EP 22 - Forging a New Future in Gaming & Blockchain | Eljaboom x GameOn Forge

Summary

In this insightful discussion, the host and guest delve into the world of game publishing in Web3, focusing on the importance of genuine user engagement for the success of games. They discuss the challenges of distinguishing between casual and esports players and the unique approach of Game on Forge, a platform that aims to drive real users to games, ensuring a sustainable ecosystem. The guest shares his experience in the industry, the evolution of user-generated content, and the critical role of community and streamers in the adoption of blockchain-based games.

Takeaways

• 🎮 The speaker discusses the process of game distribution and testing by companies like Ubisoft and Gameloft, emphasizing the importance of tester feedback and market reactions in determining a game's success.
• 📢 The concept of using streamers to gauge market response is highlighted, suggesting that streamers play a crucial role in testing how the audience will react to a game before it is widely released.
• 💰 The speaker mentions a strategy of giving away $100 in every episode to engage viewers, requiring them to comment, like, and share their Twitter accounts to participate in the weekly draw.
• 🤝 The guest, Muaz, is introduced as a hardworking individual with years of experience in the industry, supporting various projects and launchpads.
• 🏝 Muaz shares his background, growing up in a decentralized environment in the Maldives, which influenced his understanding of blockchain technology.
• 🕹 Muaz's journey into the gaming industry began with a lifelong passion for gaming, leading to the creation of an online gaming clan and eventually becoming a game tester.
• 💼 Muaz's professional background includes hospitality and revenue management, working for Hilton properties, before transitioning into the gaming and blockchain industry.
• 🔄 The speaker talks about the cyclical nature of the cryptocurrency market, noting patterns in new account creations on Twitter and market corrections that precede bull cycles.
• 🤔 Muaz expresses uncertainty about Solana's potential for an ETF but suggests that it could perform better than one, highlighting the platform's focus on consumer experience.
• 🔑 The importance of consumer adoption over builder presence in the blockchain space is underscored, with Muaz advocating for the significance of user-generated content and community engagement.
• 🎉 The project 'Game on Forge' is introduced as a game publisher aiming to bridge the gap between web2 and web3 gaming by driving genuine users to web3 games, thereby enhancing their survival and success in the market.

Q & A

What is the primary role of Gameloft or Ubisoft in the context of the script?

Gameloft or Ubisoft are mentioned as examples of traditional game publishers who distribute games to testers. They evaluate the games, and if found valuable, they further distribute them to streamers to gauge market reaction before finalizing deals with game studios for marketing and onboarding users.

How does the speaker describe the process of testing a game in the traditional gaming industry?

The speaker describes a process where games are first given to testers who evaluate the game. Based on the testers' feedback, the game is then sent to streamers to see how the market reacts. The results of these tests inform the game publishers' decisions on how to proceed with marketing and user onboarding.

What is the significance of the $100 giveaway mentioned in the script?

The $100 giveaway is a promotional strategy used to engage the audience. Viewers are encouraged to comment their favorite part of the episode along with their Twitter account, like the content, and the winner is picked weekly, which helps increase viewer interaction and promotion of the content.

What does the speaker mean by 'B traditional users'?

The term 'B traditional users' seems to be a typo or misspoken phrase in the script. It likely refers to 'both traditional users' or users from traditional platforms who are being onboarded or introduced to new games or services.

What is the guest's background in the gaming industry?

The guest has a background in hospitality and revenue management, having worked for Hilton properties. However, he has been a lifelong gamer and started playing online games in 2002. He began game testing and was involved in the gaming ecosystem, particularly when the game World at Arms became famous in Asia and Australia.

How did the guest's interest in blockchain technology begin?

The guest's interest in blockchain began when he was managing a gaming clan and needed a solution to pay his clan members. A Cretian person introduced him to crypto as an alternative to traditional banking methods like telegraphic transfers.

What was the guest's first experience with cryptocurrency?

The guest's first experience with cryptocurrency was in 2016 when he tried to use it as a transaction method to pay his gaming clan members. He faced challenges, including getting the transaction stuck and needing to learn about public and private keys from a Discord community.

What is the guest's perspective on the importance of consumer engagement in the gaming industry?

The guest believes that consumer engagement is crucial for the success of games. He emphasizes that games need genuine players who will not only extract value but also contribute to the ecosystem by spending time and potentially money, which drives the game's value and attracts investment.

What is the concept of 'Game on Forge' as described in the script?

Game on Forge is described as a game publisher that aims to onboard games before they seek venture capital or public exposure. It focuses on driving genuine users to games, ensuring that the games have a consumer base that can sustain them in the market.

What is the guest's view on the importance of daily active users for a game's success?

The guest stresses that having a high number of daily active users is essential for a game's success. He suggests that games with only 500 to 5,000 daily active users are unlikely to succeed, as they need more engagement to drive value and attract investment.

What is the guest's advice for gamers looking to invest in web3 games?

The guest advises gamers to look for games with high engagement and a significant number of daily active users. He suggests that games that can retain users and offer value, such as through in-game purchases or other incentives, are more likely to be successful and worthy of investment.

