SMMA is NOT Dead in 2024 | JUST Avoid these 5 mistakes to grow your SMMA in India

Sahil kasana

7 Aug 202408:25

Summary

TLDRThe speaker passionately argues against the notion that social media marketing (SMM) is outdated, asserting that with AI and new technologies, SMM has become easier and more effective. They share their own success in SMM and offer a roadmap for beginners to avoid common mistakes, emphasizing the importance of understanding specific needs, realistic promises, and effective communication. The speaker also stresses the value of being the best in one's field, as quality work naturally attracts clients and income.

Takeaways

😀 The speaker believes that the statement 'SMM is dead' is completely false, as they have made a significant amount of money through SMM in the last 5 years.
📈 The speaker is confident that with the advent of AI and new technologies, online marketing has become easier and the results are better compared to the past.
💡 To grow a social media marketing agency, one should avoid certain simple mistakes, which are detailed in the video.
🚀 The video promises that by following its advice, one can quickly earn their first $11,000.
🎯 The video is targeted at anyone looking to make money online, including students looking for side hustles due to the speaker's own experience of wasting time with bad advice.
🔍 It's crucial to identify a specific niche when starting out, as it helps in understanding and solving the problems of a business in that niche.
💰 The speaker emphasizes the importance of understanding the financial capacity of the clients to ensure they can afford the services offered.
🤝 Avoid overpromising and underdelivering to maintain a good retention rate and get referrals, which is a common mistake made by many.
📝 Understanding the client's business and target audience is essential for creating an effective marketing strategy.
🗣️ Communication and reporting are often overlooked; it's important to have a proper reporting system to show clients the work done and the results achieved.
⏰ Regular communication with clients is vital to show value for their time and to maintain a good relationship, even if it's just casual conversation.
🏆 The speaker advises to aim to be the best in the industry by providing high-quality work and delivering on promises, which will naturally attract clients and income.

Q & A

What is the speaker's stance on the claim that 'SMM is dead'?
-The speaker strongly disagrees with the claim that SMM (Social Media Marketing) is dead, asserting that it is very much alive and has advanced with the introduction of AI and new technologies.
How has the speaker's experience in SMM evolved over the past 5 years?
-The speaker has made a significant amount of money through SMM in the past 5 years and has observed that with the advent of AI and new technologies, online marketing has become much easier and more effective.
What is the speaker's advice for those looking to grow their social media marketing agency?
-The speaker suggests avoiding certain mistakes, such as not being specific about the niche, over-promising and under-delivering, not understanding the client's business, and poor communication and reporting.
What is the importance of identifying a specific niche for a marketing agency according to the speaker?
-Identifying a specific niche is crucial as it allows the agency to understand and solve the problems of a business in that niche, thus providing targeted and effective services.
Why should agencies avoid making unrealistic promises to their clients?
-Making unrealistic promises can lead to a poor retention rate and zero referrals, as clients will be disappointed when the promised results are not delivered.
How important is it for a marketing agency to understand the client's business and target audience?
-It is essential for an agency to understand the client's business and target audience to create an effective marketing strategy that can outperform competitors.
What is the significance of proper communication and reporting in maintaining a client's trust?
-Proper communication and reporting are vital in showing the client the progress and results of the work done, which helps in building trust and ensuring continued business.
What is the speaker's recommendation for agencies to demonstrate their value to clients?
-The speaker recommends providing high-quality work and delivering on promises to demonstrate value, which in turn can lead to clients referring more business and trusting the agency with more significant projects.
Why should an agency focus on being the best in their industry?
-Focusing on being the best in the industry ensures that the agency stands out, attracts more clients, and can charge premium prices for their services, leading to greater profitability.
What is the speaker's advice for beginners in the SMM field?
-The speaker advises beginners to start by working for free or at a low cost to gain experience and build a reputation, and then gradually increase their rates as they deliver quality work.
What is the speaker's strategy for sharing value and gaining more visibility for their content?
-The speaker encourages sharing their content widely, especially with friends and peers, and promises to release more content, like the second part of a workshop, if the current content receives enough engagement, such as likes.

Outlines

00:00

🚀 The Evolution and Growth of SMM

The speaker refutes the claim that SMM (Social Media Marketing) is outdated, asserting that it is very much alive and has evolved over the past five years. They share their personal experience of earning significant income through SMM and highlight the simplification and effectiveness of online marketing due to AI and new technologies. The speaker promises to guide viewers on how to avoid common mistakes and scale their social media marketing agency, with the goal of helping them earn their first $11,000 quickly. The video is targeted at those who want to earn money online and improve their lives through hard work, including students looking for side hustles due to the speaker's own past experiences with bad advice.

