User journey map in Hindi | UX Design basics 01
Summary
TLDRThis video delves into the creation of a user journey map in UX design, illustrating the process with a relatable example of preparing and eating a packet of Maggi noodles. It emphasizes understanding user actions, feelings, pain points, and opportunities for improvement. The tutorial guides viewers on how to construct their own journey maps, highlighting the importance of this tool in enhancing user experience and product design.
Takeaways
- 📈 **Journey Map Definition**: A journey map in UX design is a visual representation of the user's experience with a product or service, detailing their actions, feelings, and touchpoints.
- 🔍 **Understanding User Interaction**: The map helps to understand how users feel and interact with the product, identifying pain points and opportunities for improvement.
- 📝 **Action Documentation**: It documents each action a user takes, such as opening a package or adding spices, to analyze the process and identify areas for enhancement.
- 😐 **Emotional Mapping**: The map includes the emotional states of the user at each step, using emojis to represent feelings like difficulty or satisfaction.
- 🔑 **Identifying Pain Points**: It pinpoints specific pain points in the user journey, such as the struggle to open a package without scissors.
- 🛠️ **Opportunity for Design Improvement**: The map highlights opportunities to improve the user experience, like redesigning packaging for easier opening.
- 📚 **Teaching Tool**: The video serves as an educational tool, guiding viewers on how to create their own journey maps for different contexts.
- 📈 **Strategic Planning**: Journey maps are used for strategic planning, helping to visualize the user's journey to accomplish specific goals.
- 👤 **Personalization**: The map can be personalized for different user personas to understand their unique experiences and expectations.
- 📋 **Research and Insights**: It involves active research methods to gather information about the user's actions and feelings towards the product.
- 📅 **Timeline Consideration**: The map may consider the timeline, such as the preparation and consumption process of a product like instant noodles.
Q & A
What is the main topic of the video?
-The main topic of the video is about creating a journey map in UX design.
What is a journey map and why is it important in UX design?
-A journey map is a visual representation of the experiences and interactions a user has with a product or service. It's important in UX design because it helps designers understand the user's feelings, pain points, and opportunities for improvement throughout their interaction with the product.
What are the key elements to consider when creating a journey map?
-The key elements to consider when creating a journey map include the user's actions, feelings, pain points, opportunities, touchpoints, and the overall experience.
How does the video suggest improving the packaging of a product based on the journey map?
-The video suggests that by identifying the difficulty users have in opening the package with their bare hands, the packaging could be improved to make it easier to open without the need for scissors.
What is an example of a user's action mentioned in the script?
-An example of a user's action mentioned in the script is opening the package of Maggi noodles.
What is the purpose of noting down the user's feelings during each action in the journey map?
-Noting down the user's feelings during each action helps to identify where the user experiences difficulty, frustration, or satisfaction, which can inform design improvements.
What is the significance of identifying pain points in the journey map?
-Identifying pain points in the journey map is significant because it highlights areas where the user experience can be improved, leading to a more frictionless and satisfying interaction with the product.
How does the video use the example of eating Maggi noodles to demonstrate the creation of a journey map?
-The video uses the example of eating Maggi noodles to walk through the steps of a user's journey, from opening the package to enjoying the meal, and to illustrate how to identify actions, feelings, and pain points.
What is the role of emojis in the journey map as described in the video?
-Emojis are used in the journey map to visually represent the user's feelings at different stages of their interaction with the product.
What is the call to action for the viewers at the end of the video?
-The call to action for the viewers is to like the video, subscribe to the channel, and leave comments related to journey mapping or UX design for further discussion.
Outlines
🗺️ Understanding UX Design's Journey Map
This paragraph introduces the concept of a journey map in UX design. It emphasizes the importance of watching the video to the end to grasp the full concept. The speaker outlines the purpose of a journey map, which is to understand the user's emotions, pain points, actions, and touchpoints while interacting with a product. The paragraph also mentions the opportunity for improvement and the overall experience. An example of a journey map for making instant noodles is given to illustrate the process, including the user's actions, feelings, and potential pain points. The speaker encourages viewers to subscribe for more content on UX design.
🔍 Deep Dive into Creating a Journey Map
The second paragraph provides a detailed explanation on how to create a journey map. It suggests starting with the user's actions, such as opening a package of noodles, and then documenting the experience, feelings, and pain points associated with each action. The speaker uses the example of opening a package of noodles to demonstrate how to fill out a journey map, including noting difficulties like needing scissors to open the package. The paragraph also discusses opportunities for improvement, such as enhancing packaging to make it easier to open. The speaker reiterates the purpose of the journey map for understanding and improving the user experience, and invites viewers to like, subscribe, and comment for more information on UX design and freelancing.