Outlines

00:00

🕹️ Streamer Collaboration and Game Testing Insights

The paragraph discusses the process of game distribution and testing in the industry, where companies like Ubisoft or Gameloft send games to testers. After evaluation, games are given to streamers to gauge market reaction. The speaker introduces a weekly giveaway for viewers, mentioning the importance of community engagement through comments and likes. A guest, known for his work in the blockchain industry, is introduced, sharing his background and experience in gaming and blockchain, highlighting the importance of understanding both centralized and decentralized systems.

05:01

💼 Transition from Hospitality to Cryptocurrency

This section delves into the guest's journey from working in hospitality and gaming to becoming involved in cryptocurrency. Initially, he viewed crypto as a transaction method similar to PayPal, but after a negative experience with a transaction getting stuck, he was introduced to the concept of public and private keys in crypto transactions. The guest did not invest in crypto until 2018 when he was drawn to the decentralization potential of the ICP coin. His experience with the volatility and uncertainty of the crypto market is highlighted, as well as his observation of market cycles and the influx of new investors.

10:04

🏆 The Importance of Consumer Adoption in Blockchain Gaming

The speaker emphasizes the importance of consumer adoption for the success of blockchain gaming. He contrasts the consumer-focused approach of Solana with the builder-centric ecosystem of Ethereum, expressing a personal preference for platforms that attract end-users. The discussion also touches on the potential impact of ETFs on the crypto market and the speaker's skepticism about the long-term value of certain blockchain projects that fail to retain user engagement.

15:05

🌐 Navigating the Web 3 Gaming Ecosystem

This paragraph explores the challenges and strategies within the web 3 gaming ecosystem. The speaker discusses his experience with user acquisition and the high costs associated with traditional marketing methods. He shares insights from case studies that demonstrate the potential for cost-effective user onboarding in web 3 gaming. The conversation also addresses the issue of project saturation in the web 3 space and the need for genuine consumer engagement beyond mere speculation and extraction of value.

20:07

🎮 Game on Forge: A New Approach to Game Publishing in Web 3

The speaker introduces Game on Forge, a game publisher aiming to bridge the gap between web 2 and web 3 gaming. Game on Forge focuses on onboarding genuine players before a game seeks venture capital or public exposure. The model involves leveraging a network of streamers and clans to test games and gauge market interest, providing valuable consumer data to game developers. The goal is to create a sustainable gaming ecosystem that is not solely reliant on speculative investments but on actual consumer engagement.

25:07

🔄 The Challenge of Retaining Users in Web 3 Games

This section discusses the difficulty of retaining users in web 3 games and the importance of creating value beyond initial hype. The speaker criticizes practices that encourage users to extract value without contributing to the ecosystem, such as airdrop hunting and bot farming. He argues for the need to focus on user experience and community building to ensure long-term success in the gaming industry.

30:09

🎲 The Future of Game on Forge and Its Role in the Gaming Industry

The speaker outlines the future plans for Game on Forge, which include creating their own games and operating within studios. The goal is to develop a game launcher similar to Steam, offering a platform for indie game studios to launch their games to an audience of genuine players. The intention is to avoid token incorporation and instead focus on driving user engagement and creating a sustainable gaming environment.

35:10

📅 Upcoming Token Generation Event and Advice for Gamers and Investors

In the final paragraph, the speaker mentions an upcoming token generation event, although the exact date has not been announced. He advises gamers and investors to look for games with high daily active users and strong community engagement, as these metrics indicate a more promising and sustainable investment. The speaker emphasizes the importance of learning and personal due diligence in making informed decisions in the gaming and crypto space.

Keywords

💡Streamers

Streamers in the context of this video refer to individuals who live broadcast their gameplay on platforms like Twitch or YouTube. They are influential in the gaming community and can significantly impact how a game is received by the market. In the script, the speaker mentions that after games are tested by testers, they are sent to streamers to gauge market reaction, highlighting the role of streamers in the game distribution and marketing process.

💡Gameloft

Gameloft is a leading mobile game developer and publisher mentioned in the script as an example of a company that distributes games to testers. It is used to illustrate the traditional process of game testing and quality assurance in the gaming industry before the game is released to a broader audience, including streamers and eventually the market.

💡Ubisoft

Ubisoft is a major video game publisher that, like Gameloft, is mentioned to represent the traditional gaming industry's approach to game distribution and testing. The script uses Ubisoft as an example to explain the process where games are tested for quality and market viability before being released to the public, emphasizing the importance of pre-release testing in the gaming industry.

💡OBT (Open Beta Test)

Open Beta Test (OBT) is a phase in the game development process where the game is made available to the public for testing purposes. In the script, it is implied that after the initial testing phase, games may go through an OBT to further refine the game based on a larger group of users' feedback before the official release.

💡Blockchain

Blockchain is a decentralized technology that underpins cryptocurrencies and allows for secure, transparent transactions. In the video, the speaker discusses the potential of blockchain in gaming, particularly in how it can facilitate transactions and create new ways for gamers to engage with games, such as earning revenue through gameplay.

💡Crypto

Crypto, short for cryptocurrency, is a digital or virtual currency that uses cryptography for security. The speaker in the script shares their personal journey with crypto, starting as a means of transaction for gaming purposes and evolving into an investment avenue. The term is central to understanding the video's theme of the intersection between gaming and cryptocurrency.

