HOW I BUILT A MULTI-SIX FIGURE LASH EXTENSION BUSINESS (and how you can too)

Summary

This video chronicles the journey of a university dropout who built a multi-six figure lash extension business in just four years. From starting with a single course and facing initial setbacks to eventually owning a salon with ten employees, the creator shares valuable lessons on perseverance, the importance of skill development, and strategic business growth. The video also emphasizes the significance of mentorship, research, and delegating tasks for scaling a successful lash business.

Takeaways

• 🎓 Started with a university dropout background and built a successful lash extension business.
• 💼 Worked multiple jobs from a young age, gaining experience and a strong work ethic.
• 📈 Initially faced challenges with lash retention and customer satisfaction, leading to financial struggles.
• 📚 Invested in education and mentorship to improve skills and client retention.
• 🏡 Transitioned from working from home to renting an office space, which helped in scaling the business.
• 💡 Learned the importance of being the best at what you do and providing value to clients for repeat business.
• 💸 Realized that choosing the cheapest course initially could cost more in the long run due to lack of proper skills.
• 👥 Hired staff and trained them extensively to manage the growing business and clientele.
• 📈 Grew the business to a point where there were 10 employees and a successful distribution line for lash products.
• 🚀 Emphasized the importance of systems, delegation, and focusing on what works to scale the business effectively.

Q & A

What was the speaker's first career accomplishment?

The speaker's first career accomplishment was monetizing and selling a meme page on Instagram with 30,000 followers.

Why did the speaker drop out of University?

The speaker dropped out of University after realizing they didn't want to go back to a minimum wage job and were relying on lash extensions for all their income.

What was the initial financial challenge the speaker faced after starting their lash extension business?

The initial financial challenge was that the lashes were falling off, leading to clients wanting refunds, which quickly turned the initial 900 borrowed into 1200 dollars in debt.

What was the speaker's strategy to improve their lash extension skills?

The speaker joined Facebook groups, researched online, and watched YouTube videos to learn how to improve their retention and lash extension skills.

How did the speaker manage to have their first gross five thousand dollar month?

The speaker gradually improved their skills, and some clients started returning, which led to their first gross five thousand dollar month.

What was the speaker's biggest lesson from their first year in the lash extension industry?

The biggest lesson was the importance of being the best at what you do, even if it means practicing unpaid hours on a mannequin or providing free sets.

Why did the speaker choose to invest in mentorship and new courses during their second year?

The speaker invested in mentorship and new courses to improve their skill set, which is crucial for an esthetician, and to increase client retention and satisfaction.

How did the speaker's business evolve in their third year?

In the third year, the speaker upgraded their business to a small office space, hired one of their students, and started offering lash training.

What was the speaker's approach to dealing with imposter syndrome when they started training others?

The speaker overcame imposter syndrome by getting over limiting beliefs and jumping in with both feet, focusing on providing value to their students.

What was the speaker's strategy for scaling their business in the fourth year?

The speaker created their own line of lashes, began distributing for local lash brands, hired front desk staff and an assistant, and focused on delegating tasks like marketing and accounting.

What advice does the speaker give for dealing with failures in a business with many moving parts?

The speaker advises to view failures as feedback and numbers as data, doubling down on what's working and letting go of what's not.