Kisah Inspiratif - Anak Muda Sukses Jadi Pengusaha Tempe
Summary
TLDRBenny Santoso, a 24-year-old from Solo, shares his entrepreneurial journey of creating innovative tempe products. Despite initial failures, he successfully developed unique flavors like garlic and cheese tempe. He emphasizes the importance of mindset, knowledge, networking, and financial management in starting a business. Benny's story highlights his persistence and creativity, turning setbacks into learning opportunities and ultimately establishing 'Tempe Innovate'. His key advice includes maintaining patience, passion, and persistence while navigating the challenges of entrepreneurship.
Takeaways
- 🌱 Benny Santoso, a 24-year-old from Solo, moved to Bali for his studies and started a tempe project as his final college project.
- 👨🍳 Benny created two types of tempe: garlic-flavored and cheese-flavored, with the cheese one being successful but the garlic one failing multiple times.
- 📈 After multiple failures and 6 months of effort, Benny decided to turn his tempe project into a business named 'Tempe Innovate'.
- 👩🔬 Benny’s initial attempts to make tempe in large quantities failed, but he kept learning and eventually succeeded.
- 🧑🤝🧑 Benny sold his first batch of tempe to a neighbor, who suggested making more innovative products from tempe.
- 🍪 Inspired by his neighbor, Benny experimented with making tempe-based cookies, which eventually led to a successful product.
- 🧠 Benny emphasizes the importance of having the right mindset, knowledge, networking, and financial resources for starting a business.
- 💡 Benny’s initial investment for his tempe business was 5 million IDR, which he used to buy equipment and raw materials, funded by a loan from his parents.
- 👍 The benefits Benny sees in his business include financial gains, meeting new people, gaining new perspectives, and expressing creativity through his work.
- 🔑 Benny shares his keys to survival in business: maintaining a positive mindset, continuous self-improvement, and adapting to changing situations.
Q & A
Who is the speaker in the transcript and where is he from?
-The speaker is Benny Santoso, a 24-year-old originally from Solo who moved to Bali for his studies.
What inspired Benny to start his tempeh project?
-Benny was inspired by the potential of tempeh, especially after hearing that in foreign countries, tempeh is considered 'the next gold.'
What were the initial flavors Benny experimented with for his tempeh?
-Benny initially experimented with garlic-flavored tempeh and cheese-flavored tempeh.
What challenges did Benny face with his garlic-flavored tempeh?
-The garlic-flavored tempeh kept failing because garlic has antibacterial properties, which interfered with the fermentation process.
How did Benny eventually succeed with his tempeh project?
-After multiple failures, Benny continued experimenting and learning until he finally succeeded in making tempeh.
What was Benny's first successful sale of tempeh?
-Benny's first successful sale was to his neighbor, a foreigner, who bought his tempeh for Rp10,000.
What motivated Benny to create innovative tempeh products?
-Benny's neighbor suggested making more innovative tempeh products rather than just plain tempeh, leading him to experiment with tempeh-based cookies.
What are the four types of capital Benny identifies for starting a business?
-Benny identifies four types of capital: mindset, knowledge, networking, and financial capital.
How did Benny fund his initial business expenses?
-Benny funded his initial business expenses by borrowing Rp5,000,000 from his parents, which he used to buy a soybean machine and raw soybeans.
What are some of the challenges Benny faced in his tempeh business?
-Benny faced challenges such as finding reliable employees, dealing with customer complaints, and external factors like volcanic eruptions and the COVID-19 pandemic.
What does Benny consider key to surviving difficult situations in business?
-Benny believes in staying positive, introspecting, being grateful, and continuously upgrading skills during difficult situations.
Where can Benny's tempeh products be purchased?
-Benny's tempeh products can be purchased online and at healthy shops in Bali and outside Bali.
What are Benny's future aspirations for his tempeh business?
-Benny hopes that his tempeh brand, Tempe Innova, will become widely known both nationally and internationally.
What are the three principles Benny follows in his business?
