How To GROW AN AUDIENCE If You Have 0 Followers

Summary

In this video, Matt Gray outlines a strategic five-step plan for entrepreneurs to grow their personal brand and build a loyal online community. He emphasizes the importance of identifying a niche, engaging the right audience, creating valuable content, and leveraging monetization strategies. Gray also introduces the 'Founder OS' program, offering a supportive community and proven systems to fast-track success in the competitive attention economy.

Takeaways

• 😀 The 'attention economy' is a new gold rush worth billions, with Mr Beast set to become the first YouTube billionaire in 2023.
• 💼 Matt Gray, the speaker, has a successful track record in building and selling a technology boot camp and a large cannabis community online.
• 📈 He offers a system to grow a personal brand and community with a focus on five key steps, aiming for 20% month-over-month growth in 12 weeks.
• 🎯 The first step is to determine your niche by identifying problems, industries, demographics, locations, interests, or business models.
• 🔍 'Icky Guy' is a concept to find one's reason for being, which can be central to building a business and personal brand.
• 📝 The second step is identifying the target audience with precision, avoiding the 'spray and pray' method for audience building.
• 📑 The 'founder OS content funnel' is a strategy to attract the right people and move them from social platforms to a monetized audience.
• 📝 Content creation should be planned and executed with a clear focus, using tools like Instagram Collections and Twitter bookmarks for inspiration.
• 🏋️‍♂️ The importance of 'flow' is emphasized for deep work, suggesting a block of time each day dedicated to distraction-free creation.
• 💬 Vulnerability is key to standing out online and building genuine connections and community.
• 📈 Copywriting is crucial and should educate, entertain, engage, and evoke emotion to build trust and connection with the audience.
• 📊 Regular check-ins and data analysis are vital to understand what content works and to refine strategies for audience growth.
• 🤝 Engagement pods can be used to hack algorithms and boost content visibility, aiding in growing the online presence.
• 💰 Monetizing the audience is essential, with various methods available like SaaS businesses, courses, and memberships.
• 🔒 Accountability is the final step, with the founder OS program offering a structured approach to building a successful online brand and community.

Q & A

What is the main opportunity discussed in the video script?

The main opportunity discussed is the 'Gold Rush' in the attention economy, which is now worth billions of dollars, and the potential for individuals to capitalize on this by building a media empire and growing their personal brand.

Who is Matt Gray and what are his credentials mentioned in the script?

Matt Gray is the speaker in the video script. He is an entrepreneur who started and sold the first technology boot camp in Canada at the age of 23, built the largest cannabis community with over 14 million people, and currently runs a portfolio of Internet businesses generating over five million dollars in revenue annually.

What are the five steps Matt Gray outlines for growing a personal brand?

The five steps are: 1) Determine your niche, 2) Identify your target audience, 3) Scale your content creation, 4) Monetize your audience, and 5) Implement regular check-ins and use data to refine your strategy.

What is the 'founder OS content funnel' mentioned in the script?

The 'founder OS content funnel' is a strategy to attract the right people and move them from social platforms (rented audience) to an owned audience (newsletter) and then to a monetized audience, which is where the business makes money from the followers.

How does Matt Gray suggest determining your niche?

Matt suggests six ways to niche down: identifying a problem, focusing on an industry, targeting a demographic, targeting a location, targeting an interest, or targeting a business model. He also introduces the 'icky guy' method, a Japanese concept that stands for finding your reason for being, which can help identify a niche.

What is the importance of identifying your target audience according to the script?

Identifying your target audience is crucial because it allows for precision in building an online community. It's about focusing on quality over quantity and targeting the exact people you want to drive to your community.

What is the 'experience plus value plus clarity' formula mentioned by Matt Gray?

This formula is a method to stand out online. It involves sharing experiences that provide insight into successful strategies, offering value through useful content, and being clear and straightforward without any fluff.

How does Matt Gray recommend scaling content creation?

Matt recommends having a content creation process where you curate inspiration the night before, wake up with a clear plan for the content you want to create, produce multiple pieces of content in a focused manner, take a break, and then edit the content.

What does Matt Gray suggest for engaging with your audience to build a strong community?

Matt suggests being real, engaging, and vulnerable with your audience. He believes that vulnerability is key to standing out online and building a strong community and connection.

What is the 'founder OS program' and how does it aim to help its members?

The 'founder OS program' is a program run by Matt Gray that provides a framework for rapid audience growth and personal brand development. It includes video courses, live coaching sessions, a niche playbook, hiring and interview templates, and access to a private community of founders. The program aims to help members build a successful online brand, amass a large community, and work less while earning more.