💡Web 3.0

Web 3.0 refers to the next generation of the internet, often associated with decentralized technologies like blockchain and AI. In the script, the speaker discusses their experiences in both Web 2.0 and Web 3.0, highlighting the importance of meeting people in real life as well as virtually, and how Web 3.0 technologies are being integrated into gaming and other industries.

💡Launchpads

In the context of the video, launchpads are platforms that help new cryptocurrency projects to conduct initial coin offerings (ICOs) or token sales. The speaker mentions their involvement with launchpads, indicating their role in the cryptocurrency space and the process of bringing new projects to market.

💡Decentralization

Decentralization is the concept of distributing authority and power away from a central location or entity. The speaker discusses the potential for their home country to be decentralized, using this concept to explain the appeal of blockchain technology, which inherently offers a decentralized approach to transactions and data management.

💡Gaming Ecosystem

The gaming ecosystem encompasses all the elements involved in the creation, distribution, and consumption of games. The speaker talks about being a part of the gaming ecosystem, from testing to marketing, and the importance of understanding the consumer side of gaming, which is integral to the success of games in the market.

💡UGC (User Generated Content)

User Generated Content refers to content created by users, such as game mods, streams, or social media posts about games. In the script, the speaker distinguishes between traditional UGC in games like Minecraft and the new form of UGC in crypto gaming, where users can create content that adds value to the gaming ecosystem.

💡Esports

Esports is the world of competitive, organized video gaming. The speaker mentions Esports to differentiate between casual gamers and those who are highly competitive, indicating that their project is more focused on the broader gaming community rather than just the Esports segment.

💡Game Publisher

A game publisher is a company that prepares and distributes video games. In the script, the speaker discusses their project as a game publisher, which aims to create their own games and also work with indie game studios to help them launch their games to an audience, emphasizing the importance of genuine users in the success of a game.

Highlights

Streamers are utilized to test games and gauge market reactions, similar to the traditional distribution process by Gameloft or Ubisoft.

Game developers receive feedback from testers and streamers to refine the game before wider distribution.

The importance of genuine user engagement over social media following for venture capital appeal is emphasized.

The speaker's background in hospitality and gaming, including managing luxury properties and being a lifelong gamer, is discussed.

The founder's introduction to cryptocurrency through the need for an efficient payment system for gamers is highlighted.

The challenges of PayPal's high fees and lack of support for digital items led to the exploration of Bitcoin as an alternative.

The speaker's first investment in crypto was in ICP, motivated by its promise of real decentralization.

Observations on the cyclical nature of the crypto market, with new accounts on Twitter indicating the start of a new cycle.

The decoupling of Bitcoin's performance from the stock market is noted as a new trend.

The potential of Solana as a consumer-focused blockchain is compared to Ethereum's builder-centric approach.

The speaker's preference for blockchains with a strong consumer base over those focused solely on investment is expressed.

The issue of project saturation in the web3 space, with more projects than consumers, is a concern raised.

The inefficacy of airdrops in attracting genuine users, as opposed to airdrop hunters, is critiqued.

Game on Forge's role as a game publisher aiming to bring genuine players to web3 games is explained.

The plan to create a game launcher similar to Steam, incorporating indie games without token incorporation, is outlined.

The importance of daily active users in the success of a game and the value of traffic in driving game value is discussed.

The project's aim to facilitate genuine user engagement with games, rather than merely promoting downloads, is highlighted.

The upcoming Token Generation Event (TGE) is announced for later in the year, with the specific date to be communicated.

