74.6% Sales Increase with this ONE Change! » Russell Brunson

Summary

Dieses Video skizziert die Macht der 'Trial Closes' in Verkaufspräsentationen. Der Sprecher erzählt, wie er durch die Verwendung dieser Techniken seine Umsatzkonversion um 74,6% steigern konnte. Er teilt seine Erfahrungen mit Ted Thomas, der als Meister der 'Trial Closes' gilt, und wie diese Techniken in verschiedenen Verkaufsformen wie Präsentationen, Webinaren und Einzelverkäufen Anwendung finden. Der Sprecher erklärt, wie man durch einfache Fragen, die das Publikum dazu bringen, zuzustimmen, den Zustimmungsprozess in den Köpfen der Menschen vorantreiben kann, was letztendlich zu einer höheren Verkaufskonversion führt.

Takeaways

• 😀 Die Verwendung von 'Trial Closes' kann den Umsatz um 74,6% steigern.
• 🎤 Der Verkaufsexperte Ted Thomas, bekannt als der 'High Piper', ist ein Meister der Verwendung von 'Trial Closes'.
• 🔍 'Trial Closes' sind einfache Fragen, die darauf abzielen, Zustimmung und Zustimmungserklärungen zu erhalten.
• 📈 Durch das Einfügen von 'Trial Closes' in Präsentationen kann das Vertrauen und die Zustimmung der Zuhörer erhöht werden.
• 🗣️ 'Trial Closes' können nach Zeugnissen, nach der Präsentation von Funktionen und Vorteilen sowie nach dem Einführen neuer Konzepte eingefügt werden.
• 📊 Die Implementierung von 'Trial Closes' in einem Webinar hat zu einem signifikanten Anstieg der Konversionsrate geführt.
• 📝 Es ist wichtig, die 'Trial Closes' an verschiedenen Punkten in der Präsentation zu platzieren, um eine kontinuierliche Zustimmung zu erzielen.
• 📑 Die Verwendung von 'Trial Closes' kann nicht nur die Konversionsrate erhöhen, sondern auch das Gefühl der Zuhörer, dass sie verstanden und beachtet werden, verbessern.
• 💡 Die Praxis der 'Trial Closes' kann durch das Schreiben von Fragen auf Zetteln oder Klebezetteln, die während der Präsentation eingesehen werden, trainiert werden.
• 📚 Der Autor teilt seine Erkenntnisse und Beispiele aus der Verwendung von 'Trial Closes' in einem kostenlosen Buch zur Verfügung, das für Mitglieder seiner Community verfügbar ist.

Q & A

Was waren die beiden Worte, die Russell Brunson in seinen Verkaufspräsentationen hinzufügen konnte, die sein Umsatz um 74,6% erhöhten?

Die beiden Worte, die Russell Brunson verwendet, sind 'Probeabschluss' oder 'trial closes'. Dies ist eine Technik, bei der er seine Zuhörer durch einfache Fragen dazu bringt, wiederholt mit 'Ja' zu antworten, was ihre Zustimmung und das Abschlussverhalten erhöht.

Wer ist Ted Thomas und wie beeinflusste er Russell Brunsons Verkaufstechniken?

Ted Thomas ist eine Figur in der Welt der öffentlichen Redner und Verkaufsexperten, bekannt als 'Pi Piper' und 'König der Trial Closes'. Er beeinflusste Russell Brunson, indem er ihm die Bedeutung der Trial Closes zeigte und ihm half, diese in seine Präsentationen zu integrieren, was zu einer signifikanten Steigerung der Konversionsrate führte.

Wie wurden die Trial Closes von Ted Thomas in Russell Brunsons Webinar integriert?

Russell Brunson integrierte die Trial Closes in sein Webinar, indem er sie an verschiedenen Stellen einfügen: nach Zeugnissen, nach der Präsentation von Funktionen und Vorteilen sowie nach dem Einführen neuer Konzepte. Er verwendete dazu Notizen oder Klebeetiketten mit Fragen, um während der Präsentation an der richtigen Stelle anzuhalten und die Trial Closes einzufügen.

Was passiert, wenn man während einer Präsentation wiederholt 'Ja' sagt?

Wenn man während einer Präsentation wiederholt 'Ja' sagt, kann dies dazu führen, dass man sich der Botschaft des Redners zuneigt und bereit ist, das Angebot anzunehmen. Dies geschieht sowohl bewusst als auch unbewusst und erhöht die Wahrscheinlichkeit, dass man zum Abschluss kommt.

