How to get the internet to love you (so they buy your stuff)?
Summary
TLDRThe video script outlines a strategy for rapidly growing an online brand, using examples like Andrew Tate and influencers who gain sudden popularity. The key advice is to resonate with the audience's dislikes, both within and outside the subject matter, creating a bond through a common enemy. The speaker discusses a case where a 'Alpha dad' brand failed to connect due to misaligned messaging, emphasizing the importance of staying on brand. The script suggests an 80/20 approach, focusing more on general dislikes than on the product, and advises creating content that criticizes these 'common enemies'. The goal is to forge a strong connection with the audience, leading to brand growth.
Takeaways
- 😀 Find out what your target audience dislikes, both related and unrelated to your offering
- 🤔 Talk about those common enemies to build rapport and bond with your audience
- 💡 Use 80% unrelated and 20% related common enemy content to build your brand
- 📈 Andrew Tate blew up by aggressively targeting men's anger and dislikes
- 👥 Having a common enemy is the fastest way to build community and loyalty
- 📝 Make a list of common enemies and 5 negative things to say about each
- ☝️ Name organizations, ideas or concepts - but don't attack individuals by name
- 🎯 Relate to entrepreneurial, capitalist and conservative biases
- 💰 Build a brand people like before ever trying to sell them anything
- 🔑 Messaging should assertively address audience anger and disgusts
Q & A
What is the main strategy the speaker attributes to influencers like Andrew Tate for quickly growing a massive brand online?
-The main strategy is to identify and assertively talk about what their target audience dislikes, creating a bond over a common enemy.
How did the speaker help a business owner named Alpha Dad in improving his brand's appeal to his target audience?
-The speaker advised Alpha Dad to align his brand messaging, including marketing and imagery, to be more assertive and on-brand with his target audience's expectations, instead of being passive.
What specific advice does the speaker give about creating content to grow a brand?
-The speaker advises creating content that discusses what the target audience dislikes, with a focus on 80% being about topics outside the main subject matter and 20% inside it.
Can you provide examples of how the speaker applied this strategy in his own content?
-The speaker shared examples of Instagram reels that gained millions of views by talking about topics his audience dislikes, such as the inefficiency of luxury spending among the truly wealthy and the drawbacks of the traditional school system.
What does the speaker suggest as the fastest way to create a bond with an audience?
-The speaker suggests that the fastest way to create a bond with an audience is by having a common enemy, which helps in establishing a connection based on shared dislikes.
What framework does the speaker propose for identifying a brand's 'common enemy'?
-The speaker proposes writing down everything that could be considered a common enemy for the target audience and then detailing negative aspects about these enemies to deepen the bond with the audience.
How does the speaker view naming specific competitors or people as common enemies in branding content?
-The speaker advises against naming specific competitors or people as common enemies, except for very famous individuals like Bill Gates, as it is seen as unclassy and can negatively impact the brand's perception.
What is the speaker's opinion on traditional schooling and its impact on his audience?
-The speaker believes that the traditional school system is flawed and not aligned with the values of his entrepreneurial, possibly conservative-leaning audience, who prefer alternatives like homeschooling.
What additional resource does the speaker offer to the audience at the end of the video?
-The speaker offers a free course on creating a great offer and messaging around that offer to further assist the audience in growing their brands.
How does the speaker quantify the success of his content strategy?
-The speaker quantifies the success of his content strategy by the number of views and followers gained from specific Instagram reels that resonated with his audience's dislikes.
Outlines
😡 Common enemies create strong bonds with your audience
The paragraph explains that talking about things your audience dislikes, both related and unrelated to your offering, helps create a strong bond and following. It provides the example of Andrew Tate blowing up in popularity by complaining about things his audience hates. The advice is to make a list of common enemies, write down negative things about them, and create content addressing those dislikes.
