Wawancara pengusaha kuliner HD
Summary
TLDRThe video script features an interview with Rusdianto, also known as Mas Biji, who shares the story of his food business. Initially struggling with low hotel wages, his wife started the venture with simple recipes. Over time, they innovated by incorporating customer feedback. The business gained popularity, even featuring in local media. Despite challenges like Merapi's eruptions affecting sales, they persevered. The interview includes insights on the favorite menu items, sourcing ingredients, and advice for aspiring entrepreneurs. A customer named Nabila praises the food quality and affordability, making it a popular spot for social gatherings.
Takeaways
- 👋 The interviewee, whose real name is Rusdianto, is commonly known as Mas Biji.
- 📉 He started his business out of financial necessity, having previously worked in a hotel with a low salary.
- 👩🍳 His wife initially started the business, experimenting with different food items.
- 🍲 The idea for 'hotdog Jawa' came from observing children enjoying snacks at school.
- 📰 The business gained attention when it was featured in a local newspaper, Tribun.
- 🍽 The most popular menu items are 'kodok' (a type of snack) and drinks like 'es campur' and 'capcin'.
- 🚀 The business has expanded to include other food items due to customer requests.
- 🏠 The main customer base includes children and university students.
- 🌋 The business faces challenges due to its proximity to Mount Merapi, especially during increased volcanic activity.
- 💼 Rusdianto emphasizes patience and persistence as key factors for young entrepreneurs, not just capital.
Q & A
What is the name of the interviewee and his business nickname?
-The interviewee's name is Rusdianto, but he is often called Mas Biji.
Why did Rusdianto start his business?
-Rusdianto started his business because he needed money. He used to work at a hotel with a low salary.
Who initially started the business and what was their role?
-Rusdianto's wife initially started the business by trying out various recipes like toast and soto.
How did Rusdianto come up with the idea for his unique product?
-Rusdianto got the idea for his unique product, hotdog Jawa, by experimenting with different ingredients like flour and creating something new that would appeal to children who like snacks.
How did the business gain media attention?
-The business gained media attention when it was featured in the newspaper Tribun, likely because of the high number of customers queuing at the small shop.
What is the most recommended dish at Rusdianto's business?
-The most recommended dish is the hotdog Jawa, especially when paired with drinks like es campur and capcin.
How does Rusdianto approach innovation in his business?
-Rusdianto approaches innovation by traveling and observing trends, but he doesn't just follow trends blindly. He adapts based on customer requests, adding new ingredients like chicken and beef.
Does Rusdianto have other branches of his business?
-Yes, Rusdianto has another branch in Degolan, north of Yogyakarta.
What is the primary target market for Rusdianto's business?
-The primary target market is children and students.
What challenges does Rusdianto face due to the proximity to Mount Merapi?
-One major challenge is the decrease in customers during heightened alert statuses for Mount Merapi, which significantly affects business revenue and staffing.
How does Rusdianto handle leftover ingredients?
-Rusdianto does not stockpile ingredients. They make everything fresh and only prepare ingredients in small batches to avoid leftovers.
What is Rusdianto's message to young entrepreneurs?
-Rusdianto's message is to be persistent and patient. He emphasizes that patience is more important than capital in business.
What are Rusdianto's business goals?
-Rusdianto's goals include hiring more employees and giving everyone a chance to experience entrepreneurship.
How does Nabila Putri Miranti, the customer, feel about the place and the food?
-Nabila finds the place good for hanging out and thinks the food is delicious, especially the hotdog Jawa. She also considers the prices to be affordable.
Outlines
📜 Introduction to the Business and Personal Background
Rusdianto, commonly known as Mas Biji, introduces himself and provides a background of his business. Initially struggling with low wages as a hotel employee, his wife began the business with simple food items like grilled bread and soto. Faced with challenges, they eventually created a unique dish from dough that became popular. He talks about how children in the area inspired the creation of 'hotdog Jawa' due to their love for simple, portable snacks. The small business gained unexpected attention from the media, leading to greater popularity. He also mentions the menu favorites like hotdog Jawa, mixed ice, and 'capcin,' and highlights the importance of innovation in the food business.
🛒 Sourcing Ingredients and Business Advice
Rusdianto explains his method of sourcing ingredients, emphasizing the use of specific suppliers for both the main location and branch. He personally selects the flour composition to maintain quality. He shares that their cooking is done in small batches to ensure freshness, avoiding excess stock. He advises young entrepreneurs to be patient and persistent, stating that patience is more crucial than capital. His vision is to provide employment and share the entrepreneurial experience with others.