Transcripts

what we do is we ask our streamers like

consider it like you give a game to

Gameloft or Ubisoft so what does Ubisoft

or Gameloft do they basically distribute

the games to the testers who are testing

the games and after the testers tested

the game and see how the game is

valuable or if it's good then the OBT or

gameel will send the game to streamers

to test how the market reacts to it once

that happens they will go back to the

game studio and say okay this is the

deal we have for you we will onboard

user we will do the marketing for you

for next 2 or 3 weeks or even 2 or 3

months so that's where we come in be

basically on B traditional users I'm

giving away $100 in every episode all

you need to do is to comment your

favorite part of the episode along with

your Twitter account hit the like button

and the winner will be picked up every

single

week I feel like Mr Boom so so today um

we have a guest and he's a special guy

and he's a hard worker in my own opinion

and he's been in this industry for a

couple of years supporting many projects

and

launchpads uh so let's start M how are

you hey El it's good to be here um doing

really good uh today after a long trip

but doing really good you always travel

now I mean you travel in web 3 and web

two I I traveled in web web 3 and web

two because uh sometimes it's good to

meet some people real life when you are

dealing with them and sometimes it's uh

good to meet with them virtually true so

before we start who's muaz tell us more

about you your background how old are

you what did you study to for the

audience to know more about you yes sure

I have actually I grew up in m one I

would say when we are talking about

decentralization if a country could be

decentralized that would be I would say

one of those countries that could be

perfectly decentralized when it comes to

small Islands scattered around Indian

Ocean that's where I grew up so it was

very easy for me to understand when it

comes to blockchain how a blockchain or

a technology could be which which

country which country you got or which

island M mives ah so you're movian I'm

maldivian Mal Malian from you you have

India you have Sri Lanka and then almost

everybody go to m for holidays all the

Arabic all the Europeans all the

Americans ah so you hold the passport

yeah I hold a passport my parents are

from M yeah oh that's amazing actually

you're the first person I know that he's

holding this passport I know people to

traveling there but not someone citizens

of that Island yeah it's not not not

that often you see the Malian people

outside living outside the country very

very less percent probably like less

than 2% and I would say I don't know

even that many people who are in crypto

in blockchain because a lot of people

say that moives is the democra democra

is there and it's a very independent

country but it is very well controlled

by IMF and the world economic forum and

the World Bank so tell us Ma how old are

you tell us how what did you study

before you jump to crypto right away

because you're rushing into crypto part

let's know the whip two part unless you

don't have one we can go crypto right

away yeah sure so actually I am not

actually too much hard on the crypto

side I more look for the consumer side

because that's what I studied I am right

now 38 and I studied hospitality and

revenue uh studied with Hilton work for

Hilton properties marot and JZ and when

I left mulis I was managing the $150

million hon property from J hotels in

mulis which is like 150 luxury vill but

also I would say this bad habit of when

parents tell you hey Mo stop talking

stop playing games get out go study and

still that part stick around with me

like being a gamer lifelong gamer with

friends and all these things so I was

always playing games and 2002 I started

playing online games before it was more

about consoles more about you know

Nintendos Sega PlayStation and moving

forward but when it comes to computers

and online gaming started a clan in

2010 and started moving forward with

that and then started basically being a

game tester in the gameel ecosystem that

was the time when the world talk world

at Arms became famous in the Asia and

Australia that's how I started

connecting with these people in 20 2016

actually when I mov out from Mage to

Croatia a friend of mine told me when

you have a clan that's around few

hundred people that you are managing you

have to pay them because you have

streamers who hire people to play with

them now when you are best in Croatia

and you are from a country where people

are from for example Asian countries

like Indians malians Sri Lankans and

Philippines people you are in your clan

when you want to pay with them you are

not going to go to do a TT on the bank

telegraphic transfer now you need a

solution that's when a cretian person

told me about crypto that was back in

2016

2016 where you explored the something

called crypto and when when you say

crypto it was like the first thing was

altcoins or was Bitcoin no for me it was

I I was to be honest with you when I get

into first crypto for me it was like

okay PayPal is there it doesn't accept

in motives so okay this is a sort of way

to send money like a transaction process

and I remember that when I get go fast

and send the money buy Bitcoin and send

the money and it got stuck and I wasn't

aable to get it and you got nervous I

got nervous and I had to ask from so

many people and I found my way into a

Discord where I remember the name I'm

still connected to the guy called ainash

Indian guy he told me okay crypto is

like this you need to send it to

somebody you have to give that person

ask that person's public key but never

give you a private key and all these

things so it was fascinating as a gamer

as a person who had been moding the

games and all these things to explore

that thing but never invested in crypto

until 2018 something called ICP came in

oh never invested so ethereum I saw it I

saw the I saw the the time when this uh

what is this is a TOA from one coin mhm

the hype of one coin the better between

xrp did you participate in one coin no

good I you you remember the in the

discords they have they they were

battling against like ethereum xrp and

Bitcoin what's the real on chain and all

these things on chain building but for

me there's always this question about

nod about being held by centralization

and all these things uh then ICP came in

the fundamentals were there when it

comes to real decentralization so that's

how I actually started investing I

remember I was investing around ,000 in

ICP and somehow I was still not too much

uh into crypto so the first thing you

get is you feel like you get scammed or

your money is being taken because you

don't get any update from them you don't

know what happening the delay of icos

and all these things and that's how my

whole journey with crypto started so

when you joined to crypto you joined as

a retailer who invest in projects

basically right uh actually to to use

crypto is basically a source or let's

say uh um a source to send money or

transact money for me as a Bitcoin

and when I get into crypto I would say

other altcoins yes to use the altcoin as

uh as a way to build and as a solution

to uh invest an alternative from the

