How To Publish 5 (Or More) Pieces Of Content Every Day & Start Building Your Personal Brand

Summary

In this engaging video, the host shares personal insights on content creation and building personal brands. They recount their journey with social media, the pivotal moment with Chat GPT, and the subsequent viral success. The host emphasizes the importance of passion, simplification, and consistent review to avoid burnout. They offer a five-step content creation plan using free tools, advocating for 'good enough' over perfection to maintain consistency and build a successful online presence.

Takeaways

• 😀 Consistency in content creation is crucial for building a personal brand and it's important to start and not stop.
• 🚀 The speaker's personal journey with content creation was boosted by the inspiration from chat GPT, leading to a mini-viral post and rapid follower growth on TikTok.
• 📈 The importance of passion in content creation was highlighted as a key driver for consistency and the ability to keep producing content over time.
• 💡 Simplification and narrowing focus are essential to stay within one's 'consistency threshold' and avoid burnout, which the speaker experienced while trying to scale content creation too quickly.
• 🔄 Continuous review and iteration of the content creation process are necessary to adapt to changing circumstances and maintain consistency.
• 🛠️ The speaker recommends starting with a simple content creation plan that includes choosing a medium, platform, frequency, creation time, and editing time.
• 📝 Utilizing free tools like Google Drive, Descript, Squadcast, Adobe Podcast, Metrool, and Chat GPT can simplify the content creation process and reduce costs.
• 📱 Creating a 'lead magnet' with Chat GPT prompts was a successful strategy for the speaker to grow their email list and demonstrate the potential of leveraging AI in content creation.
• 📉 The speaker emphasizes that doing 'good enough' is better than not doing anything at all, advocating for starting simple and scaling up gradually.
• 🔑 Finding the right balance between passion, purpose, and process simplification is key to achieving and maintaining consistency in content creation.
• 🔄 The speaker's current content creation process involves creating a long-form piece once a week and repurposing it into multiple content formats for various platforms.

Q & A

What is the main topic of the show discussed in the transcript?

The main topic of the show is about creating consistency in content creation and building personal brands, especially for those who are just starting out and have full-time commitments.

What personal struggle did the speaker have with content creation for social media?

The speaker struggled with starting late, missing the optimal time for growth, and maintaining consistency in creating and posting content on social media platforms.

How did the introduction of chat GPT influence the speaker's content creation journey?

The introduction of chat GPT provided the speaker with a surge of inspiration and motivation to start creating content again, leading to a successful growth of their Tik Tok following.

What was the impact of the speaker's mini-viral post on their Tik Tok account growth?

The mini-viral post generated over 237,000 views and significantly contributed to the growth of the speaker's Tik Tok account from zero to 5,000 followers in 60 days.

What is the significance of the 'consistency threshold' mentioned by the speaker?

The 'consistency threshold' refers to the point at which the speaker felt overwhelmed and unable to maintain consistency due to the complexity and volume of content creation tasks.

What are the three key lessons the speaker learned about content creation and personal branding?

The three key lessons are: 1) Being passionate about what you're doing and having a purpose, 2) Driving consistency through simplification and narrowing focus, and 3) Continuously reviewing and iterating on the process to avoid burnout.

What is the speaker's recommended starting point for content creation while working full-time?

The recommended starting point includes choosing a medium (written word, audio, or video), selecting a platform, determining the frequency of posts, deciding when to create the content, and scheduling the editing time.

How can the speaker's content creation process be described in terms of simplicity and efficiency?

The speaker's content creation process is designed to be simple and efficient by focusing on creating a 'pillar piece' of content and repurposing it for various platforms, using free tools and automation to streamline tasks.

What tools does the speaker recommend for a zero-cost content creation setup?

The speaker recommends tools like Google Drive, Descript, Squadcast or Google Meet, Adobe Podcast, Video.aai, Metrool, and Chat GPT for planning, storage, editing, and publishing content without any cost.

How did the speaker manage to create and publish five plus pieces of content every single day?

The speaker creates one long-form written letter per week, which is then repurposed into various formats such as a YouTube video, an audio podcast, and daily clips for different social media platforms, all while working full-time and using free tools.