Mindmap
Keywords
💡Rusdianto
💡Hotel job
💡Hotdog Jawa
💡Innovation
💡Tribun newspaper
💡Pandemic impact
💡Customer preferences
💡Supplier relationships
💡Local competition
💡Entrepreneurial advice
Highlights
Rusdianto, commonly known as Mas Biji, shares his journey of starting his business due to financial pressure while working at a hotel with a low salary.
Rusdianto's wife was the initial founder, experimenting with various recipes like toast and soto, but these ventures only lasted a few months.
The breakthrough came when Rusdianto decided to create snacks from flour-based skin, which has sustained the business until now.
The idea to create 'Hotdog Jawa' stemmed from the popularity of simple, portable snacks among children and students in the area.
The business gained unexpected media attention when a local newspaper, Tribun, featured their small yet bustling food stall.
Hotdog Jawa, the signature dish, remains the most popular item, alongside iced mix drinks and bubble tea, attracting many customers.
Rusdianto emphasizes the importance of innovation, noting that the business has evolved from serving only tofu and sausage fillings to including chicken and beef due to customer demand.
The business has expanded to include a branch in Degolan, catering primarily to children and university students.
Challenges faced due to the proximity to Mount Merapi include a significant drop in customers during heightened volcanic activity, impacting their ability to sustain staff.
Despite the difficulties, Rusdianto’s business has managed to continue operating, although not at full capacity.
Rusdianto relies on specific suppliers for their ingredients, ensuring consistent quality and composition for their products.
All food preparation is done on-demand to ensure freshness, avoiding the need for storing surplus ingredients.
Rusdianto advises young entrepreneurs to be persistent and patient, emphasizing that capital is secondary to perseverance.
His vision includes creating more employment opportunities, allowing others to experience the entrepreneurial journey.
A customer named Nabila Putri Miranti praises the business for its pleasant atmosphere and tasty, affordable food, highlighting the Hotdog Jawa as particularly delicious.
Transcripts
wu
hai hai
Halo dunia selamat siang Bapak boleh
bisa berkenalan dulu dengan kita menjadi
Nama saya aslinya Rusdianto tapi saya
sering dipanggil Mas biji Boleh bapak
untuk menceritakan sejarah terbentuknya
usaha Bapak ini usahanya sebenarnya
karena terpepet uang Mbak ya dulu tuh
kan saya kerjanya di hotel gaji saya
cuma 900.000 Pada tahun berapa yaitu
tahun 2000-2015 itu masih sekitar satu
juta terus disitu istri saya akan
merintis ini yang merintis pertama kali
beratnya Istriku itu the Kalau dulu kan
saya yang resep juga kan kayak roti
bakar terus kayak soto gitu kan cuman
cuman bertahan paling lama itu cuma tiga
hari tiga MI 3 bulan ya bulan terus
karena itu saya bingung Saya mau jualan
Apalagi itu saya akhirnya akan menunggu
itu apa
Hai kodok kalau berpikir mode-mode yang
Jawa gimana ya kayak gitu akhirnya bikin
dari kulit itu yang kulit dari tepung
saya bikin itu dan bertahan sampai saat
ini gitu
Hai bagaimana bapak bisa kayak
Mencetuskan untuk membuat hodjob Jawanya
Ini pertama kali karena disini kan
anak-anakan sering senengnya jajan kayak
kalau misalkan kayak di sekolah itu kan
ada kayak tempur arus ada kayak apa Bila
Kenapa saya enggak coba buat makanan
yang simpel gitu loh bisa dibawa
sekalian jalan-jalan ya gitu lah yang
masuk koran itu yang E2000 itu bahwa
bisa masuk ke koran itu ceritanya gimana
itu enggak tahu yang masih hidup itu kok
tiba-tiba langsung ada dari Tribun itu
ya karena memang mungkin warung kecil
tapi kok yang ngantri kok banyak tapi
sekarang nggak seperti dulu sih Mas
kayak aroma demi Nia
Hai menu apa sih Pak yang sering jadi
favorit para pengunjung di sini kalau di
sini biasanya kalau yang recommended
sampai saat ini yaitu kodoknya itu
terutama MHD terutama Kalau minumnya es
campur sama capcin tapi yang paling
tinggi di sini Sabil kan itu awalnya kan
hanya hotdog Jawa doang kan ya Pak terus
gimana sih bahwa bisa kayak menginovasi
