Kanye East: The Meme That Ruined Its Creators Life
Summary
TLDRThe video script tells the story of Mike Manik, the man behind the parody persona 'Kanye East,' who gained internet fame in 2021. Initially disliked for his resemblance to Kanye West, Mike embraced the nickname and created a TikTok account. His content, including the 'Rap Your Comment' series and the viral 'Fortnite Balls' song, led to significant online success. However, this came at a cost, including the loss of friends, a six-year relationship, and even homelessness. Despite the challenges, Mike continues to create content, with plans to release more music and grow his brand, all while maintaining a positive outlook.
Takeaways
- 😀 Mike Manik, known as Kanye East, gained popularity by parodying Kanye West on social media.
- 🎤 His impersonation included reading Kanye West's tweets and rapping live on TikTok, which eventually led to a significant following.
- 🔥 The 'Rap Your Comment' series, especially the 'Fortnite Balls' video, went viral and significantly boosted his fame.
- 💔 The success of his parody account led to personal losses, including the end of a six-year relationship and friendships.
- 🏠 Financial success from his online persona allowed him to quit his job, but it also contributed to his homelessness due to a rent increase and lease issues.
- 🎵 Mike capitalized on his online fame by creating a YouTube channel and releasing music, including a song about 'Fortnite Balls'.
- 📉 Despite initial success, the novelty of his content faded, and he faced criticism and a decline in engagement.
- 💬 The public's demand for controversial content led to backlash and affected his personal life and relationships.
- 🏡 Mike faced homelessness again when his landlord increased the rent, and he couldn't secure a new lease without proof of income.
- 🚀 Despite setbacks, Mike continues to create content and plans to release more music and grow his brand.
- 🌟 Mike's story is one of resilience and creativity, showing that even in the face of adversity, one can find ways to adapt and move forward.
Q & A
Who is Kanye East and why was he popular on social media?
-Kanye East is a parody account created by Mike Manik, who gained significant popularity on TikTok by impersonating Kanye West. He became popular for his parody videos, including the 'Rap Your Comment' series and his famous 'Fortnite Balls' rap.
What was the origin of Mike Manik's nickname 'Kanye'?
-Mike Manik was called 'Kanye' in high school due to his resemblance to the rapper Kanye West, a nickname he initially disliked.
When did Mike Manik start his Kanye East persona on TikTok?
-Mike Manik started his Kanye East persona on TikTok on June 21, 2020, with his first video as his new alter ego.
How did the 'Fortnite Balls' rap video impact Mike Manik's career?
-The 'Fortnite Balls' rap video went viral, leading to increased views and followers. It resulted in 400,000 views on YouTube, over 1 million streams on Spotify, and a verified parody with 4 million views, significantly boosting his career.
What were some of the negative consequences Mike Manik faced due to his popularity as Kanye East?
-Mike Manik faced several negative consequences, including the loss of friends, a breakup with his girlfriend of six years, and eventually becoming homeless.
Why did Mike Manik's girlfriend leave him?
-Mike Manik's girlfriend left him, citing jealousy over his easy success and the money he was making from his viral content.
How did the TikTok community's changing attitude affect Mike Manik?
-As the TikTok community's attention span is notoriously short, Mike Manik started receiving negative feedback, with users claiming he 'fell off'. This led him to create less 'Rap Your Comment' content and focus on other projects.
What was the situation with Mike Manik's landlord that contributed to his homelessness?
-Mike Manik's landlord demanded an immediate rent increase from $875 to $1295 a month after discovering his TikTok fame, which Mike refused, leading to his eviction.
How did Mike Manik's best friend of seven years betray him?
-Mike Manik's best friend expected him to pay for everything during a trip to California, which led to a confrontation and the end of their friendship.
What are Mike Manik's plans for the future despite his recent struggles?
-Mike Manik plans to release more music, produce a mixtape, create more music videos, and continue growing his brand.