What advice does the speaker give to avoid the cycle of starting and stopping content creation?

The speaker advises to keep the process simple, start with easy tasks, and continuously review and adjust the strategy to stay within the consistency threshold, ensuring that the process does not become overwhelming.

Outlines

00:00

🎥 Content Creation Journey and Personal Brand Building

The speaker shares their personal journey with content creation, highlighting the development of a system that enabled them to post consistently despite having a full-time job and no team. They discuss their initial struggles with social media content creation and the pivotal moment when they leveraged the release of Chat GPT in late 2022 to grow their TikTok following rapidly. The speaker emphasizes the importance of passion and consistency in content creation and shares a personal anecdote about a post that went viral, leading to significant growth in their audience.

05:01

🚀 Leveraging Chat GPT for Content Automation and Growth

The speaker recounts their experience creating a lead magnet using Chat GPT to automate content creation, which included 30 prompts for various content needs. They describe the process of building a simple landing page and promoting it through TikTok videos that organically performed well, leading to low-cost lead generation. The speaker also discusses the challenges of maintaining consistency and the lessons learned about passion, simplification, and the importance of reviewing and iterating on one's process to avoid burnout.

10:03

🔥 The Importance of Passion and Simplicity in Consistent Content Creation

The speaker delves into the critical role of passion in driving consistent content creation, using their experience with Chat GPT as an example. They stress that content creation must be enjoyable to be sustainable. Additionally, they discuss the concept of a 'consistency threshold' and the need to simplify and narrow focus to stay within this threshold to prevent burnout. The speaker also emphasizes the iterative nature of content strategy, adjusting as necessary to maintain consistency and avoid overwhelming complexity.

15:04

🛠 Building a Simplified Content Creation Plan with Free Tools

The speaker outlines a five-step process for creating a simplified content plan while working full-time, utilizing only free tools. They suggest choosing a medium, platform, frequency, and specific times for creation and editing to establish a routine. The speaker also provides a list of free tools for various content creation needs, such as Google Drive, Descript, Squadcast, Adobe Podcast, Metroo, and Chat GPT, emphasizing their utility in planning, storage, editing, and publishing content.

20:04

📈 Scaling Content Creation Gradually and Maintaining Consistency

The speaker describes their personal content creation process, which involves writing a long-form letter weekly and repurposing it into various content formats for different platforms. They discuss the importance of starting simple and gradually iterating on the process, using tools like Metroo for scheduling to save time. The speaker also shares their approach to maintaining consistency by regularly evaluating their process and making adjustments to prevent burnout and stay within their consistency threshold.

25:06

🤝 Offering Assistance in Developing Personalized Content Strategies

In the concluding paragraph, the speaker extends an offer to assist others in developing their own personalized and simplified content strategies. They invite interested individuals to reach out via social media for a discussion on creating a content plan tailored to their needs. The speaker reiterates the importance of consistency and the value of starting simple to avoid the cycle of starting and stopping content creation.

Keywords

💡Content Creation

Content creation refers to the process of producing various forms of digital content such as articles, videos, podcasts, and social media posts. In the video's context, it is the core activity that the speaker is passionate about and discusses extensively. The speaker shares their journey and strategies for creating content consistently, emphasizing its importance in building personal brands.

💡Consistency

Consistency in this video refers to the regular and continuous production and posting of content. It is a key theme as the speaker discusses the importance of maintaining a consistent posting schedule to grow and retain an audience. The script mentions how the speaker managed to post five pieces of content daily, highlighting the significance of consistency in content strategy.

💡Personal Brand

A personal brand is the unique image or identity that an individual projects, often used in the context of social media and professional networking. The video emphasizes building a personal brand through content creation, as the speaker shares their own experiences and provides advice on how to grow one's brand through social media presence.

💡Chat GPT

Chat GPT is mentioned as a tool that the speaker used to generate ideas and content, which helped in creating a mini-viral post and a lead magnet. It is an AI chatbot that assists in content creation by providing prompts and ideas, showing the integration of technology in the content creation process discussed in the video.

