Digital Marketing Reality (Pros and Cons) Geekoutdoors.com EP950

Summary

In this episode of 'Geek, Outdoors Comm,' the host, a digital marketer by profession, discusses the realities of digital marketing. Highlighting its high demand and adaptability, the host mentions the thousands of jobs available and the shift from traditional to digital marketing. They emphasize the flexibility of remote work and the ability to learn the skills for free. However, the host also warns of market saturation, the entrepreneurial challenges of freelancing, the necessity for continuous learning, and increasing competition. The video concludes with an offer for viewers to learn more about digital marketing through a free course link provided in the description.

Takeaways

• 📈 Digital marketing is currently in high demand, with thousands of jobs available on job sites like Indeed.com due to the shift from traditional to digital marketing methods.
• 💼 The nature of digital marketing allows for more flexible work options, including remote work and a variety of job opportunities in the field.
• 🚀 Digital marketing skills can be acquired without the need for expensive college degrees, emphasizing the importance of practical experience and real-world skills.
• 🌐 The constant evolution of digital platforms requires digital marketers to be lifelong learners, adapting to changes in algorithms and marketing strategies.
• 💡 Digital marketing offers the potential for entrepreneurship, but it also comes with the challenges of finding clients and managing a business without the safety net of traditional employment.
• 🔍 As digital marketing grows in popularity, so does the competition, necessitating continuous skill refinement and value provision to stand out.
• 🔄 The field of digital marketing is not static; it requires ongoing learning and adaptation to remain relevant and effective.
• 🌟 The speaker emphasizes the value of digital marketing skills, which have enabled them to create content and connect with an audience on platforms like YouTube.
• 📚 The speaker suggests that taking a course in digital marketing can be beneficial, even though it's possible to learn the skills for free through various online resources.
• 📌 The script mentions a free resource for learning digital marketing skills, which is an affiliate link provided in the video description.
• 🎥 The speaker invites viewers to engage with the content by sharing their thoughts on digital marketing in the comments section and encourages subscription for more content.

Q & A

What is the current demand for digital marketing professionals?

Digital marketing is in high demand, with thousands of jobs typically available on job sites like Indeed.com, often over 20,000 jobs on a daily basis.

Why are businesses shifting from traditional to digital marketing?

Businesses and even government institutions are moving to digital marketing due to its effectiveness and the shift in consumer behavior towards online platforms.

What are the advantages of digital marketing over traditional marketing?

Digital marketing offers more options, the ability to work remotely, and the opportunity to learn the skills for free or at a low cost.

How can one learn digital marketing skills without a college degree?

One can learn digital marketing skills through online courses, free resources, and by gaining hands-on experience, which is highly valued in the field.

What are some of the potential downsides of becoming a digital marketer?

The field may become saturated, requiring more skills and experience to stand out. Additionally, freelancers may face entrepreneurial challenges such as finding clients and managing business aspects.

How does the constant change in digital marketing platforms affect professionals in the field?

Digital marketers need to constantly learn and adapt to new algorithms and platform changes to stay relevant and competitive.

What does the speaker suggest as a way to gain digital marketing skills?

The speaker suggests taking a paid course, which they believe is worth it, and also mentions the availability of free resources to learn digital marketing.

How does the speaker describe the work-life of a digital marketer?

The speaker describes it as having the flexibility to work remotely but also warns of the entrepreneurial challenges and the need for continuous learning.

What is the potential impact of increased competition in digital marketing?

Increased competition means digital marketers need to continuously refine their skills and provide value to stand out against competitors.

What is the speaker's opinion on the value of digital marketing skills?

The speaker believes that digital marketing skills are highly valuable and expresses gratitude for having learned them, as they have enabled opportunities like creating YouTube content.

How can viewers learn more about digital marketing and content creation?

Viewers can access free resources such as the mentioned course and join the speaker's 'Gold Content Creators Group' for additional content and guidance.

Outlines

00:00

📈 The Booming Demand for Digital Marketing Skills

The speaker introduces the topic of digital marketing, highlighting its high demand in the job market. They mention that thousands of jobs are available on sites like Indeed.com, reflecting a shift from traditional marketing to digital platforms. The speaker emphasizes the enduring nature of marketing and sales, the flexibility of digital marketing jobs, including remote work options, and the availability of free learning resources for those interested in entering the field. They also note the importance of gaining real-world experience to distinguish oneself in the competitive landscape of digital marketing.

