Finding Clients Without Compromising Your Deen

Summary

In this video, a seasoned video editor shares his journey from starting with nothing to building a six-figure video editing business. He offers valuable advice on what he would do if he had to start over, including picking a niche, creating a portfolio through fan accounts, and using targeted outreach to gain clients. The editor emphasizes the importance of understanding social media dynamics, investing in premium tools, and consistently delivering results that matter to clients. He also encourages viewers to join the 'Muslim Editor Club' for community support and tips.

Takeaways

• 💼 The speaker has built a six-figure video editing business from scratch and plans to share how they would rebuild it if they lost everything.
• 🎥 High-quality cameras, lights, and complicated edits are becoming less popular; vlogging is emerging as the new trend on YouTube.
• 🚫 Beginner video editors often make the mistake of copying popular editing styles, which can make them blend in rather than stand out.
• 🎯 To rebuild, the speaker would start by picking a niche they enjoy and create content for a favorite YouTuber or streamer, focusing on re-editing their long-form content into clips.
• 📈 Creating a fan account on multiple platforms like YouTube, TikTok, and Instagram to showcase these edits can help build a portfolio and demonstrate the ability to get results.
• 👥 Clients care more about results (e.g., views and follower growth) than flashy edits. The key is to show that you can help them achieve their goals.
• 📊 Researching the chosen niche and targeting smaller influencers or businesses that show potential but lack strong social media presence is crucial for landing clients.
• 📝 Personalized outreach is more effective than mass DMs; understanding a potential client's business and offering tailored solutions can lead to better success.
• 💰 Once a client is secured, reinvest the earnings into better tools like Adobe Premiere Pro and high-quality assets to further improve editing skills.
• 🔄 The strategy involves repeating the process: finding clients in the same niche, offering improved services with premium tools, and continuing to build the business.

Q & A

How did the speaker start their journey in video editing?

The speaker started from nothing and eventually built up their skills to the point where they could quit their job and go full-time into video editing.

What is the current trend in YouTube video production mentioned by the speaker?

High-quality cameras, lights, and complicated edits are going out of fashion, while vlogging is becoming more popular.

What is one of the biggest mistakes beginner video editors make according to the speaker?

One of the biggest mistakes is copying and pasting editing styles from popular YouTubers like Alex Hormozi, Iman Gadzhi, and Ali Abdaal, which results in not standing out.

What should editors focus on to stand out?

Editors should focus on not just the editing itself but also understanding how social media works and what content can go viral.

What is the first step the speaker would take if they lost everything and had to start over?

The first step would be to pick a niche that they enjoy watching and create content around that niche to build a portfolio.

How can creating a fan account help a new video editor?

Creating a fan account allows a new video editor to practice, learn what works on social media, and build a portfolio with proof of results, such as follower counts and video views.

What is the importance of having a niche when looking for clients?

Having a niche helps to target specific potential clients more effectively, making it easier to understand and solve their unique problems.

How should video editors approach potential clients to increase their chances of success?

Video editors should research potential clients, understand their business, and send customized messages or videos explaining how they can help solve specific problems.

What should video editors do with their first earnings from a client?

They should reinvest the money into their business by purchasing subscriptions for editing software, assets, and other necessary tools to improve their skills and service quality.

Why does the speaker recommend using Adobe Premiere Pro for new video editors?

The speaker recommends Adobe Premiere Pro because of the extensive support available, including tutorials for various editing techniques, which can help new editors learn and improve quickly.

What is the benefit of investing in paid assets and music for video editing?

Investing in paid assets and music can help video editors create more unique and higher-quality edits, setting them apart from others who use free resources.

What is the next step after securing the first client and reinvesting the earnings?

The next step is to continue targeting and acquiring more clients within the chosen niche, using the same personalized approach to build a client base.

How can video editors ensure they get relevant editing work in their niche?

By continuously researching and understanding what successful influencers in their niche are doing, and adapting their own content to match those trends.