💡Lead Magnet

A lead magnet is a valuable resource such as an e-book, checklist, or in this case, a set of prompts, offered for free in exchange for contact information, typically used for marketing purposes. The speaker created a 'Chat GPT lead magnet' to attract subscribers to their email list, illustrating a strategy for growing an audience.

💡Burnout

Burnout is a state of chronic physical and mental exhaustion often caused by excessive and prolonged work. In the script, the speaker discusses how they experienced burnout due to overwhelming workload and the complexity of their content creation process, which led to a halt in their content posting.

💡Simplification

Simplification in the context of the video means making the content creation process easier and less complex. The speaker advises on the importance of simplifying the process to stay within one's 'consistency threshold' and avoid burnout, suggesting that simplification is key to maintaining consistency.

💡Opt-in

An opt-in refers to a form of marketing where potential customers voluntarily provide their contact information in exchange for something of value. The speaker's wife suggested creating an 'opt-in around this Chat GPT thing' as a strategy to capture leads, which is an example of using content to grow an email list.

💡Viral Post

A viral post is a piece of content that becomes extremely popular on social media, being shared widely and quickly gaining a large number of views. The speaker recounts a specific post that went 'mini viral,' gaining over 237,000 views, which significantly contributed to their TikTok account's growth.

💡Neurodiversity

Neurodiversity is the variation in the human brain regarding sociability, learning, attention, mood, and other mental functions. The speaker mentions their awareness around their ADHD and neurodiversity, indicating how understanding one's own cognitive differences can influence the approach to content creation and consistency.

💡Substack

Substack is a platform for writers to publish newsletters, blogs, and subscription-based content. The speaker uses Substack as their primary platform for written content, illustrating how specific platforms can be central to a content creator's strategy for reaching their audience.

💡Automation

Automation refers to the use of technology to perform tasks with minimal human intervention. The speaker mentions using free tools to automate parts of their content creation process, such as social media scheduling with Metrol, to simplify their workflow and maintain consistency.

Highlights

The speaker shares their personal journey in developing a content creation system that allows for consistent posting despite a full-time job and without a team.

A personal story is used to provide context for the development of a content system that simplifies the process of posting five plus pieces of content daily.

The speaker's struggle with content creation for social media and the inspiration gained from the release of Chat GPT in late 2022.

A mini-viral post on Chat GPT that generated over 237,000 views and the emotional impact of the initial low viewership.

The creation of a Chat GPT lead magnet with 30 prompts to automate content creation, demonstrating a practical application of the technology.

The use of free tools and strategies to build an email list, emphasizing cost-effective marketing.

A content creation plan that can be executed while working full-time, highlighting the importance of simplicity and consistency.

The three key lessons learned from the speaker's experience: passion, simplification, and the importance of reviewing and iterating on the process.

The concept of the 'consistency threshold' and how exceeding it can lead to burnout and halt content creation.

The importance of starting content creation with a passion and purpose to ensure long-term consistency.

A five-step process for creating content while working full-time, utilizing free tools and a simplified approach.

Recommendations for content creation tools that are free, such as Google Drive, Squadcast, and Chat GPT, to streamline the process.

The iterative process of content creation, emphasizing the need for continuous review and adjustment to maintain consistency.

The speaker's exact content process for publishing multiple pieces of content daily, focusing on repurposing a single piece of content.

The use of Metrol for social media scheduling as a time-saving automation tool.

A call to action for those interested in developing a personalized and simplified content strategy, offering assistance and discussion.