traditional World okay now so you've

been from to 2016 so you've seen the

last bull cycle yeah did you did you

manage from the last bull cycle I mean

what did you learn from the last bull

cycle since you're coming we're coming

to the new bu maybe the B cycle as well

uh to be honest uh what I believe is

like what I have seen and experience is

like every single cycle we have these

tourist coming in and majority of the

time the beginning of the B cycle we

start seeing the the the new accounts on

Twitter for example every single time

the numbers getting increased with new

profiles on Twitter that's the first

thing on social but the fundamentally

behind the scene what happens is every

single cycle there is this short small

Corrections that every like recent days

also like B B coin was retracing from a

good Pump It retraced 20% or 25% and

every single time if you go back to the

history what I have seen and experience

there was this retracement and but every

single thing comes with a news there

have to be a reason a perfectly timing

reason but this time what I see

different a little bit is this time

Bitcoin is somehow be correlation or

decoupling with the stock market because

stock market is already making the new

all time highs while Bitcoin is still

not making alltime highs so I I I

foresee a very new thing and if EF of

the E ethereum comes in it will be a

Char on top for making this four Clic

thing Clic thing that we are talking

about for do you think Solana will go as

well ETF uh Solana I am quite not sure

yet at the moment but Solana could do

much better than ETF look I'm not a big

fan of Solana personally but when when

you when you talk about the gain

personal I mean they manag to come back

let's give them that big time definitely

big time because the thing is how I see

Solana is ethereum is more for people

building for Builders Solana is more for

consumers that's how I see Solana but

who is going to win when it comes to

these things I'm more for Consumer part

and than the ethereum so let's say if

you have three blockchains and you have

500 projects developed on three

blockchain and each each uh product they

have one user that means each blockchain

have one user 500 users but in fact if

that one user stop using that 500 uh

product in each blockchain now the

product basically the blockchain is not

generating Revenue now if that 500 is

using Solana for example the direct

consumer for product on Solana for

example it can be Solana mobile phone

that they're having or the applications

it's one blockchain that actually have

their own network of thing so so in my

personal my personal opinion the

consumer part will win so that's why I

say I'm saying yes if it's an investment

part I will be holding I will hold

Solana so that that's the solution but

when it comes to solution I would say

ethereum is more advanced in solution

because we have more Builders over there

ethereum is more stable more

secure uh yes I mean I cannot say it's

uh not a consumer base it used to be a

consumer base before all the other chain

comes out I mean we've seen all the

memes happening on ethereum back in

until today I mean but of course Tana is

faster easier cheaper it became like the

cheap chain for shitcoins right and the

bay is trying to come what do you think

of bay uh the the b b yeah to be honest

I personally believe B is going to be

heavily focused on the institutional

investors so if you are building a

product that want that you want onside

the investor mindset you want to attract

the retail investors you you need to

explore yourself find yourself in the

best because there will be more favoring

on the coinbase side let's pull back

again to M now you joined I know you

have a big Journey with launchpads I

don't know if you want to mention the

name of the Launchpad and what you were

doing tell us more about this I want

people to know who's who's the guy in

front of this camera right sure I

actually uh started when I moved even to

Europe I was still working for

Hospitality studied like renu and

digital marketing uh found founded my

own marketing company in 2017 called

alphac creators.com when I separated

myself from the marketing company I'm

still good with the the current founder

which is my one of my best friends we

started together the company he is

totally anti crypto and if you remember

in 2021 the Luna PR when it comes to

marketing they have a quite higher uh

Gap in the user acquisition while on the

other side in web 2 we are making in few

cense on the user acquisition for

Hospitality products for appliations for

games so when I found myself in 2020

working for the arenia ecosystem which

is p ecosystem Evolution land and all

these things in the community side and

then later in 2020 beginning of 2021 I

started basically working for the one of

the biggest launch pads uh CD as the

first business development manager we

say hi to uh cdy Team I like them

personally yeah I I love the team like

uh jeem is a really cool guy I started

with the team I think I was among

first thousand people to join the

community on telegram at the time they

had like few hundred followers on

Twitter almost nothing we started the

whole strategizing the air drop thing of

course J was there leading the whole

thing it was myself Yasin a lot of

people were there and some of them are

still there with the team and almost

nearly two years but I separated myself

from cdy and started Consulting some of

the projects in go to market strategy

making applying the web two kind of

marketing to onboard users like spara uh

the chies as well as recently on the BD

Consulting for GT protocol so before I

started with the whole thing and then

what I noticed is we can keep on

launching tokens on one side when it

comes to gaming but on the other side

what will happen if they keep launching

tokens on blockchain when it's gaming

and if there are no consumers consumers

I mean which is the problem in the last

bull market and it seems no one is

learning from it and they're doing the

same sh again uh but that's why

there are some people like you trying to

trying it's always experiment to make it

better than what we've seen from the

show of the last B market to to be

honest yes before we I started with the

experiment of game and Forge I actually

have done the experiment in 2023 last

year basically almost 6 months did the

case studies for using some of the web 3

games on boarding users that costed

average 0.5

to 0.10 cents that is basically yes 15

to 30 times cheaper than the current

market what we are doing so there are

like certain games that we did the we

did the cas studies and we have the cas

studies with us that we have used our

own streamers because at the end of

today like I always I say if there are

like thousand applications built on

ethereum and we have 100 million users

who are in blockchain who are basically

hungry for decentralized money then it

means at the end of the day ethereum

will survive because all those 100

applications are taking the transaction

fees from every single user that

actually generates Revenue so end game

is they are making Revenue in these

products in these from these users that

actually allow them to successfully go

on with what they doing for example if

you look at the D5 Sama last time how