Wie hat Russell Brunson seine Zuhörer bei seinem Webinar überzeugt, dass er ihre Meinung und Feedback schätzt?

Russell Brunson hat seine Zuhörer überzeugt, dass er ihre Meinung und Feedback schätzt, indem er während seiner Präsentation häufig Trial Closes verwendet, die sie dazu bringen, zuzustimmen und ihre Zustimmung zu zeigen. Dies hat den Nebeneffekt, dass die Zuhörer das Gefühl hatten, er kümmere sich um sie und versuche, sicherzustellen, dass sie das Material verstanden haben.

Welche waren die drei Hauptpositionen, an denen Russell Brunson Trial Closes in sein Webinar eingefügt hat?

Die drei Hauptpositionen, an denen Russell Brunson Trial Closes eingefügt hat, waren: nach Zeugnissen, nach der Präsentation von Funktionen und Vorteilen des Produkts und nach dem Einführen eines neuen Konzepts oder Gedankens.

Was war das Ergebnis, als Russell Brunson die Trial Closes in sein Webinar eingefügt hat?

Das Ergebnis war eine signifikante Steigerung der Konversionsrate. Statt durchschnittlich 945 Dollar pro registriertem Webinar-Teilnehmer zu erzielen, stieg die Konversionsrate auf 1650 Dollar pro registriertem Teilnehmer, nachdem er die Trial Closes integriert hatte.

Wie kann man Trial Closes effektiv in Verkaufspräsentationen verwenden?

Man kann Trial Closes effektiv verwenden, indem man sie an strategichen Punkten in der Präsentation einfügt, um die Zustimmung und das Einverständnis der Zuhörer zu gewinnen. Dies kann durch einfache Fragen geschehen, die die Zuhörer dazu bringen, 'Ja' zu sagen, was ihre Aufmerksamkeit erhöht und ihre Bereitschaft, das Angebot anzunehmen, steigert.

Wo kann man mehr über Russell Brunsons Ansätze zum Verkauf lernen?

Man kann mehr über Russell Brunsons Ansätze zum Verkauf lernen, indem man sich seinem Community-Netzwerk angeschlossen hat, das er für Menschen geschaffen hat, die lernen und verstehen möchten, wie man online verkauft. Er bietet auch ein kostenloses PDF seiner Buches an, das detaillierte Informationen zu seinen Trial Closes enthält.

Was ist der Hauptvorteil der Verwendung von Trial Closes in Verkaufspräsentationen?

Der Hauptvorteil der Verwendung von Trial Closes in Verkaufspräsentationen ist, dass sie die Konversionsrate erhöhen können, indem sie die Zustimmung und das Engagement der Zuhörer steigern und sie in einen Zustand des Sagens von 'Ja' bringen, was ihre Bereitschaft, das Angebot anzunehmen, erhöht.

Outlines

00:00

😀 Die Macht der 'Trial Closes' in Verkaufspräsentationen

Dieser Absatz beschreibt, wie die Verwendung von 'Trial Closes', also vorläufigen Abschlussfragen, in Verkaufspräsentationen, Videos, Webinaren oder Einzelverkäufen die Umsatzkonversion um 74,6% erhöhen kann. Der Sprecher erzählt, wie er von einem legendären Verkaufsmann namens Ted Thomas erfuhr, der in der Öffentlichkeit für seine Fähigkeit bekannt war, Menschen direkt nach seiner Präsentation zur Kasse zu führen. Der Sprecher selbst hatte die Gelegenheit, Ted Thomas bei einer Veranstaltung zu sehen, und später bei einem gemeinsamen Mittagessen lernte er die Technik der 'Trial Closes' kennen, die er dann in seine eigenen Präsentationen integrierte.

05:01

📈 Implementierung von 'Trial Closes' in Webinaren

In diesem Absatz wird erläutert, wie man 'Trial Closes' in Webinare einbunden kann, um die Konversionsrate zu verbessern. Der Sprecher teilt seine persönliche Erfahrung, wie er seine Webinar-Aufzeichnungen analysierte, um geeignete Stellen für 'Trial Closes' zu finden. Er identifizierte drei Hauptbereiche, in denen 'Trial Closes' wirksam sind: nach Zeugnissen, nach der Präsentation von Funktionen und Vorteilen sowie nach dem Einführen neuer Konzepte. Er beschreibt, wie er diese Techniken in sein eigenes Webinar implementierte und wie dies zu einer signifikanten Steigerung der Konversionsrate führte.