What is the 'Muslim Editor Club' mentioned by the speaker?

The Muslim Editor Club is a community with over 2,000 members that provides access to a free Discord group and emails with tips and tricks for video editing.

How does the speaker suggest handling rejections from potential clients?

The speaker suggests sending targeted, customized messages rather than generic ones, as this approach reduces the likelihood of rejection and increases the chances of success.

Outlines

00:00

📈 Building a Video Editing Business from Scratch

The speaker shares their journey of growing a six-figure video editing business after quitting their job. They provide insights into what they would do if they had to start over, emphasizing the importance of authenticity and not just copying popular editing styles like those of Alex Hormozi, Iman Gadzhi, or Ali Abdaal. The speaker suggests focusing on developing unique editing skills and understanding social media trends, recommending that editors pick a niche they enjoy, such as a favorite streamer or YouTuber, and create fan accounts to practice editing and gain social media insights. This approach helps in building a portfolio with proven results, which is more effective than generic edits.

05:01

👥 Finding and Targeting Clients in Your Niche

The speaker advises on the importance of choosing a specific niche for video editing services, such as personal trainers, to avoid sending generic messages to potential clients. They emphasize researching successful influencers within the chosen niche to understand what works and replicating these strategies. The speaker suggests identifying smaller personal trainers who have potential but lack social media skills, and offering personalized services to help them improve their online presence. This approach increases the chances of securing clients by providing tailored solutions rather than mass messaging.

10:03

💡 Investing in Tools and Resources for Success

Once a video editor lands their first client, the speaker recommends reinvesting earnings into tools and subscriptions that enhance editing skills and productivity. They suggest subscribing to Adobe Premiere Pro for its extensive support and tutorials and purchasing presets and stock footage from platforms like Envato Elements to enhance video quality. The speaker also discusses the importance of obtaining licenses for background music to ensure legal use in edits, advising against relying on free, low-quality tracks. Investing in these resources sets editors apart from those using free tools, helping them to provide higher quality services and grow their business.

Keywords

💡Video Editing Business

A video editing business involves offering video editing services to clients for a fee. The speaker mentions growing a six-figure video editing business, indicating that they have successfully turned their editing skills into a profitable venture. The video is centered around sharing strategies for building and rebuilding such a business.

💡Niche

A niche refers to a specialized segment of the market for a particular kind of product or service. In the video, the speaker emphasizes the importance of choosing a niche that aligns with one's interests, such as editing videos for fitness influencers. This focus allows for targeted marketing and a deeper understanding of the client's needs.

💡Social Proof

Social proof is evidence that other people have used and found value in a service or product, which in turn influences others to trust and choose that service. The speaker discusses the importance of having social proof, such as a portfolio or a successful fan account, to attract clients in the video editing business. This proof helps demonstrate credibility and effectiveness.

💡Fan Account

A fan account is a social media profile created by a fan that shares content related to a specific influencer, streamer, or brand. In the video, the speaker suggests creating a fan account for a favorite influencer as a strategy to practice editing skills, understand social media dynamics, and build a portfolio that shows potential clients the ability to generate results.

💡DM (Direct Message)

DM refers to direct messaging, a private communication channel on social media platforms. The speaker talks about the strategy of sending targeted DMs to potential clients after researching their business and understanding how to solve their problems. This approach is suggested as more effective than mass messaging random prospects.

💡Premiere Pro

Premiere Pro is a professional video editing software developed by Adobe, known for its robust features and industry-standard status. The speaker recommends investing in Premiere Pro, citing its comprehensive support and availability of tutorials as reasons it is well-suited for growing a video editing business.

💡Content Repurposing

Content repurposing involves taking existing content, such as long-form videos, and re-editing or reformatting it into new content, like short clips or highlights. The speaker advises using this technique as a way to practice editing, build a portfolio, and provide value to potential clients by enhancing their existing content.