many uh D5 projects or dexes were built

on binance Smart chain how but how many

succeeded only pancakes swap the rest of

the dexes that were built I if I'm not

wrong there were around 20 de

there there were there were so many

dexes I agree again I have to be in

my point of view and the way I saw it I

mean panc swap got the support from

binance and that leaded to many others

to suffer because at the end in every

chain like if you say ethereum there was

also tons of dexes right but at the end

Unis swap managed to be the one yeah BNB

we had so many coming at the same time

and then binance decided to support

pancake swap which ended up being fully

under binance so I think binance bought

it back in the days still when when one

thing starts Happening Now what happened

is all the all the all the users who are

in the ecosystem will move in because

it's actually we are duplicating we are

cloning the users it's the same user who

is using the pancake swap us was using

the bakery swap was using the appap SW

so basically cloning the users in

marketing we call it but once the users

find the Final Destination then we won't

be able to use the Clone copies because

the original will start working on the

product that is basically more favorable

and that's what happening right now

theet that's the same as everything was

the same as meme tokens the same as defi

protocols we the problem in the web 3 we

have more projects than the consumers

themselves yes like we've seen this

group of people

launching I don't know 1 2 3 4 5 6 7 8

meme tokens back to back and it's almost

the same people I don't want to mention

these projects which one of them went to

400 million and then suddenly to 23

million and uh they keep launching at

the end it's the same consumers huh we

don't have new people coming inside it's

it's a recent repeat thing that's

happening with the same clone copies of

the consumers and when it comes to

gaming this will not work because the

gamers first of all we are talking about

the consumer based actually only extract

the value from the ecosystem I'm not

saying anything bad about the airdrop

hunters or anything but the reality is

even if I'm hunting the air drop for

example from a project that is let's say

uh XYZ project that means I'm getting

involved and extracting the value I'm

not adding the value and the only thing

I do is I provide the traffic for a

short time period and then whenever I

get the reward I'm out so I'm extracting

the value but in return I'm not going

I'm going back and adding the value and

not only that you're encouraging Bots

you're encouraging people that they have

muscles and let's say third world

countries who can have like I don't know

100 phone or whatsoever and they're

farming and again it's not even players

that they're coming and leaving it's

like all this uh

uh play to earn I don't know what you

call it the one happening in ton which

is so many games and you see here 15 50

million players 200 million player like

all big numbers man above 100 million

and at the end and you find 2 million

followers on Twitter you blah blah blah

and then their market cap when they

launch it's less than a meme token on

ethereum that has 12,000 holders yes the

reason the reason is again the same

thing we are using the Rin and repeat

the cloned users and each for example M

I don't know El how many wallets you

have I have around 12 bullets 12 and out

of 12 yes out of 12 bullets yeah I have

only 12 bullets basically I go and test

G so no man I have I have tons amount of

wallets because I'm afraid I used to

meant uh nfts and I used to uh play any

new thing I cannot take a risk and just

put a connected wallet with something

else it's going to be drained yeah so

that's why like every single wallet is

considered as a new user and like you

mentioned I don't want to even talk

about the buts now for example nothing

against uh what happened in ton for

example when it comes to ton there are

projects that have tapping there are

like simple tapping there are project

that actually have tapping plus

storyline that's a little bit I'm a bit

a bit Fair favor of and there are

projects that actually ask users to

concentrate and do certain things like

margin two things that actually takes

the human being's concentration that

actually will work but Ela you know when

you are tapping something without

consuming your brain power you're just

that kind of users will not be used for

any other kind of marketing when it

comes to redirecting users to something

else or moving users to another another

product it will not be able to helpful

to do any kind of thing with these kind

of users so that's why I'm not too much

in favor of those but again at the end

of the day we need consumers and that's

basically uh what I have seen like

raising 30 $20 million and uh doing a

huge airdrop showing the numbers in the

downloads for example if you are

building a game publisher along with a

game game launcher if you ask a lot of

people to download your PC game launcher

because you're are going to give a huge

airdrop now the piece of software that

you built for 1.2 million to $1.5

million will be downloaded by for

example somebody who have a laptop and

the software will never be used but your

downloads will Skyrocket now once the

token launch and TG happens either the

market tanks or because of the tge your

number of active users will start

dropping because now the new users are

not coming in and that's where this gets

stocked and that's what we are trying to

do G before you come to

here what is game on for okay game on

Forge is basically I would say a game

publisher so that's what but just just

but just to clarify game on Forge it's

he's a part of the project and that's

the part he need to explain so we start

what is Game of Forge it's a game

publisher simply put a game publisher

tell us more so yeah so basically right

now what happens in web3 is web3 games

they develop they go on Twitter uh

getting engagements and all these things

they go to the venture capital and if

they have good support and good backing

Venture Capital start supporting them

and then aely launch pad will start

supporting them whyer retail starts

getting hyped because okay vure Capital

XYZ is there launch pad XYZ is there

exchange XYZ is there so we should

support nobody is looking at the back

what about the consumers what kind of

consumers are there so now what gam

Forge is doing is we will basically

onboard the game without before even

they start going to the Venture Capital

side before they even start going to

their two exposure what we do is we ask

our streamers like consider it like you

give a game to Gameloft or Ubisoft so

what does Ubisoft or Gameloft do they

basically distribute the games to the

testers who are testing the games and

after testers tested the game and see

how the the game is valuable or if it's

good then theof or gameel will send the

game to streamers to test how the market

reacts to it once that happens they will

go back to the game studio and say okay

this is the deal we have for you we will

onboard users we will do the marketing

for you for next 2 or 3 weeks or even 2

or 3 months so that's where we come in

be basically on board traditional users

now after 3 weeks or 1 month or 2 month