-Benny follows three principles: patience, passion, and persistence.
Outlines
🌟 Discovering the Potential of Tempe
Benny Santoso, a 24-year-old from Solo, moved to Bali for his studies and saw the untapped potential of tempe. Inspired by the thought that 'tempe is the next gold,' he decided to innovate tempe products. Despite initial failures, such as the garlic-flavored tempe, his perseverance led to the creation of successful tempe variations, including cheese-flavored tempe.
💡 Starting a Tempe Business
Benny Santoso shares his journey of starting a tempe business in Ubud, Bali. After numerous failed attempts, he sold his first successful batch to a neighbor, which encouraged him to keep innovating. He emphasizes the importance of mindset, knowledge, networking, and financial investment in building a business. His experience highlights the significance of learning and adapting from failures.
💰 Challenges and Rewards of Entrepreneurship
Benny discusses the highs and lows of running a tempe business. He finds joy in meeting new people and learning new perspectives but faces difficulties with human resources, customer complaints, and unexpected events like the COVID-19 pandemic. Despite these challenges, he remains positive and adapts by learning new skills and maintaining a hopeful outlook.
📈 Strategies for Business Survival and Growth
In light of the pandemic, Benny emphasizes the need for introspection and positive thinking. He advises entrepreneurs to focus on self-improvement and skill development, such as public speaking and internet marketing. Benny's tempe business is currently available online and in healthy shops around Bali, with aspirations for national and international recognition.
🚀 Benny's Guiding Principles for Success
Benny concludes by sharing his three guiding principles: passion, patience, and persistence. He encourages aspiring entrepreneurs to stay motivated by remembering their initial goals, be patient through setbacks, and consistently rise again after failures. His story serves as an inspiration for others to persist in their entrepreneurial endeavors.
Mindmap
Keywords
💡Tempe
💡Innovation
💡Entrepreneurship
💡Mindset
💡Networking
💡Persistence
💡Learning
💡Financial Investment
💡Product Development
💡Challenges
Highlights
The speaker discusses the potential of tempeh, mentioning that it is considered the 'next gold' internationally.
Benny Santoso, 24 years old from Solo, moved to Bali to study and started a project on tempeh.
He experimented with garlic and cheese-flavored tempeh, succeeding with the cheese flavor.
The garlic-flavored tempeh failed repeatedly due to the antibacterial properties of garlic.
Benny was determined to not waste his project and decided to turn it into a business.
He named his product 'Tempe Innovate' and moved to Ubud to continue his work.
After initial failures, he succeeded in producing tempeh and sold his first batch to his neighbor for Rp10,000.
The neighbor, a foreigner, encouraged him to create more innovative tempeh products.
Benny developed a tempeh-based cookie, receiving positive feedback despite some initial bitterness.
He outlined four types of capital needed for a business: mindset, knowledge, networking, and financial.
Mindset: focusing on learning and networking rather than just making money.
Knowledge: using his culinary and science background to innovate in tempeh production.
Networking: expanding his connections to gain new perspectives and experiences.
Financial: starting with a small budget, borrowing from his parents to buy equipment and materials.
Despite challenges like finding reliable staff and dealing with customer complaints, Benny remains optimistic.
He emphasizes the importance of staying positive, introspective, and continuously improving skills during difficult times.
Benny's tempeh can be found online and in health shops in Bali and beyond.
His goal is to make 'Tempe Bali' widely recognized nationally and internationally.
He believes hard work and perseverance will eventually pay off.
Benny shares his three principles for success: patience, passion, and persistence.
He encourages others to remember their initial motivation and to keep pushing forward despite setbacks.