Transcripts

welcome back to the show today we're

going to be digging into content

creation creating consistency with our

content just getting started posting our

content so that we can start building

our personal Brands this is a topic I am

extremely passionate about so without

further Ado we're going to Dive Right In

And I want to start with a little bit of

my own personal story to give you a

little bit of context at how I came

about developing this content system

that has allowed me to very simply post

five plus pieces of content every single

day while having a fulltime contract

without having a team and using only

free tools to automate part of the

process I've always struggled with

creating content for social media I was

always late to start always missed that

sweet spot When people grew quickly on

new platforms like Tik Tok and even when

I managed to actually get started with

creating content I always struggled to

stick with it you could always find me

kind of sitting on the sidelines

scrolling my feed just watching all of

the people I knew the people I do

business with growing their brands

getting thousands of followers all while

just those feelings of jealousy and envy

clouded my mind and it didn't matter how

many Gary vaynerchuk podcasts I listen

to I simply could never figure it out

but I saw a glimmer of hope in I think

it was late

2022 when I built my Tik Tok following

from zero a brand new account up to

5,000 followers in 60 days so to give

you some context at this time chat GPT

had just hit the market I think it was

like November November December of

2022 and I can literally remember

sitting down at dinner one evening and

telling my wife that there was this new

thing called called chat GPT and it was

literally going to change everything and

it was right in that moment when chat

GPT came out and I saw it that I felt

this urge this pull this motivation to

start creating content again it was this

surge of inspiration that was all too

common to me I had felt this many times

over and now that I have greater

understanding and awareness around my

ADHD and my neurodiversity that I know

that this spark kind of comes and goes

this boom and bust but in that moment it

was the spark that ignited my desire to

start creating content on social media

again so when I got started I was

creating one piece of short form content

every single day and posting it to

Instagram Tik Tok Facebook and YouTube

shorts and then something that I

literally never expected happened on

December 18th 2022 and one of my posts

went kind of mini viral now viral for me

it didn't amass millions of views but it

has generated over

237,000 views so I'll share a link to

that post if you're curious of checking

it out in the description and I can

still

remember you know before this post went

viral when I just started my account

there was one morning I vividly remember

I had posted I think it was like my

first Tik Tok video on my new account

and I was sitting in the morning I

suffer from insomnia so I was up pretty

early sitting in the dark just scrolling

my feed before I went to the gym at

about 4:30 in the morning and I can

remember just tears kind of swelling in

my eyes and I think it was like eight

views that I saw and I was just so happy

that there were at least some people out

there that watched my video I was just

really trying to ground into the process

of cre creating not get too attached to

what was going

on and then a couple weeks later one of

my posts on chat gbt just just kind of

hit I remember viewing and I posted it a

little while later I checked and I saw a

thousand views and I couldn't believe it

it was literally like four or five times

what I normally would get on a post

showed my wife and she was super happy

she was super pumped for me and

literally it was more than like a

thousand views was more than almost

anything I had ever posted on social

media ever forgot and then I checked

again and it was at 4,000 and then again

and it was at 6,000 and I couldn't

believe it was still getting views like

typically everything would get some

views and then stop and then I think it

was that evening I had amassed over

40,000 and by that next day over a

100,000 views to this day it has 237,000

views and I literally get views and

likes on it almost every single day and

in just 60 days my Tik Tok account went

from zero to 5,000

followers and I can still

remember when this happened this rapid

growth my wife leaned over and she told

me you should create an optin around

this chat GPT thing now this was a

little controversy for me at that moment

because when I got started creating

content this time I really kind of got

into it with the intention that I was

just going to give value I wasn't going

to try and sell anything thing obviously

I wanted views but I didn't actually

expect anything to kind of catch and to

to hit and to get over 100,000 views so

after kind of contemplating and going

back and forth I decided I was going to

build a lead magnet so I created this

chat GPT lead magnet with 30 prompts

that you could use to automate your

content creation and it consisted of

prompts for things like creating a

headline creating the show notes for

your podcast generating an Instagram

post and and things like that

and I did it on the absolute cheap I

didn't put a ton of time or money into

it I just banged this out I built it out

I typed it all out in a Google Document

I created a free convertkit account and

I created the landing page in convertkit

which took me 60 seconds and if you

don't believe me I created a YouTube

video with a screen share and timed it

and it took me 60 seconds to build the

