How to Improve Your LinkedIn Reach and Engagement

Summary

This video reveals strategies to boost content reach on LinkedIn, emphasizing storytelling through customer, employee, and personal stories. Key post types include polls, PDF carousels, and text-only posts. It offers tips for optimizing native videos and leveraging LinkedIn Live. Personal content is also vital for engagement. The LinkedIn algorithm prioritizes personal connections, relevance, and probability of engagement. Tips include using proper spacing, placing links in comments, limiting hashtags, tagging people, spacing posts, and engaging with comments. The video concludes with advice on building connections and driving engagement.

Takeaways

• 📈 Content that tells a story, such as customer, employee, or personal stories, tends to perform better on LinkedIn as it evokes emotions.
• 📊 Polls are a highly effective type of content on LinkedIn, especially when tied to global events, holidays, or industry trends.
• 🌐 Including your opinion in the content section of a poll and encouraging others to share their opinions in the comments can boost engagement.
• 📅 Posting polls once a week is recommended if you are active on LinkedIn; otherwise, consider one or two polls a month.
• 📚 The PDF carousel post is a visually engaging way to share content, such as statistics, customer testimonials, or key points from a lead magnet.
• 🔗 Linking to the full blog post in the comments of a carousel post can help boost thought leadership and repurpose content for more exposure.
• 📚 Text-only posts can also achieve great engagement, but they require a compelling hook early in the post to entice users to click 'See More'.
• 📝 LinkedIn has increased the character limit for posts to 3,000 characters, allowing for longer-form content to be shared directly on the platform.
• 🎥 Native videos on LinkedIn, especially those between 30 seconds to 3 minutes, perform better and are a great way to build trust and authority.
• 👤 Personal posts that show a human side of you can resonate well with your audience and are an effective way to build a connection on LinkedIn.
• 🔍 The LinkedIn algorithm prioritizes posts based on personal connections, relevance to the audience, and the probability of engagement.

Q & A

What type of content performs best on LinkedIn according to the video?

The best types of content on LinkedIn tell a story, such as customer stories, employee stories, and personal stories. Posts that evoke emotions tend to perform better.

Why are polls effective on LinkedIn, and how often should they be posted?

Polls are effective because they can leverage trends, global events, holidays, industry news, and other timely topics to increase engagement. It's recommended to post polls at most once a week if you post frequently, or one to two polls a month if you post less often.

What is a PDF carousel post and why is it beneficial?

A PDF carousel post is a PDF uploaded to LinkedIn that creates a slideshow for viewers. It is visually engaging and can include statistics, customer testimonials, or key points from a lead magnet. It helps boost thought leadership, repurpose content, and increase blog exposure.

How can you make a text-only post engaging on LinkedIn?

To make a text-only post engaging, you need to hook readers early with a compelling opening, similar to a blog title. Examples include 'how to' posts, lists, and best practices. Posts should be well-spaced with bullets or emojis to encourage readability and engagement.

Why should you use native video on LinkedIn instead of linking to external video platforms?

Native video should be used because LinkedIn prioritizes content uploaded directly to its platform. Shorter videos (30 seconds to 3 minutes) perform better, and adding captions is crucial since many people watch without sound.

What is LinkedIn Live and how can it be used effectively?

LinkedIn Live is a feature available through an application that allows users to broadcast live video. It helps build community, trust, and authority. Live sessions can be repurposed into shorter clips for additional content.

What type of personal content works well on LinkedIn and why?

Personal content, such as lessons learned, trips, anniversaries, and inspirational quotes, works well because it helps people connect with you on a personal level. It should be coupled with a photo and provide some value or inspiration to the audience.

What are the three key factors that influence the LinkedIn algorithm?

The three key factors are personal connections, relevance, and probability of engagement. LinkedIn shows posts more to people you are connected with and those you engage with, looks at the relevance of your content to your audience, and judges how likely your post is to get engagement.

How can you optimize your LinkedIn posts to work with the algorithm?

To optimize posts, make them easy to read with proper spacing, use less than nine hashtags, tag relevant people, and respond to every comment. Avoid using third-party links directly in the post; instead, put them in the comments.

What should you do to encourage engagement on your LinkedIn posts?

To encourage engagement, leave comments on other people's posts, tag subject matter experts, and make it easy for people to interact with your content. Consistently respond to comments on your posts to trigger the algorithm to show your posts more frequently.