The role of HR has evolved. Meet the 21st century HR Leader

Summary

The evolution of HR's role from a functional to a transformational one is highlighted in this script. With the advent of technology and social media, HR has become a brand builder, leveraging data for better decision-making. HR professionals must now be marketers, analysts, and communicators, creating a compelling employer brand to attract and retain top talent. LinkedIn stands as a partner in this journey, offering the necessary tools for HR to excel in their multifaceted role.

Takeaways

• 📈 The role of HR has evolved from being functional to transformational, requiring new skills and strategies.
• 🔍 The first step in recruitment now starts online with candidates researching the company and its HR head's LinkedIn profile.
• 🌐 Social media has made employer branding crucial, as it influences the perception of the company by prospective employees.
• 🤝 Employees act as ambassadors for the company, sharing their experiences and contributing to recruitment efforts.
• 🛠️ Technology has provided HR with tools to access a wider pool of talent, including passive job seekers.
• 📊 HR leaders must now be data-driven, using analytics to make better hiring decisions and improve company efficiencies.
• 🗣️ Effective communication is key for HR, as they need to convey the company's narrative and inspire employees.
• 🛡️ Building a strong employer brand is essential to attract the right talent and deliver value to the company.
• 🔑 HR must provide employees with the right tools to efficiently identify and refer suitable candidates for open positions.
• 🤖 The overwhelming amount of data available to HR requires the ability to analyze and derive insights for strategic advantage.
• 🤝 LinkedIn offers tools and insights to HR professionals to support them in their multifaceted roles.

Q & A

How has the role of HR evolved with the advent of technology and social media?

The role of HR has evolved from being purely functional to transformational. It now includes building an employer brand, utilizing data for decision-making, and leveraging technology to access a wider talent pool, including passive job seekers.

What is the significance of an employer brand in today's recruitment process?

An employer brand is crucial as it influences the perception of potential candidates about what it's like to work at the company. It's shaped by the experiences shared by current employees on social media, which can attract or deter prospective talent.

Why is it important for HR to be a brand builder and a marketer?

HR needs to be a brand builder and a marketer to create a compelling narrative around the company's culture and values. This helps in attracting the right talent and showcasing the organization as an employer of choice.

What role do employees play in the recruitment process today?

Employees act as ambassadors for the company, sharing their experiences online which can influence the perception of potential candidates. They are often best placed to identify suitable candidates to join the team.

How has technology impacted the way HR accesses talent?

Technology has opened up access to a broader pool of talent, including those who are not actively seeking jobs. It allows HR to directly reach out to qualified candidates and engage with them proactively.

What tools does HR need to provide to employees to make them effective recruiters?

HR needs to provide employees with a strong employer brand, a clear company narrative, and an inspiring work environment. This empowers them to efficiently identify and refer suitable candidates.

What new responsibilities have HR leaders taken on with the influx of data in the recruitment process?

HR leaders have become analysts and insights experts, utilizing the vast amount of data available to improve hiring decisions, increase efficiency, and retain talent.

How does the script suggest HR should use data to improve decision-making?

The script suggests that HR should use data-driven insights to understand the needs and behaviors of potential candidates, which can lead to better hiring decisions and more efficient processes.

What is the first step a prospective job candidate takes in the recruitment process according to the script?

The first step a prospective job candidate takes is to conduct an online search about the company and the head of HR, including checking LinkedIn profiles, to gather information about the company culture and work environment.

What is the role of LinkedIn as a partner to HR in the script?

LinkedIn is presented as a partner providing HR with the necessary tools and insights to build the employer brand, connect with talent, and utilize data for better decision-making in the recruitment process.

How has the recruitment process changed from traditional methods to the current approach?

The recruitment process has shifted from traditional methods like placing ads in newspapers to a more proactive and digital approach, where HR uses technology and social media to access a wider talent pool and engage with potential candidates online.