What message does Mike Manik have for his audience based on his experiences?
-Mike Manik encourages his audience to pursue their passions and ideas without hesitation, regardless of what others may think or say.
Outlines
🎤 Rise and Fall of Kanye East
The script introduces Kanye East, a parody account created by Mike Manik that gained significant popularity on TikTok in 2021. Initially disliked for his resemblance to Kanye West, Mike embraced the nickname and found fame online. His content, including 'Fortnite balls' and the 'Rapier comment series', went viral, but this success came at a personal cost, leading to the loss of friends, a long-term relationship, and eventually, his home. The paragraph details Mike's journey from being a high school student known as Kanye to becoming a TikTok sensation and the challenges he faced due to his online persona.
🏠 Homelessness and Betrayal
This paragraph delves into the darker side of Mike Manik's story post-fame. Despite his online success as Kanye East, Mike faced a series of personal setbacks. His landlord attempted to take advantage of his fame by demanding a rent increase, leading to Mike becoming homeless. He had to live in a tent before moving into a temporary apartment. Additionally, a trip to California with his best friend of seven years turned sour, resulting in the end of their friendship. The paragraph highlights the contrast between Mike's online popularity and his real-life struggles, including the loss of relationships due to perceived wealth and the pressures of maintaining his online persona.
Mindmap
Keywords
💡Kanye West
💡Social Media
💡Parody
💡Viral Content
💡Personal Branding
💡Meme Culture
💡Influencer
💡Controversy
💡Homelessness
💡Cameo
💡Downward Spiral
Highlights
Kanye West's life and career have been spiraling out of control, drawing significant internet attention.
In 2021, a parody account named Kanye East, created by Mike Manik, gained popularity on social media.
Kanye East's content included parodies like 'Fortnite balls' and a 'Rapier comment series', which became viral hits.
Mike Manik's parody account led to personal losses, including friends, a long-term relationship, and even homelessness.
Mike was called Kanye in high school due to his resemblance to the rapper, which he initially disliked.
His first video as Kanye East was posted on June 21, 2020, reading famous Kanye West tweets.
Kanye East's content started to gain traction in January 2021, particularly with a video filmed in Paris.
Mike's 'Karaoke Kanye' live streams, where he rapped Kanye West songs, significantly increased his viewership.
The 'Rapier comment' series, where Mike rapped fan comments, became a cornerstone of his content and garnered millions of views.
The 'Fortnite balls' rap brought Mike to widespread attention and led to a successful song release.
Mike's success on social media allowed him to quit his job and also support his girlfriend financially.
The 'Fortnite balls' success led to increased pressure and requests for controversial content, causing Mike distress.
Mike's girlfriend left him, citing his easy success as a reason, indicating potential jealousy.
The TikTok community's attention span led to a decline in Mike's popularity, as they turned against him.
Mike faced homelessness after a dispute with his landlord who demanded higher rent due to his social media fame.
Despite hardships, Mike continued creating content, including a return to the Rapier comment series.
Mike's best friend of seven years betrayed him, leading to the end of their friendship over a trip to California.
Mike plans to release more music, produce mixtapes, and continue growing his brand despite his struggles.
Mike encourages others to pursue their passions, regardless of the opinions of others, in a message at the end of the video.
