7 Melhores Livros de Copywriting

Summary

In this video, Gustavo Fuliaro, a professional copywriter with over five years of experience, shares his top seven recommended books for copywriters at any career stage. He emphasizes the importance of continuous learning and staying updated in the field. The list includes 'The Copywriter's Handbook', 'Copywriting Secrets', 'Influence: The Psychology of Persuasion', 'Ogilvy on Advertising', 'The Copywriter's Bible', 'The Hero with a Thousand Faces', and 'Great Leads'. These books cover the fundamentals of copywriting, storytelling techniques, and insights into customer psychology, aiming to enhance the viewer's copywriting skills.

Takeaways

• 📚 Gustavo Fuliaro, a professional copywriter with over 5 years of experience, shares his top 7 book recommendations for copywriters at any career stage.
• 🎯 'The Copywriter's Handbook' by H1 Editora is Gustavo's favorite and a must-read for its comprehensive guide on the fundamentals of copywriting.
• 📈 'Copywriting Secrets' by Jean Edwards is a concise and insightful book that teaches valuable copywriting techniques and is highly recommended by Gustavo.
• 🧠 'Influence: The Psychology of Persuasion' by Robert Cialdini is essential for understanding human behavior and motivating actions, crucial for sales copy.
• 📖 'Nugget: The Indispensable Guide to the Art of Copywriting' is a summarized version of 'Influence', recommended for those who find the original book too dense.
• ✍️ 'Ogvy on Advertising' by David Ogilvy provides insights into advertising copywriting, focusing on customer experience and effective writing techniques.
• 📝 'Confessions of an Advertising Man' by David Ogilvy is another classic that emphasizes the importance of storytelling in copywriting.
• 📘 'The Hero with a Thousand Faces' by Joseph Campbell is a dense but influential book on storytelling, teaching the famous 'Hero's Journey' framework.
• 📓 'Storynomics' is another H1 Editora book that explores the application of storytelling in retaining audience attention.
• 📝 'Great Leads' by Mark Ford is a practical guide on crafting compelling beginnings for copywriting pieces, though it may be harder to find in Brazil.
• 🔑 Reading these seven books throughout the year can significantly enhance one's copywriting skills and professional development.

Q & A

Who is Gustavo Fuliaro and what is his profession?

Gustavo Fuliaro is a professional copywriter with over 5 years of experience, working behind the scenes on numerous multimillion-dollar digital projects.

What is the main topic of the video Gustavo Fuliaro is discussing?

The main topic of the video is the seven best books for copywriters that one can study and utilize to learn copywriting.

Why is 'The Copywriter's Handbook' considered the best work for copywriters according to Gustavo Fuliaro?

'The Copywriter's Handbook' is considered the best work for copywriters because it provides the fundamentals of copywriting, including how to start a text, write headlines, and the structure of a copy.

What is the significance of the book 'The Copywriting Secrets' by Jean Edwards in the context of the video?

The significance of 'The Copywriting Secrets' is that it is a short and easy-to-read book that provides many insights into copywriting, regardless of the career stage of the reader.

Why is 'Influence: The Psychology of Persuasion' by Robert Cialdini recommended for copywriters?

It is recommended because it forms the basis for the well-known psychological triggers used in marketing and sales, which are essential for understanding how to persuade and motivate actions in copywriting.

What is the importance of 'Ogvy on Advertising' by David Ogilvy for copywriters?

'Ogvy on Advertising' is important for copywriters as it provides insights into writing copy, maintaining clients, and understanding the customer experience, which are all crucial aspects of advertising and copywriting.

Why does Gustavo Fuliaro recommend 'The Hero with a Thousand Faces' for storytelling in copywriting?

Gustavo Fuliaro recommends 'The Hero with a Thousand Faces' because it explains the famous Hero's Journey and how it can be used to tell compelling stories in copywriting.

What is the main focus of 'Storynomics' and how does it relate to copywriting?

'Storynomics' focuses on the general concept of storytelling and how it can be utilized to retain people's attention, which is a key technique in copywriting to engage readers.

What does 'Great Leads' by Mark Ford teach about starting a copy?

'Great Leads' teaches the best ways to begin a copy, providing six main methods to start a text or sales letter effectively.

How can the books recommended in the video help someone in their copywriting career?

The books recommended in the video provide a comprehensive understanding of copywriting techniques, storytelling, psychology, and advertising strategies, which are essential for professional development in the copywriting field.

What additional resource does Gustavo Fuliaro offer to those interested in copywriting?

Gustavo Fuliaro offers weekly lessons on his channel every Monday at 8 PM, providing in-depth content on copywriting and marketing, which are available for a week before being added to his 'Copy Kairos' training.