💡Client Acquisition

Client acquisition refers to the process of attracting and securing clients for a business. The speaker discusses various strategies for acquiring clients in the video editing industry, such as targeting a specific niche, personalizing outreach efforts, and providing sample edits to demonstrate value.

💡Subscription Services

Subscription services in the context of video editing refer to paid access to software, assets, or resources that enhance editing capabilities, such as Adobe Premiere Pro or Envato Elements. The speaker advises reinvesting earnings from the first client into subscription services that provide access to professional tools and resources, thereby improving the quality of work and competitiveness.

💡Portfolio

A portfolio is a collection of work samples that showcases a professional's skills and achievements. In the video, the speaker emphasizes the importance of having a portfolio to demonstrate editing abilities and the results generated from previous work. A well-curated portfolio is crucial for attracting and convincing potential clients.

Highlights

Started as a video editor with no experience and built a six-figure video editing business.

High-quality cameras and complicated edits are going out of fashion, with vlogging becoming the new trend.

Biggest mistake beginner editors make is copying popular styles like Alex Hormozi and Ali Abdaal without understanding what clients actually want.

Clients care more about getting results from their videos rather than flashy edits.

Pick a niche that you enjoy and create content for that niche to build experience and a portfolio.

Start a fan account on social media to practice editing and understand what works and what doesn't.

Clients are more impressed by results (e.g., growing a fan account) than just having good edits.

When reaching out to potential clients, focus on a specific niche and provide personalized pitches rather than generic DMs.

Re-edit potential clients' existing content to show them the value you can add.

Once you land your first client, reinvest the money into tools like Adobe Premiere Pro and licensed music tracks.

Investing in paid software and assets helps you stand out from competitors who use free resources.

Rinse and repeat: Continue to target more clients within your chosen niche.

Building a successful video editing business is about understanding social media trends and client needs, not just technical skills.

Join the Muslim Editor Club for community support and access to resources.

Consistency and targeted outreach are key to growing your video editing business.