10:02

🤝 Einladung zur Community und Ressourcen für Online-Verkäufer

Der letzte Absatz ist eine Einladung für die Zuschauer, sich einer Community anzuschließen, die sich mit dem Verkauf online beschäftigt. Der Sprecher lädt die Zuschauer ein, sich auf der Website 'hang out with russell.com' zu registrieren, um Zugang zu einer PDF-Version seines Buches zu erhalten, das detaillierte 'Trial Closes' enthält, die er in seinen Präsentationen verwendet. Er betont, dass diese Ressourcen nützlich sind, um die Verkaufsfähigkeiten zu verbessern und mehr Menschen zu helfen.

Keywords

💡Verkaufspräsentation

Eine Verkaufspräsentation ist ein Vortrag oder eine Multimediadarstellung, der verwendet wird, um Produkte oder Dienstleistungen zu verkaufen. Im Kontext des Videos bezieht sich dies auf verschiedene Formen wie Video-Sales-Briefe, Webinare oder Einzelverkäufe. Der Sprecher diskutiert, wie bestimmte Techniken, wie Trial Closes, die Umwandlungsrate in solchen Präsentationen erhöhen können.

💡Trial Closes

Trial Closes sind eine Verkäufertechnik, bei der potenzielle Käufer durch die Antwort auf einfache Fragen dazu gebracht werden, sich zu verpflichten. Im Video wird dies als eine der einfachsten und wirkungsvollsten Methoden beschrieben, die Verkäufer in der Lage versetzen, die Zustimmung des Kunden zu gewinnen, bevor sie den großen Verkaufsvorschlag machen.

💡Umwandlungsrate

Die Umwandlungsrate bezieht sich auf den Anteil der Menschen, die nach einer Verkaufspräsentation tatsächlich ein Produkt kaufen. Im Video wird erwähnt, dass die Verwendung von Trial Closes die Umwandlungsrate des Sprechers um 74,6% erhöht hat, was zeigt, wie wichtig diese Technik für den Verkaufserfolg ist.

💡Ted Thomas

Ted Thomas wird im Video als jemand beschrieben, der sehr erfolgreich in der Verwendung von Trial Closes war und als 'Pi Piper' bekannt ist. Sein Name wird verwendet, um die Wirksamkeit dieser Technik zu illustrieren und als Beweis für die Effektivität von Trial Closes in Verkaufssituationen.

💡Zustimmung

Zustimmung ist ein zentrales Konzept im Video, das sich auf das Ziel konzentriert, Kunden durch die Verwendung von Trial Closes dazu zu bringen, mehr 'Ja' zu sagen. Dies ist ein wichtiger Aspekt der Verkaufspsychologie, da häufiges Zustimmen dazu führt, dass der Kunde bereit ist, den letzten Schritt zu machen und den Kauf abzuschließen.

💡Referenzen

Referenzen sind in Verkaufspräsentationen eine gängige Methode, um das Vertrauen und die Glaubwürdigkeit des Verkaufsarguments zu stärken. Im Video wird empfohlen, nach der Präsentation von Referenzen Trial Closes einzufügen, um die Zustimmung des Publikums zu erhöhen.

💡Einzelverkäufe

Einzelverkäufe beziehen sich auf den Verkauf in einer direkten Interaktion zwischen Verkäufer und Käufer. Im Gegensatz zu Verkaufspräsentationen vor einer Gruppe, ermöglichen Einzelverkäufe eine personalisierte Kommunikation und die Möglichkeit, direkt auf die Bedenken des Kunden einzugehen. Im Video wird dies im Kontext der Unterschiede zwischen Einzel- und Gruppenverkäufen diskutiert.

💡Features und Benefits

Features sind die Merkmale eines Produkts, während Benefits die Vorteile sind, die ein Kunde durch die Verwendung dieses Produkts erwartet. Im Video wird betont, dass Verkäufer nach der Präsentation von Features und Benefits Trial Closes verwenden sollten, um die Zustimmung und das Engagement des Kunden zu erhöhen.

💡Kundenbefragungen

Kundenbefragungen sind ein Tool, das Verkäufer verwenden, um Feedback von Kunden einzuholen und ihre Bedenken oder Zustimmung zu identifizieren. Im Video wird dies als Teil der Verkäufertechnik beschrieben, bei der Verkäufer durch das Einleiten von Trial Closes in Form von Kundenbefragungen die Zustimmung und das Engagement des Kunden steigern.

