I Paid Iman Gadzhi $18,000 So You Don't Have To (LIVE CALL)

Summary

In this video, the speaker discusses their recent investment of $18,000 in a new program by Iman, a successful entrepreneur with a significant online presence. The speaker highlights the value they gained from a one-on-one coaching call with Iman, which provided clarity and insights that justified the investment. They delve into the importance of investing in systems and strategies that produce replicable results, emphasizing the licensing program's potential for ongoing revenue. The speaker also shares personal branding advice received from Iman, focusing on authenticity and leveraging one's lifestyle as a unique selling proposition in the digital marketing space.

Takeaways

• 💰 The speaker invested $18,000 in Iman's new program and found the first one-on-one coaching call to be worth the investment due to the clarity it provided on returns and value.
• 🏋️‍♂️ The analogy of going to a gym to find a trainer who embodies the desired results is used to explain the speaker's choice of Iman's program for its proven replicable success.
• 📈 The speaker emphasizes the importance of investing in something with a clear return on investment and the value of learning from those who have achieved success in the desired field.
• 🔑 The program is described as a licensing opportunity rather than just a course or tutorial, providing access to systems currently in use, which is a significant factor in the speaker's decision to join.
• 🚀 The speaker highlights the rapid success of a product launch, achieving $1,000 MRR within 50 days, demonstrating the effectiveness of the systems being taught.
• 🤝 The speaker's background includes building sales funnels and info products for well-known personal brands, positioning him as an authority in the field.
• 🔍 The speaker discusses the importance of studying successful individuals to understand their strategies and systems, which can be replicated for one's own success.
• 🎓 Iman suggested that the speaker should offer a free course every month, leveraging his existing success with a 10-hour free course that has garnered significant views.
• 🔑 The speaker is advised to focus on positioning himself not just as a course provider, but as a 'certifier' for those who want to be recognized in the field of info products and sales funnels.
• 🏡 The speaker's personal brand is contrasted with Iman's, highlighting the importance of authenticity and aligning one's brand with their lifestyle and values.
• 🛠 The speaker is encouraged to refine his brand identity to better communicate the value he provides, moving away from terms like 'funnel builder' to 'info partner' to better resonate with his audience.

Q & A

What was the main reason for the speaker's investment in Iman's program?

The speaker invested in Iman's program because it offered a licensing opportunity, not just a course or tutorials, and the first one-on-one coaching call provided so much clarity that it was already worth the investment.

What is the speaker's background and what does he do?

The speaker is the founder of Funnel University, Infoproducts.com, and Funnel DOSO, a software company. He builds sales funnels and info products for creators and partners with personal brands to build funnels for well-known figures like Tony Robbins, Dean gcii, Russell Brunson, and others.

What is the significance of the speaker's investment amount of 18,000?

The investment amount of 18,000 signifies the speaker's commitment to the program and the belief in its value. It also indicates the high level of service being offered, which includes personalized coaching calls.

What advice did Iman give the speaker regarding creating free content?

Iman advised the speaker to consider creating a free course every month, as it can be a powerful way to give value and build an audience, especially considering the speaker's existing success with free courses garnering significant views.

How does the speaker's personal brand differ from Iman's?

The speaker's personal brand is centered around being a traditional family man with a simple lifestyle, despite making a lot of money. In contrast, Iman's brand is about luxury, travel, and a lifestyle that is documented and built in public.

What is the speaker's view on the importance of positioning in business?

The speaker believes that positioning is crucial in business, not just for converting customers but also for how they implement the services for their clients. It's about how you communicate and package your offerings to make sense to people outside your industry.

What is the speaker's strategy for monetizing his personal brand and expertise?

The speaker's strategy includes offering certifications, such as funnel strategy, copywriting, funnel design, and tech integration, as part of his Funnel University program. He also considers revenue share deals and partnerships with businesses.

What advice did Iman give the speaker about the speaker's business identity?

Iman advised the speaker to focus on the niche of being an 'info partner' rather than just a 'funnel builder', which makes the offering more appealing and positions the speaker as a partner in the success of others' info products.