landing page just to show you how simple

I kept this process once it was ready I

created two Tik Tok videos where I

literally said hey I just put together

30 chat GPT prompts to automate your

content creation and I just did a screen

share kind of showing the prompts and I

said if you are interested in it comment

below if you wanted it and I posted the

first video on January 13th of this year

2023 and it it got a lot of views too it

got 28,000 views I got 759 saves so then

I created another one pretty much the

same video just edited slightly

differently January 18th it got 49,000

views 714 saves so seeing how successful

these two posts did organically I just

boosted them and turned them into ads so

at one point I was getting leads for as

low as 50 cents and between the few

dollars I spent into ads it wasn't a

crazy amount it was spending like maybe

$10 a day and the organic reach I got

from my chat gbt post followers and then

the you know almost 100,000 views

between the two ads promoting it I added

over 1,200 emails onto my email list and

it kind of pushed me beyond that free

threshold that convertkit has where you

can have a thousand people on your list

for for free but that's where the story

starts to change my content creation

came to a screeching halt in May where I

completely dropped off the face of the

Earth and I stopped posting for like

over three months

and the process was you know when I

started one post a day and then that

slowly turned into three posts a day I

started posting one podcast a week and

then that turned into me launching a

second podcast and that second show I

was publishing five times a week doing

the editing myself turned into me hiring

and managing a video editor and very

quickly I became overwhelmed I hit my

consistency threshold and everything

came crashing down now I talk about this

concept of the consistency threshold in

another one of my uh podcasts and

YouTube videos I highly recommend you

check it out it's also on my substack

and I will link those up in the show

notes so during this period and you know

the years prior I learned three very

important lessons number one we must be

passionate about what we're doing and

have a purpose driving it number two

consistency is driven through

simplification and narrowing of our

focus and number three we must

consistently review and iterate on our

process to avoid burnout and when it

comes to personal branding content

creation and building a business it all

comes down to two things the first is

getting started and the second is just

not stop so let's take a little bit of a

deeper dive into each one of these items

the first we must be passionate about

what we're doing and have a purpose

driving it if we want to be consistent

now the big thing is we want to get

started and we want to not stop which is

really comes down to

consistency now I'm not sure if I could

recreate those results of going from

zero to 5,000 followers in 60 days on

Tik Tok I've had people ask me about it

and I've told them like I I can't give

you the formula to do it it was very

timely I had a post that went mini viral

and I can't Bank on being able to

recreate that environment but there was

a very important lesson that I did learn

and that lesson was on passion very and

I mean very simply if you don't love

what you're doing you are not going to

be consistent with it in my case the

excitement surrounding chat GPT and my

desire to test it play with it

experiment and talk about it drove my

ability to consistently create content

about it it was fun

and this is a very overlooked component

of being consistent with building our

personal brand it's got to be fun we

need to enjoy what we're doing if we

want to continue to do it and purpose is

the other component Simon cic is known

for saying people don't buy what you do

they buy why you do it and this really

comes down to to meet your purpose if

you can combine your passion With a

Purpose with your content strategy you

will greatly improve your likelihood of

getting started and staying

consistent now this for me is what got

me started but in that and when I got

and I stopped creating content it's

because I was missing out on another

very important point and that's what led

me to burnout and that's what we're

going to dive into next number two is

the simplification and narrowing of our

Focus to keep us within our consistency

threshold so my posting went from one

times a day to three times publishing

podcasts from once a week to five to six

podcasts a week to trying to build my

YouTube channel Building A Team all

while working full-time and it became

too complicated too complex I lost my

focus it got overly complicated and I

burnt out I surpassed my consistency

threshold and in the in the next things

I'm going to go over we're going to talk

about my recommendations for where I

want you to start and I'm going to go

over what my personal process is but

what I really want to kind of drive home

is it should almost feel too easy if it

feels too easy if I say hey go do this

and you're like come on okay like like

what else what else should I do you're

in a good starting position it's a very

similar approach to when I worked in the

nutrition space and worked as a

nutrition coach when we're changing

habits we almost want it to be too easy

because if we try and stack too many

things we're just creating a recipe for

over compli fication and we're just

creating a situation that is not going

to be sustainable number three to avoid

burnout we must

consistently or continuously review and

iterate on our

strategy understanding our consistency

threshold is a really important concept