💡Sticky Notes

Sticky Notes werden im Video als eine praktische Methode beschrieben, um sich an die Verwendung von Trial Closes in Verkaufspräsentationen zu erinnern. Der Sprecher verwendet sie, um sich während der Präsentation an die verschiedenen Punkte zu erinnern, an denen er Trial Closes einbauen möchte.

Highlights

Two words that can increase conversion by 74.6% in sales presentations.

The concept of 'trial closes' learned from the public speaking world.

Ted Thomas, known as the 'pi Piper', was a master at closing sales.

Trial closes are simple questions that lead to a 'yes' response.

The power of getting an audience to say 'yes' multiple times before asking for the sale.

Incorporating trial closes into a webinar increased conversions dramatically.

Three core places to insert trial closes in a presentation: after testimonials, after features and benefits, and after introducing new concepts.

Using sticky notes or note cards to remember to insert trial closes during presentations.

The unexpected benefit of making the audience feel cared for by asking for their feedback.

Teaching trial closes to others and their positive reception.

How to use trial closes in one-to-many selling scenarios.

The importance of breaking false beliefs and getting the audience to say 'yes'.

Practical tips for weaving trial closes into video sales letters and webinars.

The impact of trial closes on increasing conversions in various sales channels.

Offering a free PDF of the book '108 Split Test Winners' for community members to learn more about trial closes.

Encouragement to join a community to learn and understand online selling.

Transcripts

today I want to talk about two words you

can add to any sales presentation a

video sales letter a webinar a

one-on-one sales call whatever it might

be that for me increased my conversion

by

74.6% and it's one of the most simple

things in the

[Music]