📈 Mostly talk about unrelated enemies to build your brand
The paragraph further advises spending only 10-20% of content discussing offerings, while dedicating 80% to complaining about common enemies unrelated to your products. This wider net builds a bigger brand that likes you before trying to sell to them. It cautions against calling out individual people to avoid seeming petty.
Mindmap
Keywords
💡Common enemy
💡Market
💡Get clients
💡Capitalist
💡School system
💡Brand
💡Framework
💡Offer
💡Messaging
💡Content
Highlights
Revealing a simple trick for rapid brand growth online.
The importance of brand consistency, illustrated through a business audit.
Identifying the misalignment in branding for a coaching service aimed at fathers.
The strategy of aligning your message with what your audience dislikes.
Using Andrew Tate's approach as a case study for audience engagement.
The impact of targeted content on social media engagement and follower growth.
Highlighting the significance of addressing audience's dislikes in content creation.
The method of leveraging common dislikes to foster audience connection and brand loyalty.
The framework for identifying and articulating a 'common enemy' in your messaging.
Practical steps for creating content that resonates with your audience's grievances.
The recommendation to focus on external issues, not directly related to your product, to build rapport.
Understanding the power of a 'common enemy' in building a strong community and brand identity.
Advice against naming specific individuals as enemies to maintain class and quality in your branding.
An invitation to access a free course on creating compelling offers and messaging.
A call to action for business owners to identify their common enemies and build their brand.
Transcripts
I'm about to teach you something that if
I would have known it earlier I would
have become a millionaire a lot faster
and it's something that I see people use
Who come out of the woodwork and they
just are popular they have a big
following online they have a big brand
people start buying from them like crazy
and it's almost as if one day no one
knew who they were and the next day
they're super popular guys like Andrew
Tate use this you just see it in all of
these influencers who just pop up and
I'm about to teach it to you and I'm
going to give you a framework to how to
use it for your business or your
business idea grow a massive brand very
quickly online it's a very very simple
little uh trick if you say so recently I
did a business audit as I do on my
channel where I rip business owners
apart tell them everything they're doing
wrong and I had this guy on who is a
coach for fathers and he helps fathers
who aren't getting respect in their
family who are struggling to lead their
family and the name of his brand is
Alpha dad and he was struggling to
relate to his audience he was struggling
to sell and the very first thing I
noticed that he was doing wrong was the
name of his brand was Alpha dad but all
of his marketing all of his language all
of his imagery was very passive it was
very almost feminine I understand he was
from California so I know that's you
know kind of just how that goes over
there but there's still the other rest
of the world that need you to be on
brand uh and he was not on brand and so
the advice I gave him was you need to
look at what your Market your fathers
who aren't leading their family who are
struggling to get respect in their
family what they dislike what they don't
like what they hate what makes them
angry and you need to assertively talk
about that take a look at Andrew Tate
what is Andrew Tate always talk about he
talks about what the people who follow
him don't like like really just sit here
for a moment and think back of all the
and I'm not saying you should like or
dislike Andrew tape whatever I'm just
saying the guy blew up think about how
he did it he did what I'm about to show
you he just did it times 100 if you
watch his content you'll notice every
single thing he says is basically
talking about something that his
audience doesn't like and so I had a
reel an Instagram reel recently and it
got over 2.7 million views and it
brought me roughly 10,000 followers
based on the data I had another reel
that I did on somebody else's channel
the School of Hard Knox that got over 11
million views and in both Instagram
reals I was talking about something my
audience doesn't like the one that got
2.7 million views I was talking about
how people who really have money they
don't buy Gucci and Louis Vuitton they
don't waste their money on stupid stuff
they invest their money okay and a
reason for that is most of the people
that follow me they're not looking to
buy seven Lamborghinis and looking to
wear stupid $3,000 sunglasses they're
looking to build a business real wealth
and not wasted on on garbage okay in the
one that got 11 million views I was
talking about how the school system
sucks about how you shouldn't send your
kids to school it's designed to make you
poor it's designed to make you an
employee now most of my audience are