so that's going to be linked up in the

description below

but this is an iterative process so for

me I'm constantly reviewing what I'm

doing now I recently discussed this and

talked about how I started to focus on

YouTube and I started to add in more

podcasts and what I did is I have this

level of awareness now is I noticed I

was starting to become overwhelmed I

noticed that my inspiration was starting

to come down the ideas that would come

to me on walks were starting to fade I

started to feel like I didn't have

enough time to do everything and I

started to iterate on my process I

reassessed my focus I reground myself in

my pillar of maintaining consistency so

I made the decision I'm not going to

focus on YouTube I'm going to share it

there but I'm not going to put time or

effort or money into fancy thumbnails

I'm not going to put any time into

editing I'm going to chop the start chop

the end and I'm going to post it

consistently reviewing reassessing

revising and repeat that is the process

this level of awareness is what keeps us

in check on this journey because things

are going to change many of us as

entrepreneurs at heart want to do more

we always want to be okay what can I do

more I want to get there faster and that

impatience drives us to complicate what

we're doing but we can simplify it we

can continuously review and we can scale

back and keep ourselves in check to

maintain consistency and if you take one

thing away from listening or watching to

this it is that good enough beats

nothing at all when getting started and

staying consistent with content creation

we can't do everything I've tried I

failed if you're working full-time or

you have a family or you have ADHD or

insert your circumstance content

creation is just plain and simple it's a

lot of work

so our goal is to get started and then

the next goal we want to check off is

just to not stop we want to remain

consistent over a long period of time so

that we can remove this constant cycle

of starting and stopping or just sitting

on the sidelines and watching everybody

else go about doing it I'm not a

professional content creator not a

full-time content creator I don't get

paid to create content so for me good

enough and consistent beats perfect and

nothing at all every single time and

this is why I created a Content creation

plan that could be done while working

full-time that didn't require a team

that utilized only free tools to

automated it because me I couldn't stay

consistent when it was complicated I

struggled when I was working full-time

to do it and I didn't want to spend a

ton of money on all of these tools I

recently audited my finances and I was

spending over

$1,500 us a month on subscriptions I

leaned all of that out so I was starting

to use just free tools for this so what

I want to get into is this is my

recommended starting point for you when

creating content while working full-time

and just utilizing free

tools so we got five steps number one

choose your medium so this is going to

be okay written word audio or video

number two choose your platform so

LinkedIn you're going to podcast or

you're going to post YouTube videos ETC

number three choose your frequency how

often are you going to post for example

one YouTube video per week week number

four choose when you're going to create

it so now that you've got the above done

I want you to decide when inside the

week you're going to do it so that we

can start to create a schedule for it

for example Fridays at 9:00 a.m. you're

going to record your YouTube video

number five choose when you're going to

edit it because you're doing it yourself

you need to set the time aside to do

your production so for example Fridays

at 11:00 a.m. after I record I'm going

to edit that's it that's where we're

going to start nice and simple this is

going to be your pillar piece of content

anything and everything else can be

repurposed exclusively from this

singular piece of content could you

enhance this or improve this strategy of

course but would that take additional

time effort money and complexity

absolutely and this is where the

compromise takes place the goal is to

start and to keep it feeling almost too

easy Once We map out those five steps

you have everything you need to start

your creation process even without

anything else you can start creating you

can begin creating a bank of content

that you can post at any time time okay

now that you have got the process down

here is my list of a zeroc cost content

creat squadcast and Google meet Adobe

podcast video metroo and chat GPT this

toolkit

encompasses pretty much everything you

will need from planning storage editing

and Publishing all of your content one

thing I want you to keep in mind is that

this can be swapped in and out based on

your needs or your preferences it's not

all-encompassing just merely a list of

free tools that I frequently use and I

recommend to other entrepreneurs out

there so just a quick overview of these

tools Google Drive there's a free

version you can get the paid version as

well for Google for business but it can

be used to store everything um like for

example like I wrote out the script for

this video in Google Docs um descript

and cap cut those are two free video

editing softwares I personally have the

the paid version of descript just so I

could remove the watermark squadcast or

Google meet those are video recording

tools squadcast is included as a part of

descript now they were purchased by

descript and Google meets included with

the Google Suite Zoom is also an option

um if you're recording video use any one

of those tools you can record it

directly on your computer even you can