we give the time frame now when they

want to go to the venture capital

whether they go to any mo car or any The

Venture Capital they're not going with

numbers on their Twitter following or

engagements for example they can buy for

$1 20 you we already talk about it how

many people are B in the all these

things they are going with numbers that

they have who are expected to play or

play in the game consumers we are

talking about when when you're talking

about this

part which I need to

differentiate gamers are two type casual

gamers which is the majority and esport

players sure so which one you're focused

on and why to be honest for me and

myself as been a gamer and running my

own Clan I would segregate Gamers to

three parts in web3 aler you might have

heard about ugc user generated content

mhm actually Among The Gamers for

example Minecraft back in the days when

the ugc happened did that happened on

Twitter or social media right now what

we see on crypto ugc using the cheat GPT

they write a thread about the game

that's the ugc but the real ugc is you

create a world in Minecraft so you are

talking about Trend sets or moders so

you have moders then you have this two

two different kind of ESP sporters and

the cash Gamers we basically have

streamers and then we have high

competitive Gamers and moders so

basically I have a network of 20 250

streamers that was expected audience of

around 60 million users that we have

already onboarded we are already

speaking with three Clans we have on

boarded that's basically one clan is

owned by myself this is Sinister people

can Google Sinister which is quite known

in Asia especially in India and mes and

Philippines 4,500 daily active Gamers we

have in Clash of Clan League of Legends

and pubg and uh those are basically

competitive Gamers who are playing on a

weekly basis scams and all these things

on the different games and then we have

the streamers which is translators and

then you have these UTC players which

are the moders and moders are actually

people who create the worlds within the

game if you have a ugc platform a real U

ugc platform in web 3 they will be like

people who are moderating who are

carving who are basically altering the

whole landscape of this game ecosystem

and asking basically bringing Their

audience and these people they have like

each on each and everybody of them they

have like 2,000 people in their Discord

like they all Community own Community

what type of Gamers game on FR are

looking at I mean or D driving from Web

Two to web 3 Esports or which one of the

three categories basically we basically

Focus all of them we bring uh not

actually Esports we are not going

jumping into Esports first because

esport is a very kind very very close

Community they basically Drive their own

high competitive people but there are

like hyper casual gamers which is the

casual gamers and then you have these

moders who are bringing and the

streamers and among the streamers they

have these people who are actually

streaming but also Esports players so we

are bringing mostly casual gamers that

is basically bringing the

microtransactions to the ecosystem but

when you say casual um let me say it

this way I think correct me if I'm wrong

I can make like a new name and call it

for an example uh Pro casual because

casual is someone who's just holding the

phone playing a game while being in at

the airport at the meeting but if I'm

playing casual and I'm watching someone

on Twitch it's or or a streaming

platform it's no longer casual because I

care about some techniques of the game I

care about the game to watch more I care

about the community playing the game I

want to see if there are tricks I want

to see if there is a way I can make

money playing this game so it's no

longer purely casual correct me if I'm

wrong uh to be honest I personally don't

think of uh Gamers like for example we

started in gameon Forge now a separate

Channel in the Discord bringing these

game as for example initially have

started from my own Clan and they see

that there are we three games they can

earn money and all these things but they

are not into this kind of making money

but that's something they have been

doing for example almost all of them

they have pubg profiles with around $10

to $15,000 in it and what they do is El

they sell the profiles when they want to

make money so trading is not something

new to these people so trading

techniques is something that has been

existing in The Gamers life for a very

long time but if you also El I I used to

sell I used to sell many accounts in CS

I I don't have to tell you and I'm do

you know anything about any game named

anopia Universe no oh I'm very uh

traditional guy I played World of

Warcraft for many years and then I went

to csgo for a couple of years and then I

stopped then the you know how the

basically extraction of Mining and then

selling the the stuffs I don't have to

tell you and then you have of course of

course then you have entropia Universe

which is also a traditional game you can

put the real money and you can actually

withdraw the real money in your bank

account but there's no blockchain so the

money takes around one to two normally

when I was doing it it was I was back in

mives it takes two to 3 weeks to come uh

money to come into Malian bank account

oh that's that's too long yes I mean I

used to get ripped off uh because we the

way we were doing it was only PayPal

right and and PayPal rips you off I mean

the commission they get is crazy this is

number one number two you get scammed

like like you do a lot of services

with people as soon as they pay you and

you give them the digital item they can

go and claim to PayPal that they want to

take their money back yes and uh the

problem in PayPal they don't support at

least back in the days I think till now

I'm not sure they don't support digital

items so they only support things that

has it like uh uh track shipment Etc but

digital items they don't support and and

and and these scammers were just

reporting to PayPal so when they do the

transaction with you they do they use

VPN and once they send the money and

they get digital item they claim that

they got hacked and guess what used to

refund them their money back and they

take the item yeah that's and the legit

people who pay we lose a lot in the

transaction fees and that's how I came

to know Bitcoin where people came and

and they used to pay us Bitcoin but

again we used to change Bitcoin to

PayPal so this the problem wasn't solved

yeah this again the same thing and also

E online was the same thing but entrop

Universe actually was not using PayPal

that do they used the bank transfer and

if you go Google it actually entropia

Universe was the game that sold the

highest digital asset not many crypto

Twitter accounts or exes we talking

about it they sold a digital asset for

$6 million in 2010 they sold the planet

wow in the game and in crypto we are

talking about selling nfts and you see

so many people played this scam because

this easy on boarding thing like not

asking people to connect the wallets or

doing stuff people actually put the

money until 2019 when the covid Time

even they actually made alltime high in

their their daily active users and even

some of the newspapers in Sweden they