What is the speaker's perspective on the value of education and personal development?

The speaker is passionate about education and personal development, seeing it as a way to empower creators and small businesses. This passion is reflected in his commitment to his legacy brand, Infoproducts.com.

What did the speaker learn about building a personal brand from Iman's approach?

The speaker learned the importance of authenticity and living a lifestyle that can be documented and shared publicly. Iman's approach to building a personal brand is about showcasing his actual life and travels, which attracts a large following.

How does the speaker plan to leverage the insights gained from Iman's program?

The speaker plans to apply the insights to refine his own content strategy, positioning, and offerings. He will focus on being an 'info partner', packaging his expertise in a way that is understandable and appealing to a broader audience.

Outlines

00:00

💰 Investment in Iman's Program and Its Value

The speaker discusses their recent investment of $18,000 in Iman's new program. They emphasize the value derived from the first one-on-one coaching call, which provided clarity and a return on investment. The speaker highlights the importance of investing in something that offers a replicable system and results, akin to choosing a gym trainer who embodies the desired physique. They mention their own background as the founder of Funnel University and their experience working with high-profile clients, positioning Iman's program as a licensing opportunity rather than a simple course or tutorial.

05:01

🌟 Embracing Personal Brand Authenticity and Strategy

The speaker explores the concept of personal branding, using their own life as an example of a traditional family man living a simple yet successful life. They discuss the importance of being genuine and aligning one's content strategy with their lifestyle. The speaker also touches on the idea of positioning oneself in the market by identifying a unique niche, such as being an 'info partner' rather than just a 'funnel builder.' They reflect on the advice given by Iman to focus on their legacy brand and the passion for education and personal development, aiming to create a lasting impact in the industry.

10:02

🚀 Leveraging Personal Experience and Expertise in Business

The speaker delves into how they have utilized their personal experiences and expertise to build a successful business in the info product and funnel space. They discuss the importance of packaging their knowledge and services in a way that is understandable and appealing to those outside their industry. The speaker also mentions their aspirations to be recognized as an 'info partner,' someone who helps others monetize their knowledge and skills. They express gratitude for the opportunities they have had to work with industry leaders and their commitment to their legacy brand, Info.com.

Keywords

💡Investment

Investment in this context refers to the act of committing money or resources with the expectation of generating profit or income. It is central to the video's theme as the speaker discusses investing $18,000 into a new program by Iman. The investment is not just financial but also includes the value gained from insights and strategies learned during a one-on-one coaching call.

💡Return on Investment (ROI)

Return on Investment (ROI) is a financial metric used to evaluate the efficiency of an investment. In the video, the speaker emphasizes the importance of ROI when considering the value derived from the investment in Iman's program, highlighting that the first coaching call alone provided clarity worth the investment.

💡Licensing Program

A licensing program grants the licensee the right to use a company's intellectual property, such as systems or trademarks, under certain conditions. The speaker mentions that joining Iman's program involves licensing their systems, which is a significant departure from typical courses or tutorials and aligns with the speaker's own business model.

💡Personal Brand

Personal brand refers to the unique image or identity that an individual projects, which can influence their professional success. The video discusses the importance of building and optimizing a personal brand to sell physical products and the speaker's realization of the need to position himself authentically within his niche.

💡Info Products

Info products are informational goods, such as e-books, courses, or software, that provide value through knowledge or education. The speaker's business involves creating and selling info products, and the video explores the concept of becoming an 'info partner,' indicating a deeper involvement in the success of the products beyond mere creation.

💡Funnel University

Funnel University is the speaker's business, which focuses on sales funnels and info products. It represents a key part of the speaker's identity and the services he provides, including education and tools for creating successful online businesses.

💡Certification

Certification in the video refers to a formal recognition of competence or achievement, often in a specific field. The speaker discusses the idea of offering certification as part of his business model, allowing clients to gain official recognition for their skills in creating and selling info products.

💡Content Strategy

A content strategy outlines the creation, distribution, and governance of content in order to achieve specific objectives. The speaker and Iman discuss the importance of a content strategy that aligns with the speaker's personal brand and lifestyle, emphasizing authenticity and high-end value.