05:01

🚀 Opportunities and Challenges in Digital Marketing

In the second paragraph, the speaker discusses the potential saturation of the digital marketing field, suggesting that while there will always be a need for marketing, the job market may become more competitive. They describe the entrepreneurial challenges of freelancing or running a business in digital marketing, including the need to find and manage clients. The speaker also touches on the necessity for continuous learning due to the rapidly evolving nature of digital platforms and the importance of staying ahead of the competition by refining one's skills. They conclude by promoting a course they took to learn digital marketing skills and invite viewers to share their thoughts and join a community for content creators.

Keywords

💡Digital Marketing

Digital Marketing refers to the use of digital channels to promote products or services. It is a key component of the video's theme, as the speaker discusses its current demand in the job market and its evolution from traditional marketing methods. The script mentions that businesses and government institutions are shifting to digital marketing, which includes strategies like social media, search engine optimization, and email marketing.

💡YouTube

YouTube is a video-sharing platform that is central to the speaker's identity as a 'YouTube consecrate er'. It is a context where digital marketing skills are highly applicable, as the speaker uses it to reach an audience and promote content. The script references YouTube as a platform that has undergone algorithm changes, impacting how content is promoted and discovered.

💡High Demand

The term 'high demand' is used to describe the current job market situation for digital marketers. It is a positive aspect emphasized in the video, indicating that there are numerous job opportunities available, with the speaker citing over 20,000 jobs listed on job sites like Indeed.com.

💡Traditional Marketing

Traditional Marketing is contrasted with digital marketing in the script. It refers to older marketing methods such as television commercials, radio ads, billboards, and newspaper ads. The speaker notes that many entities are transitioning away from these methods to digital marketing.

💡Remote Work

Remote work is the ability to work from any location, often facilitated by the internet. The script highlights this as a benefit of digital marketing jobs, allowing for flexibility and the option to work from home or other locations outside of a traditional office setting.

💡Skill Set

A 'skill set' refers to the collection of abilities and knowledge that an individual possesses. In the context of the video, the speaker mentions that learning the skill set of digital marketing can be done without a traditional college degree, emphasizing the practical experience and adaptability required in the field.

💡Freelancer

A freelancer is an individual who is self-employed and offers services to clients, often on a project-by-project basis. The script discusses the challenges and entrepreneurial nature of working as a freelancer in digital marketing, including finding clients and managing business aspects.

💡Algorithm Changes

Algorithm changes refer to updates made to the formulas that determine content ranking and visibility on platforms like YouTube. The speaker uses this term to illustrate the constant evolution of digital marketing, as marketers must adapt to these changes to maintain visibility and engagement.

💡Competition

Competition in the context of the video refers to the rivalry among digital marketers for clients and market share. The script warns that as more people enter the field, the competition will increase, necessitating continuous learning and skill refinement to stay ahead.

💡Affiliate Link

An affiliate link is a unique URL that allows the person sharing it to earn a commission if someone makes a purchase through it. The speaker mentions an affiliate link to a course for learning digital marketing skills, which is a way to monetize content and provide value to the audience.

💡Content Creation

Content creation involves the process of producing material for various media platforms. The speaker invites viewers who are interested in creating content on YouTube and the internet to join a group for creative individuals, indicating the importance of content creation in the digital marketing landscape.

Highlights

Digital marketing is currently in high demand with over 20,000 jobs available on a daily basis.

Businesses and government institutions are shifting from traditional to digital marketing.

Digital marketing and sales are longstanding fields that are not going away.

Digital marketing offers more job options and the possibility of remote work.

One can learn digital marketing skills for free or through paid courses.

Real-world experience is what truly separates good digital marketers from the bad.

The field of digital marketing may become saturated, requiring more skills and experience to stand out.

Freelancing in digital marketing can be tough due to the entrepreneurial nature and lack of a safety net.

Constant learning is required in digital marketing due to its ever-changing nature.

The internet and its platforms are constantly evolving, necessitating continuous adaptation for digital marketers.

Increased competition in digital marketing means a need to constantly refine skills.

Digital marketing is a highly valuable skill set that has opened up opportunities for the speaker.

A paid course the speaker took is available for those interested in learning digital marketing.

The speaker offers a free resource for creative individuals interested in content creation on the internet.

The speaker invites viewers to join a group for creative geeks to access additional content.

The speaker encourages viewers to subscribe and engage with the content for more geek-related material.