record using your phone the videos are

the the options are endless

here Adobe podcast is a free podcast

enhancement tool cleans up makes the

audio sound great um I really like it

because it takes what I'm recording here

makes it sound studio quality it's free

to use so there's there's no excuse to

not use it they also have like a studio

um app as well where you can record the

audio directly in there for

podcasts video. aai is an AI tool that

you can create short form Clips um from

long form videos you just upload your

video or provide the YouTube link I

can't remember the exact functionality

there but I use that with a a

combination of descript to create all of

my

Clips metrol is a social media

scheduling tool they have a free plan

you can post to Twitter Instagram

Facebook Tik Tok YouTube and more they

got Google for business and you can

manage your ads in there um but you can

post to Twitter Instagram Facebook Tik

Tok and YouTube um all for free so you

have additional features if you want to

pay but I have the free version um I

post to all of my platforms for

absolutely free the one that they don't

include on the free plan is linked in so

I personally manually schedule for

LinkedIn but it just takes me an extra

second and then chat GPT you know you

can see I had my mini viral post and my

lead magnet for chat GPT so I'm a big

fan but it can be used for everything

from headlines social media posts idea

generation planning your scripts

questions for your guests your show

notes um the release a dolly3 it can

generate awesome images so and it's

literally only going to get more useful

each and every day the the AI stuff is

is getting incredibly

valuable so if this list seems a little

daunting just you know pick one thing

that seems easy that's maybe you're

going to start using chat GPT to come up

with titles for your podcast or maybe

you're going to just going to use video

to create clips and I'm going to post

three Clips a week find something that

seems very easy and add that habit into

your strategy just start there make it

become second nature before moving on to

anything else all right so here is my

exact content process that I use to

publish five plus pieces of content

every single day my medium is writing my

primary platform is substack my

frequency is one a week my creation time

is Saturday mornings and my editing is

Monday afternoon so I create one long

form a Written Letter per week and

everything else that I do including what

I'm recording right now is repurposed

from this single piece of content so I

write one letter and then I read what I

wrote so right now I'm reading what I

wrote in squadcast to record it I will

edit it in descript and here's what my

publishing looks like I publish once a

week on substack I publish once a week

an audio podcast once a week a YouTube

long of this and daily I will post daily

Clips to Instagram Tik Tok LinkedIn and

YouTube shorts as well as Twitter so

after I stopped posting content I got

started again in August of 2023 and I

know I knew that I needed to simplify my

process so when I started I was only

posting three Clips per week and only

with time did I iterate on that and I

did it slowly I did it once it just felt

super easy I started very slow I created

the simplest plan possible I was

experimenting with things experimenting

with platforms experimenting with tools

experimenting with you know I started by

creating everything every post was a new

real on my phone and then I got into

this routine of creating a pillar piece

of content and then I started to just

pull my clips from that and I just

really tried to create the simplest plan

possible I knew that if I surpass my

consistency threshold that I would stop

so I'm always being very conscious of

that so now I use things like metrol to

schedule all of my Clips which saves me

an incredible amount of time every

single day from manually posting and

just that one single automation has been

a game Cher for multiple coaches and

entrepreneurs that I've shared it with

with now I do all of this five plus

pieces of content a long form post a

YouTube video and a podcast while

working full-time I have a full-time

contract in marketing I work with seven

eight and nine figure businesses on

their paid marketing strategies I do

content coaching with other

entrepreneurs and coaches helping people

develop these customized plans for them

and I do it without a team and I do it

with free tools and that's really what I

want to show you is we can simplify this

so anytime I feel anything starting to

pull at my consistency I take the time

to evaluate it and it usually means

there's something that just needs to be

adjusted if I'm getting tired my

motivation is down I know I need to

re-evaluate what I'm doing this could

happen daily this could happen weekly

but it's just a constant check-in

process how am I feeling what can I

change how am I feeling what can I

change the biggest thing that we want to

do is simplify that process

and that can mean doing less yes it is

hard to not do everything it is hard to

not post to a specific platform it's

hard to not do what everybody else is

doing but good enough beats nothing at

all and if we try and do it all we're

gonna break we're gonna stop and we're

going to be on that yo-yo cycle we don't

want to start and stop we want to just

stay consistent over a long period of

time so thank you very much if this is

something you would like assistance with

developing your own personal and

simplified content strategy please reach

out on any of the social media platforms

that I'm active on and I would be happy

to have a discussion with you on that

I'll talk to you soon