makanan itu apakah Bapak juga mengikuti
perkembangan zaman sekarang atau bapak
memang punya Oh saya harus bikin yang
lebih lagi untuk menarik perhatian para
pengunjung Iya kalau untuk inovasi kita
memang harus tepi inovasi ya Mbak kita
harus harus sering kita harus sering
jalan-jalan keluar jadi kita bisa
perbandingan kalau di sana itu yang
ngetren ini cuman kalau saya memang gak
latah sih Mbak Jadi kalau misalkan
sekarang itu yang ngetren ini selesai
juga enggak ikut-ikutan jualan ini
memang kalau untuk inovasi
Nah kan dulu isinya cuman tahu sama
sosis terus sekarang ada isinya ayam ada
isinya sapi itu itu ya karena permintaan
dari pelanggan itu sendiri body tomboy
ayam rezeki kita kasih tambah ayam sapi
kita tapi apakah punya cabang selain
disini juga cabang saya ada di degolan
di utara Yui sasaran buat usahanya Bapak
ini siapa aja kalau saya anak-anak sama
mahasiswa sekarang kan baru Masa pandemi
apa-apa lagi Eh bendera usaha Bapak di
sini kan dekat dengan gunung merapi
gitukan pasti ada kendalanya disitu
kendalanya apa aja sih Pak kalau
kendalanya disini banyak banget ya Mbak
apalagi pas status Merapi kemarin
dinaikkan bener-bener yang jajan itu
cuman 50% jadi untuk mengangkat karyawan
yang segitu banyaknya tuh saya kesusahan
jadi nanti
Oh ya hampir satu tahun ini kita nombok
cuman ya Enggak banyak digigit cuman ya
karena terkumpul terakumulasi kan jadi
berat
G2 punya usaha lagi nggak selain ini
usah lain Saya enggak ada Alhamdulillah
disini masih tetap berjalan meskipun ya
Enggak 100% ah Apa sih Pak perbedaannya
dari apa namanya omzet yang Bapak dapat
maksudnya kayak keuntungan yang Bapak
dapat dari sebelum terkenal sampai
sekarang mudah terkena
Hai sebelum terkenal
Hai dampaknya apa ya Mbak Iya lebih
banyak omsetnya Lebih banyak sekarang
sebenarnya Cuman karena sekarang kan ya
Kya banyak apa ya
knalpot lebih baik sekarang lah pokoknya
ini makan apa lagi eh eh
Hai beda gitu ya Pak kalau sekarang sama
dulu memang beda apa namanya
bahan-bahannya bapak itu bapak beli
langsung dari pasar atau ada
distributornya gitu Kalau saya sendiri
ada suplayer nya jadi supplier yang
untuk cabang sama yang di sini itu udah
sendiri-sendiri itu skala untuk bahan
bakunya memang saya pilih sendiri dari
tepung berbagai kayak komposisinya
memang saya pilih nya sendiri gitu jadi
Udah ada udah ada khusus yang nyetor ini
dan caranya di sini itu udah ada
mali-400 misalnya eh ada bahan-bahan
yang maksudnya ada bahan yang tidak
habis pakai itu Pak kan enggak setiap
hari Kayak habis gitu enggak kan waktu
itu nanti bahannya Apakah Bapak simpan
untuk besok atau Bapak harus bikin usaha
bikin itu sesuatu yang baru terus nanti
dijual dengan harga yang miring kalau
saya disini semuanya kan dadakan Mbak
Jadi kayak kulit itu kita paling
bikinnya bertahap jadi ini habis kita
bikin lagi ini habis lebih jadi kita
nggak ada stok kita langsung habis
berarti itu flash ya Pak Ini Pak
terakhir apa sih pesan Bapak buat untuk
para pengusaha muda untuk para pengusaha
awal pesan untuk mereka pesannya Klaten
terus bersabar terus modal itu bukan
yang utama tapi kesabaran itu yang
paling utama cuman itu
Hai ada enggak misi-misi visi-misi Bapak
visi-misinya saya yang pertama kali saya
mau mengangkat banyak karyawan biar
disini tuh semuanya bisa merasakan
wirausaha itu seperti apa Oke Pak sekian
hewan cara kami mohon maaf jika
mengganggu ah terima kasih atas waktunya
faktor prima sebelumnya perkenalkan dulu
ini boleh tahu namanya Mbaknya namanya
siapa saya Nabila Putri Miranti kalau
banyak di Tamil salihah Oke Mbak Di sini
kan Saya pengen tanya nih ini kan Mbak
Mbak tadi beli apa aja beli hotelnya
sama-sama capcin sama Chocolatos
Hai teh menembak apa pendapatnya Mbak
tuh bagaimana tentang tempat Ini thank
makanan ini pendapatnya apa sepatu bagus
ya tempatnya empatnya bagus Gus enak aja
buat nongkrong kalau pendapatmu
makanannya Mbak Bagaimana makanya tuh
enak terus khususnya HD babynya inget
menurut Mbak dengan range harga yang
segitu perutnya itu termasuk untuk harga
yang murah atau enggak murah sih
menurutku murah-murah Apakah Mbak puas
dengan tempat ini luas was a
Hai Indonesia Indonesia Indonesia
[Musik]
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