the beginner's guide to launching & selling products in 2024 (my 10k launch strategy)

Summary

In this video, the creator shares insights from a successful product launch that generated substantial revenue, offering a step-by-step strategy to validate product ideas, prepare for launch, and effectively market the product. They emphasize the importance of consistent communication about the product and highlight the use of Cartra, a marketing platform, to facilitate the process. The video serves as a guide for artists and entrepreneurs looking to replicate this success with their own products.

Takeaways

• 🎯 The importance of validating your product idea before launching to ensure there is actual demand and interest from the target audience.
• 🔍 Three ways to validate a product idea: examining the popularity of similar products, polling the audience for their needs and pain points, and offering the product for free to a small group for feedback.
• 🛠️ The necessity of having a clear and compelling sales page that answers what the product is, who it's for, and why it's worth buying.
• 📝 The value of persuasive writing in crafting a sales page and how it can help in creating an effective elevator pitch for marketing purposes.
• 🎨 For creators of physical products, the suggestion to include storytelling elements such as a video discussing inspirations and the creative process to connect with potential buyers.
• 📈 The significance of consistent and frequent marketing of the product to achieve sales, emphasizing that one-time promotion is not enough.
• 🗓️ The strategy of launching a product with a series of marketing efforts over time, rather than a single push, to maximize reach and interest.
• 💌 The recommendation to prioritize and reward the most engaged community first during the launch, such as through a Discord announcement and exclusive discount.
• 📐 The suggestion to use tools like Cartra for creating sales pages, managing payments, and automating sales funnels, which can significantly aid in the launch process.
• 📊 The insight that even after a product launch, consistent promotion is key to maintaining sales, and that creators should not expect immediate or one-time results.
• 🔄 The idea that creators should be willing to relaunch, iterate, and continuously improve their product, and use this as an opportunity for further promotion.

Q & A

What was the total revenue generated from the recent product launch mentioned in the video?

The product launch generated over $10,000 in revenue for the business.

How much was made in direct product sales from the launch?

Direct product sales amounted to $88,000.

What was the source of the additional $2,000 revenue mentioned?

The additional $2,000 came from new brand deals and mentorship clients acquired since the launch.

What is the importance of validating a product idea before launching according to the video?

Validating a product idea ensures that it is something people want and are willing to buy, making the effort to design, create, and launch it worthwhile.

What are the three ways to validate a product idea as discussed in the video?

The three ways to validate a product idea are: 1) looking at the popularity of similar existing products, 2) asking the audience directly, and 3) offering the product to a small group for free in exchange for feedback.

Why is it suggested not to make financial decisions based on poll results for physical products?

Poll respondents and actual buyers can be two separate groups, so making financial decisions based on poll results can be risky and not representative of actual sales.

What is the purpose of creating a sales page for a product?

A sales page provides all the information anyone could want about a product, answering questions and convincing potential buyers that it's worth purchasing.

What are the three key questions a sales page should ideally answer according to the video?

The three key questions a sales page should answer are: 1) What is the product at its core, 2) Who is it for, and 3) Why should they buy it.

What is the role of storytelling in marketing a product as suggested in the video?

Storytelling adds a personal component to the marketing, making it more engaging and relatable, which can be advantageous in selling products.

What is Cartra and how did it support the video creator's product launch?

Cartra is an all-in-one marketing platform that the creator used to create sales pages, host the live virtual workshop, and manage email marketing during the product launch.

What is the recommended strategy for marketing a product post-launch according to the video?

The recommended strategy is to consistently talk about the product in various content forms, such as emails, social media posts, and videos, to maintain sales momentum.

What is the significance of mentioning the product in multiple pieces of content post-launch?

Mentioning the product in multiple pieces of content helps to reach a wider audience and maintain interest, leading to continued sales even after the initial launch.

Why is it important to talk about the product consistently even if it might annoy some people?

Consistent communication about the product ensures that all potential interested buyers are reached, as not everyone may see the initial launch announcement, and it can lead to more sales.

What is the creator's view on the effectiveness of Instagram as a marketing platform for this particular launch?

The creator found Instagram marketing to be ineffective for this launch, suggesting it was a waste of time and money.

What does the creator suggest as an alternative to Instagram for marketing purposes?

The creator suggests focusing on platforms like Discord, email lists, and YouTube, which were more effective for their audience.

How does the creator feel about the importance of post-launch marketing efforts?

The creator emphasizes the importance of post-launch marketing, stating that it's crucial for consistent sales and reaching all potential interested buyers.