Mindmap
Keywords
💡Journey Map
💡UX Design
💡User Interaction
💡Pain Points
💡Opportunities
💡Touch Points
💡Frictionless Design
💡Research Methods
💡User Expectations
💡Demo
💡Action
Highlights
Introduction to journey maps in UX design and the importance of watching the video till the end.
Journey maps help understand user feelings, pain points, actions, touchpoints, and opportunities for product improvement.
Identifying pain points and opportunities is crucial for creating a frictionless user experience.
The presenter provides a disclaimer about the example used in the video being for teaching purposes only.
An actual journey map example is presented, using the context of preparing and eating Maggi noodles.
The journey map includes stages like opening the package, cooking, adding spices, and enjoying the meal.
Research methods are discussed to gather information about user actions and feelings during product interaction.
Emojis are suggested as a way to represent user emotions at different stages of the journey map.
The presenter demonstrates how to fill out a section of the journey map with actions and experiences.
The importance of noting down difficulties users face, like opening a package with scissors, is emphasized.
Opportunities for improvement, such as better packaging, are identified in the journey map.
The video provides a step-by-step guide on creating a user journey map for a specific product.
The presenter encourages viewers to subscribe and leave comments for further discussion on UX design and freelancing.
The video concludes with a recap of the journey map concept and its value in achieving user goals.
A call to action is made for viewers to like the video and engage with the content.
Transcripts
hi there so this video is related to
journey map in ux design like
journey map
journey
map
so make sure you watch this video till
the very end so let's get started
how they are feeling while interacting
with your product as well as the pain
point of them like
as well
as well as the action with their taking
in terms of doing
like faces
their pain points the opportunity which
we have as well as the experience with
their having while interacting with your
product their touch point and coffee
saree
in terms of getting any kind of result
second
are there any pain points available or
not and fourth one is opportunity like a
girlfriend pain point
hey then how you can remove that
friction and make your design
frictionless or opportunities up keep us
head in terms of improving over all your
product basically speedium charge
they've considered karen but up key
specific product
so let's have a look at one actual
journey map without wasting any kind of
your time and let me explain
let me give you one quick disclaimer
like years and months for safe sickness
like how they prepare it and how they
eat it so basically keep this thing in
your mind like i have just prepared this
journey map in terms of teaching you how
to create your own one so challenge
journey
so here we are having a virgin map ready
subscribe
little bit of personal like
character mri pass for context i like
lily just brought out new magi and
wanted to eat maggie quickly so
basically i'm in a demo contest
actual context
related to your application and what
kind of expectation usually your users
help from you
actual person
in the format of image
four
discuss that user go through
in terms of eating the maggi like first
one is opening the package of maggie
second one is start cooking third one is
adding the spices and the fourth one is
enjoying the meal
by the way
research methods
are information less active about the
user
like first one is action this may
not downgrade each and every action
which user is taking toward your product
for example
dismissed
like while user is cutting the package
how the feeling of user is going on that
we will note down in this particular
section
one
basically some emojis
like user might be feeling like this for
example
last facebook absolutely
so
while cooking
[Music]
so what we can do is improve the
packaging this kind of opportunity we
can have so we can write that down in
this particular section so let me
quickly give you one small demo for
filling one particular face so you can
have idea like a pick that has a
different different type k user journey
so let's start from the opening magi
section kyogre so the first action would
be opening the package with help of
caesar and the second step could be
putting the magi in the masala into a
plate
so this is how basically accents work
after noting down the action we can
write down the experience experience
from lake sector like having little
difficulties in terms of opening the
package from bare hand that's why you
have to use the scissor matlab user for
difficulty with
a package
that's why they have to use the scissor
or whose particular face may user
experience oga little bit kind of sad
because they have to find the scissor
after that they can open the package
again same disclaimer like i am creating
this journey map only for a person
johnny kelly like
so just don't mind that just i am
telling you what kind of faces we are
having in journey map subscribe the next
phase summer pain point so pinpoint them
again good similarity
can
improve
the
package so they can open it without any
kind of scissors
so i hope you are clear with like what
is journey map how to create your own
journey map so let's talk about when to
create journey map
quick actual journey map so basically
karte in terms of accomplish any
particular goal so a ball zero which is
a journey
so i hope you are clear with the entire
concept of journey map like
a
so i hope after this video second value
milly hobby and if yes then please
consider to like this video and
subscribe to our channel would be great
and also my comments
related to journey map or ux design
freelancing so just put the comment
below i will definitely try to answer
this as soon as possible so that's all
for today guys
see you in the next one
[Music]
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