that it was

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a choice you either go into a

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traditional business career or you go

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into something more meaningful like an

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NGO or a community group often when

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sustainability itself was being brought

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up in our classes it wasn't being

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brought up in a way that was useful

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irrelevant to the majority of students

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and that's when I started asking myself

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if we want to move forward in

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sustainability and we need the business

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sector to do that we then need to make

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sure that our graduates actually have

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this knowledge to be able to do that

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shortly after I graduated I had a chance

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to go to Australia which is beautiful

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valuable country and there I was

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introduced in the city of Melbourne to a

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small company that sells two used bikes

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and this company is called Montana and

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they have a sign outside the premises

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that explains what the word means some

play09:51

of you may have heard this word before

play09:52

it's a Japanese word that means a sense

play09:55

of regret when the intrinsic value of an

play09:57

object or resource is not being properly

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utilized to me the MBA is known tonight

play10:03

when we talk about sustainability we

play10:05

fail to talk about the key role that

play10:07

business graduates could play in making

play10:09

that vision a reality

play10:10

last year alone half a million people

play10:13

graduated with business degrees from

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over 12,000 institutions around the

play10:16

world half a million and this number is

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growing imagine the impact of all those

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graduates not only understood what

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sustainability was but knew how to put

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into practice in their organizations in

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a way that made sense for the

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environment society and for those

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businesses considering that business

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graduates find their way into virtually

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every type of organization on the planet

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from NGOs to government to community

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groups imagine if these organizations

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slowly started filling themselves up

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with people who understood that the

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balance was part of the way that they

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did business imagine the impact that

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that would have on our business isn't on

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the world and it wouldn't take long to

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see a difference a generation perhaps a

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few years half a million highly

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motivated people and key organizations

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around the world is a lot of people and

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we wouldn't even have to wait until they

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graduated I remember when I was a

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student I was really jealous that design

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students were constantly being

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approached by businesses to come up with

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visions of the world of the future and

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Lucian's to different world and

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sustainability problems why aren't we

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asking business graduates and business

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students to do this business students

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are highly motivated group of people who

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have backgrounds and all sorts of

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different disciplines

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why couldn't we throw some of these

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seemingly impossible sustainability

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challenges at this group of students you

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could have a finance class which is all

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about figuring out the value of an

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endangered rhinoceros when I was at the

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UN we had a Seine which was if every

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consultant that went to go see a water

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problem brought a bucket of water that

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community wouldn't have a water problem

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anymore

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what if MBA students themselves weren't

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just hearing and learning about these

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issues but actually creating testing and

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preened into place innovative solutions

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to the world's problems

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imagine what the world would look like

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then but it wouldn't just be big

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international programs it would be

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problems at a community level as well

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the UN Global Compact did a survey that

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said that one in four ceos believe that

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the lack of skills and knowledge of

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their middle and senior managers was the

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key reason why they weren't able to move

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forward in sustainability if you combine

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this with the fact that the majority of

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small and medium-sized businesses would

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like to move forward in this area but

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often lack the resources and that and

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the skills to be able to do so why

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couldn't Business School students

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provide those resources I was reading

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lately about a series of banks in North

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America and Asia and they've opened

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coffee shops in the front of their

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provinces and the idea is that they want

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more people to come into the bank but

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what's interesting is the coffee shop

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has a range of short workshops and

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courses and one-on-one advice to teach

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people more about finance and make it

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more accessible why couldn't you have

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something similar in business schools

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where individuals could go in community

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groups NGOs not-for-profit small

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medium-sized businesses and get advice

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from students from faculty about how to

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move forward in terms of sustainability

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imagine the impact that that would have

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on our communities and then you have

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this half a million students that have

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just gone through a degree program where

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they've helped us solve world problems

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helps of community challenges and now

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they're able to go into any organization

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in the world and make changes from the

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inside out imagine the impact that that

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would have on all of our businesses as

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individuals we have a lot more power

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than we think businesses at the end of

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the day are made up of individuals such

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as ourselves individuals that make

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decisions on a day

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that affect the world around us as

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consumers we make decisions every day

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that send strong messages to companies

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about what we are and are not willing to

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buy our decisions may seem small but

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they're not the decision to change a

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supplier to give our team members more

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time to explore these issues can all

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have a huge impact I've heard a lot of

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people say that in order to make it

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impact you need to quit your job and go

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work for a not-for-profit this isn't

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necessarily the case I think that the

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biggest impact that we can have is by

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making changes to our own jobs from the

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inside out we need to take

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sustainability out of specialized

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departments and make it part of all of

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our jobs who here has a job at the end

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who here wants a job who here has a

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degree of any sort or is working on a

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degree right now so I'm talking about

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business school students but it's not at

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all limited to business school students

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imagine if in all of our degrees in all

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of our in-house training programs in all

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of the training that we received we were

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taught how to bring sustainability into

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those jobs imagine the impact that that

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will have we often hear about how

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important it is to teach young people

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that sustainability right from a very

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young age I've actually heard some

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people say that it's the responsibility

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of primary and secondary education to

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teach young people about sustainability

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and then if you reach church free

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education without this knowledge it's

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too late the problem is that when

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they're young we create these little

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mini eco-warriors and we send them off

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to university to learn the skills and

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tools that they need for their future

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careers there we tell them listen all

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that stuff about sustainability all that

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is really nice but that's not what's

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going to get you a job that's something

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that you do after work it's not

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compatible with work we need to teach

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ourselves our students and our employees

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how to bring sustainability into their

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jobs we need to teach ourselves how to

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take the values that we have at home and

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in our daily lives and apply them to our

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work rather than keeping it separate

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we're educating another generation of

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leaders to work in a world that we have

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no idea what it's going to look like in

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the future but we know that they're

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going to be creating it and the least

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that we can do is give them all the

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tools and skills to be able to do so but

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every year that another class graduates

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from any discipline without the skills

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and knowledge to bring sustainability

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forward is an opportunity wasted for the

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planet and for society there's a

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newspaper in Singapore which is 60 years

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old and they've recently done a major

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revamp of the newspaper

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and this isn't a time when people are

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talking about how the newspaper is

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disappearing and dying so when the owner

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was asked why is it that they spent all

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this time and money into this project he

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said it was because we expect to be

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around for the next 200 years this is

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the kind of language that I'd like to

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hear from business schools and

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businesses we need to create a

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generation that's able to maneuver the

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world as it is today but can see where

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we need to go in to get us there it's a

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simple idea but one that I think could

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have a huge impact and then when it

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comes to MBA programs themselves I hope

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that in the future they're not going to

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be judged on post MBA salary but rather

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on the impact of their graduates have on

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the world around them thank you

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Связанные теги
SustainabilityBusiness EducationSocial ImpactEconomic GrowthCorporate ResponsibilityLeadershipInnovationCommunity EngagementEnvironmental AwarenessGlobal Challenges
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