How To Draft A Company Profile
Summary
TLDRIn this video, the speaker, an Afropreneur and social entrepreneur, guides viewers on crafting a standout business profile. Emphasizing the importance of a profile as a business's 'CV', the speaker advises on reflecting the company's culture and style, detailing its mission, history, unique offerings, and strengths. The goal is to connect with the target market and demonstrate the business's value proposition. Tips include using Canva for design and tailoring the profile to the audience, ensuring it answers key questions about the business's existence, offerings, and solutions.
Takeaways
- 📄 A business or company profile is like a CV for your business, it should detail the products or services offered, the company's background, and its overall professionalism.
- 🎯 The profile should be tailored to resonate with the target market and reflect the company's culture, style, and vibe.
- 🚫 Avoid making the profile overly formal or serious if it doesn't align with the nature of the business.
- 🌟 Start with a catchy introduction that addresses the company's mission and the problem it aims to solve.
- 🏭 Discuss the history and heritage of the business to establish trust and credibility with potential clients.
- 🚫 Refrain from boasting about the company's achievements and instead focus on how it adds value to customers.
- 🔑 Highlight what makes the business unique, including its values and operational style that provide value to clients.
- 📍 Be specific about the services or products offered to avoid being too broad and to clearly communicate the company's niche.
- 💼 Use platforms like Canva to design the profile with ease, focusing on content while utilizing templates for the design aspect.
- ✂️ Edit the profile according to the audience, ensuring it answers key questions about the company's existence, offerings, and solutions.
- 🔗 Encourage engagement by inviting viewers to subscribe and join the community, and seek feedback on the profile creation process.
Q & A
What is the purpose of a business or company profile?
-A business or company profile serves as a CV for the business, providing information about the products or services offered, the company's background, mission, and overall professionalism to stand out from competitors.
Why is it important to have a business profile?
-A business profile is important because it communicates the company's mission, existence, and the problems it aims to solve, helping to connect with clients and establish trust.
What should a business profile reflect about the business?
-A business profile should reflect the business's culture, style, and overall feeling, ensuring it matches the type of business and is not overly formal or serious.
How does the speaker suggest starting the business profile?
-The speaker suggests starting the business profile with a catchy introduction that addresses the company's mission and the problem it aims to solve.
What mistake should be avoided when writing a business profile?
-One should avoid boasting about achievements and instead focus on the business's history, heritage, and how it adds value to customers through its products or services.
What is the significance of highlighting the business's unique values and operations?
-Highlighting unique values and operations helps the business stand out from competitors and makes clients feel drawn to the business due to the special way it operates and adds value.
What advice does the speaker give regarding the specificity of the services or products offered?
-The speaker advises being specific about the services or products offered and identifying the business's niche to avoid being too broad and appearing unfocused.
How can Canva be utilized in creating a business profile?
-Canva can be used to design a business profile with its easy-to-use templates, allowing users to input information and focus on the content rather than the graphic design aspect.
What should be considered when editing the business profile for different audiences?
-When editing the business profile, one should consider the specific audience and ensure the profile answers questions about the business's existence, offerings, solution, location, and reasons for being.
What is the speaker's background and why is he/she passionate about helping businesses create profiles?
-The speaker is an Afropreneur, social entrepreneur, commercial lawyer, and philanthropist from Canada with an obsession to inspire and empower African entrepreneurs, making their business the speaker's business.
How can one join the 'It's My Business' community and get further assistance?
-To join the 'It's My Business' community and get further assistance, one can click the link provided in the transcript and subscribe to become part of the family.
Outlines
📝 Crafting a Standout Business Profile
Matlab, a social entrepreneur and lawyer, introduces the importance of creating a business profile that sets you apart from competitors. A business profile acts as a CV for your business, detailing its products, services, origins, and the company's mission. Matlab shares a personal anecdote about the necessity of having a business profile when a client requested one. The video aims to guide viewers through the process of creating a compelling profile that resonates with the target market and reflects the company's culture and style.
🎨 Reflecting Your Business's Unique Style
The speaker emphasizes the need to ensure that the business profile reflects the company's culture, style, and overall feeling. It should not be overly formal or serious if it doesn't align with the nature of the business. Examples are given to illustrate the importance of matching the profile's style with the business type, such as using vibrant elements for a dance company versus a more serious tone for an engineering firm. The profile should be a true representation of the business's context, including the chosen colors and format.
🚀 Starting with a Catchy Introduction
Matlab suggests starting the business profile with a catchy introduction that addresses the company's mission and the problem it aims to solve. This communicates the existence and purpose of the business, highlighting its value addition through products or services. The speaker advises against self-boasting and instead focuses on the business's history and heritage, which can build trust and credibility with potential clients.
🏆 Highlighting Uniqueness and Strengths
The video script encourages businesses to articulate what makes them unique and the values that set them apart. It's important to explain how the business operates to add value to clients, distinguishing it from competitors with similar offerings. The speaker also stresses the importance of specifying the services or products offered to avoid being too broad and to focus on the company's strengths, ensuring clarity for potential customers.
🛠️ Utilizing Tools for Profile Design
The speaker introduces Canva, a platform with easy-to-use templates for designing business profiles. This tool allows businesses to input their information and create a visually appealing profile without worrying about the graphic design aspect. The focus should be on the content, ensuring it answers key questions about the business's existence, offerings, and the solution it provides to its target audience.