world I originally learned this because

there were Rumors in the public speaking

World about this guy who would get on

stage he would do a presentation he was

so good at closing that people would

literally line up behind him in a row

he'd hold his credit card up they'd have

their credit cards and he'd walk them to

the back of the room they called them

the hi Piper and I heard rumors about

this guy for years while I was learning

public speaking I was learning to go to

seminars and speak at stages and they

kept saying have you ever heard Ted

Thomas speak he's literally the pi Piper

and I was like no this sounds crazy I

remember one day going on YouTube and

Googling Ted Thomas and I found a video

clip of him he was a Robert kosaki event

and sure enough he's walking around with

his credit card in hand and there's this

line of people following him to the back

of the room to buy his products and

services I heard also rumors they said

Ted Thomas is the king of this really

really simple concept called trial

closes you may have heard of the word

trial clothes before I had heard of them

before but I didn't really know exactly

what they were or more importantly how

to actually use them if you rewind back

about 12 years ago I was speaking an

event I was on stage I was doing my

presentation there's probably 250 300

people in the room and as I start my

presentation I look out and all of a

sudden I see him sitting towards the

back it was Ted Thomas he walked and sat

down and I'd never met him before but I

was like oh no this is like the pi Piper

himself the king of clothing sitting

there in the room watching me and so for

minute I get all nervous and like ah

like what if I mess up what's he going

to think about me and all the fear and

all the anxiety going through my head

and I thought you know what I just got

to do I do because you know I've got an

audience here I need to do my

presentation I need to sell something

and so I went in and I did my

traditional Russell Bruns and sell and

it went well the presentation went well

when I did the offer stack it converted

well we had not really a big table Rush

people were running to the back and

buying the product and I was kind of

proud of myself and when it all said

done you know everyone was buying the

product they were going to lunch kind of

filtering out of the room and pretty

soon there's just a handful of people

left in the room one of the guys I see

across the way is Ted Thomas he's got a

big old smile on his face and I'm like

oh man you know I'm curious what he

thought he comes over and he's like

Russell that was so great it was great

to watch you sell you did an awesome job

can I take you to lunch I was like sure

that'd be awesome so he takes me to

lunch and we're sitting there talking

and he's asking me questions we're

having a good time I'm getting to know

this guy who's like a living legend and

as I'm talking unbeknownst to myself my

head was nauy like this and I was like

paying attention to everything you

saying I I was like sucked into every

word we're talking we're talking and all

sudden he stops he's like Russell look

at your head and I'm like what are you

talking about I'm like oh he's like do

you know what you've been doing right

now I'm like no he's like your head's

been nodding the whole time we're

talking and I was like

okay he's like do you know why you're

doing that I'm like I don't know maybe

it's a nervous twitch I'm really awkward

I don't really know what it is he's like

no he's like for the last 15 minutes

I've been using what I call trial closes

on you he's like have you ever heard of

a trial clo I'm like yeah I've heard of

that before he's like do you know what

it is I'm like not really and then he

told me this thing that like changed my

life forever he said when I watched you

present today wrestling I was sitting in

the back of the room and I was watching

do your presentation which was great

he's like but I noticed everybody's

heads if you look at the entire audience

from the back their heads were all

sitting there listening paying attention

taking notes everyone was very focused

on you he's like but if you watch me

speak from the back of the room he's

like you look at everyone's heads their

heads look like waves of water

everyone's heads are going like this the

entire time he's like the reason why

he's like I'm using this little thing

called trial closes he said all trial

closes is something very simple I'm

trying to get somebody to say yes so he

I asking very simple questions like are

you getting this does this make sense to

you and the person's like yes yes he's

like what happens is you're speaking one

to many you're speaking on stage you'll

see people's heads shaking yes over and

over and over again he's like what

happens is that person saying yes to you

over and over and over again he's like

before I ever asked for the sale he's

like traditionally I've had that person

say yes to me 5 6 700 times before I

ever asked him the big yes which is will

you buy my my product he's like that's

what trial closes are and I was like

that's so fascinating and I was like

where do you use them he's like I use

them everywhere he's like I was using

them on you right now while we're

talking he's like I'm dropping the

little Trav clothes the little yeses

where you're saying yes you're saying

yes your head's nodding he's like if I

was ask you to do something he's like

I've already committed you've already

say yes to me a dozen times before I

asked the big yes he's like but this

works anywhere he's like it works when

you're selling from stage it works on

video sales letters it works on webinars

works on everything and as soon as he

said that in my head I I started

thinking because at the time I had a

webinar that was doing really really

well on average in fact I have note this

is not me guessing this is the actual

statistical numbers I haven't written

here inside this book I shared the case

study in this book 108 split test

winners back in the day I was averaging

$945 for every single person who

registered for my automated webinar when

he told me about trial clothes I was

like man this webinar is doing well but

I don't even know where trial cloth was

and so I remember on the flight that day

flying home before I left I messaged my

brother who had done all the video

editing on the webinar I said hey can

you sent me a transcript to the webinar

really quick so he grabbed the video he

uploaded it my brother sent me the

transcripts and on the flight home I

started going through the entire

transcripts thinking where could I

insert trial closes into this webinar

presentation and I found there were kind

of Three core places to insert number

one was after testimonial a lot of

people do is they show testimonal and

they kind of go on and what Ted Thomas

taught me said when you talk about

testimon like stop right there and add

some trial closes so for example if I

show testimonial I might say isn't that

awesome they said yes like can you

imagine yourself doing what that person

just did they said Yes again like are

you kidding this yes again right even

saying the word right is like is like

yes right I'm saying these little words

to get them to say yes he's like if you

drop a testimonial he's like instead

just moving on he's like ask five or six

trial questions in a row to get him

saying yes yes yes yes in their head

both consciously subconsciously and get

their head nodding right number two is

after features and benefits because a

lot of people talk about a feature or a

benefit of their product and just kind

of move on right so show the feature and

then go and ask a couple trial closes

about specific like would this work for

you like would this increase how fast