Transcripts
lately the internet has been flooded
with the name Kanye West
[Music]
as his life and career is slowly
spiraling out of control but back in
2021 there was another Kanye that took
social media by storm and that was Kanye
East the parody created by Mike manik
gained significant popularity on take
took in a short amount of time and have
resulted in Classics like fortnite balls
and his famous Rapier comment series
however this meme didn't just bring him
success because it also caused him to
lose friends his girlfriend of 6 years
and even made him homeless so to find
out why all of this happened I
interviewed him and his story is
incredible
thank you
before Mike Rose to fame he was already
getting called Kanye in high school as
he looked very similar to the rapper and
he absolutely hated it so when he made
his tiktok account he just wanted to be
himself but the more videos he posted
the more people would recognize him as
Kanye and eventually he decided to just
go for it Kanye North Kanye South Kanye
East defense gave him plenty of
inspiration for a new username but Mike
settled for Kanye East as he left on the
east coast and officially rebranded on
tiktok his first video as his new Alter
Ego got posted on the 21st of June in
2020 in which he read a number of famous
Kanye West tweets and more of these
parody videos followed not long after
now at first these tick tocks didn't
really blow up as they only got a couple
hundred views but my kept posting
consistently throughout the year and
finally found success when he asked this
fan base who was in Paris in January of
2021 as that video got over 960 000
views his growth was still inconsistent
at this point but more content start is
going viral and Mike came up with a
brilliant idea to progress his brand
even more karaoke Kanye he would go live
on Tick Tock and wrap people's favorite
Kanye West songs as he learned a lot of
them and sounded exactly like him but
people wanted more creativity and when a
fan asked him if he could rep using
their comments he jumped right into it
the concept was a huge success as his
life viewership went from 100 viewers to
500 viewers and to wrap your comment
series was now officially born with
millions of views his career started
skyrocketing but really found a new high
when he wrapped about one very special
comment and that comment was fortnite
balls OG fellow follower 5000 bars in
five seconds fortnite balls the clip
went completely viral and got spread
around the internet at a rapid Pace
eventually making it back to Mike in
real life around this time he was still
working at Arby's as a manager and only
did take took as a hobby on the site but
when fortnite balls blew up his
co-workers started coming up to him and
asked if he was the guy on under for you
page and this is when Mike decided to
make real work of this opportunity then
I looked at you know how many views it
got and I'm just like oh my God I'm just
gonna make it a song I didn't know what
fortnite balls was I never even played
fortnite he went to the manager's office
used bandlab some Apple headphones in
its microphone and recorded the official
fortnite Ball song in 20 minutes which
resulted in 400 000 views on YouTube
over 1 million streams on Spotify and a
verified parody getting 4 million views
as well Mike had now found the success
he wanted as every single rep your
comment episode was getting millions of
views but it came with a cost you see
fortnite balls was one of the Lesser
controversial comments made in these
live streams but people on the internet
are Reckless and often wanted him to rap
racial slurs or other hateful messages
he ignored them as much as possible but
often still got bent anyways which for
some reason made him even more love than
viral in the community as one YouTube
video about it even got 5.7 million
views Mike was a smart man and wanted to
capitalize on this attention as much as
possible as he created a YouTube channel
and started posting on there as well but
really accumulated most of his money
from Spotify streams Cameo and custom
song requests at one point he was making
so much money that he could quit his job
at Arby's and even did the same for his
girlfriend that also worked there but
that decision eventually backfired and
it was the beginning of his downward
spiral
like I said before Mike and his
girlfriend both quit their job but this
turned out to be the biggest mistake of
his life it started off as I'm bored I I
told her to get a girlfriend you know it
gives you a female friend she got a
girlfriend like a full-on girlfriend and
she left me for a woman
yeah yeah see full on full-on girlfriend
left me for a woman but that was not
even it because the reason that she gave
Mike for leaving him was that she didn't
like him making money that easily and
that it wasn't any hard work whatsoever
clearly showing massive signs of
jealousy so she cheated on you with a
girl because she couldn't have your
success yes now he never knew if that
was the real reason or just an excuse
but it meant that a six-year
relationship was now down the drain
because of the Kanye East success and it
didn't even stop there because the
longer the meme at the Rapture comment
series went on the more hate he started
getting and the tiktok community began
doing what they do best turning against
its creators the attention span of tick