Transcripts

I've been a video editor for over four

years and I started from nothing to

being able to quit my job to go

full-time editing all the way to growing

a sixf figure video editing business in

this video I'm going to tell you step by

step what I would do if I lost

everything and what I would do to build

it all up again but before we start I

want to tell you a little tip for

YouTube so apparently high quality

cameras and lights and complicated edits

they're going out of fashion and

apparent vlogging is the new thing so I

bought one of

these and I'm going to take

you onto a

journey

okay one of the biggest mistakes editors

nowadays make beginner editors is they

literally just copy and paste Alex hosi

Imam gadzi and Ali Abdul edits and they

think clients want that they think

clients care about a popup random popup

Emoji coming up when he says stocks they

don't care about that in fact what you

do if you start editing like that what

you're doing is you're looking like all

of the other editors you're not standing

out so I run a six-figure video editing

business and I'm going to tell you how I

did it and if I lost everything today

money all my network and all my

portfolio what I would do to start a

again so number

one is I need to have some sort of

evidence that I can do a good job at

editing and it's guys it's not just

about editing it's also knowledge on how

social media works so what I would do is

I'd pick a niche I'd pick something that

I enjoyed watching

myself so let me give you an example

okay guys let's

say I want to pick my favorite streamer

I want to pick my favorite d

or I want to pick um my favorite

YouTuber and what I'll do is I would go

onto their YouTube channel and I'll take

their long form content and make Clips

out of it make edits out of it or

re-edit whole YouTube

videos the best way to do this so if you

pick a uh streamer or YouTuber who does

a vlog style doing what I'm doing now

actually where I'm not really editing

much I'm this is just raw me talking at

a camera this is perfect for people that

just don't edit much like um Sam sulak

for example you the

bodybuilder this will allow you to

practice and also allow you to keep

interest up cuz you've chosen your

favorite influencer streamer YouTuber

the next step is I would create account

like a fan account for each one of the

platform so we want let's say let's

choose let's say we're going to do samul

look on a working out like bodybuilding

type of Channel okay we'd start a

YouTube channel we'd start a Tik Tok we

start an Instagram and we start posting

videos that we've created now the

downside of editing when You' got no

experience and you got no proof that

you're any good at it is that you need

to work for free basically not for

people but just for yourself you need to

learn how to edit and you need to

understand how social media works and

what what goes viral and what does like

doesn't work what does work so making a

fan account of something will allow you

to do that you'll get videos that will

flop you'll get videos that will blow up

and you can look at the ones that

blowing up and you can see why did that

blow up okay with that experience when

you do get your first client you can

actually get them results cuz Believe It

or Not guys clients don't care about how

the edit looks normally okay clients

care about getting the results they

want what and how do you find out what

results you want you you talk to your

client potential client or you research

your potential Cent anyway that's

another story okay so you got this fan

account you've got some video you got a

big lot of videos on on your accounts

and you got some videos that flopped and

you've got some videos that have blown

up alhamdulillah with that you've got a

portfolio now portfolio shows your

potential client that you can edit and

this is what it looks like but the

beauty of the fan account is you've got

numbers and results as well it's not

just a standalone edit you can say look

I made this fan account and I grew it to

10,000 followers on Tik Tok and I got

this many views on this video and this

many views on this video and I could do

the same for you that is more powerful

than just a copy and paste edit I'm

starting to regret coming out now man

it's proper

raining wow okay so you've got your

Social proof that you can edit and that

you can get results so what next it's

finding a client okay the next part

finding a client you need to choose a

niche and what I mean by that is what

who do you want to edit for cuz you

can't just DM anyone that doesn't work

that it's so sold destroying bro dming

like 500 people a day just just randomly

with a generic DM saying oh I can edit

for

you I don't care what's more impactful

is let's say you choose a niche let's

say we we we using Sam as an example

let's say you choose personal trainers

so you want to create videos for

personal trainers so they can get

clients brilliant so what's the purpose

of you your purpose is you is to help

them grow on social media and the

purpose of you is to help them get leads

to make money if they're going to make

money they can pay you money okay the

more money they make the more money they

pay

you so let's say you would choose the

personal trainer

Niche now you need to go research

personal trainer social influences okay

who is doing it right okay who is

getting the views what are they doing in

their edits and their videos to get

those

views and then with that you can start

adapting your videos to look like that

next is to find small personal trainers

that aren't doing so well on social

media but how you can see they have the

potential meaning they're either

established in their business or a

minute so they're either established in

their business or um they're a bit

they're not techsavvy you can see

they're doing well with their personal

training they got the the info right but

they're just a bit rubbish with tech

okay and that's where you come in you

can help them to create better videos

and you can edit those videos okay so

look for those types of people and DM

those types of people but don't give

them a generic DM don't give them a

generic DM actually look at their

business know their name understand

their business and how you can fit in

and solve that problem and send them a

customized DM even better if you can