try to Target them as Casino or gambling

they changed back in 2019 or 20 I was

still playing and they actually changed

the age category from age 13 to age 17

to avoid this kind of targeting from the

government and and the News agencies the

media agencies and this is a let me ask

you m just go back to to the project or

to your project so your project is a

game publisher yeah means you produce

games we will in the in the future the

whole idea is we will but we will

produce in a sense operating with in the

studios so consider it in the

runway just one second because you got

me a bit confused at the beginning or

the name is game publisher yeah but then

you said you drive users from web 2 to

web 3 through streamers Etc yes so then

now you my head up so I don't

know what you do are you a game

publisher or if there is an existing

game in web 3 that they are looking for

genuine players to play their games you

are the connector so can we say it's

simple so we don't confuse each other

okay in simple words we are a game

publisher and even the game Publishers

they have their own games so we are

basically going to be creating our own

games in the future because we will be

having our own game launcher like for

example take a look at epic epic

actually brings their own network of

users if they are publishing a game

that's one of the reason I am looking

all the time when Ubisoft is investing

into three game my question is okay if

Ubisoft is putting $100,000 or a million

doll in web3 game why are they not

leveraging their network of users into

web3 game why are they not bringing the

web3 game to those users what are they

afraid of or are they here to put some

money or back in some three games and

for a quick flip that we all see what's

happening for example uh all these

things but again going going back to

what I was saying for example if you

look at the epic games they have they

are game publisher but also they have

cooperated or collaborated games their

own games because they also they have

their own game launcher like which is PC

game launcher epic game launcher so we

will be basically creating our own game

launcher similar to steam and we will

incorporate with indie game studios to

come and launch their games without

having a token so no token Incorporated

but launch the games in an audience

where they will be able to get the users

and all these stuffs okay let's say

there is an existing game already Yes

can they come to you yes but they need

to be in your publishing page or they

can use the service of

driving genuine players to their

platform they can use the service to

drive the users to our platform we can

basically provide them streamers make

the packages and drive them the network

and all these things but you're focused

as I understand in games so like let's

say tomorrow there is a wallet they need

a user there is a DI protocol this is

not your part to be honest we tried with

one of the web3 projects because before

like I said EXP experimenting in 2023

for case studies I have used my network

of streamers for one web 3 native

product and web three games games were

really good but the native product I

have the results what happened within 48

Hours it dried around 177,000 users to

the telegram wow yes wow and

unfortunately they are not meaning if

the if your wallet is basically asking

people to go and collect the metamask or

create the wallet and Seed presses it

didn't work really well well but the

people stayed in telegram they joined

the telegram and they stayed in telegram

but it does not go in farther than

that now you have something also which

is very unique uh I see many you do uh a

weekly Twitter space or X space and you

always have many projects coming with

you so how did you connect usually it's

not easy to to grab all these projects

to come but they come with you on a

weekly basis how did you build the

connection addtion with these people uh

so that's something I had been building

since last 4 years working in web 3 n

working and having friends probably

that's the one of the my big biggest

wealth that the people I have networked

with I have uh connected with over the

last four years so almost all the

projects who are coming there because

either I know them or they were

introduced me to buy somebody who is

basically there so I keep on growing

those Network and I also don't invite

them like um where they we only get the

benefit but also inviting them in the

sense that everybody benefits from this

Co marketing thing um so now I want to

ask you uh when is your tge we are

planning to do tge in actually this year

I would say but the final date we have

not yet communicated publicly but we

will do it in the next few weeks to

announce the date you mean yes perfect

so um it's a platform where it's a game

publisher and you also help driving

casual players to existing games in web

3 in order to make them survive in a

bare Market where they can have users to

play and they can actually have a chance

to make it pass just to be a web 3 game

to be a game without calling it web 3 or

web 2 just to be a game

exactly mu thank you very much for being

in in in this we spent almost 40 minutes

I think it passed very fast and uh

you're a very genuine guy I like you

personally I wish you best of success in

your project please guys uh we're going

to put all their social media you have

your own time to do your own uh

diligence nothing here is being said as

Financial advice as you see we bring

genuine people we speak with them they

show to you if they know what they are

saying or it's just a company just hired

some XY guy with a Excel sheet of Q&A

nothing has been prepared as you always

know mu any last thing you want to say

uh for me I would say is uh for the for

the gamers outside in web 3 who are

investing and looking into the gamers I

consider myself as a gamer before I

started web3 fulltime in 2020 but right

now the time I contribute the game is 1

to 1 and a half hours that's not enough

to succeed if anybody is telling you it

will be successful enough to succeed the

game with 500 to 5,000 daily active

users we all know the answer so if you

love a game outside look for the game

that actually have Gamers who put more

time because traffic drives value into

the game that attracts IPS and these IPS

are the things that actually bring

majority of Revenue if you look at

fortnite if you look at pubg if you look

at any game outside these are things

that adds value and brings a higher

retention of users and other kind of

users to the ecosystem so if you're

looking for investing into the Gams and

all these things look for these metrics

and definitely we all are in crypto we

all are in this for good for us for all

of us to bring uh stability and all

these things for the ecosystem for a

better future thank you thank you alj

thank you very much and and guys they

they do a weekly every Saturday they do

a Twitter space with other projects

talking about different topics you have

enough time to go and lesson and learn

more understand more uh learning cost

you nothing but it gives you a lot to

your personal M thank you very much and

wish you the best of success thank you

very much Al it was a pleasure and thank

you very much for having again thank

it's not just a room it's a room of

Al go