💡Psychological Triggers

Psychological triggers are elements in marketing that evoke an emotional response, influencing decision-making. The speaker mentions studying successful sales pages and videos to understand the psychological triggers that make them effective, such as the first minute or the style of presentation.

💡Revenue Split

A revenue split is an agreement where profits are divided between parties, often based on a predetermined percentage. The speaker discusses the potential for revenue split deals as part of his business model, indicating a collaborative approach to generating income with clients.

💡Info Partner

Info partner, as introduced in the video, refers to a role where the speaker would be a partner in the info product creation process, offering expertise and support. This term encapsulates the speaker's evolved business identity, moving beyond being just a funnel builder to a more strategic and collaborative position.

Highlights

Investment of 18,000 into a new program by Iman, with the first one-on-one coaching call providing significant clarity and value.

The importance of investing in a program for its return on investment and the value derived from it.

The concept of cloning successful systems for replicable results in personal and business development.

The licensing program's advantage over courses and tutorials for direct access to operational systems.

Digital Launch Pad's rapid success, reaching $100,000 in revenue within 50 days.

Gusten's background as the founder of Funnel University and his experience in sales funnels and info products.

The strategy of studying successful individuals to understand their systems and frameworks for success.

Iman's approach to building and optimizing a brand for selling physical products.

The recommendation to offer free courses regularly as a method of providing value and building an audience.

The distinction between offering free content and charging for certification to ensure expertise and quality.

The personal branding advice to align with one's lifestyle and values for authenticity and resonance.

The idea of positioning oneself as an 'info partner' rather than just a 'funnel builder' for a more appealing identity.

The importance of taking time to think about one's identity and positioning in the market.

Gusten's passion for his legacy brand, Infoproducts.com, and his commitment to the education and personal development space.

The advice on packaging one's expertise in a way that makes sense to those outside the industry.

The strategy of focusing on a niche and becoming a high-level expert in that specific area.

The emphasis on monetization strategies within one's niche, especially in the info products and creator economy.