tock users is infamously low and he
started getting the same treatment as Mr
blocky from the 19 fortnite card me
saying that he fell off and that they
were going to and follow him honestly if
anybody else feels like this guy right
here feel free please bye Mike started
doing less rip your comment episode so
since more videos that he wanted to make
himself which got plenty offense unhappy
but he continued following his passions
like creating more songs under his real
name Mike Manic and uploading more
personality based content on his YouTube
channel the hate really had a negative
impact on him as he now showed a more
genuine side of himself and he
eventually made a decision that would
Shock the World As Kanye is the musician
with officially quit Mike didn't want to
get sued by the actual Kanye West since
he gained a lot of attention and he also
gave in to people saying that he fell
off as he confirmed his decline in views
stating that it was time to move on Mike
had now officially lost his girlfriend
and most of his relevancy as Grange East
but luckily still had his Cameo income
in his apartment or Diddy because the
lease of his apartment was coming to an
end and when his landlord knocked on his
door one day he was left in shock so he
came to my door and he wanted he wanted
more money you know I was currently I
was paying like 875 dollars a month he
wanted me to pay 1295 a month and he
wanted that he you wanted that
immediately which was illegal the
landlord found out that Mike was Tick
Tock famous and demanded more money on
the spot which he said no to and this
meant that Mike's this was not going to
be renewed now this didn't seem to be a
problem at first as he was making plenty
of money from Cameo but Mike later found
out that his income wasn't enough for a
new apartment as he needed proof of
income to lease Something Mike now had
nowhere to go and was basically homeless
resulting in him having to live in a
tent on his family's property he was now
in a very weird situation as he had
enough money for food and other
necessities but didn't have a roof over
his head and it also caused him to
return with the Rapier comment series
and the Kanye East Persona luckily he
got out of the tent quicker than
expected and got into a temporary
apartment but the year wasn't done yet
and he would once again find himself
losing something a few months later in
October Mike started vlogging on his
YouTube channel in September as he was
going on a trip to California to visit
multiple Studios with his best friend of
seven years combining money together to
make it happen but this turned out to be
all lies and it caused their friendship
to be ruined he got it in his mind that
I was going to pay for everything and
when I confronted him about it he was
like but you know you got it you got it
I don't it really hurt me because it's
just like bro I did you know I'd do
anything for you I do anything for you
Mike decided to post an update about the
drama confirming that he officially lost
his best friend and it now became
apparent that his girlfriend and friends
were just with him for the money however
despite all of these circumstances Kanye
East kept entertaining and creating so
what is the situation like today
well Mike is technically still homeless
as of right now but will get his proof
of income statement in three months
finally allowing him to rent or buy an
apartment also he hasn't been too active
on a stick to ignore his YouTube channel
but is still making people happy daily
on his Cameo and memo which might
interest you as well he makes a lot of
custom videos on there for his fans so a
link will be in the description to get
one yourself which I think he deserves
for this incredible story on top of that
we know that Kanye West had a pretty
rough few months so far and I asked him
if it impacted him negatively as well
but this was further from the truth it
is actually affecting me in a positive
way because it's really helped me to
divide myself from him I had I had a
problem dividing myself from him you
know people was always calling me Kanye
or you know they thought that I actually
was Connie I still have people that are
on my Cameo that think that I am
actually Kanye people are starting to
call me the good Kanye and when I asked
him what his plans are for the future he
told me that he's planning on releasing
more music making a mixtape producing
more music videos and ultimately just
continuing to grow its brand it was a
pleasure to meet the creator of Kanye
East and the thing I love most about
these videos is that every person behind
these memes is always extremely positive
and just a genuinely great person to
talk with which I can once again say
about Mike manik as well his story has
been incredibly inspiring and he had one
final message for us to think about if
you're really holding on to something
and you really want to do it do it don't
don't hold on to it don't don't hold on
to the inside it'll never get done you
have to just go ahead and do it so this
year I want everybody to just whatever
you have inside any ideas do them push
them out it doesn't matter what people
think about it doesn't matter what
people say do it now this was the video
please leave a like if you enjoyed it
don't forget to subscribe and I might
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