Transcripts
ya udah
ngomong
[Musik]
[Tepuk tangan]
apa sih yang kalian pikirkan ketika
melihat tempe goreng dibacem di santen
hidup itu aja kan nggak bosen nah dari
masalah itu saya berpikir wah tempe ini
banyak potensinya loh kalau di luar
negeri orang bilang tempe is the next
gold nah kalau indonesia gimana
[Musik]
nah dari masalah ini aku benny santoso
24 tahun asal solo kemudian merantau ke
bali untuk kuliah di kuliah prof stp
nusa dua bali saya berpikir karena tempe
ini unik akhirnya saya jadiin project
kuliah saya saat itu saya bikin tempe
dua macam ada tempe rasa bawang putih
dan juga tempe rasa keju pengin kan
tempe di pasaran kan biasa kenapa enggak
kita kasih lex raja nah percobaan
pertamaku dengan tempe keju itu berhasil
ketika kalian nyoba uh ada rasa kejunya
enak maknyus tapi yang tb bawang putih
waduh nyoba berapa kali gagal mulu masuk
akal sih bawang putih kan ada anti
bakterinya eh jadinya tbm gagal mulu
akhirnya saya bingungkan ini udah 6
bulan project udah selesai mau diapain
dianggap mubazir aku bilang ke
teman-temanku nanti tempe ini bakal aku
jadiin usah allah bener anda akhirnya
kejadian
akhirnya aku mulai deh mulai buat tempe
ya aku kasih nama ini tempe innovate di
media with
mp3 di awal mula saya buat tempe karena
udah pengalaman sebagai project akhir
kuliah ya oke saya buat lagi ketika itu
bulan desember saya pindah ke area ubud
saya buat tempe tuh hampir satu kampil
25 kilo kedelai saya buat beli tempe
tape hasilnya gagal semua gagal total di
saat itu saya berpikir waduh nih mau
tempe mengaku jatim usaha beneran apa
enggak sih kok bikinnya ganggu ya
akhirnya aku belajar lagi belajar lagi
mulai buat mb akhirnya berhasil kemudian
aku punya tetangga nih aku iseng menjual
tempe pertamaku ke tetanggaku itu aku
masih inget aku juga ke beliau rp10.000
kebetulan tetanggaku itu bule ya kan
lihat aku proses bikinnya kanja kayak
mungkin ada perasaan kasihan ya nih
orang kok bikin mulu gagal mulu bikin
mulu gagal mulu akhirnya pasti dia
tempenya kemudian dia beli 10.000
menjadi abila hai kamu nggak bikin nih
tempe model-model lain kok bikinnya
teknik polos aja akhirnya kepikiran oleh
apa ya tempe kok kayaknya masa aku jual
polosan aja akhirnya aku mikir nih harus
ada produk olahan dari tempe sesuai
dengan namanya kan ini tempe innova
tiedye smp harus porter yang inovatif
kebetulan ibu krusukan bikin kue kering
aku coba deh bikin kue kering tapi
besoknya dtmp
pulai ku tetanggaku ini aku jadiin
kelinci percobaan ku kau kasih dia satu
persatu seni speakernya kubuat rusia
bilang nih enak juga pagar mu tapi ada
rasa pahit tempenya coba deh bikin lagi
akhirnya aku coba bikin lagi dan
muncullah kue kering dari tempe itu jadi
modal itu enggak melulu tentang duit
modal aku bagi empat ya pertama modal
menset yang kedua modal ilmu ketiga anda
networking dan yang keempat baru modal
keuangan yang pertama mudah mindset
kalau mau bikin usaha dengan meluk
mikirnya nyari duit nyari cuma nyari
untung nggak bisa modal awal usaha itu
yang pertama dan mindset kita benerin
dulu mesennya kita belajar untuk nyari
kenalan networking pelanggan benerin
system benerin produk jadi jangan
melentang jual cepat jual-jual dapat
cuan yang kedua adalah modal ilmu jadi
ilmu apa sih yang kalian punya sebagai
basic dan membuat usaha mungkin kalau
aku pribadi di ini tempe aku pernah
bikin project buat tempe menjadi sebagai
ilmu awal kemudian kebetulan aku juga
anak culinary ilmu masanya juga pakai
dan sebelumnya aku juga anak science di