entrepreneurs or spying entrepreneurs
and I've noticed that most of them they
homeschool their kids they don't want to
send their kids to school they're sick
and tired of their kids having a bad day
and the teacher telling them to chop
their Wanger off and uh uh uh become a
girl okay it's a very big deal right now
you might say well Dan what does that
have to do with getting clients because
that's what I do I teach people to get
clients right getclients.com I teach
people to make money with a online
business or really any business what
does that have to do with school not not
sending your kids to school well it
really doesn't so much what it is is
it's the people who want clients the
people who want to build a business well
they're entrepreneurial they're
capitalist they're I guess you could say
conservative leaning they really don't
like sending their kids to school they
don't like this where the school system
is going so I talked about that and okay
so the main point here and I'll give you
the framework in a second is you want to
find out what your audience dislikes
both as it pertains to your subject
matter matter and as it doesn't pertain
to your subject matter right so think of
it as let's say that you help people
with weight loss and you know that they
don't like a certain thing in the weight
loss industry you can talk about that
but you also need to talk about what
they don't like outside of the weight
loss industry simply by the nature of
who they are and their lifestyle and
honestly I would do 80% outside of the
subject matter 20% inside of the subject
matter if you watch Andrew Tade you will
notice that the vast majority of his
content does not have to do with his
product right he sells some sort of
membership site for making money he
doesn't talk about that most of the time
he talks about getting respect as a man
he talks about how feminism is toxic he
talks about all these things that really
don't have to do with his membership
site and then 10 to 20% of the time
probably less than 10% of the time he
talks about making money he talks about
his products very rarely okay and this
is the key you build a big brand of
people that like you and how do you get
them to like you you talk about things
they don't like the fastest way to
create bond is to have a common enemy
and this is the Crux of the whole thing
to have a common enemy so here's what I
want you to do here is the framework I
want you to take a piece of paper and I
want you to write in big bold letters
common enemy and I want you to write
down I want you to think of your
audience and I want you to write down
every single thing that you can think of
that is a common enemy this could be an
organization for instance for me it's
the IRS right I hate the IRS my audience
hates the IRS let's talk some smack
about the IRS okay I don't like
Traditional School they don't like
Traditional School let's talk some smack
about Traditional School you see what
I'm saying so you need to write down all
the things that your audience you know
your audience dislikes and you'll
probably dislike it too and then for
each one of those write down five things
that you can say about that thing that
is negative and why it shouldn't be that
way don't just complain but talk about
how it shouldn't be that way talk about
the why it sucks try to go a little bit
deeper and you will find that people
will instantly instantly begin to bond
with you they'll instantly begin to like
you kind of view it as if you if you
walked into a a party right and you were
trying to make friends and the whole
party was like a Boston Red Socks themed
party and you walk in with a New York
Yankee shirt probably going to be hard
for you to make friends but if you walk
in with a Jeter sucks well I'm dating
myself I don't think Jeter plays anymore
but you get what I'm saying like New
York sucks shirt people like oh yeah
what's up man right why because human
beings Bond over a common enemy they
bond over a common enemy find the common
enemy and put as much content out as you
can basically talking smack about the
common enemy I will say Do not name
people specifically unless it's somebody
that's like I don't know Bill Gates or
something like just so famous that it's
it's almost like you it's not considered
unclassy to talk smack about them but
you don't want to name competitors you
don't want to do anything like that cuz
then you just suck as a person it's not
classy and people will look at you as a
lowquality human if you do that honestly
so don't do that now if you want to see
the audit the business audit where I
talked about this with this guy I'll
leave it somewhere here where you can
click on it and watch that audit you'll
you you'll see me interact with this
business owner and explain a lot of
these concepts by the way I have a free
course on how to create a great offer
and create messaging around that offer
I'll leave a link in the description
take that piece of paper write it down
find your common enemies and go build
your brand
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