Transcripts

I I can't talk about that but there

software as well that I'm a co-owner in

and I just invested 18,000 into Iman

gods's new program and in this video I'm

going to explain to you why I did it

what is it that I invested in and some

of the biggest takeaways that I got from

our one-onone call cuz we just had a

oneone coaching call me and Iman nice to

meet you nice to meet you you'll see

couple things that he's doing

differently where he's like I would

actually recommend this for you why

don't you do this instead and so I would

say even though it was 18,000 the first

oneon-one call alone gave me so much

Clarity that it was already worth it and

so whenever you invest in something it's

like what's the return on this and

that's actually what you're paying for

out um you tell me what I need uh I

don't know how much I can say publicly

but this is a new program so you may not

be able to join it uh I'm I'm sure in

the future there's going to be other

versions of this but and if there is

I'll put a link below this video you can

check it out but first of all why did I

invest in ean's program of all the other

you know experts out there uh it's kind

of like if you go into a gym right let's

say you want to work out you want to add

some muscle and you want to get shredded

lean out and you go into the gym you're

like who do I want to learn from and by

the way the fastest way obviously to get

to an outcome is just to look at okay

who's kind of living the life that I

want to live but also more important

who's got the results to back up for

themselves and other people so that this

something that's replicatable I can go

in and I can clone and I can uh not just

learn from them but also clone their

system to getting the process like

they've built something that's like easy

for me to follow and so biggest reason

why I joined was um it's a licensing

program not just like a course and

tutorials which is very like similar to

what I do with funnel University that's

a conscious decision I made but all that

to say that you know with AFL like you

guys are actually once the program comes

out from first of September like you're

actually licensing our systems we're

using to this day yeah like everything

from short for form YouTube thumbnails

all the way to recurring Revenue you

know we launched digital launch pad and

within 50 days it was already a th000 Mr

that's crazy and by if you're new here

my name is gusten I am the founder of

funnels University infoproducts ccom

funnels doso which is a software and I

build a lot of sales funnels and info

products for Creator so we partner with

personal Brands a build funnels for Tony

Robbins Dean gcii Russell Brunson click

funnel Dan Kennedy

um kosaki I think I mentioned that um

Jordan Welch a lot of big people and the

reason I say that just for you to know

who I am and what I do and so I look at

Ean I'm like 5 million you subscribers I

want to know your system to creating

YouTube videos okay he's doing these

like quarterly events where he's

launching stuff so like the vsls the

copy okay great and a lot of this is

public so if you're you know just

getting started you don't have a budget

you can actually study almost everything

from uh other people like you can study

other successful people cuz there's

Clues Su success leaves Clues and

there's Frameworks around a sales page

okay why is he saying this what about

this what are the elements of Psych

psychological triggers to make me be

interested in this he's got 2 million

views on this video why what's the first

minute what about the first 10 seconds

what's the style what's the content what

about his Instagram and so the first

lesson was that he's building and

optimizing for a brand

to sell his physical products his Gody

um you know glasses his big day drinks

and a lot of the stuff um where I am

mostly interested in in selling

resources like tools templates and

software now we do have education but I

post most of my free stuff uh on YouTube

like I have a 10-hour free course I have

a 5our free course I have a three-hour

free course and I'm pum pumping out

these more often in fact one of the

things that Iman said was I actually

think that you should have every month

you have a free course you know like

I've given out a 10-hour free course and

that one has

150,000 views already so I'm like why

don't I just do more of that like spend

a week on a on a course and just give it

out for for

free yes and no depends what's the is

affiliate earnings where the money's

made no the certification so it could be

like learn all the stuff you want but if

you want to be certified and I can even

have a that should be the place but once

again it it just comes down to a lot of

this stuff is just positioning you know

so and it takes it from like okay now

it's just a course like oh

I'm certified yeah and what and and just

be like listen I can sit here and I

could charge you $5,000 for the

certification yeah because that just

that one client and you make it back 90

days exactly yeah he said I couldn't do

that I couldn't sit down for hours and

just put out pre course but I think you

should do it and that's kind of what my

brand is so I said okay you Iman you

travel a lot like you live in luxury you

travel a lot you're 5 years younger than

me that's your lifestyle okay you don't

have kids right now that's your

lifestyle um me and my personal brand

has to be to me cuz I I I want it to be

what I'm living just like for him it's

like that's his life he's documenting it

and building in public that's what I

want to do like but like very different

content styles from Iman and me right so

he's like I think it's great what you're

doing you're living a simple life you

make a lot of money but you're a family

man you're a traditional family man

happy uh marriage you got two kids a dog

and a great house nice car but she live

out in the open fields in Finland a

small town a small village in a small

country so this garage for example

instead of putting a car here I spent

50,000 to create the interiors and

everything for a home office Studio he's

like that's great that's perfect that's

you and so then we go over uh the

content strategy is like that's what it

should be you know how your content is

very like high-end it's because your

life is that way and you don't have kids

and it's like it's very different and

and I'm as a self-aware person I'm like

what's what's something that I don't

have to create a Content strategy I just

