Too Lost Music Distribution - Critical Analysis

Summary

In this video, GI discusses the pros and cons of Two Loss Distribution, a digital distributor offering unlimited distribution, high royalty rates, and advanced features like social media monetization and data analytics. While impressed by the features, GI questions the sustainability of such low pricing and expresses concerns over the KYC requirements, suggesting potential privacy risks. The video concludes with a call to action for viewers to engage and explore the service with caution.

Takeaways

• 🎧 Two Loss Distribution offers unlimited distribution with a wide range of features.
• 💰 They provide a 10% higher royalty rate for Dolby Atmos immersive audio files.
• 📈 Two Loss includes social media monetization and access to detailed data analytics.
• 🔗 They feature Content ID, Royal TV, and the ability to track the status of releases.
• 📊 Two Loss offers a feature to track the usage of releases across social media platforms.
• 💵 The service starts at $19.99 per year and scales up to $35 per year for additional features.
• 🤔 The speaker questions the sustainability of Two Loss's business model due to its low pricing.
• 🚫 Two Loss does not remove music from stores if the subscription is canceled.
• 🔑 There's a concern about the KYC (Know Your Customer) requirement, which asks for personal identification.
• ❌ The speaker expresses discomfort with providing personal information due to the risk of data breaches.

Q & A

What is the name of the digital distributor offering unlimited distribution mentioned in the script?

The digital distributor mentioned is 'Two Loss Distribution'.

What types of stores does Two Loss Distribution offer distribution to?

Two Loss Distribution offers distribution to unlimited stores, including specialty stores like Beatport and new stores like Audio Mac.

What is the significance of Dolby Atmos distribution mentioned in the script?

Dolby Atmos distribution is significant because it allows for the distribution of immersive audio files, and Apple Music pays 10% higher royalties for such content.

What additional features does Two Loss Distribution offer for social media monetization?

Two Loss Distribution offers features like Content ID, social media monetization, and Royal TV ports, which help artists monetize their content on social media platforms.

What does the speaker find concerning about the pricing model of Two Loss Distribution?

The speaker is concerned that Two Loss Distribution's pricing model, offering a lot of value for $20 or $35 a year, might not be sustainable for the company in the long run.

What is the issue the speaker has with the delivery logs provided by Two Loss Distribution?

The issue is that the delivery logs can incorrectly indicate whether a release is pending or live, which can be misleading and cause distress for artists if their release is not live as expected.

What is the speaker's concern regarding the business model of Two Loss Distribution?

The speaker is concerned that if Two Loss Distribution cannot afford to stay afloat due to their low pricing, artists might lose their digital distribution.

What is the 'KYC requirement' mentioned in the script, and why does the speaker find it unnecessary?

The 'KYC requirement' refers to 'Know Your Customer', where Two Loss Distribution asks for a photo and a photo ID. The speaker finds it unnecessary because it poses a risk of data breaches and is more information than what is required to open a bank account.

What does the speaker suggest could happen if Two Loss Distribution's business model does not scale successfully?

If Two Loss Distribution cannot scale successfully, they might introduce new pricing, remove features, change their model, or go exclusive, which could force artists to make tough decisions.

What is the speaker's final stance on using Two Loss Distribution's services?

The speaker is intrigued by Two Loss Distribution but would only try it if they did not require KYC, and would not fully commit to using their services without further consideration.