send them a um if you can send them a

video explaining how you're what you're

going to do for

them right you guys are probably

thinking what are you doing in the rain

I didn't think it was going to rain

that's how bad it is

mate oh d p and the next step is to

actually create videos for them okay so

take some of their videos that they've

got on their Instagram their Tik Tok or

their YouTube re-edit them into shorts

if they're doing long form make Clips

the best bits if they're doing shorts

but they're not very good then re-edit

them and show them what you could do for

them if you continue to do this these

targeted DMS you won't get rejected as

much all right

so a lot of uh video editors that are

dming people they um they just get

rejected constantly and it's really

frustrating um but if you do it like

this you're actually targeting someone

and actually solving a problem for

people rather than just um throwing

loads of stones and hope you hit

something so basically with this

technique you should get a client um

when you get your first client there we

go alhamdulillah you got your first

client now on another video I'll talk

about like like how to price yourself

and how to have that sales call with

that client um but let's just skip to

getting that client you have to wait for

another video on that so now you've got

your first client and you're earning in

between 300 and

$1,000 a month so do you celebrate and

and spend all your money um your extra

money or your the your first client no

what I recommend is to invest that money

back into yourself into the business

into the editing okay and use that money

to buy you year subscriptions of

softwares and um subscriptions for

assets and so on like that so the things

that you'll need to be better is I

really recommend getting Premier Pro

okay if you're using cap cut or you're

using um Da Vinci resolve or whatever

any free

software I'm not saying premere Pro is

the best software ever and you need to

buy it but it's the best I really

believe it's the best for like starting

off business people Okay the reason

being is the amount of support you get

okay any technique any editing technique

you need any editing tutorial for

premere pro it's out there you can find

it instantly quickly you don't have to

worry about it so for example remove

background on for editing the first

couple of videos that uh come up will be

Premier Pro and after effects and with a

subscription you'll have

you you know you'll have that and also

guys presets so to become a better

editor right you need to have some

awesome effects that you can you can

establish in your edits some of the best

ways to do that without the skill is to

buy them or download them okay now

there's there's um websites called uh

like envato elements for example andato

elements you've got reams of stock

footage pictures Graphics videos and

presets for Premier Pro that you can use

for your editing and your and and so on

like that this is wild i' go for Premier

Pro and now with your first paycheck of

300 to

,000 probably better just to buy a

Year's worth outright boom so you don't

have to worry why a why a year and not

monthly the reason being is let's say

you've got that client first client and

that client you drop dropped you or you

drop that client and you've got no more

clients left but you've got this Premier

Pro subscription every month you got

you've got to do it for at least a year

so this this means that you don't have

to worry about monthly payments if you

lose a client you know you've got the

money you can spend it but most

importantly guys is getting some good

background tunes that are Hal so I'm

going to do another video on that but

there's ways you can get free

non-copyright aeds on YouTube but how

can you tell they're going to be

non-copyright for that long and also

they don't sound that

good the second option in my favorite is

vocal Tunes vocal tunes.com you can buy

licenses so once you buy the license you

can use that in your edits you've got

the license for

it you've got the copyright for it so

they cost about $40 per track okay so if

you buy a handful of tunes that will

make make you stand out and be unique in

your edits compared to everyone else on

your level using the three Tunes hello

beats in the background every 5

seconds then uh then you're going to win

the third option is hello beats which I

think is the worst option why the Neds

are

mediocre they're some of them are good

but they're not varied basically they

they they all feel the same so you can't

have different style of edits with them

okay and the second is they're the most

expensive I mean okay how the licensing

works for this one is you pay

per project per video so if you're doing

shorts that is

mental so you imagine it like let's say

you got a client that does 30 shots and

you want you would have to buy 30

licenses at $30 Madness they got another

option which is $140

$130 and that means you can use it

multiple times but again $130 for that

if the if the Beats were better quality

I would get them but at the stage you're

at it's too expensive you're probably

thinking right now no way so now you've

spent all your money that you got from

your client on yourself that will set

you up for the year to level yourself up

um compared to your competitors and

those competitors we using the free

software the free assets and the free

Tunes in the

background and now you're using more

luxury paid ones so guys now you're at

stage two on your journey you've got one

paying client okay and you've got a

Year's worth of Premium softwares and um

footage to use for your edits so the

next stage is to rinse and

repeat look into the same Niche okay let

Fitness Niche and look for more people

to DM to bring on board

DM bring on board now if you've got any

questions about this and you're a bit

unsure what to do next or your specific

circumstance comment down below and I'm

happy to help you and you can follow me

on Instagram is where um I interact with

my audience the most and feel free to DM

me if you got any questions most

importantly like guys I we have a club

the Muslim editor Club Muslim editor

Club gains you access to our free

Discord

um Community we've got over 2,000 people

in the Muslim editors club and it also

gains you access to our 5 minute reads

emails giving you tips and tricks so

until next

time