you could get your work done like would

this and start asking trial CL again

right another one every time you

introduce a new thought or A New Concept

drop some more trial closes in this book

actually I literally timestamped it out

so I wrote back in here you can kind see

it real quickly here 3:22 I was like

there's a trial close at 359 there's a

trial close I me at 447 a trial close so

I went through the entire transcri

started writing these trial closes in

there right here was the phrase in the

in the webinar said everyone's talking

about providing internet marketing

services to local businesses the first

one I wrote is you probably heard them

talk about this right boom trial close

it's good because it's working it's a

really good thing don't you think boom

two more trial closes me 359 I I was

talking about this this concept so I

dropped two trial closes number one

would you like to learn about this

loophole yes can you imagine what a

shortcut this would be to your success

yes and I could went through the entire

webinar so I would go and I wrote out

all these trial closes and initially my

plan was to go back and re-record the

webinar inserting these trial closes but

I ran out of time so I told my brother

who's editing and I'm like I want to try

a test just see if this actually works

and so I sat down with the microphone

and I just read these trial closes and I

gave my brother the time stamp of when

he needed to insert them so I'm

literally saying does this sound good

can you imagine doing this in just one

day this type of stuff Isen happening

every day isn't that exciting would your

family be impressed with those kind of

profits are you ready to live the same

dream I'm sure you are have you ever

asked yourself that am I right do you

realize how much opportunity is waiting

for you guys right now do you already

have that desire for change so I started

taking all these I recorded them my

microphone I sent my brother the audio

file like can you just go and weave

these time stamps in let's just see if

this is going to work and so he took

these little audio files he weaved them

into my presentation just to do a test

just to see what would happen so we put

it in there and we started testing the

original version of the auto webinar

versus this new one and the only

difference between the two trial closes

that was it very simple very easy I want

to see what the results were and what

was crazy for me is when all said and

done it went from averaging $945 for

every single person who registered the

webinar to

$16.50 for every registering and the

only difference were trial closing now

after this happened I became mildly

obsessed with trial closes and I started

figuring out how can I start adding

these in everything I do and so when I

was speaking at a webinar or a tel

seminar or on a video sales that or on a

YouTube video or anywhere I started

stopping and every time I would

introduce something I would stop and ask

a question does that make sense you just

getting why I would do that cuz it would

get someone to say yes and drop some

trial closes right do you think that

would help you in your videos or your

presentations as you're making them okay

I just dropped five trial closes right

there for you boom boom boom boom boom

right you just said yes five times those

are trial closes getting you into the

state of saying yes over and over and

over and over again so that's what a

trial close is and something you can

simply weave into any of the

presentations you're currently doing

this is something I've been teaching

people I've been running these training

programs you I teach people one to many

selling when you're selling oneon-one

it's different than when you're selling

one to many right one one I can ask you

a question and figure out where your

concerns are and try to resolve them I'm

selling one to many inside of group

audiences again through a live event

like a big seminar on stage or if I'm

doing on a webinar or you know on a

video like this I don't have the ability

to go and like resolve all your concerns

one at a time so instead I got to figure

out what are the ways to get that person

to say yes get that person to take their

false beliefs and to break them like

what are all the ways I can do it one of

the most powerful most simple things you

can do are trial closes this is

something that when I first started

doing trial closes I didn't know how to

do them in fact I asked Ted Thomas like

how do you get used to doing this this

feel so weird at first

he told me what he did he said I would

take these note cards and I would write

trial closes on the note cards a whole

stack of them he said when I speak on

stage I lay them out all over the the

ground on the stage and as I'm speaking

I walk over I step on I look down I see

the trial clothes I would drop the tri

clothes I walk over here step on down I

would see the trial clothes I remember

thinking that like oh such a powerful

simple way now for me I was doing

webinars I thought how can I do the same

thing so what I did is I got a pack of

sticky notes and I wrote a whole bunch

of trial closes on it and I do is on my

monitors as I'm doing my presentation I

start putting these sticky notes all

over the monitor all over the walls on

the desk around me so I was get my

presentation I'd be looking down i' like

boom there's a tri clothes oh boom

there's a tri clothes and start weaving

these trial closes into my actual

webinar presentations and I remember I

started teaching a lot of my students

this in fact one of my favorite people

Natasha Hazlet I taught her trial closes

and she's like At first I felt really

weird but she's like I was doing my

presentations I would ask my audience to

trial close I'm like is this making

sense to you guys are you guys getting

this and she's like I felt kind of

cheesy at first but she's like it was

crazy it's after my last big event she's

like I had three or four people come up

to me and they told her said I'm so

grateful that you were making sure we

understood the information like you

weren't just rattling through you were

asking us each time like you guys

getting this is this making sense to you

guys and she's like it was cool because

the hidden benefit wasn't just that

we're getting them to say yes the hidden

benefit is that people felt like I cared

more because I was asking their opinion

I was getting their their feedback along

the way the whole time so that's what

trial closes are it's one of the most

simple powerful ways that you guys can

increase the way you are converting on

everything that you are doing any kind

of video audio any kind of message you

are putting out there into the world now

this is a book again we used to sell in

the past but we no longer actually sell

this so you can't get a copy of it but

if you want to see all my closes I am

giving this away for free to people who

are inside of our community it's a new

community we have created with people

who are trying to learn and understand

how to sell online if you want to come

hang out with us get off social I have a

chance to talk to you and actually get

in a spot in a community where we can

talk together all I want you to do is

come to hang out with russell.com come

hang out over there and when you join

the group I will send you a free pdf of

this book that way you can go literally

to page 136 and get a copy of the

article two tiny words increase my

conversion by 74.6 1% and you can see

all the trial closes I use and you can

copy pce those into your presentations

to help you increase your conversions as

well that so thank you guys so much I

hope the trial closes help you to

increase your conversion and change more

of the lives of people that you've been

called to serve