Mindmap
Keywords
💡Business Profile
💡Target Market
💡Mission
💡Heritage
💡Unique Value Proposition
💡Niche
💡Strengths
💡Canva
💡Content
💡Professionalism
💡Context
Highlights
Writing a business or company profile to stand out from competitors and make money.
A business profile is like a CV for your business, telling about products, services, company background, and professionalism.
The importance of presenting your profile to speak to your target market and the people you want to attract.
The speaker's personal experience of being asked for a company profile and not having one.
The business profile reflecting the company's culture, style, and overall feeling.
Avoiding a too formal or serious profile that doesn't match the type of business.
Choosing the right style, format, and colors that align with the business type.
Starting with a catchy introduction that addresses the company's mission and the problem it solves.
Talking about the company's history and heritage to build trust and credibility.
Highlighting what makes the business unique, its values, and how it adds value to clients.
Being specific about the services or products offered and identifying the niche.
Avoiding being too broad in offerings, focusing on mastering a specific area.
Highlighting the company's strengths along with what it offers.
Using Canva to design the profile with templates and focusing on content rather than graphics.
Editing the profile according to who you are presenting it to, answering key questions about the business.
Encouraging viewers to subscribe and join the 'It's My Business' community.
Inviting feedback on the profile creation process and its helpfulness.
Transcripts
hi i'm matlab and this is it's my
business
now today i want to help you write a
business or company profile
that will be able to make you stand out
from your competitors
a money making profile a business and a
company profile
is like a cv for your business it's
supposed to tell us about what products
or services that you offer what the
company's about where did it start
why does it even exist just the overall
feel and the professionalism of your
company you need to know how to not only
present your profile
in order to make sure that it really
speaks to your target market right
to the people that you want to make sure
that you're able to get your business
from i remember
a number of years ago when i started one
of my businesses
one big client of mine asked me for a
company profile and i literally froze up
i was just sitting there like because
i did not have one i didn't even know
that i needed one and i don't want that
to happen to you so in this episode i'm
going to help you put your business
profile together
hello i'm from canada an afropreneur
social entrepreneur commercial lawyer
and philanthropist
was an undeniable obsession to inspire
and empower african entrepreneurs
and that's why i'm making your business
my business
your business profile is pretty much a
reflection of
your business right its culture its
style its overall feeling so you need to
make sure that it's a reflection of that
don't
portray or make try make something that
is so formal so serious
that it doesn't even look like it
actually matches the type of business
that you do
if you have a dance company for instance
you know that you want to choose things
that are vibrant
so it doesn't make sense to go and use
the style of a business profile
of let's say an engineering firm over
your type of business you need context
you need to understand what type of
business you have
and then also make sure that you adjust
the style that's in line with the colors
that you choose as well
this format and the setting that you use
now the first thing that i encourage you
to do
is start by writing a catchy
introduction start by addressing things
like
what mission that you have right in
order to be able to solve a certain
problem so that's what your mission
communicates and it communicates the
existence of your business
why it exists and also ultimately what
problem are you solving
what are you coming in to help them with
right
because that's ultimately the bigger
purpose of why you're coming into their
business
you're trying to add value through your
products or services
to that particular customer or client
now a mistake a lot of people make is
that they want to talk about
themselves they're a thousand and one
achievements
and if you are anything like me there's
nothing more tiring than listening to
somebody boast
about what it is that they can do that's
so wonderful
so the second thing that i'm going to
encourage you to do is to talk about the
history
right the heritage of your business
where it started why it started
that connects people and makes you seem
more trustworthy right if you have an
incredible track record for instance
like you've
serviced um these clients or that client
you know and you have great referrals
include that write what makes your
business unique what's special about it
what are the values that make it special
how do you function in your operate that
really adds value
to the client it makes them feel drawn
to your business
in particular in comparison to your
competitors who might have
exactly the same type of offering so the
next thing that you should do
is make sure that you write specifically
what services
or products that you offer identify what
your niche is right
so that people can be clear about what
your offering directly is sometimes if
you're too broad it just
it's off-putting it's like going to a
restaurant where there are too many
things on the menu
you just feel like none of it is going
to be really great because their focus
is scattered they don't have any focus
they're not mastering anything rather go
in and say
this is what we're really good at this
is what we really provide and this is
how we'd like to solve your problem the
next thing that i encourage you to do
is to make sure that you highlight your
strengths along with writing
what it is you're offering is right and
being specific about it right what your
strengths are
so there's this incredible platform or
website called canva
and on it you're able to design your
profile they have templates which are
easy to use and you can
input the information that you have and
it will actually really help you to
build your profile without worrying too
much about the graphic aspect but just
focusing on the content of the profile
remember that you need to edit according
to who you are trying or you're
presenting it to so you need to make
sure that in your profile you're
answering the questions
why do you exist right what are you
providing or what's the solution
where are you providing it who are you
able to provide it
and why why do you exist i hope this was
able to help you put together your
incredible profile make sure you go
ahead and click the link below subscribe
join the it's my business family
i'd also like to hear from you how
you've been able to potentially
create your profile or how it actually
went did you find this helpful
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