Transcripts

hey welcome to another episode of geek

outdoors comm so if you spend any time

on my channel then you know that

obviously I am a youtube consecrate er

but you also know that I am a digital

marketer that's actually what I do for a

living and so today I'm going to be

talking about the realities of digital

marketing both the pros and the cons so

let's go ahead and start with the pros

the big Pro is right now digital

marketing is in high demand and so if

you go to a job site like indeed.com

you type in digital marketing you'll

probably see thousands of jobs normally

over 20,000 jobs available and that's

pretty much on an everyday basis and the

reason why that is so is because a lot

of businesses and even government

institutions they're actually starting

to move over from traditional marketing

and traditional marketing things like

your television commercials your radio

ads billboards newspaper ad stuff like

that they're all converting over to

digital marketing and so there's going

to be a lot of need for this type of

skill and it's not gonna slow down

anytime soon and the second thing is

it's marketing you know just like sales

these things have always been around

it's been here way before the internet

and sales and marketing is not going

anywhere and so that's another great

positive of digital marketing and then

another thing is you have more options

when it comes to digital marketing for

example if you actually wanted to get a

job in digital marketing as you stated

earlier there's plenty of jobs out there

the second thing is you can actually

work remotely which is what I do so you

can work on the Internet so obviously

you're gonna have some skills and

experiences that it's going to be

required for you to get to that level

but if you actually spend the time to

learn these skills then you have that

option to work in either place or maybe

even both and then the final thing that

I could think of as a big Pro is that

digital marketing you can learn all of

this basically for free if you wanted to

I myself actually went through a paid

course which i think is highly worth it

I'll leave that in description here

below if you wanted to see that but in

order for you to become a digital

marketer you don't need some very

expensive college degree because the

whole nature of digital marketing is

that

changes all the time and the best thing

that you could get out of getting

experience is to actually do it you know

that's really what separates the good

digital marketers from the bad digital

marketers the good ones actually do it

you know and so they have real-world

experiences so that's probably all the

pros that I could think of right now

there's probably many other but those

are the big ones now in terms of the

cons of being a digital marketer even

though there are a lot of jobs available

right now at some point it is going to

get saturated that doesn't mean that

there won't be marketing jobs available

because as I said earlier marketing is

always going to be something that is

needed it's just that you're gonna have

to do a lot more you know you're gonna

have to have more skills more experience

just like any other field in order for

you to stand out so that is the first

thing and the other con is that if you

do decide to do this as a freelancer or

as a contractor or as a business like

what I'm doing it could be pretty tough

and what I mean by that is you are now

becoming more entrepreneurial when you

go out there in your own and you don't

have a critical safety net from having a

job then you're gonna have to go out and

look for your own clients you know get

your own business and also manage a lot

of things that go along with that and so

that pretty much is something that

there's no way around and so if you are

the type of person who is thinking about

doing digital marketing and then working

online and you know having a business

well just realize that it's not always

going to be a straight up there's gonna

be a lot of ups and downs so just kind

of be prepared for that and then another

thing with digital marketing is so I see

it as a positive but it could be seen as

a con is that you're gonna have to

constantly learn because digital

marketing it changes all the time

practically every day in some cases I

mean just think about this YouTube

platform think about all the algorithm

changes or on social media like Facebook

or any other Internet platform the

Internet is constantly changing and

evolving and so if you are that type of

person who just likes getting a degree

and or whatever skill set then just like

not really having to learn much all the

time then this is not the field for you

and then the final thing is since there

are going to be more digital marketers

coming online well obviously there's

going to be more competition so you're

constantly gonna have to learn more

you're constantly gonna have to refine

your skills to make sure that you

provide the best value of versus your

competitors and so those are all the

main things that I could think of right

now when it comes to digital marketing

and the realities of being a digital

marketer but overall I think this is a

skill set that is highly highly valuable

and I'm actually very thankful that I

learned this skill because otherwise I

probably wouldn't be talking to you

right now on this YouTube video because

the digital marketing allows me to do

that and so as a this state a little bit

earlier if you actually wanted to see

the course that I took to actually learn

these digital marketing skills you could

get access to four free videos I will

leave that in description area below and

it is in affiliate link so if you didn't

want to help my channel you can check

that out there and so if you had any

thoughts on digital marketing whether

you are a digital marketer right now or

maybe you're interested in this field be

sure to leave that in the comments area

below and as always if you did get value

out of these videos share like and

subscribe hey geeks if you are a

creative geek like me and you wanted to

learn how to create content on YouTube

and other places on the internet then

check out my gold content creators group

where you get access to 30 videos plus

additional content for all the creative

geeks out there and the best part of it

is all of this is free simply head over

to the link below check out my page and

sign up for my gold content creators

group thanks for watching and I'll see

you on the other side thanks for

checking out this episode and as always

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additional geek stuff head over to geek

out doors calm and I'll see you outdoors

on the very next episode