sma hati ketiga hal ini aku jadiin satu
untuk membuka usaha ini
kemudian modal yang ketiga adalah modal
networking
pengusaha kita enggak harus di satu
tempat mulut kita harus ekspor ketemu
banyak orang menambahkan spektif baru
jadi kita menambah pengalaman orang
tersebut untuk kita aplikasikan di usaha
kita baru yang keempat adalah modal
keuangan nah menurut kutip awal untuk
usaha itu muda jangan terlalu besar kita
mulai aja dari yang simple dikit-dikit
dulu jadi kita nggak perlu kemarin
boncoz banyak banget untuk kegagalan
usaha tersebut karena kita kan masih
belajar nahwu tuh mode awalku aku spend
5000000 itu beli mesin kedelai dan juga
beli kedelai mentah kemudian untuk modal
awal ini kebetulan aku pinjem orang tua
karena aku punya budget tabungannya aku
pakai untuk kehidupan sehari-hari jadi
orang tua kalian juga bisa jadiin
sebagai angel investor loh
hai kalau ditanya tentang suka dalam
usaha yang jelas dapat cuan lah apalagi
kalau bukan duit nah kalau dalam usahaku
ini aku hanya belajar jadi fashion
ketemu orang baru mendapat prospektif
belajar terus kemudian menyalurkan
ekspresi lewat karya-karya kho kemudian
kalau ditanya sukanya lagi ya banyak
juga sih tapi kalau ditanya cukanya wah
yang pertama dari segi sdm susah banget
kan nyari orang masuk keluar pertama
alasannya hamil pindah kerjaan kemudian
menikah pulang kampung sakit nah banyak
tuh kemudian yang kedua ada juga kayak
misalnya isu-isu seperti complain
customer kemudian gunung meletus dan
juga seperti saat ini nih korona pantai
mike tapi yang paling lelah itu awak
jika usaha ketika aku harus investasikan
waktu ku nggak punya waktu untuk
istirahat cukup nggak ada libur deh
senin sampai minggu kerja mulu tapi aku
yakin suatu saat usaha tidak akan
menghianati hasil
nah kalau ditanya kunci untuk survive
relay dengan situasi penting sekarang
cukup sulit sih benernya terutama dari
pendapatan yang semakin menipis tapi
cukuplah untuk membayar operasional
perusahaan nah dari itu aku sudah
berpikir positif di situasi seperti ini
kita nggak boleh gegabah mengambil
tindakan yang aneh-aneh kita positif aja
untuk intropeksi diri dan selalu
bersyukur mungkin dari awal yang tak
punya waktu untuk jalan-jalan dan punya
waktu rilekskan bisa rileks yang
sebelumnya selalu over produktif
sekarang bisa santai dan pun daun dan
jangan lupa untuk terus untuk upgrade
diri kita bisa kebaikan diri lewat bisa
skill apa yang kita perlu butuhkan
misalnya public speaking internet
marketing bikin video konten jadi ambil
aja segi positif dari pandemic ini aku
percaya badai pasti berlalu
sementara ini ini tb bali baru bisa
ditemukan secara online maupun bisa
belanja di healthy shop area bali dan
luar bali keinginan saya sih nggak
muluk-muluk saya berharap nite bali bisa
lebih kenal secara luas itu mistik
nasional maupun market internasional
saya percaya bahwa dengan usaha kerja
keras tidak akan menghianati hasil
semangat
oke tadi seiring pengalamanku dengan
usaha ini tembe bali aku juga punya
3pedoman yaitu 3p fashion kita sabar
woles aja jangan grusa-grusu kemudian
fashion hasrat gairah kalau kalian lagi
daun kalian ingat motivasi awal kalian
tuh mau ngapain sih yang ketiga adalah
persisten itu adalah kalau kita lagi
jatuh ayo kita bangkit lagi kau kita
jatuh kita semangat lagi kalau kita
jatuh kita mulai lagi jadi jadikan itu
sebagai proses pembelajaran kalian ya
sekian dari aku semoga bermanfaat
[Musik]
hai hai
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