05:02

📈 Overcoming Misconceptions in SMM

The speaker discusses the top five mistakes made by beginners and experienced agencies in SMM, focusing on how to avoid them for better results. They emphasize the importance of specifying a niche to solve a problem for business owners and the value of understanding client needs for effective marketing strategies. The speaker also warns against over-promising and under-delivering, which can damage client relationships and referrals. Understanding the client's business, audience, and mindset is crucial for creating effective marketing strategies. Regular communication and reporting are highlighted as essential for maintaining client satisfaction and engagement, with the speaker suggesting frequent meetings to discuss strategy and build rapport. The speaker also touches on the importance of valuing the client's time and providing services that meet their needs and budget.

Mindmap

Keywords

💡SMMA (Social Media Marketing Agency)

SMMA refers to a Social Media Marketing Agency, which is a business that provides services to help clients manage their social media presence and marketing strategies. In the video's context, the speaker emphasizes that despite what some may think, SMMA is not outdated and continues to evolve with the integration of AI and new technologies, making online marketing easier and yielding better results.

💡AI (Artificial Intelligence)

AI stands for Artificial Intelligence, which is the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. In the script, the speaker mentions AI as one of the new technologies that have made online marketing more accessible and efficient, contributing to the growth of the speaker's income over the past five years.

💡Online Marketing

Online Marketing is the process of promoting products or services over the internet. The video discusses how online marketing has become easier with the advent of AI and other technologies, allowing the speaker to earn significant income through social media marketing strategies.

💡Niche

A niche refers to a specific segment of the market that has particular preferences or needs, which the speaker emphasizes as crucial for targeting in marketing. In the script, the speaker advises finding a specific niche to focus on, as it helps in understanding and catering to the specific needs of a target audience.

💡Overpromising and Underdelivering

This concept refers to the act of promising more than can be delivered, which can lead to dissatisfaction and a loss of trust. The speaker warns against overpromising to clients during sales calls, as failing to deliver on those promises can result in a loss of referrals and a damaged reputation.

💡Client Communication

Client Communication is the process of exchanging information with clients to ensure they are informed about the progress and results of the services provided. The script highlights the importance of maintaining regular communication with clients to avoid misunderstandings and to build trust.

💡Reporting

Reporting in the context of the video refers to the practice of providing clients with updates and summaries of the work done and the results achieved. The speaker points out that many agencies fail to provide proper reporting, which can lead to clients being unaware of the value they are receiving.

💡Demographics

Demographics are the statistical data relating to the population, such as age, gender, income, etc. The speaker mentions analyzing demographics as part of understanding the target audience for a client's business, which is essential for creating an effective marketing strategy.

💡Expertise

Expertise refers to a high level of skill or knowledge in a specific area. The speaker cautions against prematurely considering oneself an expert, emphasizing the importance of continuous learning and striving to be the best in one's industry to deliver quality work and stand out from competitors.

💡Freelancing

Freelancing is the practice of working for oneself as a self-employed individual rather than for a company. The script suggests starting by freelancing or working on freelancing platforms to gain experience and build a reputation before establishing a full-fledged agency.

💡Value

Value, in the context of the video, refers to the worth or usefulness of the services provided to clients. The speaker stresses the importance of delivering high-value services to clients, as this will naturally lead to monetary gains and a successful business.

Highlights

SMM is not dead; it's evolving with AI and new technologies.

Avoid common mistakes to grow a social media marketing agency.

Simple things to avoid for agency growth are discussed.

The video promises to help viewers earn their first $11,000 quickly.

The target audience includes those wanting to earn money online and students looking for side hustles.

The importance of choosing a specific niche for better results.

The significance of understanding the client's business and target audience.

Overpromising and underdelivering can harm retention and referrals.

The necessity of understanding the client's mindset and market conditions.

The importance of proper communication and reporting to clients.

Regular updates to clients can prevent dissatisfaction.

The value of learning and being the best in your industry.

The potential for earning money by providing quality work.

The myth of everyone becoming an expert and the importance of quality deliverables.

The suggestion to work with agencies that are really performing well or start freelancing.

The advice to initially work for free to gain experience and then charge from the second month.

The importance of building a reputation with clients.

The speaker's personal journey and lessons learned from wrong advice.

The promise of a second part of the workshop if the video gets 1000 likes.

The call to action for sharing the video with friends who want to do something in life.