live and create and create the

perception of what it's like to make a

lot of money and live as a traditional

family man right so I have two daughters

and I don't go anywhere we travel as a

family to the nicest places but there's

no partying or anything like that it's

just I think there's something missing

in the marketplace where it's like oh

that that's also one way to do it you

know it's like why don't I just lean

into that cuz that's how I

live yeah listen I just think you should

lean into your lifesty no matter what

and I think you know I've had people for

example be

like I've had people talk like oh yeah

but you do things for videos or content

or this or that and I'm like no I don't

yeah for example I I I'd made tens of

millions of dollars before I bought my

first car cuz I just never felt like I

need like I live in I never felt like I

needed a car and even now I could buy

Hyper car Bugatti this that I just

genuinely I don't care yeah like I'm

just and that comes true because vidos

what are vidos they're energy right so

you sell Buy just being yourself and and

that energy is being felt I brought this

up I'm like you know I've been

struggling with my funnel University and

funnel University uh program with the

identity cuz you're always selling an

identity for him it's been agency

Navigator agency accelerator it's like

the agency owner you know so like if you

want to get started build a business you

should have an agency and he's like

that's not really a sexy thing it's like

so we've seen other people take that and

spin it towards you should be a growth

operator an info product growth agency a

growth partner a an AI freelancer but

like a lot of these things like a

freelancer kind of sound old it's like

freelancing yay um and he said the same

thing with like funnel designer or being

a funnel Builder he like yeah you can

make 5 6 7,000 but then you're kind of

like a funnel Builder uh you know like

an employee and so it's not sexy and I'm

like okay I've been thinking about cuz

like I told him what we actually do for

clients isn't just the funnel like I go

in and I help people with the info

product the offer the copy the launch

strategy the campaigns that make them

money organically through emails and

building a community and like

certifications and upsells to

masterminds I build out the

ecosystems and he said well that's

that's what you should do it's info

products not just funnels info partner

right exactly I'm going to be an info

partner okay so I'm going to be the

partner I'm going to be the person

behind the scenes who's getting a cut of

all of these uh people who are coming in

and making money with info so whether

that be helping them with their school

group and offer creation blah blah or

helping them with their blah blah like

that makes it a little bit more sexy and

it's so funny you say that cuz that's

what we

do but for but yeah you've just shot

yourself foot exactly funnel Builder as

well like when I think the first thing I

think when I think funnel Builder I go

okay I can make like five six grand a

month and tops like that's my ceiling so

it's not a funnel Builder it's like an

info partner and I said yeah we you know

actually I I brought some suggestions

like what about info partner info uh um

integrator and like all these things and

he's like um take some time to think

about like what the identity is which I

think is good advice anytime you make a

big decision like don't rush it um cuz

the positioning is everything like um

how you sell something is very important

not just to convert someone into buying

your stuff your certification but

actually as they go and implement it for

clients and so we do have a funnel

Builder certification program inside of

funnel University but it's funnel

strategy copywriting funnel design and

it's the tech integration it's the

automations it's like it's all the

things that go into creating a good um

project and launch and sales machine for

clients uh even offer creation it's like

certification for offer

creation and we're adding info products

now as well and and it's um it's great

um because it's not a course it's it's

not trainings it's like take my system

for doing something it's kind of like

what he's doing with his YouTube and

personal brand and social media um that

I'm doing in the funnel and info product

space so I spent way too much money on

infoproducts decom but I'm very

passionate about because it's my legacy

brand and I told Iman like this is my

legacy brand I will work on info.com for

forever because I love education I love

uh personal development I love the space

of creators and one man businesses and

people starting from home even if you're

a nobody out in nowhere like I was in F

in a small village now I've worked with

Tony Robbins Russell Brunson and these

people are like reaching out to me and

asking for my um for my funnel Building

Services like Alex Heros who reached out

to me once so I feel very blessed and I

feel very passionate about this this uh

space the thing that I took away was you

you have so much gold now how do you

package it so that it makes sense it's

not about manipulation or making it feel

sexier than it is but how do you

communicate it so that it make sense to

people people who are not living in this

world and in this industry of funnels

like how do you explain it to them uh in

a way where they're like oh that makes a

lot of sense like I can build funnels

for them I can partner with them and get

paid up front for caring revenue and a

revenue split deal I get deals all the

time of doing Reven Vue splits and like

even being partnering their businesses

and like okay what are the elements of

doing that so what I would give to you

uh is you know building a personal brand

if you look at Iman 5 million

subscribers he can launch any business

he wants right I got like 30,000

subscribers and I make pretty good money

doing that I had my first 100K month

cash collected when I had 10,000

subscribers so he's like you should

focus on the niche and the nichest that

you're in clickfunnels high level um you

know funnels info products creater like

that type of stuff and how to monetize

which is what I do I think this is uh

this is very helpful especially the info

play cuz like is that the right

direction I got feeling said so but I

wasn't sure so I appreciate it don't

[ __ ] be the funn

guy yeah all right man sweet appreciate

it take care we'll talk soon by bye bye